ElevenLabs vs Murf.ai for Nonprofits
Choosing between ElevenLabs' cutting-edge voice cloning and Murf.ai's polished video integration? Both create professional AI voiceovers, but ElevenLabs dominates in multilingual reach and natural expression while Murf.ai streamlines video production workflows. Your decision hinges on whether you need groundbreaking voice technology or user-friendly video voiceover tools—and whether you qualify for ElevenLabs' free Impact Program.
Quick Verdict
Choose based on your nonprofit's priorities:
Choose ElevenLabs if:
- •You need the most natural-sounding, emotionally expressive AI voices available
- •Voice cloning is essential for custom voices from staff or community members
- •You serve multilingual communities (70+ languages vs 20+)
- •You qualify for the free Impact Program (healthcare, education, culture)
- •You're creating podcasts, audiobooks, or accessibility features
Choose Murf.ai if:
- •You need precise voice customization controls (pitch, speed, emphasis)
- •Video integration is critical for synchronized editing in one platform
- •Your team needs a gentler learning curve with templates and guides
- •You have budget for professional tools ($15.20/month with nonprofit discount)
- •You're creating training videos, e-learning, or presentation voiceovers
At-a-Glance Comparison
| Feature | ElevenLabs | Murf.ai | Winner / Notes |
|---|---|---|---|
| Starting Price | Free (10K chars/month) or $5/month | Free (10 min lifetime) or $19/month | 💰 ElevenLabs (better free tier) |
| Nonprofit Discount | Free Impact Program (eligible orgs) | 20% off all plans | 🏆 ElevenLabs (free vs 20% off) |
| Voice Quality | Industry-leading natural expression | Professional, polished voiceovers | 🏆 ElevenLabs (more natural/emotional) |
| Languages Supported | 70+ languages | 20+ languages | 🏆 ElevenLabs (3.5x more languages) |
| Voice Cloning | Yes (instant & professional) | Voice changer (not true cloning) | 🏆 ElevenLabs (only true cloning) |
| Voice Customization | Emotion control, stability settings | Pitch, speed, emphasis, pauses | 🏆 Murf.ai (more precise controls) |
| Video Integration | Audio export (import to video editor) | Built-in video editor & sync | 🏆 Murf.ai (all-in-one solution) |
| Learning Curve | Moderate (advanced features complex) | Easy (templates & guided workflows) | 🏆 Murf.ai (gentler onboarding) |
| API Access | All paid plans ($5/month+) | Pro plan and above ($26/month+) | 🏆 ElevenLabs (cheaper API access) |
| Canva Integration | No | Yes (direct integration) | 🏆 Murf.ai |
| Commercial Use | Yes (paid plans) | Yes (all plans) | Tie (both allow commercial use) |
| Best For | Podcasts, multilingual content, voice cloning, accessibility | Training videos, e-learning, presentations, polished voiceovers | ⚖️ Context-dependent |
Last updated: January 8, 2026. Pricing and features subject to change; verify with vendors.
Why AI Voice Generation Matters for Nonprofits
AI voice generation technology has become a game-changer for nonprofits seeking to create professional audio and video content without hiring voice actors or recording studios. Whether you're producing training materials for volunteers, creating multilingual community outreach, building accessible content for visually impaired constituents, or launching a podcast to amplify your mission, AI voices can deliver studio-quality results at a fraction of traditional costs.
ElevenLabs and Murf.ai represent two distinct approaches to AI voice generation. ElevenLabs pioneered emotionally expressive, ultra-realistic voices with groundbreaking cloning capabilities and support for 70+ languages—making it the tool of choice for organizations prioritizing natural expression and global reach. Murf.ai focuses on user-friendly voiceover production with built-in video editing, precise customization controls, and workflow features that appeal to teams creating training content and presentations.
This comparison will help you understand which tool aligns with your organization's content needs, technical capacity, budget constraints, and strategic priorities. We'll examine voice quality, language coverage, pricing structures (including nonprofit discounts), learning curves, integration capabilities, and real-world use cases to guide your decision.
Both tools offer significant value for nonprofits, but they serve different content creation workflows. By the end of this guide, you'll know whether ElevenLabs' cutting-edge voice technology or Murf.ai's streamlined video production platform better fits your mission.
