Moosend vs MailerLite for Nonprofits
Choosing between Moosend's powerful automation and MailerLite's user-friendly simplicity? Both platforms deliver professional email marketing for under $10/month, but Moosend excels at deliverability (98% vs 91.7%) and sophisticated donor journeys, while MailerLite wins on ease of use and native integrations (140 vs 76). Your decision hinges on whether automation sophistication justifies a steeper learning curve—or if intuitive campaign creation accelerates your mission impact faster.
Quick Verdict
Choose based on your nonprofit's priorities:
Choose Moosend if:
- •Email deliverability is mission-critical (98% vs 91.7%)
- •Advanced automation workflows with visual builders matter
- •Landing page conversion optimization is a priority
- •Hands-on deliverability support is valuable
Choose MailerLite if:
- •Ease of use for non-technical teams is essential
- •You need 140 native integrations (nearly double Moosend)
- •30% nonprofit discount simplifies budgeting
- •Built-in monetization for digital products matters
At-a-Glance Comparison
| Feature | Moosend | MailerLite | Winner / Notes |
|---|---|---|---|
| Starting Price (Nonprofit) | $9/month → $7/month with stacked discounts | $10/month → $7/month with stacked discounts | 🤝 Tie - both ~$7/month |
| Nonprofit Discount | 25% (stackable with 20% annual) | 30% (stackable with 10% annual) | 📧 MailerLite - 5% higher |
| Free Tier | 30-day free trial (1,000 contacts) | Free forever (500 subscribers, 12,000 emails/month) | 📧 MailerLite - permanent free tier |
| Email Deliverability | 98% sending score | 91.7% sending score | 📬 Moosend - 6.3% higher |
| Native Integrations | 76 integrations | 140 integrations | 🔗 MailerLite - nearly double |
| Automation Templates | 18 sophisticated workflow templates | Basic automation with fewer templates | ⚙️ Moosend - more advanced |
| Landing Pages | Unlimited with A/B testing | Included (fewer customization options) | 🎨 Moosend - more features |
| Ease of Use | 3/5 - More complex interface | 4/5 - Intuitive, clean interface | 👥 MailerLite - faster learning |
| Email Templates | 80+ templates | 90+ templates | 📧 MailerLite - more variety |
| AI Features | AI Writer (all paid plans) | AI Assistant (Advanced plan only) | 🤖 Moosend - included at lower price |
| Deliverability Support | Hands-on consultation calls | Self-service resources | 📞 Moosend - dedicated support |
| Best For | Organizations prioritizing deliverability & automation | Teams needing ease of use & integrations | Depends on priorities |
Last updated: January 28, 2026. Pricing and features subject to change; verify with vendors.
Introduction: The Budget-Friendly Email Marketing Dilemma
Nonprofits evaluating affordable email marketing platforms quickly narrow down to Moosend and MailerLite—both offer unlimited sending, nonprofit discounts, and starting prices under $10/month. But beneath the surface similarities lie critical differences that impact donor engagement, campaign performance, and staff productivity.
Moosend positions itself as the automation-first platform, offering sophisticated donor journey builders, 18 pre-built workflow templates, and industry-leading 98% deliverability. It's built for organizations that need emails to reliably reach inboxes and want advanced segmentation capabilities—tracking page views, product interactions, and complex behavioral triggers.
MailerLite, conversely, champions simplicity without sacrificing power. With 140 native integrations (nearly double Moosend's 76), an intuitive drag-and-drop interface rated 4/5 for ease of use, and a permanent free tier for up to 500 subscribers, it's designed for teams that want professional campaigns launched quickly—without extensive training or technical expertise.
This comparison examines both platforms through a nonprofit lens: deliverability rates that determine whether donor appeals reach inboxes, total cost of ownership with stacked discounts, automation sophistication for complex fundraising sequences, and ease of use for volunteer-led teams. We've tested both platforms hands-on, analyzed third-party deliverability data, and calculated real-world TCO scenarios for small, mid-sized, and large nonprofits. Whether you're a $50K grassroots organization or a $5M established nonprofit, this guide helps you choose the platform that delivers better ROI for your mission.
What Is Moosend?
