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    Mention for Nonprofits

    Worried you're missing critical conversations about your nonprofit online? Mention monitors over 1 billion sources in real-time—from social media to news sites—alerting you instantly when your organization is mentioned, helping you track campaign impact, protect your reputation, and engage supporters before the moment passes.

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    What It Does

    Finding out your nonprofit was featured in a news article three days after it published? Discovering a supporter's complaint on Twitter only after it's been shared 50 times? Missing the perfect moment to thank a donor who posted about your work on Instagram? These missed opportunities hurt your mission.

    Mention is a real-time media monitoring and social listening tool that tracks every public mention of your organization across social media, news sites, blogs, forums, and review platforms. The moment someone mentions your nonprofit's name, campaign hashtag, or key program terms, you receive an instant alert. The AI analyzes sentiment—is this mention positive, negative, or neutral?—and provides context like reach and influence, so you know which mentions matter most.

    Beyond monitoring, Mention helps you engage directly from the platform. Respond to supporters, address concerns, amplify positive coverage, and measure your campaign's reach—all without juggling multiple browser tabs. Think of it as your nonprofit's always-on listening system, ensuring nothing important slips through the cracks.

    Best For

    Organization Size

    Mid-sized to large nonprofits with active social media presence and public visibility. Best for organizations with 10+ staff members or significant online engagement, though smaller nonprofits running high-profile campaigns will also benefit.

    Best Use Cases

    • Advocacy campaigns: Track hashtag reach, monitor supporter conversations, and measure campaign momentum in real-time
    • Reputation management: Identify potential PR issues early, respond to negative mentions quickly, and amplify positive coverage
    • Competitive intelligence: Monitor how other nonprofits in your sector are perceived and what campaigns are gaining traction
    • Donor engagement: Discover when supporters mention your organization and respond with personalized thank-yous
    • Media relations: Track press coverage, identify journalist mentions, and measure earned media value

    Ideal For

    Communications Directors, Marketing Managers, Advocacy Coordinators, Development Directors, and Executive Directors who need to stay informed about their organization's online reputation and supporter conversations.

    Key Features for Nonprofits

    Real-Time Monitoring

    Receive instant alerts when your nonprofit is mentioned across 1 billion+ sources including social media, news sites, blogs, forums, and 75+ review platforms. Never miss important conversations again.

    AI Sentiment Analysis

    AI automatically categorizes mentions as positive, negative, or neutral with 82% accuracy, and identifies specific emotions. Understand public perception without reading every comment.

    Campaign Analytics

    Track campaign hashtags, measure reach and volume, analyze sentiment trends over time, and generate auto-updating dashboards. Prove your advocacy campaign's impact with concrete data.

    Competitor Tracking

    Monitor mentions of competing nonprofits, track their campaigns, and benchmark your share of voice. Identify what messaging resonates in your sector and find partnership opportunities.

    Unified Social Inbox

    Respond to supporters, address concerns, and engage in conversations directly from Mention across multiple platforms. No more switching between tabs to manage your social presence.

    Historical Data Access

    Access up to 2 years of historical mention data to analyze past campaign performance, identify seasonal trends, and benchmark current efforts against previous initiatives.

    How This Tool Uses AI

    What's Actually AI-Powered

    🤖 Sentiment Analysis Engine

    Type of AI: Natural language processing (NLP) trained on millions of social media posts and web content

    What it does: Analyzes the emotional tone of every mention—positive, negative, or neutral—and identifies specific emotions like joy, anger, fear, or sadness. The AI reads context clues (word choice, punctuation, emojis) to understand sentiment similar to how a human would.

    How it learns: Pre-trained on large datasets of labeled social media content; continuously improves as it processes more mentions across languages and platforms.

    Practical impact: Instead of manually reading 500 tweets about your advocacy campaign, you immediately see that 68% are positive, 22% neutral, and 10% negative—then filter to address the negative ones first.

    🤖 Influence Scoring

    Type of AI: Machine learning algorithm that analyzes account metrics and engagement patterns

    What it does: Automatically assigns an influence score to each mention based on the author's follower count, engagement rate, posting frequency, and historical reach. Helps you prioritize which mentions to respond to first.

