Typeform vs Tally for Nonprofits
Choosing between Typeform's premium features and Tally's unlimited free tier? Both create professional forms, but Typeform excels at engagement and integrations while Tally eliminates budget concerns entirely. Your decision hinges on whether higher completion rates justify the cost—or if unlimited free responses unlock more value for your mission.
Quick Verdict
Choose based on your nonprofit's priorities:
Choose Typeform if:
- •Completion rates directly impact your mission (volunteer recruitment, donor surveys)
- •You need 120+ native integrations with CRM, payment processors, and marketing tools
- •Professional branding and appearance are important for your organization's credibility
- •You have $300-1,000/year budget for tools that measurably improve outcomes
Choose Tally if:
- •You need unlimited responses without monthly fees (budget is primary constraint)
- •Your forms are relatively simple (applications, feedback, registrations)
- •You can work with Zapier for integrations (vs native connections)
- •Faster time-to-launch is more important than advanced features
At-a-Glance Comparison
| Feature | Typeform | Tally | Winner / Notes |
|---|---|---|---|
| Starting Price | $25-83/month (nonprofit discount) | Free (unlimited); €21/month Pro | 💰 Tally for budget |
| Nonprofit Discount | 25-40% off all plans | 30% off Pro tier (free tier already unlimited) | Typeform saves more $ |
| Free Tier | 10 responses/month | Unlimited forever | ✅ Clear Tally win |
| Completion Rates | 40-60% (industry data) | 25-35% (estimated) | ✅ Typeform measurably better |
| Integrations | 120+ native integrations | Zapier only (~3,000 apps via integration) | ⚖️ Typeform easier setup; Tally broader reach but requires Zapier knowledge |
| Conditional Logic | Advanced (Logic Jump) | Basic | Typeform more sophisticated |
| Learning Curve | Intermediate (1-2 hours) | Beginner (30 min) | ✅ Tally faster to launch |
| AI Features | Creator AI, Insights AI | None | Typeform only |
| Payment Collection | Native Stripe integration | Stripe via embed/Zapier | Typeform simpler |
| Mobile App | iOS, Android | Web only | Typeform |
| Best For | Mid-sized+ nonprofits, high-stakes forms | Budget-conscious, simple forms, high volume | Context-dependent |
Last updated: 2026-01-04. Pricing and features subject to change; verify with vendors.
Pricing Breakdown & Total Cost of Ownership
Understanding the true cost goes beyond monthly subscription fees. Here's a complete breakdown of what you'll actually pay over 1 and 3 years, including hidden costs like integrations, overages, and staff time.
Typeform Pricing
Basic Plan (Nonprofit)
$25/month
100 responses/month, 1 user
Plus Plan (Nonprofit)
$50/month
1,000 responses/month, 3 users
Business Plan (Nonprofit)
$83/month
10,000 responses/month, 5 users
Nonprofit Discount: 25-40% off
Annual savings: $300-600/year
Tally Pricing
Free Plan
$0/month
Unlimited forms, unlimited responses
Pro Plan
€21/month
Remove Tally branding, file uploads, custom domains
Pro Plan (Nonprofit)
€15/month
30% nonprofit discount
Nonprofit Discount: 30% off Pro
Annual savings: €72/year (~$80)
Total Cost of Ownership Scenarios
Small Nonprofit (500 responses/month)
Volunteer applications, donor surveys, event registrations
Typeform (Plus Plan)
- • Subscription: $600/year
- • Integrations: $0 (native)
- • Setup time: 4 hours ($100)
- 1-Year TCO: $700
- 3-Year TCO: $1,900
Tally (Free)
- • Subscription: $0/year
- • Zapier: $240/year
- • Setup time: 6 hours ($150)
- 1-Year TCO: $390
- 3-Year TCO: $870
ROI Consideration: If Typeform's 45% completion rate (vs Tally's 30%) recruits 75 more volunteers annually:
Value = 75 volunteers × 10 hours × $25/hour = $18,750
Typeform ROI: 2,582% ($18,050 net benefit)
Medium Nonprofit (2,000 responses/month)
Program applications, impact surveys, donor feedback
Typeform (Business Plan)
- • Subscription: $996/year
- • Integrations: $0 (native)
- • Setup time: 6 hours ($150)
- 1-Year TCO: $1,146
- 3-Year TCO: $3,138
Tally (Free)
- • Subscription: $0/year
- • Zapier Pro: $240/year
- • Setup time: 8 hours ($200)
- 1-Year TCO: $440
- 3-Year TCO: $920
Savings with Tally: $706/year, $2,218 over 3 years
Real-World Use Case Scenarios
Choose Typeform For:
Scenario 1: High-Stakes Volunteer Recruitment
Youth mentorship nonprofit recruiting 100 mentors annually
Challenge: Only 15% of website visitors complete Google Forms application (150 starts → 22 completions)
Solution: Typeform's conversational interface, progress bar, Logic Jump tailors questions to experience level
Result: 45% completion rate = 68 completed applications (46 additional mentors)
ROI: $600 Typeform cost vs 46 mentors × 20 hours × $25/hour = $23,000 value
3,733% ROI ($22,400 net benefit)
Scenario 2: Donor Feedback with CRM Integration
Community foundation surveying 500 donors post-campaign
Challenge: Manual data entry from survey responses to Salesforce takes 10 hours/month
Solution: Typeform's native Salesforce integration syncs responses instantly, Insights AI analyzes sentiment
Result: Save 10 hours/month data entry + 2 hours/month analysis = 144 hours/year
ROI: $600 Typeform vs 144 hours × $30/hour = $4,320 staff time saved
620% ROI ($3,720 net benefit)
Scenario 3: Professional Grant Application Portal
Regional foundation accepting 200 grant applications annually
Challenge: PDF applications feel outdated; 30% of applicants don't complete due to confusing format
Solution: Typeform's professional branding, file uploads, payment integration for application fees
Result: 50% completion rate (vs 30%) = 66 additional applications; $25 fee × 66 = $1,650 revenue
ROI: $996 Typeform cost offset by $1,650 additional revenue = net positive
Plus improved applicant experience and professionalism
Choose Tally For:
Scenario 1: Grassroots Org with Zero Software Budget
Mutual aid network collecting 2,000 assistance requests/month
Challenge: Google Forms works but 100-response limit on free tier forces monthly form recreation
Solution: Tally's unlimited free tier handles 2,000+ responses without limits or costs
Result: $0 annual cost; save 4 hours/month recreating forms = 48 hours/year
ROI: $0 cost + 48 hours × $25/hour = $1,200 staff time saved
Infinite ROI (no cost, measurable time savings)
Scenario 2: Event Registrations at Scale
Nonprofit conference with 5,000 registrations over 3 months
Challenge: Typeform's 1,000 responses/month ($50 plan) would require Business plan ($83/month) for 5,000 responses
Solution: Tally handles 5,000 registrations on free tier, sync to Airtable via Zapier
Result: $0 Tally + $20 Zapier = $20/month vs $83 Typeform = $189 saved over 3 months
ROI: Annual conferences save $189 each event
Perfect for high-volume, time-limited campaigns
Scenario 3: Simple Feedback Forms for Programs
After-school program collecting weekly parent feedback (40 responses/week)
Challenge: Need simple 5-question feedback form; completion rates less critical than budget
Solution: Tally's 10-minute setup, unlimited responses, adequate for straightforward surveys
Result: 30% completion rate acceptable for feedback (vs 45% with Typeform); $600/year saved
ROI: Redirect $600 toward direct program costs instead of marginal form improvement
Best choice when "good enough" serves the mission better than "excellent but costly"
Frequently Asked Questions
Which is better for nonprofits: Typeform or Tally?
It depends on your budget and priorities. Typeform is better if you have $300-1,000/year budget and need high completion rates (40-60%), 120+ native integrations, and AI features. Tally is better if budget is tight ($0 cost), forms are simple, and you're comfortable with Zapier integrations.
Does Typeform offer nonprofit discounts?
Yes, Typeform offers 25-40% nonprofit discounts on all plans. This brings pricing down to approximately $25-83/month depending on the plan tier, saving organizations $300-600/year compared to standard pricing.
Is Tally really free for nonprofits?
Yes, Tally offers a completely free tier with unlimited forms and unlimited responses. There are no hidden costs or response limits. Tally also offers a 30% nonprofit discount on their Pro plan (€21/month) for organizations needing advanced features.
Which form builder has better completion rates?
Typeform typically achieves 40-60% completion rates due to its conversational interface, one-question-at-a-time format, and professional design. Tally's completion rates are estimated at 25-35%, similar to traditional form builders. For high-stakes forms like volunteer recruitment, the higher completion rates can justify Typeform's cost.
Can I integrate Tally with my nonprofit's CRM?
Yes, Tally integrates with CRMs and other tools via Zapier, which connects to over 3,000 applications. However, this requires Zapier knowledge and potentially a Zapier subscription ($20/month for 750 tasks). Typeform offers 120+ native integrations that are easier to set up but with less breadth.
How long does it take to learn Typeform vs Tally?
Tally is faster to learn, with most users creating their first form in 30 minutes and reaching proficiency in 3-5 days. