Pictory vs Lumen5 for Nonprofits
Both Pictory and Lumen5 help nonprofits turn written and recorded content into polished social videos without a production team. But they excel at different workflows: Pictory shines at processing existing video recordings into short clips, while Lumen5 transforms blog posts and text into video with one of the sector's strongest nonprofit discounts. Your choice depends on where your content already lives.
Quick Verdict
Choose based on your nonprofit's content workflow:
Choose Pictory if:
- •You have webinars, interviews, or event recordings to repurpose
- •Auto-captions, filler word removal, and accessibility are priorities
- •You need AI voiceovers in multiple languages (29+ languages, 51 voices)
- •Your workflow involves uploading source video and extracting highlight clips
Choose Lumen5 if:
- •Budget is your top constraint and you want to leverage the 50% nonprofit discount
- •Your primary content assets are blog posts, newsletters, or articles
- •You want a free tier with no time pressure before committing to paid
- •Non-technical staff need the simplest possible interface for quick content creation
At-a-Glance Comparison
| Feature | Pictory | Lumen5 | Winner / Notes |
|---|---|---|---|
| Starting Price | $19/month (annual) | Free tier; $19/month Starter | Lumen5Free tier available |
| Nonprofit Discount | Not advertised | 50% off all paid plans | Lumen5Verified program |
| Primary Use Case | Video-to-clips repurposing | Text/blog-to-video creation | Context-dependent |
| AI Voiceovers | 51 voices, 29+ languages | AI voices available | PictoryMore voice options |
| Auto-Captions | Yes, AI-generated | Yes, automated subtitles | Tie |
| Filler Word Removal | Yes, AI-powered | No | PictoryUnique feature |
| Ease of Use | 4/5 | 5/5 | Lumen5Simpler interface |
| Key Integrations | Dropbox, YouTube, Hootsuite | WordPress, HubSpot, RSS feeds | Context-dependent |
| Stock Media Library | Yes (Getty Images included) | Yes (free stock footage) | Tie |
| Blog-to-Video | Yes (via URL import) | Yes (core feature) | Lumen5More refined workflow |
| Video Upload/Repurposing | Yes (core feature) | Limited | PictoryCore strength |
| Best For | Video repurposing teams | Content marketing teams | Different use cases |
Last updated: February 25, 2026. Pricing and features subject to change; verify with vendors.
Why Nonprofits Need AI Video Tools
Video content has become the dominant format for donor engagement, volunteer recruitment, and community storytelling. Yet producing professional video has traditionally required equipment, editing skills, and dedicated staff time that most nonprofits simply don't have. AI video platforms have changed this equation dramatically, enabling even small organizations to produce polished social videos from the content they already create.
Pictory and Lumen5 are two of the most accessible AI video platforms for nonprofits, and while they occupy similar market space, they serve distinctly different workflows. Pictory approaches video from the recording side: you upload existing webinar footage, board meeting recordings, or event videos, and the platform uses AI to automatically clip, caption, and clean them up for social sharing. Lumen5 approaches video from the content side: you paste in a blog post or newsletter, and the platform automatically generates a social video with matched visuals, text overlays, and optional narration.
The decision between them isn't really about which is "better" in absolute terms. It comes down to where your organization's content already lives. If you have a library of recorded video content that needs to reach social audiences, Pictory's processing capabilities are hard to beat. If your strongest assets are written content that you want to bring to life as video, Lumen5's text-to-video pipeline is more purpose-built for that workflow, and its verified 50% nonprofit discount makes it especially compelling for budget-conscious organizations.
This comparison covers both tools across pricing, features, nonprofit discounts, ease of use, integrations, and specific nonprofit use cases to help you make the right choice for your organization's video strategy.
What Is Pictory?
Pictory is an AI video platform that specializes in transforming existing content, whether that's long-form video recordings or written articles, into short, shareable social media videos. Founded in 2021, Pictory has positioned itself as the go-to tool for organizations that have accumulated libraries of recorded content (webinars, live streams, interviews, training sessions) but lack the time or technical skills to repurpose that footage for social media.
Its standout capabilities include automatic scene detection from uploaded video, AI-powered filler word removal (removing "um," "uh," and pause words from recorded speech), auto-caption generation, and a library of 51 AI voiceover voices across 29+ languages. The platform also supports blog-to-video conversion via URL import, allowing users to turn written content into video alongside Lumen5's core functionality.