    How it learns: Analyzes patterns across billions of social media interactions to predict which accounts drive the most engagement and visibility.

    Practical impact: When 50 people mention your campaign, the AI flags the 3 high-influence accounts (journalists, community leaders) that could amplify your message to thousands—so you respond to them first.

    🤖 Trend Detection

    Type of AI: Predictive analytics that identifies patterns in mention volume and sentiment over time

    What it does: Detects emerging trends, sentiment shifts, and potential reputation issues before they escalate. Alerts you when mention volume spikes or sentiment suddenly shifts negative.

    How it learns: Analyzes historical data to establish baseline mention patterns, then flags anomalies that deviate from normal activity.

    Practical impact: You receive an alert that negative mentions increased 300% in the past 2 hours—turns out a blog post misrepresented your program. You respond with a clarification before the misinformation spreads further.

    What's NOT AI (But Still Useful)

    • •Keyword monitoring: Rule-based alerts that notify you when specific keywords appear—traditional search, not AI
    • •Dashboard templates: Pre-designed by humans, not AI-generated visualizations
    • •Social media publishing: Standard scheduling features—posting at specific times is automation, not AI
    • •Report generation: Automated data aggregation and formatting—uses templates, not AI analysis

    AI Transparency & Limitations

    ⚠️ Data Requirements

    • •AI sentiment analysis works best with at least 50-100 mentions per month for accurate trend analysis
    • •With fewer mentions, sentiment scores are still accurate but trend predictions are less reliable
    • •Influence scoring requires public account data—private accounts can't be scored for reach

    ⚠️ Human Oversight Still Required

    • •AI sentiment is 82% accurate—review critical mentions manually to catch misclassifications
    • •Sarcasm, cultural context, and nuanced language can confuse the AI—especially in crisis situations
    • •You still need to craft thoughtful responses—AI identifies what to respond to, not how to respond

    ⚠️ Known Limitations

    • •Sentiment accuracy varies by language—most accurate in English, less reliable in languages with limited training data
    • •Emojis and slang can be misinterpreted—AI trained primarily on standard written language
    • •Private social media groups and direct messages aren't monitored—only public mentions are tracked
    • •TikTok and Instagram Stories are harder to monitor in real-time due to platform API limitations

    When AI Adds Real Value vs. When It's Just Marketing

    ✅ Genuinely useful AI:

    • •Analyzing sentiment across thousands of mentions—would take days manually
    • •Identifying high-influence accounts to prioritize responses—impossible to assess manually at scale
    • •Detecting emerging reputation issues before they escalate—AI spots patterns humans miss

    ⚠️ AI that's nice but not essential:

    • •"AI-powered dashboards" that are really just standard analytics with auto-refresh
    • •Emotion detection beyond positive/negative/neutral—interesting but rarely actionable for most nonprofits

    ❌ AI you don't need:

    • •If you receive fewer than 20 mentions per month, AI sentiment analysis is overkill—just read them manually
    • •If you only monitor one or two keywords, basic Google Alerts might be sufficient and free

    Bottom Line on AI

    Mention uses AI where it genuinely saves time and improves decision-making: sentiment analysis at scale, influence scoring, and trend detection. The AI isn't perfect (82% sentiment accuracy means you'll catch some misclassified mentions), but it handles tasks that would be impractical manually. This is practical AI application, not AI for marketing purposes.

    Real-World Nonprofit Use Case

    An environmental advocacy nonprofit launched a campaign to protect a local watershed, using the hashtag #SaveOurWaters across social media. Before Mention, their 3-person communications team manually checked Twitter, Facebook, and Instagram several times daily—often discovering supporter posts days after they were published, missing opportunities to amplify positive momentum and respond to critics in real-time.

    After implementing Mention, they set up keyword alerts for their hashtag, organization name, and the specific watershed location. Within the first week, they discovered a local news outlet had covered the campaign (they had no media list notification), allowing them to immediately thank the journalist and share the article with their email list. The AI sentiment analysis showed 72% positive mentions, but also flagged a cluster of negative sentiment from a specific community group concerned about economic impacts—a perspective their team hadn't anticipated.

