📧 GetResponse for Nonprofits
Juggling email marketing, webinar software, landing page builders, and automation tools across four different subscriptions? GetResponse consolidates everything into one affordable platform—email campaigns, webinar hosting (up to 1,000 attendees), AI-powered landing pages, conversion funnels, and automation workflows. With a 50% nonprofit discount and serving 350,000+ customers worldwide, your team can run virtual fundraisers, donor nurture campaigns, and volunteer training sessions without stitching together multiple tools.
What It Does
Paying for Zoom webinars ($150/year), Unbounce landing pages ($99/month), Mailchimp email ($60/month), and Zapier automation ($30/month)—totaling $300+ monthly just to run donor campaigns and virtual events? Manually copying attendee data between systems after each webinar? Building landing pages that take hours because you're not a designer?
GetResponse eliminates the multi-tool tax by putting email marketing, webinar hosting, landing page creation, and marketing automation under one roof. Host unlimited virtual fundraising events with up to 1,000 participants—complete with registration pages, automated reminders, and post-event follow-up sequences. Use the AI Campaign Generator to create complete donor acquisition funnels in minutes: landing page, welcome email series, and thank-you automation—all generated from a single prompt.
Unlike basic email tools that force you to buy add-ons or pure webinar platforms that can't nurture leads, GetResponse handles the full donor journey. A supporter registers for your webinar through a GetResponse landing page, receives automated reminders, attends via built-in webinar software, and enters a post-event email sequence—all tracked in one system without manual data transfers or integration headaches.
Best For
Organization Size
Growth-focused nonprofits with 1,000-25,000 contacts that host regular virtual events, webinars, or workshops. Perfect for teams of 2-10 people managing multiple campaigns simultaneously who need professional tools without enterprise budgets.
Best Use Cases
- Hosting monthly virtual fundraising events with automated registration and follow-up
- Running multi-channel donor acquisition campaigns with landing pages and email sequences
- Creating conversion funnels for program registration, volunteer recruitment, or petition signups
- Delivering volunteer training webinars with automated certification workflows
- Building landing pages for campaigns, events, or donation drives without hiring developers
Ideal Roles
Marketing directors, development coordinators, and communications managers wearing multiple hats who need to launch campaigns fast. Particularly valuable for event-focused nonprofits where webinars drive donor engagement and volunteer recruitment.
Key Features for Nonprofits
Unlimited Webinar Hosting
Host unlimited webinars with 100-1,000 participants (depending on plan). Includes registration pages, automated reminders, screen sharing, Q&A, polls, and post-event email sequences. Perfect for virtual fundraisers, donor cultivation events, and volunteer training.
AI Campaign Generator
Generate complete marketing funnels in one click—emails, landing pages, and CTAs built from a single prompt. The AI Email Generator suggests content ideas, writes draft campaigns, and generates subject lines, saving hours of copywriting time for small teams.
Landing Page Builder
Create unlimited landing pages with 190+ responsive templates and an AI-powered builder. No coding or design skills required. Build donation pages, event registrations, petition forms, and program signups with drag-and-drop simplicity—hosted by GetResponse.
Conversion Funnels
Pre-built sales funnel templates guide supporters from awareness to action. Create webinar funnels, lead magnet funnels, or product launch funnels with step-by-step automation. Track conversion rates at each stage and optimize for better results.
Marketing Automation
Drag-and-drop automation builder creates workflows triggered by behavior, purchases, tags, or webinar attendance. Set up welcome sequences, donor stewardship journeys, re-engagement campaigns, and event-based follow-ups that run on autopilot.
E-commerce Integrations
Real-time syncing with Shopify, WooCommerce, Square, and PayPal enables cart abandonment emails, purchase follow-ups, and product recommendation campaigns. Ideal for nonprofits with merchandise shops, thrift stores, or product fundraising.