For nonprofits, Pictory's most compelling use case is the post-event content pipeline. Organizations that host regular webinars, town halls, or training sessions can upload full recordings and automatically extract 60-second social clips, generate captioned highlight reels, and create narrated versions with AI voices, all without manual editing. Pictory integrates with tools like Dropbox, Google Drive, YouTube, and Hootsuite to fit into existing content distribution workflows.
Pictory Strengths
- Exceptional at processing and repurposing existing video recordings
- AI filler word removal saves significant editing time on recorded speech
- 51 AI voiceover voices in 29+ languages for multilingual reach
- Getty Images integration provides high-quality licensed stock footage
- Strong integrations with video storage and distribution platforms
Pictory Limitations
- No verified nonprofit discount program currently available
- No permanent free tier; requires paid plan after trial
- Slightly more complex interface compared to Lumen5
- Blog-to-video feature is secondary to video repurposing workflow
- Monthly video limits at lower pricing tiers
What Is Lumen5?
Lumen5 is an AI video creation platform founded in 2017, making it one of the earliest and most established tools in the text-to-video category. Its core concept is simple and powerful: paste in a block of text, a blog URL, or an RSS feed, and the AI automatically selects matching video clips, generates scene breakdowns, creates text overlays, and produces a ready-to-share social video in minutes. The result is a structured, branded video without requiring any video editing knowledge.
Lumen5 has built a strong reputation among content teams that produce large volumes of written material and want to systematically convert that content into video. Its direct integration with WordPress and HubSpot makes it particularly attractive for nonprofits that maintain active blogs or content marketing programs. An RSS feed integration even allows for automated video creation whenever new blog content is published.
For nonprofits specifically, Lumen5's most compelling advantage is its documented 50% discount for registered nonprofits, which cuts the Starter plan price in half. Combined with a functional free tier (with Lumen5 branding), organizations can test and scale their video output on essentially any budget. The platform is particularly well-suited for communications staff who produce impact reports, program updates, and donor newsletters that could benefit from video versions distributed on social media.
Lumen5 Strengths
- 50% verified nonprofit discount on all paid plans
- Free tier available with unlimited video creation (Lumen5 branding)
- Industry-leading blog-to-video workflow with direct CMS integrations
- Extremely simple drag-and-drop interface rated 5/5 for ease of use
- RSS feed automation enables continuous content-to-video pipeline
Lumen5 Limitations
- Not designed for processing or repurposing existing video recordings
- No filler word removal or automated video clip extraction features
- Fewer AI voice options compared to Pictory's 51-voice library
- Lumen5 branding on free tier videos limits professional use
- Limited customization at lower pricing tiers
Head-to-Head Feature Breakdown
Video Creation Workflow
How each platform approaches the core video creation process
Pictory
Pictory's workflow begins with uploading or linking to an existing video file or article. For video uploads, the AI analyzes the footage, detects scene changes, transcribes speech, and automatically creates a structured timeline. You can then select clips, adjust timing, add captions, and apply voiceovers. For text input (blog URLs or pasted content), the platform generates a video with matched stock footage and text overlays.
The filler word removal feature is particularly powerful for recorded presentations: Pictory automatically identifies and removes "um," "uh," and long pauses from the transcript, then adjusts the video accordingly. This alone can save 30-60 minutes of manual editing per webinar recording.
Lumen5
Lumen5 starts with text: you paste in a blog post URL, write text directly, or connect an RSS feed for automatic ingestion. The AI analyzes the content, breaks it into scenes, selects matching stock footage or images from its library, generates text overlays with appropriate typography, and structures the video with pacing based on the content length. You then adjust scene selection, timing, and styling.
The CMS integrations (WordPress plugin, HubSpot connector) make this workflow even faster: connect your blog once, and every new post can be turned into a video with minimal additional input. For organizations publishing regular content, this creates an almost-automated social video pipeline.
Nonprofit Verdict: These workflows serve completely different starting points. If you're converting recordings, Pictory wins. If you're converting written content, Lumen5 wins. Many nonprofits will benefit from evaluating which type of content they produce more of.
AI Voiceover Capabilities
Quality and range of AI-generated narration options
Pictory
Pictory offers 51 AI voiceover voices covering 29+ languages. Voices include a range of accents, tones (professional, conversational, authoritative), and gender presentations. This breadth is particularly valuable for nonprofits serving multilingual communities who need to create the same video content in multiple languages without recording separate versions. The voice quality is high and natural-sounding, appropriate for donor communications and program explanations.