What Is ElevenLabs?
ElevenLabs is an AI voice technology company that has quickly become the industry leader in natural-sounding, emotionally expressive speech synthesis. Founded in 2022, the platform uses advanced machine learning models to generate voices that capture subtle emotional nuances, tonal variations, and human-like expression that previous text-to-speech tools struggled to achieve.
The platform's standout feature is voice cloning—the ability to create custom AI voices from short audio samples (as little as one minute of speech). This allows nonprofits to preserve the voices of founders, create consistent branded voices for communications, or enable community members to share their stories in their own voice even after they can no longer speak. ElevenLabs offers both instant voice cloning (fast, lower fidelity) and professional voice cloning (higher quality, requires more samples).
With support for 70+ languages and accent preservation, ElevenLabs excels at creating multilingual content that sounds authentic to native speakers. The platform offers API access on all paid plans (starting at $5/month), making it a favorite among developers building voice-enabled applications, podcasters automating audio production, and accessibility advocates creating screen readers and audio descriptions.
For nonprofits, ElevenLabs' Impact Program provides free access to eligible organizations in healthcare, education, and culture sectors. The free tier (10,000 characters per month) offers a sustainable way to experiment with AI voice without financial commitment. Paid plans scale from $5/month for individuals to enterprise solutions for large organizations.
What Is Murf.ai?
Murf.ai is an AI voiceover platform designed for teams creating professional video content, presentations, e-learning materials, and marketing assets. With a library of 120+ voices across 20+ languages, Murf.ai positions itself as the all-in-one solution for organizations that need polished voiceovers integrated seamlessly with video editing workflows.
Unlike ElevenLabs' focus on cutting-edge voice technology, Murf.ai emphasizes user experience and production efficiency. The platform features a built-in video editor that lets you synchronize voiceovers with visual content, adjust timing frame-by-frame, and export finished videos—all without leaving the platform. This integration with Canva and native video tools makes Murf.ai particularly appealing to nonprofit marketing teams and training coordinators who lack technical expertise.
Murf.ai's strength lies in its precise voice customization controls. You can adjust pitch, speed, emphasis on specific words, insert pauses, and choose from preset voice styles (professional, conversational, friendly, etc.) to match your content's tone. The AI script assistant helps refine your text for better vocal delivery, suggesting improvements and formatting adjustments. Collaborative editing features allow multiple team members to work on projects simultaneously—valuable for distributed nonprofit teams.
For nonprofits, Murf.ai offers a 20% discount on all plans (contact sales for verification). The Basic plan starts at $19/month (reduced to $15.20/month with discount), providing access to 120+ voices, commercial use rights, and 24 hours of voice generation per year. The free tier offers 10 minutes of lifetime voice generation—enough for testing but not sustainable for ongoing use.
Head-to-Head Feature Comparison
Voice Quality & Naturalness
Which tool produces more realistic, expressive voices?
ElevenLabs
Industry-leading voice quality with exceptional emotional range and natural expression. Voices capture subtle nuances like breathing, hesitations, and tonal variations that sound remarkably human. Particularly strong at conveying emotion (excitement, empathy, urgency) for storytelling and advocacy content. Many users report that listeners cannot distinguish ElevenLabs voices from real humans in podcast contexts.
Murf.ai
Professional, polished voiceovers that work well for corporate and educational content. Voices are clear and articulate with minimal artifacts, but tend toward slightly more "perfect" delivery that can sound less spontaneous than ElevenLabs. Excellent for training videos and presentations where clarity trumps emotional depth. The 120+ voice library offers diverse accents and styles.
Nonprofit Verdict:
ElevenLabs wins for emotional storytelling and podcast content. If you're sharing client stories, advocacy messages, or content where emotional connection matters, ElevenLabs' natural expression creates stronger engagement. Murf.ai wins for instructional content and professional presentations where clarity and polish are priorities. Both are professional-grade; your content type determines the winner.
Multilingual & Accessibility Support
Language coverage for diverse communities
ElevenLabs
Supports 70+ languages with accent preservation and regional dialect recognition. You can generate Spanish content that sounds authentically Mexican vs. Castilian Spanish, or Arabic that reflects specific regional variations. Multilingual voice cloning allows you to clone a voice in one language and use it across all 70+ languages while maintaining recognizable vocal characteristics. This is transformative for nonprofits serving immigrant communities or operating internationally.