Real-World Nonprofit Use Case
A small environmental nonprofit hosting quarterly virtual donor cultivation events was paying $400/month across Zoom ($150/year), Mailchimp ($80/month), Unbounce ($99/month), and Eventbrite ($70/month average in fees). Registration was manual: someone had to export Eventbrite attendees, import to Mailchimp, create reminder campaigns, and manually tag no-shows after each event.
After switching to GetResponse with the 50% nonprofit discount ($45/month for 5,000 contacts), they built a complete webinar funnel in 30 minutes using the AI Campaign Generator. The landing page automatically feeds into the webinar registration system. Automated reminder emails go out 7 days, 3 days, and 1 hour before the event. During the webinar, attendees see polls and Q&A. After the event, attendees automatically receive a donation ask sequence while no-shows get a recording and a different nurture track.
Result: They cut their monthly software costs by 89% (from $400 to $45), eliminated 8 hours of manual data entry per event, and increased post-webinar donations by 35% through automated follow-up sequences they never had time to build before. The two-person development team now hosts events monthly instead of quarterly because the friction disappeared.
Pricing
Standard Pricing (Before Nonprofit Discount)
- Starter Plan: $15.60/month for 1,000 contacts (email marketing, landing pages, 1 automation workflow, AI tools limited to 3 uses)
- Creator Plan: Higher tier includes unlimited webinars (up to 100 participants), full automation features, e-commerce integrations
- Marketer Plan: Advanced automation (drip campaigns, event-based triggers, contact scoring), sales funnels, additional admin users
- Max Growth Plan: Webinars for up to 1,000 attendees, advanced AI features, dedicated support
Pricing scales with contact count. All paid plans include unlimited email sends, drag-and-drop email builder, 190+ landing page templates, signup forms, and basic automation.
Free Trial
GetResponse offers a free trial to test all features before committing. No credit card required to start. Trial length varies by plan but typically 30 days.
Note: Prices may be outdated or inaccurate.
Nonprofit Discount: 50% Off All Plans
GetResponse offers a 50% discount for eligible nonprofit organizations, valid for 24 months.
How to Apply:
- Send your NGO documentation (including 501(c)(3) tax exemption certificate or equivalent government documents) to [email protected]
- Include your nonprofit's email address and business account name in the email
- Wait for GetResponse to confirm your nonprofit status and apply the discount
Important Requirement:
You must display the GetResponse logo on your website within 4 weeks of registration. If GetResponse cannot confirm logo placement, they will remove the discount starting from the next billing cycle. This is a key consideration if your organization has strict branding guidelines.
Discount Details:
- Discount Amount: 50% off all monthly plans
- Duration: Valid for 24 months
- Contact Limit: Up to 100,000 contacts in your nonprofit account
- Example: Starter plan for 1,000 contacts: $15.60/month becomes ~$7.80/month with nonprofit discount
Learning Curve
Beginner to Intermediate
GetResponse has an intuitive interface for basic email campaigns but requires time to master advanced features like automation and webinar funnels.
Quick Wins (1-2 hours)
Send your first email campaign using templates, import contacts from a spreadsheet, create a basic landing page with pre-built templates, set up a simple welcome email sequence.
Basic Proficiency (1-2 weeks)
Build multi-step automation workflows, host your first webinar with registration and follow-up, create conversion funnels, integrate with your CRM or donation platform, segment contacts based on behavior.
Advanced Mastery (1-2 months)
Design complex event-based automation, optimize webinar funnels for maximum conversion, use contact scoring for donor prioritization, leverage AI features effectively for campaign creation, build custom integrations via API.
Learning Resources
- GetResponse Academy with video tutorials and certification courses
- Comprehensive knowledge base with step-by-step guides
- 24/7 live chat and email support on all paid plans
- Pre-built templates for common nonprofit use cases (fundraising, events, volunteer recruitment)
Integration & Compatibility
Nonprofit Platforms
- CRM Systems: Salesforce, HubSpot, Pipedrive, Zoho CRM (via Zapier or native integrations)
- E-commerce Platforms: Shopify, WooCommerce, Square, PayPal, Stripe (real-time syncing for cart abandonment and purchase follow-up)
- Website Builders: WordPress (native plugin), Wix, Squarespace
- Advertising Platforms: Facebook Ads, Google Ads (for audience syncing and retargeting)
Zapier & API Access
GetResponse integrates with 200+ third-party apps via Zapier, enabling connections to tools like Google Sheets, Slack, Eventbrite, SurveyMonkey, and more. Paid plans include REST API access for custom integrations and developer workflows.