Lumen5
Lumen5 offers AI voiceover functionality but with a more limited selection compared to Pictory's 51-voice library. The platform's primary strengths lie in its visual storytelling and text overlay approach; voiceover is a secondary feature rather than a core differentiator. For nonprofits where narrated video is a high priority, particularly those serving multilingual audiences, Pictory's voice library provides more options.
Winner: Pictory for volume and language variety of AI voice options.
Content Repurposing Power
How effectively each tool repurposes existing nonprofit content
Pictory
Pictory's repurposing capabilities are strongest with video source material. A 60-minute webinar recording can become five to ten social clips in under 30 minutes. The AI scene detection identifies natural breakpoints, the filler word removal cleans up speech, and the auto-caption feature ensures accessibility. For nonprofits running regular educational programming, fundraising events, or board meetings, Pictory can transform that recorded content into a continuous stream of social media material.
Lumen5
Lumen5's repurposing power is directed at written content. A newsletter, impact report section, program update, or grant narrative can become a polished 60-90 second social video in minutes. For nonprofits with strong content marketing programs, annual reports, or regular donor communications, Lumen5 allows the same information to be delivered in video format to audiences who prefer that medium. The RSS feed integration means this can happen automatically as new content is published.
Nonprofit Verdict: Pictory wins for video repurposing; Lumen5 wins for written content repurposing. Assess your content inventory to decide which provides more value.
Automation and AI Intelligence
Depth of AI automation in each platform's core workflows
Pictory
Pictory's AI is most sophisticated in video processing. Automatic scene detection, speech recognition for transcription, filler word identification and removal, and AI-driven scene selection from long recordings are genuinely impressive automation capabilities. The platform also uses AI to match appropriate stock footage to text content when creating blog-to-video conversions. These features reduce what would otherwise be hours of manual video editing to minutes of review and adjustment.
Lumen5
Lumen5's AI shines in content analysis and visual matching. When you input text, the AI analyzes semantic meaning, identifies key topics and emotions, and matches those to footage and images from its library. It automatically determines scene pacing, decides which sentences become on-screen text, and structures the video arc from introduction through key points to conclusion. While this AI is less flashy than Pictory's video processing, it produces remarkably polished results from raw text with minimal human input.
Nonprofit Verdict: Pictory's AI is deeper for video processing tasks; Lumen5's AI is more refined for text-to-video creation. Both deliver genuine time savings in their respective domains.
Pricing Breakdown and Total Cost of Ownership
Pictory Pricing
Annual billing (save ~20%)
- Free Trial3 videos (limited)
- Starter$19/month (annual)
- Professional$39/month (annual)
- Teams$99/month (annual)
- Nonprofit DiscountNot advertised
Note: Pictory does not advertise a formal nonprofit discount. Contact their sales team to inquire about any available discounts for registered nonprofits.
Lumen5 Pricing
Annual billing; nonprofit discount available
- Free$0/month (Lumen5 branding)
- Starter$19/month ($9.50 w/ nonprofit discount)
- Professional$59/month ($29.50 w/ discount)
- Business$149/month ($74.50 w/ discount)
- Nonprofit Discount50% off all plans
Nonprofit Program: Lumen5 offers a verified 50% discount for registered nonprofits. Apply through their website with proof of nonprofit status (501(c)(3) letter or equivalent).
Annual Cost for Nonprofits
| Scenario | Pictory Annual Cost | Lumen5 Annual Cost | Annual Savings (Lumen5) |
|---|---|---|---|
| Starter/Basic (1 user) | $228/year | $114/year (w/ 50% discount) | $114/year |
| Professional (1-2 users) | $468/year | $354/year (w/ 50% discount) | $114/year |
| Teams/Business (3-5 users) | $1,188/year | $894/year (w/ 50% discount) | $294/year |
| Free tier (1 user) | Not available | $0/year | Full savings vs Pictory |
The financial case for Lumen5 is clear for budget-conscious nonprofits. With a verified 50% nonprofit discount and a functional free tier, Lumen5 offers more accessible entry points than Pictory at every pricing level. For a small nonprofit with a communications staff member creating 5-10 videos per month, Lumen5's free tier may be entirely sufficient. For larger organizations needing more advanced features and volume, the 50% discount creates meaningful savings compared to Pictory's standard pricing.
