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    Fundraising & Donor Management

    Funraise vs Zeffy for Nonprofits: Feature-Rich vs 100% Free Fundraising

    Funraise delivers AI-powered fundraising intelligence with AppealAI content generation, machine learning for personalized ask amounts, and 300+ integrations—driving 73% average annual online revenue growth for customers. Zeffy takes a radically different approach: 100% free with zero platform fees and zero transaction fees, helping 70,000 nonprofits raise $2B+ while saving $50M in fees. One platform invests in advanced automation; the other eliminates all costs. This comprehensive comparison examines pricing, AI capabilities, ease of use, integrations, and real-world performance to help you choose the platform that aligns with your nonprofit's priorities.

    Published: January 21, 202614 min readFundraising & Donor Management

    Funraise vs Zeffy At-a-Glance

    Quick reference table comparing key features, pricing, and capabilities to help you make an informed decision.

    FeatureFunraiseZeffyWinner
    PricingFree tier; Premium $99/mo; 5% platform fee (donor-coverable)100% Free—zero platform/transaction feesZeffy
    Ease of Use4/5 - Feature-rich, intuitive5/5 - Extremely simple, no learning curveZeffy
    AI CapabilitiesAppealAI (content), ML ask amounts, fraud detectionNoneFunraise
    Integrations300+ native (Salesforce, RE, Mailchimp); APIZapier (6,000+ apps); limited nativeFunraise
    Peer-to-Peer2x industry average; branded campaign sitesFull P2P with team leaderboards, donor boardsFunraise
    Donation Forms50% conversion rate; ML-optimized ask amountsCustomizable forms; Apple Pay/Google PayFunraise
    Event TicketingFull events + silent auctionsFull events + auctions + raffles (all free)Tie
    Recurring GivingDonor portal for self-service updatesAutomatic renewal; member managementTie
    Nonprofits ServedThousands (73% avg. annual growth)70,000+ ($2B raised, $50M saved)Zeffy
    Best ForGrowth-focused orgs needing AI + integrationsBudget-conscious small-mid nonprofitsContext-dependent

    Last updated: January 21, 2026. Pricing and features subject to change; verify with vendors.

    Nonprofit fundraising technology presents a fundamental trade-off: invest in advanced automation and AI to optimize every aspect of donor engagement, or eliminate all platform costs to ensure every dollar raised goes directly to your mission. Funraise and Zeffy represent these two philosophies, each serving the nonprofit sector with radically different approaches to maximizing fundraising impact.

    Funraise has built a reputation as a feature-rich platform that leverages artificial intelligence to drive fundraising performance. Their AppealAI tool, powered by ChatGPT, generates campaign-specific content including peer-to-peer appeals, emails, and social posts. Machine learning algorithms optimize suggested donation amounts based on donor behavior, device type, time of day, and giving history—contributing to their reported 50% donation form conversion rate. Organizations using Funraise see their online revenue grow by an average of 73% annually, three times the industry average. The platform offers 300+ integrations including Salesforce, Raiser's Edge, and major marketing tools, making it suitable for nonprofits with sophisticated tech stacks seeking seamless data flow across their operations.

    Zeffy takes a revolutionary approach by being 100% free—no platform fees, no transaction fees, no monthly subscriptions. Since launching, 70,000 nonprofits have raised over $2 billion while saving $50 million in fees that would typically be lost to payment processors and platform providers. This zero-fee model is funded by voluntary donor contributions at checkout, which donors can decline or reduce to $0 without affecting the nonprofit's donation receipt. For budget-constrained organizations, particularly those in early stages or with unpredictable donation volumes, Zeffy eliminates all financial risk while providing a comprehensive toolkit including donation forms, event ticketing, peer-to-peer campaigns, auctions, memberships, and built-in CRM capabilities.

    The choice between these platforms depends on your organization's priorities and resources. If you're a growth-focused nonprofit with budget for premium tools and you want AI-powered optimization to maximize donor lifetime value, Funraise's feature set can deliver significant ROI. If budget constraints dominate your decision-making and you need reliable fundraising without any platform costs eating into your mission, Zeffy's zero-fee model offers unparalleled value. This comparison examines pricing structures, AI capabilities, ease of use, integration ecosystems, and real-world performance to help you select the platform that aligns with your fundraising goals.

    What Is Funraise?

