Moosend for Nonprofits
Sophisticated email automation and AI-powered donor journeys at entry-level pricing—starting at just $9/month with unlimited sends and advanced workflows.
What Moosend Does
Moosend is an affordable email marketing and automation platform that gives nonprofits enterprise-level features at entry-level pricing. Unlike platforms that charge based on email volume or lock advanced features behind expensive tiers, Moosend includes unlimited email sends, sophisticated automation workflows, landing pages, and AI-powered content generation starting at just $9/month.
The platform solves a critical problem for small to mid-sized nonprofits: how to create personalized, behavior-triggered donor journeys without paying hundreds of dollars per month or hiring a marketing automation specialist. With Moosend's visual workflow builder, nonprofits can design complex automation sequences—like welcome series, lapsed donor re-engagement campaigns, and event follow-ups—using drag-and-drop logic instead of code.
What makes Moosend particularly valuable for nonprofits is the combination of affordability and sophistication. You're not choosing between basic email blasts and expensive automation platforms. Moosend delivers advanced segmentation, AI-generated content, A/B testing, real-time analytics, and ecommerce integration in a single platform that costs less than most organizations currently spend on basic email services. The 25% nonprofit discount (stackable with the 20% annual discount) brings the starting price down to approximately $6.75/month—making professional donor engagement accessible to even the smallest organizations.
Best For
Organization Size
- Small nonprofits with 500-10,000 contacts looking to move beyond basic email
- Mid-sized organizations (up to 50,000 contacts) wanting to reduce email costs
- Growing nonprofits migrating from free plans (Mailchimp, Constant Contact)
- Organizations ready to invest in automation but budget-conscious
Use Cases
- Multi-step donor welcome and stewardship sequences
- Lapsed donor re-engagement campaigns with behavior triggers
- Event promotion with automated reminders and follow-ups
- Ecommerce integration for thrift shops, online stores, merchandise sales
- Membership programs with recurring communications and renewals
Key Features for Nonprofits
AI-Powered Content Creation
Generate professional emails and landing pages in seconds
The AI Writer creates email copy, subject lines, and landing page content without requiring copywriting expertise. It analyzes your campaign goals and generates persuasive, on-brand content that would take hours to write manually. The AI also optimizes subject lines to improve open rates and suggests the best send times based on donor behavior patterns.
- Email and subject line generation with donor-focused messaging
- Landing page and subscription form copy creation
- Send-time optimization analyzing millions of data points
- Product recommendations for ecommerce (Enterprise plan)
Visual Workflow Automation
Build sophisticated donor journeys without coding
The drag-and-drop workflow builder makes complex automation accessible to non-technical staff. Design multi-step campaigns triggered by donor actions (donations, email clicks, website visits) using branching logic, conditional steps, and time delays. Pre-built templates for common scenarios (welcome series, cart abandonment, re-engagement) get you started in minutes.
- Drag-and-drop interface with triggers, conditions, and actions
- Pre-built templates for common nonprofit scenarios
- Behavior-based triggers from website activity and email engagement
- Automated list segmentation for targeted messaging
Unlimited Email Sends
No per-send charges or monthly caps
Unlike platforms that limit sends to 10x your subscriber count or charge per email, Moosend includes unlimited email campaigns at every price tier. Send daily updates during a fundraising campaign, weekly newsletters, event reminders, and urgent appeals without worrying about overage fees or hitting monthly limits.
- No send limits or per-email charges at any pricing tier
- 98% deliverability rate with CSA and M3AAWG certification
- 130+ professionally-designed templates optimized for nonprofits
- Mobile-responsive designs that look great on any device
Ecommerce Integration
Track revenue and automate product-based campaigns
Connect WooCommerce, Magento, Shopify, or other ecommerce platforms to track revenue from campaigns, trigger cart abandonment emails, and send product recommendations. Perfect for nonprofits running online stores, selling merchandise, or managing thrift shops. The web tracking feature monitors browsing behavior to personalize product suggestions.