That said, if your organization heavily relies on video recording repurposing (converting webinars and events into social content), Pictory's specialized capabilities may justify its higher effective cost through the time saved. A webinar that would take 4-6 hours to manually clip and edit can be processed in under an hour with Pictory's AI, which represents real staff cost savings that can offset the platform price difference.
Nonprofit Discounts and Special Pricing
Pictory Nonprofit Access
No Verified Nonprofit Program
Pictory does not currently advertise a formal nonprofit discount or special pricing tier.
While Pictory doesn't have a documented nonprofit program, it's worth contacting their sales team directly. Some software companies offer unlisted discounts for nonprofits on request, particularly for organizations that can commit to annual billing or are willing to provide a testimonial or case study.
- Contact: [email protected] to inquire about nonprofit pricing
- Prepare your 501(c)(3) determination letter or equivalent documentation
- Annual billing typically unlocks better pricing even without nonprofit status
Lumen5 Nonprofit Program
50% Discount Verified
Lumen5 offers a documented 50% discount for verified nonprofit organizations on all paid plans.
To access Lumen5's nonprofit discount, organizations typically need to provide proof of nonprofit status. The process is straightforward and the discount applies to all paid tier renewals, not just initial purchase. This makes Lumen5 one of the most accessible AI video tools for nonprofits operating on restricted budgets.
- Apply through the Lumen5 website with proof of nonprofit status
- Discount applies to all plan tiers (Starter, Professional, Business)
- Free tier available without verification for testing and low-volume use
Ease of Use and Learning Curve
Pictory: 4/5 Ease of Use
Pictory is genuinely accessible to non-technical users, but its feature depth means there's more to learn than with Lumen5. The core workflow of uploading a video, reviewing the auto-generated transcript, selecting clips, and exporting is straightforward. Adding AI voiceovers, customizing captions, and accessing the Getty Images library all require some time to discover and master.
Most communications staff will be comfortable with basic Pictory features within one to two sessions. Accessing more advanced capabilities like custom branding templates, brand kit setup, and team collaboration features may require an hour or two of dedicated learning. Pictory provides video tutorials and a knowledge base that cover the main use cases well.
Time to Proficiency
- Basic video clipping: 30 minutes
- Blog-to-video creation: 45 minutes
- Custom branding and templates: 2-3 hours
- Full feature mastery: 1-2 weeks of regular use
Lumen5: 5/5 Ease of Use
Lumen5 is one of the easiest AI video tools to get started with. Paste in a URL or text, watch the AI generate scenes, make a few adjustments, and export. The drag-and-drop interface is intuitive, the template gallery makes branded content accessible without design skills, and the minimal interface reduces decision fatigue. Most users can create their first polished video within 15-20 minutes of signing up.
This simplicity makes Lumen5 ideal for organizations where multiple staff members need to create video content occasionally, rather than a dedicated video producer. Program staff, development officers, and communications coordinators can all use Lumen5 productively with minimal training, making it scalable across your organization without specialized skill requirements.
Time to Proficiency
- First video creation: 15-20 minutes
- Blog-to-video workflow: 20-30 minutes
- Custom branding setup: 1-2 hours
- Full feature mastery: 3-5 hours total
For nonprofits with limited training time: Lumen5's faster onboarding makes it the better choice if you need staff across multiple roles to produce video content without dedicated training. Pictory's deeper feature set is worth the additional learning investment for teams specifically focused on video repurposing workflows.
Integration and Compatibility
Pictory Integrations
Video workflow and distribution
- Dropbox: Import video files directly for processing
- Google Drive: Access stored recordings and media
- YouTube: Import videos via URL for repurposing
- Hootsuite: Direct publishing to social media platforms
- Zapier: Connect to 5,000+ apps for custom workflows
- Getty Images: Licensed stock footage directly in-platform
Best for nonprofits using cloud storage for recordings and those wanting direct social media distribution from the video creation workflow.
Lumen5 Integrations
Content and publishing workflow
- WordPress: Direct blog import and plugin integration
- HubSpot: Import blog content from HubSpot CMS
- RSS Feeds: Auto-import new posts from any RSS source
- Zapier: Custom automation workflows with 5,000+ apps
- URL Import: Convert any publicly accessible blog post or article
- Stock Libraries: Getty, Storyblocks included in plans
Best for nonprofits running WordPress or HubSpot blogs who want automated video creation from their existing content pipeline.