Moosend is an affordable email marketing and automation platform that combines sophisticated donor journey tools with industry-leading deliverability (98% sending score). Starting at just $9/month with a 25% nonprofit discount (stackable with 20% annual discount = $7/month), Moosend provides unlimited email sends, advanced automation workflows, landing page builders, and AI-powered content generation.
The platform's standout feature is its visual automation builder with 18 pre-configured workflow templates—enabling nonprofits to create complex donor journeys triggered by email opens, link clicks, page views, or product interactions. Unlike simpler email tools, Moosend tracks behavioral data across your website and email campaigns, allowing multi-step sequences that adapt based on engagement patterns.
Moosend's deliverability infrastructure includes full SPF alignment, clear DMARC setup guidance, built-in spam testing, and hands-on consultation calls with deliverability specialists. For nonprofits where reaching donor inboxes directly impacts revenue (donation appeals, event registrations, volunteer recruitment), Moosend's 98% deliverability rate—6.3 percentage points higher than MailerLite's 91.7%—can translate to thousands of additional donors reached annually.
The platform also includes unlimited landing pages with A/B testing, detailed analytics dashboards, AI Writer for email content and subject lines (included on all paid plans), and GDPR-compliant data handling. Moosend integrates with 76 tools including WooCommerce, Facebook Lead Ads, and Zapier, plus offers a robust API for custom integrations. Learn more in our comprehensive Moosend tool page.
What Is MailerLite?
MailerLite is a user-friendly email marketing platform that prioritizes ease of use, unlimited sending, and an extensive integration ecosystem. Starting at $10/month with a 30% nonprofit discount (stackable with 10% annual discount = $7/month), MailerLite offers unlimited emails, 90+ professional templates, landing page builders, and a permanent free tier for up to 500 subscribers sending 12,000 emails monthly.
What sets MailerLite apart is its intuitive interface consistently rated 4/5 for ease of use—enabling volunteer coordinators and non-technical staff to create professional email campaigns without extensive training. The drag-and-drop email builder, extensive template library, and streamlined workflow make campaign creation significantly faster than Moosend's more complex feature set.
MailerLite's integration advantage is substantial: 140 native integrations (nearly double Moosend's 76), including WordPress, Shopify, Stripe, social media platforms, and common nonprofit tools. This reduces reliance on third-party automation services like Zapier and enables plug-and-play connections with existing tech stacks. The platform also offers unique monetization features—digital product sales, paid newsletter subscriptions, and Stripe integration—helping nonprofits generate revenue directly from email campaigns.
Additional features include basic automation workflows, A/B testing, advanced segmentation, website builder, pop-up forms, and an AI Writing Assistant (available on the Advanced plan for $20/month). MailerLite's strict anti-spam policies and dedicated deliverability team maintain a 91.7% sending score, and the platform provides 24/7 email support on all paid plans. For more details, see our MailerLite tool page.
Head-to-Head Feature Comparison
Email Deliverability
Getting donor communications into inboxes, not spam folders
Moosend
98% deliverability sending score with full SPF alignment, DMARC guidance, built-in spam testing, and hands-on consultation calls with deliverability specialists.
- Industry-leading 98% deliverability rate
- Dedicated deliverability consultation calls
- Full SPF alignment and DMARC setup support
MailerLite
91.7% deliverability sending score with strict anti-spam policies, dedicated deliverability team, and domain authentication support.
- Solid 91.7% deliverability (industry average)
- Strict anti-spam policies maintain sender reputation
- Self-service deliverability resources
Nonprofit Verdict: Moosend wins decisively. The 6.3 percentage point deliverability advantage means if you send 10,000 donation appeals, Moosend delivers to 9,800 inboxes vs MailerLite's 9,170—a difference of 630 potential donors reached per campaign.
Marketing Automation
Sophisticated donor journey workflows and behavioral triggers
Moosend
18 pre-built automation workflow templates with visual builder, multi-step triggers, page/product view tracking, and complex conditional logic.
- 18 sophisticated workflow templates
- Visual automation builder with conditional logic
- Page view and product interaction triggers
MailerLite
Basic automation workflows with email triggers, time delays, and simple conditional splits (up to 5 conditions).