Most integrations can be set up in 15-30 minutes without technical expertise using pre-built Zaps or native connectors.
Data Portability
Contact data can be exported as CSV files at any time. Email templates and automation workflows can be duplicated within the platform but may require manual recreation if migrating to a different email service. Webinar recordings can be downloaded for archival purposes.
Pros & Cons
Pros
- All-in-one platform consolidates email, webinars, landing pages, and automation—eliminating multi-tool subscriptions
- Generous 50% nonprofit discount makes enterprise features affordable for small organizations
- Unlimited email sends on all plans (no monthly sending caps)
- Built-in webinar hosting (up to 1,000 participants) without separate software subscriptions
- AI Campaign Generator drastically reduces time to launch complete marketing funnels
- Strong e-commerce integrations ideal for nonprofits with merchandise or product fundraising
- 24/7 live chat and email support across all paid plans
Cons
- Nonprofit discount requires displaying GetResponse logo on your website (may conflict with branding guidelines)
- Pricing scales significantly as contact lists grow—can become expensive for large nonprofits
- Automation features on lower-tier plans are limited (Starter plan only includes 1 automation workflow)
- Advanced automation not as user-friendly as specialized platforms like ActiveCampaign or Encharge
- No traditional CRM features (sales pipelines, deal tracking)—contact management only
- Nonprofit discount only valid for 24 months (must reapply or pay full price afterward)
- Learning curve steeper than single-purpose tools due to breadth of features
Alternatives to Consider
Moosend
More affordable with simpler automation
Moosend starts at $9/month (before 25% nonprofit discount) and offers sophisticated automation tools at significantly lower prices than GetResponse. If you don't need webinar hosting or conversion funnels and primarily want powerful email automation, Moosend provides better value. However, it lacks the all-in-one capabilities of GetResponse.
Choose Moosend if: You need just email automation and marketing on a tight budget, don't host webinars, and want simpler pricing that's easier to predict as your list grows.
Encharge
More sophisticated behavior-based automation
Encharge ($79/month) excels at complex donor journey automation with behavior tracking, advanced segmentation, and data-driven workflows. If your nonprofit relies on nuanced donor engagement strategies and needs CRM-level contact management, Encharge offers more sophisticated automation than GetResponse. However, it doesn't include webinar hosting or landing page builders.
Choose Encharge if: You need advanced marketing automation with deep behavioral tracking, have a dedicated marketing person, and already use separate tools for webinars and landing pages.
Brevo (formerly Sendinblue)
All-in-one platform with volume-based pricing
Brevo offers a similar all-in-one approach to GetResponse (email, SMS, WhatsApp, automation, CRM) but uses volume-based pricing instead of contact-based, making it 50%+ cheaper for large lists with low sending volumes. If you have 15,000 subscribers but only email them monthly, Brevo can be more affordable. However, it doesn't include webinar hosting.
Choose Brevo if: You need multichannel communication (email + SMS + WhatsApp), have a large list with infrequent sending, and want built-in CRM features but don't need webinar hosting.
Getting Started with GetResponse
1Sign Up and Apply for Nonprofit Discount
Start with the free trial at getresponse.com to test features. Simultaneously, email your 501(c)(3) documentation to [email protected] to apply for the 50% discount. Include your nonprofit's email address and business account name in the application.
Important: You'll need to add the GetResponse logo to your website within 4 weeks to maintain the discount.