- WooCommerce, Magento, Shopify integrations with revenue tracking
- Cart abandonment workflows to recover lost sales
- AI-powered Audience Discovery based on purchase behavior (Enterprise)
- Product recommendation workflows based on browsing history
Real-Time Analytics
Track performance and optimize campaigns
Monitor campaign performance with real-time dashboards showing open rates, click-through rates, conversions, and revenue. A/B test subject lines, content, and send times to identify what resonates with your donors. Detailed segmentation reports reveal which donor groups engage most, helping you refine targeting strategies.
- Real-time campaign dashboards with engagement metrics
- A/B testing for subject lines, content, and send times
- Segmentation reports to identify high-value donor groups
- Revenue attribution from email campaigns (ecommerce integrations)
Landing Pages & Forms
Grow your list with high-converting lead capture
Create professional landing pages and subscription forms without web development skills. Customizable templates for donation drives, event registrations, petition signatures, and newsletter signups. Forms integrate seamlessly with your website and sync contacts directly to Moosend with automatic segmentation based on signup source.
- Drag-and-drop landing page builder with conversion-optimized templates
- Customizable subscription forms with conditional fields
- Double opt-in and GDPR compliance features
- Automatic contact segmentation by signup source
Real-World Nonprofit Use Case
A community foundation with 3,500 donors was spending $180/month on Mailchimp and struggling with limited automation capabilities. Their small development team (two people) was manually sending welcome emails to new donors, quarterly newsletters, and annual appeal sequences—consuming 10+ hours weekly just managing email campaigns. They couldn't afford enterprise platforms like Salesforce Marketing Cloud but needed more sophistication than basic broadcast emails.
After migrating to Moosend with the 25% nonprofit discount stacked with annual billing, they're now paying approximately $53/month for the same contact list—a 70% cost reduction. More importantly, they've automated their entire donor journey using Moosend's visual workflow builder. New donors now receive a 5-email welcome series introducing the foundation's work, impact stories, and volunteer opportunities. Lapsed donors (no gift in 18 months) automatically enter a re-engagement sequence with personalized appeals based on their previous giving interests.
The AI Writer helped them overcome the biggest challenge: creating compelling email content without a full-time copywriter. For their annual giving campaign, the AI generated subject line variations that performed 28% better than their manually-written versions in A/B tests. The development team now spends 2 hours per week managing Moosend workflows instead of 10 hours manually sending individual campaigns—freeing up time to focus on major donor relationships and grant writing. They've also seen a 15% increase in email engagement rates due to more timely, personalized communications triggered by donor behavior rather than arbitrary calendar dates.
Pricing
Free Trial
Test all features risk-free
- Up to 1,000 contacts
- Unlimited email sends
- All core features included
- AI Writer, automation, analytics
- Email and live chat support
- No credit card required
Pro Plan
Everything nonprofits need
- Unlimited email campaigns
- AI Writer for content generation
- Email automation workflows
- Landing pages and forms
- Real-time analytics
- A/B testing
- 130+ email templates
Price scales with contacts: $9/month (500), $35/month (5,000), $79/month (15,000), $155/month (30,000), $315/month (50,000)
Enterprise
Advanced features & support
- All Pro plan features
- Dedicated IP addresses
- AI Audience Discovery
- Unlimited user accounts
- SSO authentication
- Dedicated account manager
- Custom reporting
Note: Prices may be outdated or inaccurate.
Annual Billing Discount: Save 20% by paying annually instead of monthly. For example, the Pro plan at 500 contacts costs $7/month (billed annually at $84/year) versus $9/month billed monthly.
Nonprofit Discount Stack: The 25% nonprofit discount applies to both monthly and annual pricing, and stacks with the annual billing discount. This means a 500-contact nonprofit paying annually effectively gets approximately 40% off the base monthly price ($9/month becomes ~$5.40/month when both discounts are applied to annual billing).
Free Trial Details: The 30-day trial includes all Pro plan features with up to 1,000 contacts and unlimited email sends. No credit card required to start. This gives nonprofits a full month to build workflows, import contacts, and send real campaigns before committing.
Nonprofit Discount
25% off for registered nonprofits and NGOs
Discount: Moosend offers a generous 25% discount for nonprofit and non-governmental organizations. Importantly, this discount stacks with the standard 20% annual billing discount, providing maximum savings when you pay annually.