    Funraise is an all-in-one fundraising platform that combines advanced AI capabilities, high-converting donation forms, and comprehensive campaign tools to help nonprofits accelerate their online giving. The platform is designed for organizations seeking to optimize every aspect of their fundraising operations through data-driven insights, intelligent automation, and seamless integrations with existing tech stacks.

    At the heart of Funraise's offering is their AI toolkit. AppealAI, powered by ChatGPT, generates campaign-specific content including peer-to-peer fundraising appeals, email copy, social media posts, and campaign site content—helping fundraisers create compelling messages without professional writing expertise. The platform's machine learning algorithms analyze donor behavior, device type, time of day, and giving history to personalize suggested donation amounts, contributing to their reported 50% donation form conversion rate. AI-powered fraud detection automatically blocks suspicious transactions, achieving a 98.8% fraud block rate that protects both nonprofits and donors.

    Funraise's feature set is comprehensive: donation forms that can be embedded anywhere, recurring giving programs with donor self-service portals, peer-to-peer fundraising (where campaigns raise 2x the industry average), event ticketing and registration, silent auction management, text-to-give capabilities, and wealth screening for major gift prospecting. The platform offers 300+ integrations with tools like Salesforce, Raiser's Edge, Bloomerang, Microsoft Dynamics, Mailchimp, QuickBooks, and more, along with webhooks and robust API access for custom implementations.

    Funraise serves thousands of nonprofits with a tiered pricing model. Their free Essentials tier includes core fundraising tools for organizations raising under $1 million annually, though it carries a 5% platform fee. Premium plans starting at $99/month unlock advanced features like peer-to-peer, auctions, SMS, wealth screening, and expanded integrations. Notably, about 90% of donors opt to cover platform fees when given the option, significantly reducing effective costs for nonprofits. Funraise customers report average online revenue growth of 73% annually—three times the industry benchmark.

    What Is Zeffy?

    Zeffy is the only 100% free fundraising platform in the market, designed specifically for nonprofits that want to eliminate all platform costs and ensure every dollar donated goes directly to their mission. Unlike traditional platforms that charge 3-5% in combined platform and transaction fees, Zeffy covers all credit card processing costs and maintains its operations through voluntary donor contributions—an optional tip that donors can add, reduce, or decline at checkout without affecting the nonprofit's donation receipt.

    The platform has grown to serve over 70,000 nonprofits across North America, helping them raise more than $2 billion while saving $50 million in fees that would otherwise be lost to payment processors and platform providers. This zero-fee model is particularly transformative for small to mid-sized nonprofits operating on tight budgets, where traditional platform fees of 3-5% per donation represent meaningful resources that could otherwise support programs. Organizations can launch donation campaigns, sell event tickets, run auctions and raffles, manage memberships, and coordinate peer-to-peer fundraising—all without paying a single platform fee.

    Zeffy's core functionality includes a comprehensive toolkit designed for simplicity: donation forms with one-time and recurring giving options (supporting credit cards, Apple Pay, Google Pay, and ACH transfers), event ticketing and registration with QR code check-in, online auction management with automatic winner notifications and payment processing, raffle and lottery support with numbered ticketing, membership management with automated renewals and membership cards, and peer-to-peer campaign creation with team leaderboards and donor boards. The platform includes built-in CRM capabilities for donor relationship management, automatic tax receipts, year-end summaries, and email marketing tools for donor communication.

    Zeffy's interface is purposely designed for volunteer-led teams with minimal technical expertise. The platform consistently receives praise for its ease of use, with most organizations able to set up their first campaign in under 30 minutes. While Zeffy lacks advanced AI features and has fewer native integrations than enterprise platforms, it integrates with 6,000+ apps through Zapier and offers direct connections to QuickBooks, Salesforce, and Google Sheets for essential data management needs.

    Head-to-Head Feature Comparison

    Detailed breakdown of critical features for nonprofit fundraising success.

    AI & Automation

    Funraise

    AppealAI generates campaign content (emails, social posts, P2P appeals) using ChatGPT. ML algorithms personalize ask amounts based on donor behavior and context. AI fraud detection blocks 98.8% of suspicious transactions. Predictive analytics inform campaign strategy.

    Zeffy

    No AI capabilities. Zeffy focuses on providing essential fundraising tools at zero cost rather than advanced automation. Organizations needing AI features would need to use external tools alongside Zeffy.

    Winner: Funraise — Comprehensive AI toolkit for content generation, optimization, and fraud prevention. Zeffy's strength is simplicity and cost, not automation.