Murf.ai
Supports 20+ major languages including Spanish, French, German, Portuguese, Italian, Hindi, Arabic, and Asian languages. While the selection is robust for most nonprofit needs, coverage is 3.5x smaller than ElevenLabs. Accent options exist but are more limited. Strong performance in European and Asian languages commonly used in nonprofit work, but gaps exist for less common languages or regional dialects.
Nonprofit Verdict:
ElevenLabs is the clear winner for multilingual nonprofits. If you serve diverse linguistic communities, produce content in multiple languages, or need specific regional accents, the 70+ language support and accent preservation are unmatched. Murf.ai's 20+ languages cover the most common use cases but won't serve organizations working with less common languages or needing precise dialect control.
Voice Cloning & Customization
Creating custom voices vs fine-tuning existing ones
ElevenLabs
True voice cloning capabilities: Upload 1-5 minutes of clean audio and ElevenLabs creates a custom AI voice that replicates the speaker's tone, cadence, and vocal characteristics. Instant voice cloning (lower fidelity, faster) is available on Starter plans; professional voice cloning (higher quality, requires more samples) on Creator+ plans. Use cases: preserving a founder's voice for legacy content, creating consistent branded voices, enabling program participants to share stories in their own voice. Emotion controls let you adjust expressiveness, stability, and style for cloned voices.
Murf.ai
Voice changer and fine-tuning controls: Murf.ai doesn't offer true voice cloning like ElevenLabs. Instead, it provides a "voice changer" that can modify existing voices and extensive customization controls (pitch, speed, emphasis, pauses). You can adjust pronunciation, add word-level emphasis, control breathing and pauses, and choose from preset voice styles. This is ideal for polishing voiceovers to match specific tones (professional, friendly, urgent) but won't create a custom voice from scratch.
Nonprofit Verdict:
ElevenLabs wins decisively if voice cloning matters. If you want to preserve a founder's voice, create a consistent branded voice across all content, or enable storytelling with authentic voices, ElevenLabs is the only viable option. Murf.ai wins if you need precise control over delivery—adjusting pitch, speed, and emphasis for the perfect professional voiceover. Different tools for different needs.
Video Integration & Workflow
Creating video content with voiceovers
ElevenLabs
ElevenLabs generates high-quality audio files (MP3, WAV) that you export and import into your video editing software (Adobe Premiere, Final Cut Pro, DaVinci Resolve, or simpler tools like Descript, Kapwing, or Canva). This two-step workflow means generating voice separately and syncing in your editor. For developers, the API allows automated integration into custom video pipelines. No built-in video tools, but the audio quality justifies the extra step for many users.
Murf.ai
Built-in video editor with seamless sync: Upload your video, add voiceover, and Murf.ai automatically synchronizes audio with visuals. Adjust timing frame-by-frame, trim clips, add text overlays, and export finished videos—all in one platform. Direct Canva integration lets you pull designs directly into Murf.ai for voiceover. This all-in-one approach eliminates context switching and technical complexity, making it ideal for small teams without video editing expertise.
Nonprofit Verdict:
Murf.ai is the clear winner for video-first workflows. If you're creating training videos, e-learning content, or presentations with synchronized voiceovers, Murf.ai's built-in editor saves hours of work and eliminates the need for separate video editing tools. ElevenLabs wins if you already have a video editing workflow and want the best possible voice quality to import into your existing tools. Audio-only content (podcasts, audiobooks) also favors ElevenLabs.
API Access & Automation
Integration with other tools and workflows
ElevenLabs
Comprehensive API access on all paid plans (starting at $5/month Starter plan). The API allows developers to integrate voice generation into custom applications, automate content production workflows, build voice-enabled accessibility features, or create chatbots with natural voices. Well-documented API with Python, JavaScript, and Node.js SDKs. Webhooks for asynchronous processing. Also integrates with automation platforms (Zapier, Make, n8n) for no-code workflows.
Murf.ai
API access available on Pro plan ($26/month) and above. The API is less prominent in Murf.ai's offering compared to ElevenLabs, reflecting the platform's focus on in-app editing rather than developer integration. Limited documentation for automation use cases. No native Zapier integration, though the API can be used with custom code. Murf.ai prioritizes human usability over programmatic access.