Nonprofit Use Case Scenarios
Scenario 1: Repurposing Webinar Recordings (Best for Pictory)
A food bank hosts monthly volunteer training webinars on food safety, program processes, and organizational culture. Each session runs 45-60 minutes and is recorded via Zoom. The communications team wants to create shareable social media clips from each recording to reach potential volunteers who weren't at the live session.
With Pictory, the team uploads each recording, reviews the AI-generated transcript, selects the 3-5 most shareable 60-90 second segments, removes filler words from the presenters' speech, adds auto-captions for accessibility, and exports branded clips. What previously took 3-4 hours of manual video editing now takes under 45 minutes. The clips are published to Instagram, LinkedIn, and the organization's website to continuously drive volunteer interest.
Why Pictory: The core workflow begins with an existing video file that needs processing. Lumen5 doesn't handle this type of source material effectively.
Scenario 2: Converting Impact Reports to Social Video (Best for Lumen5)
A youth mentorship nonprofit publishes a quarterly impact report as a PDF and blog post. The communications coordinator wants to turn key sections into social media videos for Instagram Stories, LinkedIn, and Facebook to reach donors and funders who won't read the full report.
With Lumen5, the coordinator pastes the blog URL for each report section, reviews the AI-generated video structure, adjusts scene selection, adds the organization's brand colors and logo, and exports. Each section becomes a polished 60-90 second video in about 15 minutes. Over a year, the quarterly reports generate 20-30 social videos that consistently reach the organization's donor network, driving a measurable increase in report engagement compared to text-only distribution.
Why Lumen5: Written content is the starting point. Lumen5's text-to-video workflow is faster and more refined than Pictory's blog import feature for this use case.
Scenario 3: Multilingual Donor Communications (Best for Pictory)
A refugee resettlement organization serves communities speaking Arabic, Somali, Spanish, and English. Their executive director records a single video message of thanks to donors after each major campaign. The organization wants to deliver this message in all four languages without recording four separate versions.
Using Pictory's AI voiceover library, the communications team creates four versions of the same video by replacing the English voiceover with AI-generated voices in Arabic, Somali, and Spanish. The visual footage remains the same, only the audio track changes. This delivers a culturally sensitive and linguistically appropriate message to each community without additional recording time from the executive director.
Why Pictory: The 51-voice library in 29+ languages, including Arabic and Somali, makes multilingual video production accessible. Lumen5 offers more limited language options.
Scenario 4: High-Volume Social Content (Best for Lumen5)
An environmental advocacy organization publishes 3-4 blog posts per week on policy updates, campaign news, and program stories. They want every post to have a companion social media video. The communications director sets up Lumen5's RSS feed integration to automatically pull new blog posts and generate draft videos for review.
With the RSS integration, each new blog post automatically appears in Lumen5 as a draft video. The communications coordinator reviews and approves or adjusts 3-4 videos per day, spending about 5-10 minutes per video. This generates 15-20 social videos per week that would have taken days to produce manually, dramatically expanding the organization's video presence without additional headcount.
Why Lumen5: RSS feed automation creates a near-automated pipeline from blog content to video. No comparable automation exists in Pictory for this text-first workflow.
Data Privacy and Security
Pictory Security
- SSL/TLS encryption for data in transit
- Cloud storage encryption for uploaded video files
- GDPR-compliant data handling for EU users
- Data residency in US-based AWS infrastructure
Note for nonprofits: Avoid uploading video content that includes sensitive beneficiary information, confidential interviews, or personally identifiable information without reviewing Pictory's data processing agreement.
Lumen5 Security
- SSL/TLS encryption for all data transmission
- Cloud storage with encryption at rest
- GDPR compliance and privacy policy transparency
- Data processing limited to content creation purposes
Lumen5 advantage: Since Lumen5 primarily processes public blog content rather than sensitive video recordings, the data security footprint is generally smaller and lower risk for most nonprofit use cases.
Which Tool Should You Choose?