- Simple automation with email-based triggers
- Up to 5 conditions in workflows (vs single in some tools)
- Faster setup for straightforward sequences
Nonprofit Verdict: Moosend wins for complex automation. Organizations running multi-touch donor stewardship sequences or event registration nurture campaigns benefit from Moosend's behavioral triggers and visual workflow builder. MailerLite suffices for simpler welcome series and basic drip campaigns.
Ease of Use & Learning Curve
Interface intuitiveness and time-to-proficiency for non-technical teams
Moosend
Rated 3/5 for ease of use. More complex interface with extensive feature set requires 1-2 weeks for proficiency. 80+ templates available.
- Powerful features come with steeper learning curve
- 1-2 weeks to reach campaign creation proficiency
- More suited for dedicated marketing staff
MailerLite
Rated 4/5 for ease of use. Clean, intuitive interface enables campaign creation within hours. 90+ professionally designed templates.
- Intuitive drag-and-drop builder for faster creation
- Most users proficient within hours, not days
- Ideal for volunteer-led teams with limited training time
Nonprofit Verdict: MailerLite wins for ease of use. If your team includes volunteers or part-time staff without marketing backgrounds, MailerLite's faster learning curve reduces training overhead and accelerates campaign deployment. Moosend rewards investment in learning with more powerful capabilities.
Integrations & Ecosystem
Native connections with nonprofit tools and tech stack compatibility
Moosend
76 native integrations including WooCommerce, Facebook Lead Ads, and major platforms. Zapier support expands connectivity significantly.
- 76 native integrations cover essential tools
- Zapier unlocks 2,000+ additional apps
- Robust API for custom integrations
MailerLite
140 native integrations (nearly double Moosend)—WordPress, Shopify, Stripe, social platforms, and common nonprofit tools. Plus Zapier support.
- 140 native integrations for plug-and-play setup
- Reduced reliance on third-party automation tools
- Broader ecosystem compatibility
Nonprofit Verdict: MailerLite wins with 140 integrations vs Moosend's 76. More native connections mean faster setup, fewer Zapier workflows (saving $20-50/month), and better out-of-the-box compatibility with common nonprofit tech stacks like WordPress donation forms and Stripe payment processing.
Landing Pages & Conversion Tools
Capturing leads, event registrations, and donation sign-ups
Moosend
Unlimited landing pages with built-in A/B testing, conversion optimization tools, and mobile-responsive templates included on all paid plans.
- Unlimited landing pages (no additional cost)
- Built-in A/B testing for conversion optimization
- Advanced tracking and analytics
MailerLite
Landing page builder included with fewer customization options but faster template-based creation. Also includes website builder.
- Landing page builder with basic customization
- Faster template-based page creation
- Bonus: Full website builder included
Nonprofit Verdict: Moosend wins for conversion-focused landing pages. If you run frequent campaigns requiring A/B testing (event registrations, donation appeals), Moosend's unlimited pages with testing capabilities justify the slightly more complex interface. MailerLite's website builder adds value for organizations needing simple sites.
AI Features & Capabilities
AI-powered content generation and optimization tools
Moosend
AI Writer included on all paid plans ($9/month and up) generates email content, subject lines, and copy suggestions.
- AI Writer included at lowest price point
- Email content and subject line generation
- No upgrade required for AI features
MailerLite
AI Writing Assistant available only on Advanced plan ($20/month) for subject lines, email copy, and landing page content generation.
- Requires Advanced plan upgrade ($20/month)
- Generates email and landing page copy
- Subject line optimization included
Nonprofit Verdict: Moosend wins for budget-conscious AI access. If AI writing assistance saves your team 30-60 minutes per campaign, Moosend delivers this value at $9/month vs MailerLite's $20/month Advanced plan requirement—saving $132/year while gaining the same core AI functionality.