    Peer-to-Peer Fundraising

    Funraise

    P2P campaigns raise 2x industry average. Branded campaign websites with progress bars and donor feeds. Individual fundraiser pages with no coding required. AppealAI generates personalized appeal text for fundraisers.

    Zeffy

    Full P2P functionality at zero cost. Individual/team fundraiser registration, customizable sub-campaign pages, team leaderboards, donor boards, campaign thermometers. Automatic tax receipts and thank-you messages.

    Winner: Funraise — Higher reported performance (2x industry average) and AI-powered content. Zeffy offers solid P2P at no cost, valuable for budget-constrained campaigns.

    Donation Forms & Conversion

    Funraise

    50% conversion rate on donation forms. ML-optimized suggested amounts based on time, device, history. Embeddable anywhere. Donor fee coverage option (90% opt-in). Company matching program prompts to double donations.

    Zeffy

    Customizable donation forms with branding. Supports credit cards, Apple Pay, Google Pay, ACH transfers. Recurring giving with automated renewals. 100% of donations reach nonprofits (no fees deducted).

    Winner: Funraise — Superior conversion optimization with ML and 50% form conversion. Zeffy's value is 100% donation retention, not conversion optimization.

    Integrations & API

    Funraise

    300+ native integrations: Salesforce, Raiser's Edge, Bloomerang, Microsoft Dynamics, Mailchimp, Constant Contact, QuickBooks, PayPal, Stripe. Webhooks for custom workflows. Robust REST API for developers.

    Zeffy

    Zapier integration (6,000+ apps). Direct connections to QuickBooks, Salesforce, DonorPerfect, Google Sheets, Asana. No public API. Monthly Zapier cost (~$25 with nonprofit discount) for advanced automation.

    Winner: Funraise — 300+ native integrations and full API access. Zeffy's Zapier reliance adds complexity and potential cost for sophisticated workflows.

    Events & Ticketing

    Funraise

    Event configuration and ticket sales on your website. Silent auction websites with SMS bid updates. Registration management and check-in. Integrated with donation and P2P campaigns for unified reporting.

    Zeffy

    Full event ticketing with QR code check-in. Online auctions with automatic bid tracking, winner notifications, and payment processing. Raffles with numbered ticketing. All event features 100% free.

    Winner: Tie — Both offer comprehensive event tools. Zeffy includes raffles and auctions at no cost; Funraise integrates events with AI-powered campaigns.

    Reporting & Analytics

    Funraise

    Prebuilt nonprofit reports (LYBUNT, SYBUNT). AI forecasting for revenue and donor activity. Smart filters, dynamic lists, data visualization. Wealth screening for major gift identification. Campaign attribution tracking.

    Zeffy

    Real-time reporting on donations, participants, and campaign progress. Donor tracking with contribution history. Basic analytics dashboard. Year-end summaries for donors. Export capabilities for external analysis.

    Winner: Funraise — Advanced analytics with AI forecasting and wealth screening. Zeffy provides essential reporting but lacks predictive capabilities.

    Pricing Breakdown & Total Cost of Ownership

    Understanding the true cost of each platform for your nonprofit.

    Funraise Pricing

    Tiered pricing with optional donor fee coverage

    Essentials (Free)

    $0/month • Up to 5% platform fee • For orgs under $1M annual

    Donation forms, recurring giving, events, basic integrations

    Premium

    From $99/month (annual) • Platform fee (donor-coverable)

    P2P, auctions, SMS, wealth screening, API, expanded integrations

    Enterprise

    Custom pricing • High-volume fundraisers

    Custom implementation, dedicated support, advanced features

    Key detail: ~90% of donors opt to cover fees when given the option, reducing effective platform cost significantly. Payment processing (Stripe 2.2%+30¢) applies separately.

    Zeffy Pricing

    100% free with voluntary donor tipping

    All Features

    $0/month • 0% platform fee • 0% transaction fee

    Donations, events, P2P, auctions, raffles, memberships, CRM

    Optional Donor Tip

    Prepopulated at checkout (typically 15-17%)

    Donors can adjust to $0 without affecting donation amount

    Payment Processing

    Covered by Zeffy—no fees passed to nonprofits

    Credit cards, Apple Pay, Google Pay, ACH all fee-free

    Key detail: 100% of every donation reaches your nonprofit. Zeffy covers all processing costs and operates on voluntary donor contributions. No hidden fees, no contracts.