Answer these five questions to determine which platform is right for your nonprofit's video strategy:
1. Where does your primary content live?
Existing video recordings
Webinars, events, recorded meetings, training sessions
Choose Pictory
Written content
Blog posts, newsletters, impact reports, program updates
Choose Lumen5
2. What is your budget situation?
Budget is flexible
Can justify $19-99/month based on time savings and output quality
Either tool works; evaluate based on workflow
Budget is constrained
Need the lowest possible monthly cost or free access
Choose Lumen5 (free tier + 50% nonprofit discount)
3. How important is multilingual capability?
Critical for mission
Serve multilingual communities, need 20+ language options
Choose Pictory (51 voices, 29+ languages)
English-primary
Primarily produce content in one language
Either tool is adequate
4. Who will be creating videos?
Multiple non-technical staff
Program staff, development officers, volunteers creating video
Choose Lumen5 (simpler, faster onboarding)
Dedicated communications staff
One or two people focused specifically on video and content
Either tool; Pictory's depth becomes more valuable
5. How do you distribute content?
Active blog / CMS
WordPress, HubSpot, or other CMS with regular publishing
Choose Lumen5 (direct CMS integrations)
Video-first distribution
YouTube channel, Hootsuite, cloud-based video distribution
Choose Pictory (YouTube, Hootsuite integrations)
Final Recommendation
Choose Pictory if:
- Your content strategy relies on webinar and event recordings
- Multilingual AI voiceovers are essential for your community
- Auto-captions and filler word removal are high priorities
- You can justify the standard pricing without a nonprofit discount
Choose Lumen5 if:
- Your strongest assets are blog posts and written communications
- Budget is constrained and the 50% nonprofit discount is a deciding factor
- Multiple non-technical staff need to create video content
- You want a free tier to test before committing to paid
Related Video Tool Comparisons
Synthesia vs Lumen5
AI avatars vs text-to-video creation
Runway vs Pictory
Generative video vs content repurposing
Synthesia vs Runway
AI avatar videos vs generative AI video
Interested in broader AI tools strategy for your nonprofit? Read our guide to getting started with AI at your organization or explore our complete AI tools directory for nonprofits.
Frequently Asked Questions
Which is better for nonprofits: Pictory or Lumen5?
It depends on your content workflow. Lumen5 is better if budget is your primary concern (50% nonprofit discount, free tier available) and your team primarily repurposes blog posts and newsletters into social videos. Pictory is better if you have existing long-form video content (webinars, interviews, recordings) that you want to automatically clip, caption, and repurpose into short social videos with AI voiceovers.
Does Lumen5 offer a nonprofit discount?
Yes, Lumen5 offers a 50% discount on all paid plans for verified nonprofit organizations. This brings their Starter plan to approximately $9.50/month (billed annually). Apply through their website with proof of nonprofit status.
Does Pictory offer a nonprofit discount?
Pictory does not currently advertise a formal nonprofit discount program. Their standard pricing starts at $19/month when billed annually. Nonprofits on a tight budget may find Lumen5 more accessible due to its verified 50% nonprofit discount program.
Can I use Pictory or Lumen5 for free?
Lumen5 offers a free tier that allows creating unlimited videos with Lumen5 branding. Pictory does not offer a permanent free plan, though they provide a free trial. For ongoing free video creation, Lumen5's free tier is the better option.
Which tool is better for repurposing webinar recordings?
Pictory is significantly better for repurposing webinar and long-form video recordings. Its AI can automatically detect key scenes, remove filler words, generate captions, and extract short clips from hour-long recordings with minimal manual work. Lumen5 is designed primarily for turning text into video, not for processing existing video files.
Which platform is easier to use for non-technical staff?
Both tools are designed for non-technical users, but Lumen5 has a slight edge in simplicity. Its drag-and-drop interface with automated scene matching from text is extremely fast to start with. Most users can create their first video within 15-20 minutes.
How do Pictory and Lumen5 compare on integrations?
Pictory integrates with Dropbox, Google Drive, YouTube, Hootsuite, and Zapier, making it strong for video workflow and distribution. Lumen5 integrates with WordPress, HubSpot, RSS feeds for automated content ingestion, and Zapier. If you primarily want to auto-import blog posts for video conversion, Lumen5's CMS integrations are more directly useful.
Can I use both Pictory and Lumen5 together?
Yes, some nonprofits use both tools for different workflows: Lumen5 for converting blog content into promotional videos and social posts, while Pictory handles webinar recordings and longer-form video processing. If budget allows, the combination covers both major content repurposing use cases. Start with the tool that addresses your highest-volume workflow first.
Still Deciding Between Pictory and Lumen5?
Book a free consultation and we'll help you identify which tool fits your content workflow, budget, and team capacity.