    By the campaign's end, Mention's analytics showed they'd reached 2.3 million people organically across social platforms—data that proved campaign ROI to their board and funders. The influence scoring helped them identify 12 high-reach supporters who consistently amplified their message; they invited these supporters to become official campaign ambassadors. Most importantly, real-time alerts allowed them to respond to supporter posts within hours, not days—building stronger relationships and turning casual supporters into passionate advocates. All with the same 3-person team.

    Pricing

    Standard Pricing

    Paid plans with increasing features and limits

    • Limited Free Plan: Basic monitoring features with restrictions
    • Pro: $99/month - Core monitoring and analytics features
    • ProPlus: $199/month - Enhanced analytics and team collaboration
    • Company: Starting at $599/month - Enterprise features including API access, white-label reporting, dedicated account manager
    • Free Trial: 14 days, no credit card required
    • Annual Billing: Save $360 when paying yearly vs monthly

    Note: Pricing information is subject to change. Please verify current pricing directly with Mention.

    Nonprofit Pricing

    NGO discounts available but specific details are not publicly disclosed.

    How to Access:

    1. Contact Mention sales team directly
    2. Inquire about NGO/nonprofit pricing options
    3. Be prepared to provide proof of nonprofit status (501(c)(3) determination letter or equivalent)

    Recommendation: Start with the 14-day free trial to test the platform, then contact sales about nonprofit pricing before committing to a paid plan. Many SaaS companies offer 10-30% nonprofit discounts even when not publicly advertised.

    Learning Curve

    Learning Curve: Beginner to Intermediate

    Time to First Value:

    • Initial setup: 30-60 minutes (creating keyword alerts, connecting social accounts)
    • First monitoring campaign: 15-30 minutes (setting up alerts for specific campaign hashtags or keywords)
    • Proficiency: 3-5 days of daily use to understand dashboards and response workflows

    Technical Requirements:

    • Basic comfort with social media platforms and web interfaces
    • Understanding of keywords, hashtags, and Boolean search (AND, OR, NOT operators) helpful but not required
    • No coding required
    • Ability to interpret basic analytics (charts, sentiment percentages)

    Support Available:

    • Help documentation and knowledge base
    • Email support (all plans)
    • Priority technical support (Company plan)
    • Dedicated account manager and custom onboarding (Company plan)

    Quick Win: Your First 24 Hours

    Want to see immediate value? Try this simple experiment:

    1. Set up keyword alerts for your organization name and one active campaign (15 minutes)
    2. Let Mention monitor for 24 hours (no effort required)
    3. Check your dashboard the next day to see every mention you would have missed otherwise
    4. Respond to 2-3 positive mentions with personalized thank-yous

    What you'll learn: Whether real-time monitoring catches conversations you're currently missing and if supporters respond positively to immediate engagement.

    Time invested: 30 minutes setup + 15 minutes daily monitoring

    Potential insight: Discover hidden brand advocates and reputation risks you didn't know existed

    Integration & Compatibility

    Connects With:

    Social Media Platforms

    • Facebook, Instagram, Twitter/X
    • LinkedIn, Reddit
    • TikTok, Pinterest, YouTube

    Collaboration Tools

    • Slack integration
    • Zapier compatibility (connects to 3,000+ apps)
    • API access (Company plan and above)

    Platform Availability:

    • Web-based: Works in all modern browsers (Chrome, Firefox, Safari, Edge)
    • Mobile apps: iOS and Android apps available for monitoring on the go

    Data Portability:

    • CSV/Excel export: Export mention data and analytics reports
    • PDF reports: White-label reporting available on Company plan
    • API access: Company plan enables custom integrations and data export
    • CRM integration limitation: No native integrations with major nonprofit CRMs (Salesforce, Bloomerang, DonorPerfect)—requires Zapier or API development

    Integration Reality Check

    Mention excels at social media monitoring but isn't designed as a full nonprofit CRM integration. If you need mention data in your donor database, you'll need to:

    • •Use Zapier to create automated workflows (e.g., "When high-influence supporter mentions us, add note to their CRM record")
    • •Export mention data weekly and manually import key insights to your CRM
    • •Invest in custom API integration if you need real-time sync (requires developer or consultant)

    For most nonprofits, Mention works best as a standalone monitoring tool where your communications team checks daily, rather than a fully integrated CRM component.