    Total Cost of Ownership: Real-World Scenarios

    ScenarioFunraise CostZeffy CostAnnual Savings
    Small nonprofit: $50K/year online~$1,188/yr (Free tier + 2.2% processing)$0$1,188 with Zeffy
    Mid-size: $200K/year online~$5,588/yr ($99/mo + ~2.2% processing)$0$5,588 with Zeffy
    Large: $1M/year online~$23,188/yr (Premium + processing)$0$23,188 with Zeffy

    ROI Consideration

    While Zeffy saves 100% of platform costs, Funraise's 73% average annual growth rate may offset fees for growth-focused organizations. A nonprofit raising $100K annually that achieves 73% growth would generate $73K additional revenue—far exceeding any platform costs. Consider whether cost elimination or growth optimization matters more for your organization's stage and goals.

    Nonprofit Discounts & Special Pricing

    Understanding the true cost structures for nonprofit organizations.

    Funraise

    • Free Essentials tier for orgs under $1M annual revenue
    • Donor fee coverage option (~90% opt-in rate)
    • Free onboarding and training included
    • AppealAI content generator 100% free to use
    • No setup fees or contracts

    Zeffy

    • 100% free—no nonprofit discount needed
    • Zero platform fees, zero transaction fees
    • All features included for all organizations
    • Voluntary donor tipping (adjustable to $0)
    • No contracts, cancel anytime

    Ease of Use & Learning Curve

    How quickly can your team get started and become proficient?

    Funraise

    Ease Rating: 4/5

    Learning Curve

    Moderate learning curve due to feature depth. Most users become comfortable within 1-2 weeks. Free onboarding training from Funraise experts helps accelerate adoption.

    Setup Time

    Basic donation forms: 30-60 minutes. Full P2P campaign: 2-4 hours. Complete platform setup with integrations: 1-2 weeks with support.

    Support Resources

    1:1 dedicated Success Manager. Unlimited training and strategic support. Phone, email, live chat, text, and Zoom support included.

    Zeffy

    Ease Rating: 5/5

    Learning Curve

    Minimal learning curve. Purpose-built for volunteer-led teams with no technical expertise. Most users are comfortable immediately.

    Setup Time

    First donation form: Under 15 minutes. Event with ticketing: 20-30 minutes. P2P campaign: 30-45 minutes. Full platform: Same day.

    Support Resources

    Responsive customer support consistently praised in reviews. Help center documentation. Email support. No dedicated account management.

    Integration & Compatibility

    How well does each platform connect with your existing tools?

    Integration CategoryFunraiseZeffy
    CRM SystemsSalesforce, Raiser's Edge, Bloomerang, Microsoft Dynamics, Virtuous (native)Salesforce, DonorPerfect (via Zapier)
    Email MarketingMailchimp, Constant Contact, Klaviyo (native)Mailchimp, Constant Contact (via Zapier)
    AccountingQuickBooks Online, Xero (native)QuickBooks Online (native)
    Payment ProcessingStripe, PayPal, authorize.netBuilt-in (Zeffy covers processing)
    AutomationZapier, webhooks, REST APIZapier (6,000+ apps), no API
    Total Integrations300+ native integrations6,000+ via Zapier; limited native

    Integration Recommendation

    Choose Funraise if you have an established tech stack with Salesforce, Raiser's Edge, or other enterprise tools requiring native integrations and API access. Choose Zeffy if your integration needs are simple (QuickBooks syncing, basic CRM updates) and you're comfortable with Zapier for automation.

    Which Tool Should You Choose?

    Decision framework based on your nonprofit's priorities and resources.

    Choose Funraise If:

    • Growth optimization matters more than cost elimination—you want AI to maximize conversion and donor lifetime value
    • You need AppealAI to generate compelling content without dedicated copywriters
    • Your tech stack requires native Salesforce, Raiser's Edge, or enterprise CRM integration
    • P2P fundraising is central to your strategy and you want 2x industry-average performance
    • You can invest in premium features and expect ROI through increased fundraising performance

    Choose Zeffy If:

    • Budget is your primary constraint—every dollar saved goes directly to your mission
    • You're a small to mid-sized nonprofit that needs reliable fundraising without financial risk
    • Simplicity matters—you want to launch campaigns quickly without a learning curve
    • You need comprehensive features (donations, events, P2P, auctions, memberships) at zero cost
    • Your integration needs are simple (Zapier-compatible) without enterprise CRM requirements