Pricing Breakdown & Total Cost of Ownership
Nonprofit Pricing Comparison
| Contacts | Moosend (25% NP + 20% Annual) | MailerLite (30% NP + 10% Annual) | Annual Savings |
|---|---|---|---|
| 500 | $7/month = $84/year | $7/month = $84/year | 🤝 Tie |
| 1,000 | $11/month = $132/year | $11/month = $132/year | 🤝 Tie |
| 2,500 | $21/month = $252/year | $22/month = $264/year | 📧 Moosend: $12/year |
| 5,000 | $36/month = $432/year | $37/month = $444/year | 📧 Moosend: $12/year |
| 10,000 | $63/month = $756/year | $66/month = $792/year | 📧 Moosend: $36/year |
*Pricing assumes maximum stacked discounts (nonprofit + annual). Both platforms offer unlimited email sends.
Hidden Costs & True TCO
Moosend TCO Factors
- AI features: Included at $9/month (no upgrade needed)
- Landing pages: Unlimited with A/B testing (no extra cost)
- Automation: 18 templates included on all paid plans
- Integrations: May require Zapier for some tools ($20-50/month)
- Training: 1-2 weeks initial learning investment
MailerLite TCO Factors
- AI features: Requires $20/month Advanced plan (not $10 Growing Business)
- Landing pages: Included with fewer customization options
- Website builder: Bonus feature included free
- Integrations: 140 native = less Zapier dependency ($0-20/month savings)
- Training: Faster learning (hours vs weeks) = staff time savings
3-Year TCO Scenarios
Small Nonprofit (1,000 subscribers)
Annual budget under $100K, volunteer-led marketing
Moosend
- Platform: $132/year × 3 = $396
- Zapier (moderate use): $20/month × 36 = $720
- Training time: 20 hours @ $25/hour = $500
- 3-Year Total: $1,616
MailerLite
- Platform: $132/year × 3 = $396
- Zapier (minimal use): $10/month × 36 = $360
- Training time: 5 hours @ $25/hour = $125
- 3-Year Total: $881
Winner: MailerLite saves $735 over 3 years (faster training + fewer Zapier workflows)
Mid-Size Nonprofit (5,000 subscribers)
Annual budget $500K-2M, dedicated marketing staff
Moosend
- Platform: $432/year × 3 = $1,296
- Zapier (heavy use): $50/month × 36 = $1,800
- Training time: 40 hours @ $35/hour = $1,400
- Deliverability ROI: +6.3% reach = +$3,000/year value
- 3-Year Total: $4,496 (minus $9K deliverability value = net -$4,504)
MailerLite
- Platform: $444/year × 3 = $1,332
- Zapier (moderate use): $30/month × 36 = $1,080
- Training time: 10 hours @ $35/hour = $350
- Advanced plan for AI: +$120/year × 3 = $360
- 3-Year Total: $3,122
Winner: Moosend delivers net positive ROI if deliverability advantage generates $3,000+/year in additional donations (630 more inboxes reached per 10K sends)
Large Nonprofit (10,000+ subscribers)
Annual budget $5M+, professional marketing team
Moosend
- Platform: $756/year × 3 = $2,268
- Zapier (enterprise): $100/month × 36 = $3,600
- Advanced automation ROI: +$10,000/year value
- Deliverability ROI: +6.3% reach = +$15,000/year value
- 3-Year Total: $5,868 (minus $75K automation+deliverability value = net -$69,132)
MailerLite
- Platform: $792/year × 3 = $2,376
- Zapier (moderate): $50/month × 36 = $1,800
- Advanced plan required: +$240/year × 3 = $720
- Simpler automation limits complex donor journeys
- 3-Year Total: $4,896
Winner: Moosend's deliverability and automation sophistication deliver massive ROI for organizations where email directly drives fundraising revenue
Note: Prices may be outdated or inaccurate.
Which Tool Should You Choose?
Decision Framework: 5 Key Questions
Answer these questions to determine the best fit for your nonprofit
1. How critical is email deliverability to your revenue?
If email drives more than 30% of donation revenue, Moosend's 98% deliverability (vs MailerLite's 91.7%) means 630 more donors reached per 10,000 sends. For a $50 average gift, that's $31,500 additional revenue annually.
Choose Moosend if: Email is a primary fundraising channel and inbox reach directly impacts revenue.
2. What's your team's technical capacity?
MailerLite's 4/5 ease-of-use rating enables volunteer teams to launch campaigns within hours. Moosend's 3/5 rating requires 1-2 weeks training but unlocks sophisticated automation capabilities.