    Pros & Cons

    Pros

    • Comprehensive coverage: Monitors 1 billion+ sources including social media, news, blogs, forums, and review sites—unlikely to miss important mentions
    • Affordable entry point: $99/month for Pro plan is competitive compared to Brand24 ($149/month) and Hootsuite
    • Historical data access: Up to 2 years of historical mentions—valuable for trend analysis and campaign benchmarking
    • Real-time alerts: Instant notifications ensure you never miss time-sensitive opportunities or reputation threats
    • User-friendly interface: Intuitive dashboard and keyword setup—most nonprofits productive within first week
    • Unified engagement: Respond to mentions across platforms from one inbox—saves time switching between social media accounts

    Cons

    • Lower sentiment accuracy: 82% accuracy vs Brand24's 95%—you'll catch misclassified mentions occasionally, requiring manual review
    • Limited CRM integration: No native connections to nonprofit CRMs—requires Zapier or manual data export to sync with donor databases
    • Weaker scheduling features: Social media publishing is basic compared to Hootsuite's robust scheduling and content calendar
    • Pricing scales quickly: Company plan at $599/month is a significant jump from ProPlus—mid-sized nonprofits may outgrow affordable tiers
    • Unclear nonprofit discount: NGO pricing mentioned but not detailed publicly—requires contacting sales to discover actual nonprofit cost
    • Platform API limitations: TikTok and Instagram Stories harder to monitor in real-time due to third-party platform restrictions

    Alternatives to Consider

    If Mention doesn't feel like the right fit, consider these alternatives:

    Brand24

    Best for: Nonprofits prioritizing sentiment accuracy and reputation management

    Higher sentiment accuracy (95% vs Mention's 82%) and more sophisticated reputation analytics. However, more expensive ($149/month starting price) and limits historical data access to 30 days on basic plan vs Mention's 2 years.

    Choose Brand24 if: Sentiment accuracy is critical for your work (e.g., monitoring controversial advocacy issues where tone matters significantly).

    Hootsuite

    Best for: Nonprofits needing comprehensive social media management with scheduling

    More robust social media scheduling, content calendar, and team collaboration features. Monitors 150 million sources via Talkwalker integration. However, social listening features less refined than Mention's focused approach, and pricing similar ($99/month for Professional).

    Choose Hootsuite if: You need social media management (scheduling posts across platforms) as much as monitoring, and your primary goal is content distribution efficiency.

    Google Alerts (Free)

    Best for: Very small nonprofits with minimal monitoring needs and tight budgets

    Free, simple keyword alerts for web and news mentions. However, no social media monitoring, no sentiment analysis, limited to email alerts, and delayed notifications (not real-time).

    Choose Google Alerts if: You receive fewer than 20 mentions per month, only need to track news/blog coverage (not social media), and can't justify $99/month for paid monitoring.

    Why You Might Choose Mention Instead:

    Mention offers the best balance of comprehensive monitoring coverage (1 billion+ sources), affordability ($99/month entry point), and real-time alerts for nonprofits focused primarily on listening and reputation tracking. It's more affordable than Brand24 while offering broader coverage than Hootsuite's social listening, and significantly more capable than free tools like Google Alerts. Choose Mention if real-time monitoring across all major platforms is your priority and you want solid AI sentiment analysis without paying premium prices.

    Getting Started

    Your First 48 Hours with Mention

    Step 1: Sign Up and Connect (15-30 minutes)

    Start with the 14-day free trial (no credit card required). Connect your organization's social media accounts and set up your first keyword alerts.

    Pro tip: Start with 3-5 core keywords—your organization name, primary campaign hashtag, and executive director's name. You can add more later; too many alerts at once can be overwhelming.

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    Step 2: Let AI Analyze Initial Mentions (24 hours)

    Let Mention monitor for 24 hours to gather baseline data. Check your dashboard once or twice to see mentions as they arrive, but resist the urge to constantly refresh.

    Pro tip: Set up Slack or email notifications for real-time alerts so you don't need to keep Mention open all day. Configure alert frequency based on your organization's typical mention volume—real-time for high-profile campaigns, daily digest for routine monitoring.