Nonprofit Verdict:
ElevenLabs wins for developers and automation. If you want to build custom applications, automate content workflows, or integrate voice into existing systems, ElevenLabs provides cheaper API access ($5/month vs $26/month) with better documentation and broader integration options. Murf.ai wins if you don't need API access—the built-in editor serves most manual use cases without requiring technical implementation.
Pricing Breakdown & Total Cost of Ownership
ElevenLabs Pricing
| Plan | Price | Characters/Month | Key Features |
|---|---|---|---|
| Free | $0 | 10,000 (≈5-7 min audio) | 3 custom voices, standard quality |
| Starter | $5/month | 30,000 (≈15-20 min) | 10 custom voices, API access, instant cloning |
| Creator | $22/month | 100,000 (≈50-70 min) | 30 custom voices, professional cloning, projects |
| Pro | $99/month | 500,000 (≈250-350 min) | 160 custom voices, priority support, pronunciation |
| Scale | $330/month | 2M (≈1,000-1,400 min) | Unlimited voices, usage-based pricing |
| Impact Program | FREE | Contact for details | For healthcare, education, culture nonprofits |
Murf.ai Pricing
| Plan | Price | Annual Voice Gen | Key Features |
|---|---|---|---|
| Free | $0 | 10 min (lifetime) | 120+ voices, video sync (not sustainable) |
| Basic | $19/month $15.20 nonprofit | 24 hours/year | Commercial use, downloads, voice changer |
| Pro | $26/month $20.80 nonprofit | 48 hours/year | Priority voices, API access, collaboration |
| Enterprise | $83/month $66.40 nonprofit | 100 hours/year | Dedicated manager, custom voices, SSO |
* Nonprofit discount: 20% off all plans (contact sales with verification)
Total Cost of Ownership: 3 Scenarios
Scenario 1: Small Nonprofit (Monthly podcast + occasional training videos)
15-20 minutes of audio/month (1 podcast episode + training snippets)
ElevenLabs:
- Free tier: $0/month (10K characters ≈ 5-7 min covers light use)
- Starter plan: $5/month if you need 15-20 min consistently
- Impact Program: FREE if you qualify (healthcare, education, culture)
- Annual cost: $0-60/year ($0 if Impact Program, $60 if Starter)
Murf.ai:
- Basic plan required: $15.20/month with nonprofit discount
- 24 hours/year allowance: More than sufficient for this use case
- Annual cost: $182.40/year
Winner: ElevenLabs saves $122-182/year
Free tier or Impact Program makes ElevenLabs dramatically cheaper for light use. Murf.ai's built-in video editor may justify the cost if you're creating video training content weekly.
Scenario 2: Mid-sized Nonprofit (Weekly video training + multilingual outreach)
50-70 minutes of audio/month across multiple languages
ElevenLabs:
- Creator plan: $22/month (100K characters ≈ 50-70 min)
- 70+ languages: No extra cost for multilingual content
- Professional voice cloning: Create custom branded voices
- Annual cost: $264/year
Murf.ai:
- Pro plan: $20.80/month with nonprofit discount (48 hours/year)
- 20+ languages: Covers most needs but fewer than ElevenLabs
- Built-in video editor: May eliminate need for separate video tools
- Annual cost: $249.60/year
Winner: Murf.ai saves $14.40/year (slight edge)
Prices are nearly identical at this tier. Choose based on features: ElevenLabs if multilingual coverage (70+ languages) and voice cloning matter; Murf.ai if built-in video editing saves time. The $14/year difference is negligible—prioritize capabilities over cost.
Scenario 3: Large Nonprofit (Daily content production + API integration)
250-350 minutes of audio/month (automated workflows, accessibility features, multiple teams)
ElevenLabs:
- Pro plan: $99/month (500K characters ≈ 250-350 min)
- API access: Automate voice generation in custom applications
- 160 custom voices: Different voices for different programs/teams
- Annual cost: $1,188/year
Murf.ai:
- Pro or Enterprise plan: $20.80-66.40/month with nonprofit discount
- 48 hours (Pro) or 100 hours (Enterprise): Sufficient for this volume
- Team collaboration: Multiple users editing simultaneously
- Annual cost: $249.60 (Pro) or $796.80 (Enterprise)
Winner: Murf.ai saves $391-938/year at volume
Murf.ai's Pro plan ($249.60/year) costs 79% less than ElevenLabs Pro ($1,188/year) at high volumes. However, this assumes you don't need voice cloning, 70+ languages, or extensive API automation. If those features are critical, ElevenLabs' higher cost delivers capabilities Murf.ai can't match.