Choose MailerLite if: Your team includes volunteers, part-time staff, or lacks dedicated marketing expertise.
3. Do you need complex donor journey automation?
Moosend's 18 automation templates and visual workflow builder enable multi-touch stewardship sequences triggered by page views, product interactions, and behavioral patterns. MailerLite handles basic drip campaigns well.
Choose Moosend if: You run sophisticated donor nurture sequences, event registration workflows, or behavioral segmentation campaigns.
4. How important are native integrations?
MailerLite's 140 integrations (vs Moosend's 76) reduce Zapier dependency, potentially saving $20-50/month in automation costs and enabling faster plug-and-play setup with WordPress, Shopify, Stripe, and social platforms.
Choose MailerLite if: You use common nonprofit tools and want to avoid Zapier subscriptions or custom integration work.
5. Do you need AI features now?
Moosend includes AI Writer at $9/month. MailerLite requires $20/month Advanced plan upgrade for AI features—an $132/year price difference if AI content generation saves your team 30-60 minutes per campaign.
Choose Moosend if: AI writing assistance would accelerate campaign creation and you want it included at the lowest price point.
Choose Moosend If You:
- Prioritize 98% deliverability for revenue-critical campaigns
- Need sophisticated multi-step donor automation workflows
- Run frequent landing page campaigns with A/B testing
- Want AI features included at $9/month (not $20/month)
- Have dedicated staff who can invest 1-2 weeks in training
Choose MailerLite If You:
- Need intuitive interface for volunteer/part-time staff teams
- Want 140 native integrations to reduce Zapier costs
- Prefer permanent free tier (500 subscribers, 12K emails/month)
- Need monetization features (digital products, paid newsletters)
- Value faster campaign creation over advanced automation
Frequently Asked Questions
Which is better for nonprofits: Moosend or MailerLite?
It depends on your priorities. Moosend is better if email deliverability is critical (98% vs 91.7%), you need advanced automation workflows with visual builders, or require comprehensive landing page tools. MailerLite is better if ease of use matters most, you need more native integrations (140 vs 76), or prefer a 30% nonprofit discount over Moosend's 25%. Both reach ~$7/month with stacked discounts.
What are the pricing differences between Moosend and MailerLite for nonprofits?
Moosend starts at $9/month with a 25% nonprofit discount (stackable with 20% annual discount = $7/month). MailerLite starts at $10/month with a 30% nonprofit discount (stackable with 10% annual discount = $7/month). Both offer unlimited email sends. With stacked discounts, both platforms cost approximately $7/month for 500 contacts, making them equally affordable.
Does Moosend or MailerLite have better email deliverability?
Moosend has significantly better email deliverability with a 98% sending score compared to MailerLite's 91.7% score. Moosend also offers hands-on deliverability consultation calls, full SPF alignment, and clear DMARC setup guidance. For nonprofits where reaching donor inboxes is mission-critical, Moosend's superior deliverability is a major advantage.
Which platform has more integrations?
MailerLite offers 140 native integrations, nearly double Moosend's 76 integrations. MailerLite integrates with popular nonprofit tools like WordPress, Shopify, Stripe, and major social platforms. Both platforms support Zapier for additional connectivity. If reducing reliance on third-party automation tools is important, MailerLite's broader native integration ecosystem provides more plug-and-play options.
Which is easier to use for non-technical nonprofit staff?
MailerLite is easier to use, rated 4/5 for ease of use versus Moosend's 3/5. MailerLite offers a cleaner, more intuitive interface with 90+ professionally designed templates and faster campaign creation. Nonprofits with volunteer-led teams or limited technical expertise find MailerLite's straightforward approach reduces training time and accelerates email marketing deployment.
Do both platforms offer AI features?
Yes, both offer AI writing assistance. Moosend includes AI Writer for email content and subject lines on all paid plans starting at $9/month. MailerLite offers an AI Writing Assistant but only on the Advanced plan ($20/month), which also generates landing page copy. If AI features are important and budget is tight, Moosend provides better value by including AI on lower-tier plans.
Still Deciding Between Moosend and MailerLite?
Book a free consultation and we'll help you evaluate which email marketing platform best fits your nonprofit's deliverability needs, team capacity, and budget constraints.