How to Apply:
- Sign up for a free Moosend account (start with the 30-day trial if you want to test first)
- Email [email protected] with:
- Your organization details and mission
- Your nonprofit website address
- The email address associated with your Moosend account
- Proof of nonprofit status (501(c)(3) documentation or equivalent)
- Moosend support will verify your nonprofit status and apply the discount to your account
- You'll see the discounted pricing in your payment dashboard when you upgrade
Example Savings: A nonprofit with 5,000 contacts would pay $35/month on the standard Pro plan. With the 25% nonprofit discount alone, that drops to $26.25/month. If paying annually (adding the 20% discount), the effective monthly rate becomes approximately $21/month—a total savings of 40% compared to standard monthly billing.
Eligibility: The discount applies to registered nonprofit organizations and NGOs globally. Moosend's support team reviews applications on a case-by-case basis and typically responds within 1-2 business days.
Learning Curve
Suitable for nonprofits new to email automation with a 2-4 week ramp-up time
Easy to Learn
- Intuitive Interface: Clean, uncluttered dashboard praised by users for ease of navigation
- Pre-Built Templates: 130+ email templates and automation workflow templates for common nonprofit scenarios
- Drag-and-Drop Builder: Visual email and workflow editors require no coding skills
- Helpful Support: 24/5 live chat and email support for migration assistance
Learning Investment
- Automation Concepts: Understanding triggers, conditions, and branching logic requires 2-3 hours of experimentation
- Segmentation Strategy: Designing effective donor segments takes planning and knowledge of your contact data
- Import Process: Cleaning and mapping contact data for import can take several hours for large lists
- Best Practices: Mastering email marketing strategy (timing, frequency, content) requires ongoing learning
Realistic Timeline: Most nonprofit staff can send their first email campaign within 1-2 hours of signing up, thanks to templates and the drag-and-drop builder. Building your first automation workflow takes 2-4 hours including planning time. Becoming proficient with advanced features like conditional workflows, dynamic content, and AI-powered segmentation typically requires 2-4 weeks of regular use.
Support Resources: Moosend provides a comprehensive knowledge base, video tutorials, and 24/5 live chat support (Monday-Friday). Nonprofit users specifically highlight the helpfulness of support staff during platform migration—they'll guide you through importing contacts, recreating workflows, and ensuring a smooth transition from your previous email platform.
Who Will Struggle: Organizations expecting a fully automated donor management system will find Moosend is primarily an email platform, not a comprehensive CRM. Teams needing complex, multi-channel marketing orchestration (email + SMS + social + ads in one workflow) may find the automation less robust than enterprise platforms like Salesforce Marketing Cloud or HubSpot.
Integration & Compatibility
CRM & Donor Management
- Salesforce (direct integration)
- HubSpot (via Zapier or native connector)
- Bloomerang, Little Green Light (via Zapier)
- Most nonprofit CRMs via Zapier or REST API
Ecommerce Platforms
- WooCommerce (direct integration with revenue tracking)
- Magento (direct integration)
- Shopify (via Zapier or API)
- Cart abandonment and product recommendation workflows
Website & Content Platforms
- WordPress (direct plugin with form embedding)
- Web tracking code for behavior-based triggers
- Embeddable signup forms for any website
- Landing page builder with custom domains
Automation & Developer Tools
- Zapier (connect to 5,000+ apps)
- REST API for custom integrations
- Webhooks for real-time event notifications
- 100+ native integrations with common business tools
Data Portability: Moosend makes it easy to import and export contact data. Import contacts from CSV files, copy-paste from spreadsheets, or sync automatically from integrated platforms. Export your entire contact database at any time with full data ownership—no vendor lock-in. This is critical for nonprofits who need to maintain control of their donor data.
API Capabilities: The REST API enables custom integrations for tech-savvy nonprofits. You can programmatically manage contacts, trigger campaigns, retrieve analytics, and sync data between Moosend and your donor database or custom applications. API documentation is clear and includes code examples in multiple languages.
Integration Limitations: Moosend has fewer native integrations compared to Mailchimp (which offers 300+ integrations). If your organization relies heavily on specialized nonprofit software, you'll likely need to use Zapier as an intermediary to connect Moosend to tools like fundraising platforms, volunteer management systems, or grant management software. However, the 100+ native integrations cover the most common use cases (CRM, ecommerce, WordPress, Google Analytics, Facebook Ads).