Hidden Costs to Consider:
- Video editing software: ElevenLabs requires separate video tools (free options: DaVinci Resolve, Canva; paid: Adobe Premiere $20-55/month). Murf.ai includes built-in video editing.
- Overage charges: ElevenLabs charges per extra character if you exceed plan limits. Murf.ai has annual hour caps; exceeding requires plan upgrade.
- Learning curve time: Both tools require 2-5 hours to master basics, 10-20 hours for advanced features. Murf.ai's guided workflows reduce training time slightly.
- Commercial licensing: Both include commercial use rights on paid plans. Verify terms if creating content for fundraising or revenue-generating activities.
Use Case Scenarios
When ElevenLabs Excels
Multilingual Community Outreach
Health nonprofit serving immigrant communities
Challenge: A health access nonprofit serves communities speaking Spanish (multiple dialects), Mandarin, Arabic, Somali, and Vietnamese. Creating multilingual COVID-19 vaccine information with human voice actors would cost $5,000+ and take weeks.
ElevenLabs Solution: Clone the voice of a trusted community health worker in English, then generate the same content in 70+ languages while preserving the recognizable vocal characteristics. Create region-specific Spanish (Mexican vs. Castilian) and Arabic (Egyptian vs. Levantine) versions. Generate all versions in 2-3 hours.
Result: Reached 12,000+ community members in their native languages within days. Voice cloning maintained trust and familiarity. Cost: $22/month (Creator plan) vs. $5,000+ for human translation/recording.
ROI: 99.6% cost savings, 90% faster delivery, 3x audience reach through authentic multilingual content.
Accessibility Features for Visually Impaired
Museum creating audio descriptions
Challenge: A small museum wanted to add audio descriptions for 200+ exhibits to serve visually impaired visitors but lacked budget for professional narration ($50-100 per exhibit = $10,000-20,000 total).
ElevenLabs Solution: Generated natural-sounding audio descriptions using emotionally expressive voices that convey the curator's enthusiasm and knowledge. Used the API to batch-generate 200 descriptions from prepared text in one afternoon. Updated descriptions seasonally as exhibits rotate without re-recording costs.
Result: Launched audio guide covering entire museum for $22/month. Visitor satisfaction scores increased 40% among visually impaired guests. Museum can now update content weekly instead of annually.
ROI: 99% cost reduction, 52x faster content updates, ADA compliance achieved under $300/year.
Podcast Production at Scale
Advocacy org amplifying client stories
Challenge: A criminal justice reform nonprofit wanted to share stories from formerly incarcerated individuals but many clients were uncomfortable recording or lacked audio equipment. Professional narration would compromise authenticity.
ElevenLabs Solution: With client permission, cloned voices from short interview clips (1-3 minutes). Clients could then submit written stories via text, which the nonprofit converted to audio using the cloned voices. This preserved authenticity while protecting privacy and reducing recording burden.
Result: Published 50 stories in first year (10x increase from 5 stories previously). Clients appreciated the low-friction participation method. Podcast audience grew 300%.
ROI: 10x more stories shared, 3x audience growth, empowered client participation with dignity and convenience.
When Murf.ai Excels
Volunteer Training Video Library
Large nonprofit standardizing volunteer onboarding
Challenge: A national environmental nonprofit with 50+ chapters needed to create 25 standardized volunteer training videos. Previous approach (filming staff) was inconsistent across chapters, expensive to update, and time-consuming.
Murf.ai Solution: Created polished training videos using Murf.ai's built-in video editor. Uploaded slide decks and visuals, synchronized professional voiceovers, adjusted timing frame-by-frame, and exported finished videos—all in one platform. Collaborative editing allowed regional coordinators to customize local sections while maintaining core content.