2Import Contacts and Set Up First Campaign
Import your contact list via CSV upload (map fields like name, email, donation history). Create your first campaign using GetResponse's email templates or the AI Email Generator to draft content. Set up basic list segmentation (donors, volunteers, newsletter subscribers) to ensure relevant messaging.
Time estimate: 1-2 hours for basic setup and first campaign send.
3Build Your First Webinar Funnel
Create a landing page for webinar registration using the AI-powered builder and a pre-built template. Set up the webinar event with date/time and configure automated reminder emails (7 days, 3 days, 1 hour before). Create two post-event automation workflows: one for attendees (thank you + donation ask) and one for no-shows (recording + nurture sequence).
Time estimate: 2-3 hours for your first complete webinar funnel.
4Integrate with Your CRM and Donation Platform
Connect GetResponse to your existing CRM (Salesforce, HubSpot, Bloomerang) or donation platform (Donorbox, Classy) using native integrations or Zapier. This ensures contacts and donation data flow automatically between systems. Set up e-commerce tracking if you have a merchandise shop or thrift store (Shopify, WooCommerce integration).
Time estimate: 30-60 minutes per integration using pre-built connectors.
Need Help with GetResponse Implementation?
Setting up webinar funnels, building automation workflows, or migrating from another email platform can be time-consuming for small nonprofit teams. Our implementation specialists help nonprofits launch GetResponse campaigns in days, not weeks—from contact migration to automated donor journeys.
Frequently Asked Questions
How do I get the GetResponse nonprofit discount?
GetResponse offers a 50% discount for nonprofits valid for 24 months. To apply, send your NGO documentation (including 501(c)(3) status) to [email protected] along with your nonprofit's email and business account name. Important: You must display the GetResponse logo on your website within 4 weeks of registration to maintain the discount. The discount supports up to 100,000 contacts.
Does GetResponse include webinar hosting?
Yes. GetResponse includes unlimited webinar hosting starting with the Creator plan. The Creator plan supports up to 100 participants, while the Max Growth plan supports up to 1,000 attendees. Webinars include registration pages, automated email reminders, interactive features (polls, Q&A, screen sharing), and follow-up sequences for attendees and non-attendees. This makes GetResponse unique among email platforms for nonprofits hosting virtual fundraisers, training sessions, or community events.
What is the AI Campaign Generator?
The AI Campaign Generator creates complete marketing funnels in one click—including emails, landing pages, and CTAs—based on your campaign goals. It also includes an AI Email Generator that suggests content ideas, writes draft emails, and generates subject lines. These AI features help time-strapped nonprofit teams launch professional campaigns in minutes instead of hours.
How does GetResponse compare to Mailchimp for nonprofits?
GetResponse offers more features at a lower price point with its 50% nonprofit discount. At 2,500 contacts, GetResponse costs approximately $38/month (with discount) versus Mailchimp at $60/month. GetResponse includes unlimited emails on all plans (Mailchimp caps at 10x your subscriber count), built-in webinar hosting, more landing page templates, and conversion funnels. However, Mailchimp has a more established brand, more third-party integrations, and simpler onboarding for basic email-only needs.
Does GetResponse have a CRM?
GetResponse includes contact management features like tagging, scoring, and segmentation, but it's not a full CRM with sales pipelines or deal tracking. It's designed for email marketing automation rather than traditional CRM functions. For nonprofits needing robust donor management, consider integrating GetResponse with a dedicated CRM like HubSpot, Salesforce, or Bloomerang via Zapier or native connectors.
Can I build landing pages with GetResponse?
Yes. GetResponse includes unlimited landing page creation on all paid plans with 190+ responsive templates. The AI-powered builder creates personalized pages based on your campaign goals. Landing pages can include forms, videos, countdown timers, and payment integrations—all hosted by GetResponse without needing separate hosting. The drag-and-drop editor requires no coding skills.
Ready to Consolidate Your Marketing Stack?
GetResponse's all-in-one platform can replace multiple tools, saving your nonprofit time and money while delivering professional campaigns and virtual events. Start your free trial today.