    Decision Framework: 5 Key Questions

    1. 1.What's your budget priority? If eliminating all platform costs is essential, choose Zeffy. If you can invest in tools that improve performance, consider Funraise.
    2. 2.Do you need AI-powered features? If content generation, smart ask amounts, and predictive analytics would improve your fundraising, Funraise's AI toolkit delivers value. Zeffy has no AI.
    3. 3.What's your integration complexity? Enterprise CRM requirements favor Funraise's 300+ native integrations and API. Simple needs work fine with Zeffy's Zapier connections.
    4. 4.How sophisticated is your team? Volunteer-led teams with limited technical expertise thrive with Zeffy's simplicity. Data-driven teams extract more value from Funraise's advanced features.
    5. 5.What's your growth trajectory? Rapid-growth organizations may benefit from Funraise's optimization capabilities despite costs. Stable or early-stage nonprofits maximize impact with Zeffy's zero-fee model.

    Getting Started with Your Choice

    Next steps for evaluating and implementing either platform.

    Getting Started with Funraise

    1. 1.Sign up for free Essentials tier to test core features
    2. 2.Create a test donation form and embed on your website
    3. 3.Try AppealAI to generate P2P appeal content
    4. 4.Test integration with your CRM (Salesforce, RE, etc.)
    5. 5.Schedule free onboarding training with Funraise team
    6. 6.Run a small campaign to validate performance claims
    Start Free with Funraise

    Getting Started with Zeffy

    1. 1.Create free account (no credit card required)
    2. 2.Build your first donation form in under 15 minutes
    3. 3.Set up an event with ticketing to test functionality
    4. 4.Configure Zapier integration with your tools
    5. 5.Customize donor tip messaging for transparency
    6. 6.Launch campaign and verify 100% donation receipt
    Start Free with Zeffy

    Frequently Asked Questions

    Common questions about choosing between Funraise and Zeffy.

    Is Zeffy really 100% free with no hidden fees?

    Yes, Zeffy is genuinely 100% free with zero platform fees and zero transaction fees. Zeffy operates on a voluntary donor tipping model where donors are asked to add an optional contribution at checkout. Donors can decline or adjust this tip to $0. Zeffy covers all credit card processing costs, meaning 100% of every donation reaches your nonprofit regardless of whether donors tip.

    What does Funraise's AppealAI actually do?

    AppealAI is Funraise's free AI tool powered by ChatGPT that generates campaign-specific content including peer-to-peer appeal text, SMS messages, email appeals, Facebook posts, and fundraising campaign site content. It creates personalized appeals based on your campaign details, helping fundraisers create compelling content without writing expertise. AppealAI is 100% free for all Funraise users.

    How much does Funraise actually cost for nonprofits?

    Funraise offers a free Essentials tier for nonprofits raising under $1M annually, which includes core features like donation forms, recurring giving, events, and basic integrations. Premium plans start at $99/month (billed annually) and unlock peer-to-peer, auctions, SMS, wealth screening, and API access. Platform fees are up to 5%, but about 90% of donors cover fees when given the option, making the effective platform cost near $0 for many organizations.

    Which platform is better for small nonprofits with limited budgets?

    Zeffy is generally better for budget-constrained small nonprofits because it's 100% free with no financial risk. You keep every dollar donated. Funraise's free tier is also an option, but it has a 5% platform fee (reducible via donor coverage) and limited features. For organizations where every dollar counts and advanced features aren't essential, Zeffy eliminates all platform costs.

    Which platform has better integrations with nonprofit CRMs?

    Funraise wins on integrations with 300+ native connections including Salesforce, Raiser's Edge, Bloomerang, Microsoft Dynamics, Mailchimp, and QuickBooks. It also offers webhooks and robust API access. Zeffy relies primarily on Zapier for integrations (6,000+ apps via Zapier) but lacks direct API access and has fewer native CRM connections. For enterprise tech stacks, Funraise offers more seamless data flow.

    Can I migrate from one platform to the other?

    Yes, both platforms support data migration. You can export donor data, donation history, and campaign information from either platform. Funraise offers dedicated migration support and can assist with data import. Zeffy allows CSV exports and has Zapier connections for data transfer. Many nonprofits run both platforms in parallel during transition to ensure continuity and data integrity.

    Need Help Deciding?

    Book a free consultation to discuss your nonprofit's fundraising goals, budget constraints, and technical requirements. We'll help you evaluate which platform—Funraise's AI-powered growth optimization or Zeffy's zero-fee model—best aligns with your mission.

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