Result: Completed 25 training videos in 3 weeks (previously 6 months). Updates take 1-2 hours instead of re-filming entire videos. Volunteer retention improved 25% due to professional, consistent onboarding.
ROI: 87% faster production, 90% cost reduction vs. video production company, 25% volunteer retention boost.
E-Learning Course Development
Education nonprofit creating online curriculum
Challenge: A literacy nonprofit was developing online reading courses for adults but lacked budget for professional voiceover talent ($100-200 per hour of content × 40 hours = $4,000-8,000).
Murf.ai Solution: Used Murf.ai's precise voice controls (pitch, speed, emphasis, pauses) to create engaging lesson narration with varied delivery for different content types—upbeat for introductions, calm for instructions, emphatic for key concepts. The AI script assistant improved text for better vocal flow. Team collaboration allowed subject matter experts and audio producers to refine content together.
Result: Launched 40-hour curriculum for $249/year (Pro plan with nonprofit discount). Learner engagement scores matched professional narration in blind testing. Course completion rates increased 35% vs. text-only materials.
ROI: 94-97% cost savings, 35% higher completion rates, ability to update lessons quarterly instead of never.
Social Media Content Production
Youth development org creating TikTok/Instagram videos
Challenge: A youth mentoring nonprofit wanted to create weekly social media videos (30-60 seconds) showcasing program impact and recruiting mentors, but staff lacked video editing skills and professional voiceover was unaffordable at scale.
Murf.ai Solution: Integrated Murf.ai with Canva to create voiceovers for social videos designed in Canva, then finalized in Murf.ai's video editor. Preset voice styles ("friendly," "inspiring," "conversational") made it easy to match tone to content. Team members could create and approve videos in 30-45 minutes without technical expertise.
Result: Increased video posting from monthly to weekly. Mentor applications increased 60% after 3 months of consistent video content. Non-technical staff could produce professional results independently.
ROI: 4x content production, 60% more mentor applications, empowered non-technical staff to create professional media.
Learning Curve & Implementation Timeline
ElevenLabs
Moderate learning curve with advanced features
Difficulty Rating: Intermediate
Accessible to non-technical users for basic features; advanced capabilities require learning
Time to First Output:
- • 5-10 minutes: First text-to-speech audio
- • 30-60 minutes: Optimized voice settings
- • 2-4 hours: First voice clone (instant)
- • 1-2 days: Professional voice clone
Time to Proficiency:
- • Basic use: 2-3 hours of practice
- • Voice cloning: 5-10 hours
- • API integration: 10-20 hours (requires dev skills)
Support Resources:
- • Comprehensive documentation
- • Video tutorials on YouTube
- • Active Discord community
- • Email support (response: 24-48 hrs)
- • Priority support on Pro+ plans
Murf.ai
Easy learning curve with guided workflows
Difficulty Rating: Beginner-Friendly
Template-based approach accessible to all skill levels
Time to First Output:
- • 5-10 minutes: First voiceover
- • 15-30 minutes: First video with sync
- • 1-2 hours: Polished project with customization
Time to Proficiency:
- • Basic use: 1-2 hours of practice
- • Video integration: 3-5 hours
- • Advanced customization: 5-8 hours
Support Resources:
- • Step-by-step tutorials in-app
- • Template library for quick starts
- • Help center with FAQs
- • Email and chat support
- • Dedicated account manager (Enterprise)
Implementation Timeline for Nonprofits:
Week 1: Setup & Training
- • Day 1-2: Account setup, team access, basic tutorials
- • Day 3-5: Practice projects, voice selection/cloning, workflow design
- • Day 6-7: First production content, collect team feedback
Week 2-4: Ramp-Up
- • Create 3-5 real projects to identify challenges and best practices
- • Document internal workflows and voice/style guidelines
- • Train additional team members
Month 2+: Full Integration
- • Regular content production at target volume
- • Quarterly review of usage and optimization
- • Explore advanced features (API, voice cloning, automation)
Integration Ecosystem & Workflow Automation
ElevenLabs Integrations
- API Access: All paid plans ($5/month+) with comprehensive documentation
- Automation Platforms: Zapier, Make, n8n for no-code workflows