Pros & Cons
Pros
- Exceptional Value: Starting at $9/month with unlimited sends, advanced automation, AI features, and landing pages—competitors charge 2-3x more for similar features
- Stackable Discounts: 25% nonprofit discount plus 20% annual billing discount provides ~40% total savings
- Unlimited Email Sends: No per-send charges or monthly caps—critical for nonprofits running frequent campaigns
- Intuitive Automation: Visual workflow builder praised by users as easier than Mailchimp or Constant Contact's automation systems
- AI Content Generation: Included at base tier (not an expensive add-on) helps time-strapped teams create professional campaigns
- Excellent Deliverability: 98% deliverability rate with CSA and M3AAWG certification ensures emails reach donors
- Helpful Support: Live chat and email support specifically praised by nonprofit users during migration
- Ecommerce Integration: Built-in support for WooCommerce and Magento perfect for nonprofits running online stores
Cons
- Fewer Integrations: 100+ native integrations versus Mailchimp's 300+—may require Zapier for specialized nonprofit software
- Limited CRM Features: Contact management is basic compared to dedicated nonprofit CRMs like Bloomerang or Virtuous
- Automation Depth: Workflows are powerful but not as sophisticated as enterprise platforms like Salesforce Marketing Cloud or HubSpot
- Support Hours: 24/5 support (Monday-Friday only)—no weekend or 24/7 assistance for urgent campaign issues
- Learning Curve for Advanced Features: AI Audience Discovery and complex conditional workflows require time to master
- No SMS Marketing: Email-only platform—doesn't support text message campaigns like Twilio or Klaviyo
- Brand Recognition: Less established than Mailchimp or Constant Contact—some boards may question the choice
- Limited Reporting Customization: Analytics are comprehensive but custom report building is less flexible than enterprise tools
Alternatives to Consider
MailerLite
Best for simplicity seekers
Pricing: Free tier (500 subscribers), paid from $10/month with 30% nonprofit discount
Comparison: MailerLite offers a more generous free tier (500 subscribers vs. Moosend's 30-day trial) and a cleaner, simpler interface. Best for nonprofits that want email + basic automation without the complexity of Moosend's advanced workflows.
Trade-off: Less sophisticated automation, fewer integrations, but easier to learn and use for email-only needs.
View MailerLite GuideBrevo
Best for multi-channel campaigns
Pricing: Free tier (300 emails/day), $9-499/month with 15% nonprofit discount
Comparison: Brevo (formerly Sendinblue) includes SMS, WhatsApp, and a built-in CRM in addition to email. Volume-based pricing (not contact-based) saves money for nonprofits with large lists who send infrequently.
Trade-off: More channels but less intuitive automation builder compared to Moosend's visual workflows.
View Brevo GuideActiveCampaign
Best for advanced automation
Pricing: From $15/month with 20% nonprofit discount
Comparison: ActiveCampaign offers more sophisticated automation with 25+ AI agents, predictive sending, and deeper CRM integration. Best for nonprofits ready to invest more for enterprise-level marketing automation.
Trade-off: More expensive ($15/month vs. $9/month) and steeper learning curve, but more powerful for complex donor journeys.
View ActiveCampaign GuideGetting Started with Moosend
1Start Your Free Trial
Sign up for Moosend's 30-day free trial at moosend.com. No credit card required. You'll get access to all Pro plan features with up to 1,000 contacts and unlimited email sends. Use this time to import a segment of your contact list, build a sample campaign, and test the automation workflows to ensure Moosend meets your needs.
- Tip: During the trial, experiment with the AI Writer and visual workflow builder—these are Moosend's standout features that differentiate it from basic email tools.
2Apply for Nonprofit Discount
Before upgrading to a paid plan, email [email protected] to request the 25% nonprofit discount. Include your organization details, website, the email associated with your Moosend account, and proof of nonprofit status (501(c)(3) letter or equivalent). Support typically responds within 1-2 business days. Once approved, the discount will appear in your payment dashboard.
- Tip: Ask support about stacking the nonprofit discount with the annual billing discount for maximum savings (~40% off total).