    Step 3: Review Sentiment & Influence (30-45 minutes)

    After 24-48 hours, review the AI sentiment analysis dashboard. Are most mentions positive, negative, or neutral? Which mentions have the highest influence scores? Were there any negative mentions you need to address?

    Pro tip: Don't trust the AI 100%—manually review 5-10 mentions to verify sentiment classification accuracy for your specific context. Adjust your expectations based on what you find (AI may struggle with industry-specific jargon or sarcasm).

    Step 4: Engage with High-Value Mentions (1 hour)

    Identify 3-5 high-influence or positive mentions and respond directly from Mention's unified inbox. Thank supporters, answer questions, or share additional resources. Measure how quickly you can engage compared to your previous manual monitoring process.

    Pro tip: Focus on high-influence accounts first (journalists, community leaders, major donors). A response to someone with 10,000 followers has 100x more impact than responding to someone with 100 followers—let the AI influence scores guide your priorities.

    What Success Looks Like After 48 Hours

    • You've discovered 5-10+ mentions you would have missed with manual monitoring
    • You understand your organization's baseline sentiment (mostly positive? any negative trends?)
    • You've responded to supporters faster than you could manually—strengthening relationships
    • You have data to decide if Mention is worth the investment for your nonprofit

    Need Help with Implementation?

    Setting up social media monitoring can feel overwhelming when you're managing limited staff and tight deadlines. If you'd like expert guidance configuring Mention alerts, interpreting sentiment data, or integrating monitoring into your communications workflow, we're here to help.

    One Hundred Nights offers implementation support—from initial setup assistance to developing comprehensive reputation monitoring strategies that align with your nonprofit's mission and capacity.

    Contact Us to Learn More

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    Frequently Asked Questions

    Is Mention free for nonprofits?

    Mention offers a limited free plan with basic features, and NGO discounts are mentioned in their pricing FAQs. However, specific nonprofit discount details are not publicly available. Contact Mention sales to inquire about nonprofit pricing. Paid plans start at $99/month for the Pro tier.

    How does Mention's AI sentiment analysis work?

    Mention uses natural language processing and machine learning to analyze the emotional tone of mentions across social media and web sources. The AI automatically categorizes mentions as positive, negative, or neutral with 82% accuracy, and also identifies specific emotions like joy, anger, or fear. This helps nonprofits understand public sentiment about their organization without manually reading every mention.

    How many sources does Mention monitor?

    Mention monitors over 1 billion sources in real-time, including major social media platforms (Facebook, Instagram, Twitter/X, LinkedIn, Reddit, TikTok, Pinterest, YouTube), news sites, blogs, forums, and 75+ review sites. This comprehensive coverage helps nonprofits track their reputation across virtually every public online channel.

    Can Mention help with crisis management?

    Yes. Mention's real-time alerts notify you immediately when your nonprofit is mentioned online, allowing you to identify potential PR issues early. The AI sentiment analysis helps you spot negative sentiment trends before they escalate, and the unified inbox lets you respond quickly across multiple platforms. This early warning system is valuable for protecting your nonprofit's reputation.

    Does Mention integrate with nonprofit CRM systems?

    Mention offers API access (on Company plan and above), Slack integration, and Zapier compatibility, which allows indirect connections to many nonprofit CRM systems. However, there's no native integration with major nonprofit CRMs like Salesforce Nonprofit Cloud, Bloomerang, or DonorPerfect. You'll likely need to use Zapier or custom API development to connect Mention with your CRM.

    What's the difference between Mention and Hootsuite?

    Mention focuses primarily on real-time media monitoring and social listening with strong sentiment analysis, while Hootsuite is a comprehensive social media management platform with scheduling and collaboration features. Mention is better if you need to track brand reputation and measure campaign impact; Hootsuite is better if you need robust content scheduling across multiple platforms. Mention is also more affordable at $99/month vs Hootsuite's $99/month Professional plan.

    Ready to Never Miss a Mention?

    Start monitoring your nonprofit's reputation across 1 billion+ sources with Mention's 14-day free trial. No credit card required.

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