- Developer Tools: Python SDK, JavaScript SDK, Node.js SDK, webhooks
- Export Formats: MP3, WAV (import to any video/audio editor)
- Use Cases: Custom chatbots, automated content pipelines, accessibility features, CMS integration
Murf.ai Integrations
- Built-in Video Editor: Create, sync, and export videos in one platform
- Canva Integration: Direct import of Canva designs for voiceover
- API Access: Pro plan ($26/month+) with limited documentation
- Export Formats: MP3, WAV (audio); MP4 (video)
- Use Cases: Video production workflows, e-learning platforms, presentation tools
Workflow Examples
ElevenLabs Workflow: Automated Podcast Production
- Write podcast script in Google Docs
- Use Zapier to trigger ElevenLabs API when doc is marked "Final"
- ElevenLabs generates audio using cloned host voice
- Audio file auto-saves to Dropbox
- Notification sent to editor for final review in Descript
- Publish to podcast platforms via RSS
Time saved: 90% reduction in recording and editing time
Murf.ai Workflow: Weekly Training Video
- Create visual slides in Canva
- Import Canva design directly into Murf.ai
- Add voiceover using template voice and script assistant
- Synchronize voice with slide transitions in built-in editor
- Add emphasis, pauses, and timing adjustments
- Export finished MP4 and upload to YouTube/LMS
Time saved: 70% reduction vs. traditional video production (no separate video editor needed)
Pros & Cons for Nonprofits
ElevenLabs
Pros
- Industry-leading voice quality with emotional expressiveness that sounds remarkably human
- Voice cloning allows custom branded voices and preservation of authentic community voices
- 70+ languages with accent preservation—unmatched for multilingual nonprofits
- Free Impact Program for healthcare, education, and culture nonprofits (massive value)
- Affordable API access ($5/month) enables automation and custom integrations
- Sustainable free tier (10K characters/month) for experimenting or light use
Cons
- ✗No built-in video editor—requires separate tools for video content (adds workflow complexity)
- ✗Steeper learning curve for advanced features like voice cloning and API integration
- ✗Voice cloning quality varies depending on source audio quality and length (requires clean samples)
- ✗Higher costs at volume ($99/month Pro plan for 250-350 min/month vs Murf.ai's $20.80)
- ✗Limited collaborative features compared to Murf.ai's team editing
- ✗Impact Program eligibility restricted to healthcare, education, culture (excludes many nonprofits)
Murf.ai
Pros
- Built-in video editor streamlines video voiceover workflow in one platform
- Easier learning curve with templates, guided workflows, and intuitive interface
- Precise voice controls (pitch, speed, emphasis, pauses) for polished professional delivery
- Canva integration simplifies design-to-voiceover workflow for social media and marketing
- Team collaboration allows multiple users to edit projects simultaneously
- Lower costs at volume ($20.80/month Pro with nonprofit discount for 48 hours/year)
Cons
- ✗No true voice cloning—voice changer feature doesn't create custom voices from samples
- ✗Fewer languages (20+ vs ElevenLabs' 70+)—limits multilingual reach
- ✗Voices slightly less natural than ElevenLabs—more "perfect" and less spontaneous
- ✗Nonprofit discount less generous (20% off vs ElevenLabs' free Impact Program)
- ✗Free tier not sustainable (10 minutes lifetime vs ElevenLabs' 10K chars/month)
- ✗API access more expensive ($26/month Pro vs ElevenLabs' $5/month Starter)
Which Tool Should You Choose?
The choice between ElevenLabs and Murf.ai depends less on which tool is "better" and more on which capabilities align with your nonprofit's content strategy, technical capacity, and budget constraints. Use this decision framework to guide your choice:
Question 1: Do you serve multilingual communities or operate internationally?
- Yes → ElevenLabs. The 70+ language support with accent preservation is unmatched. If you need content in Spanish (regional dialects), Arabic (regional variations), or less common languages, ElevenLabs is the only viable choice.
- No → Either tool works. Murf.ai's 20+ languages cover most common nonprofit needs (English, Spanish, French, German, Hindi, Mandarin, Arabic). Proceed to next question.
Question 2: Do you need voice cloning or custom branded voices?
- Yes → ElevenLabs. True voice cloning is exclusive to ElevenLabs. Use cases: preserving a founder's voice, creating consistent branded voices, enabling storytelling with authentic community voices.
- No → Either tool works. Murf.ai's library of 120+ professional voices may be sufficient without custom cloning. Proceed to next question.
Question 3: Are you primarily creating video content (training, e-learning, social media)?
- Yes → Murf.ai. Built-in video editor, Canva integration, and synchronized editing streamline video production. Saves hours vs. generating audio in ElevenLabs and importing to separate video tools.
- No (audio-first: podcasts, audiobooks, accessibility) → ElevenLabs. Superior voice quality and emotional expression matter more when audio is the primary medium.
Question 4: Do you qualify for ElevenLabs' free Impact Program (healthcare, education, culture)?
- Yes → ElevenLabs. Free access is an enormous value (potentially saving $264-1,188/year). Even if Murf.ai's video features are appealing, the cost savings are hard to justify passing up.
- No → Proceed to next question.
Question 5: How technical is your team?
- Non-technical team needing fast onboarding → Murf.ai. Template-based workflows, guided interface, and built-in video editing reduce learning curve. Team can produce professional results in 1-2 hours of training.
- Technical team or willingness to learn → ElevenLabs. The 2-5 hour learning curve for advanced features unlocks superior voice quality and capabilities that justify the investment.
Final Recommendation Matrix:
Choose ElevenLabs if: You need voice cloning, serve multilingual communities (more than 20 languages), create audio-first content (podcasts, accessibility), qualify for Impact Program, or prioritize the most natural-sounding voices available.
Choose Murf.ai if: You create video content frequently, need built-in video editing to streamline workflows, have a non-technical team requiring gentle onboarding, or want precise voice customization controls for polished professional voiceovers.
Try both (low-risk): Both offer free tiers or trials. If you're unsure, spend 2-3 hours testing both with a real project. The hands-on experience will clarify which workflow fits your team better. ElevenLabs' sustainable free tier (10K chars/month) and Murf.ai's 10-minute trial make experimentation low-risk.
Frequently Asked Questions
Which is better for nonprofits: ElevenLabs or Murf.ai?
ElevenLabs is better if you need voice cloning, 70+ languages, or qualify for the free Impact Program (healthcare, education, culture nonprofits). Murf.ai is better if you need video integration, precise voice customization controls, or prefer a gentler learning curve with templates.
Does ElevenLabs offer a free plan for nonprofits?
Yes, ElevenLabs offers a free Impact Program for healthcare, education, and culture nonprofits. They also have a free tier (10,000 characters/month) available to all users. The Impact Program provides significantly more generous limits for eligible organizations.
Does Murf.ai have a nonprofit discount?
Yes, Murf.ai offers a 20% discount on all plans for nonprofits. Contact their sales team with nonprofit verification documents to request the discount. With the discount, the Basic plan costs $15.20/month instead of $19/month.
Can I clone voices with both ElevenLabs and Murf.ai?
ElevenLabs offers professional voice cloning capabilities, allowing you to create custom voices from audio samples. Murf.ai offers a voice changer feature but does not provide true voice cloning like ElevenLabs. If voice cloning is essential, ElevenLabs is the clear choice.
Which tool supports more languages?
ElevenLabs supports 70+ languages with accent preservation, while Murf.ai supports 20+ languages. If you serve multilingual communities or need extensive language coverage, ElevenLabs provides significantly more options.
Which AI voice tool is easier to learn?
Murf.ai is slightly easier for beginners with its template-based approach, guided voice selection, and visual interface. ElevenLabs has a user-friendly interface but advanced features like voice cloning require more learning. Both are accessible to non-technical users.
Can I use these tools for creating training videos?
Yes, both tools work for training videos. Murf.ai has a built-in video editor and seamless video integration, making it ideal for synchronized video voiceovers. ElevenLabs excels at generating high-quality voice audio that you can import into your video editing software.
How much audio can I generate with the free tiers?
ElevenLabs' free tier provides 10,000 characters per month (approximately 5-7 minutes of audio) that renews monthly. Murf.ai's free tier offers 10 minutes of voice generation total (lifetime limit, not per month). ElevenLabs' free tier is more sustainable for ongoing use.
Still Deciding?
Book a free consultation and we'll help you evaluate which AI voice tool best fits your nonprofit's content needs, technical capacity, and budget—with personalized guidance based on your specific use cases.