3Import Contacts & Build Segments
Clean and organize your contact data before importing. Use CSV import for bulk uploads or sync directly from your CRM if Moosend integrates with your donor management system. Create initial segments based on donor status (active, lapsed, new), giving interests, or engagement level. Well-structured segments enable more personalized automation workflows.
- Tip: Start with 2-3 simple segments (e.g., "Monthly Donors," "Event Attendees," "Volunteers") rather than creating dozens immediately. You can refine segmentation as you learn the platform.
4Create Your First Automation Workflow
Start with a simple but high-impact automation: a welcome series for new subscribers or donors. Use Moosend's pre-built welcome workflow template, then customize the email content, timing, and triggers. This gives you hands-on experience with the visual workflow builder while creating something immediately valuable for your organization. Test the workflow with a small segment before rolling it out to your entire list.
- Tip: Use the AI Writer to generate your welcome email content, then edit to match your organization's voice. This saves time while teaching you how to refine AI-generated content for authenticity.
Need Help Implementing Moosend?
We help nonprofits design effective donor email strategies and automation workflows
Moving from basic email blasts to sophisticated automation requires strategic planning. We can help you design donor journey maps, create automation workflows, write email copy, and train your team to use Moosend effectively. Whether you're migrating from another platform or starting fresh, we ensure you maximize the platform's capabilities from day one.
Frequently Asked Questions
How do I get the Moosend nonprofit discount?
Moosend offers a 25% discount for nonprofit and NGO organizations. To apply: (1) Sign up for a free Moosend account first, (2) Contact [email protected] with your organization details, website address, and the email associated with your Moosend account, (3) Moosend support will verify your nonprofit status and apply the discount to your account. The 25% nonprofit discount can be stacked with the standard 20% annual billing discount for maximum savings.
What makes Moosend different from Mailchimp or Constant Contact?
Moosend offers unlimited email sends at all price tiers (starting at $9/month), while Mailchimp caps sends at 10x your subscriber count. Moosend includes advanced automation workflows, landing pages, and AI features in the base Pro plan that competitors charge extra for. The visual workflow builder is more intuitive than Mailchimp's automation system. With the 25% nonprofit discount, Moosend costs significantly less—around $6.75/month for 500 contacts versus Mailchimp's $13+ for comparable features. However, Mailchimp has more third-party integrations and brand recognition.
Does Moosend work with ecommerce platforms for nonprofits?
Yes. Moosend integrates with WooCommerce, Magento, Shopify, and other ecommerce platforms. This is perfect for nonprofits running online stores, selling merchandise, or managing thrift shops. Moosend tracks revenue generated from campaigns, triggers cart abandonment emails, and creates product recommendation workflows based on browsing behavior. The AI-powered Audience Discovery feature (Enterprise plan or Moosend+ add-on) builds segments based on product views, add-to-cart events, and purchases.
What is the Moosend AI Writer and how does it work?
The Moosend AI Writer is included in all paid plans (starting at $9/month) and generates email copy, subject lines, landing page content, and subscription form text. It helps time-strapped nonprofit teams create professional campaigns faster by suggesting content ideas, optimizing subject lines for better open rates, and drafting persuasive copy. The AI analyzes millions of data points to recommend optimal send times and personalize content based on donor behavior.
Is Moosend GDPR compliant for international nonprofits?
Yes. Moosend is fully GDPR compliant with features including double opt-in confirmation, data portability, consent management, and the right to be forgotten. The platform is certified by the Certified Senders Alliance (CSA) and M3AAWG, ensuring email deliverability and data protection standards. Moosend serves 100,000+ customers globally, including major brands like WWF and the United Nations, demonstrating its capability to handle international compliance requirements.
Does Moosend have a free tier or trial?
Moosend offers a 30-day free trial with 1,000 contacts and unlimited email sends. The trial includes access to all core features: email builder, 130+ templates, AI Writer, automation workflows, segmentation, landing pages, forms, and both email and live chat support. This gives nonprofits a full month to test the platform before committing. There's no permanent free tier—after the trial, pricing starts at $9/month for 500 contacts (or $6.75/month with the 25% nonprofit discount).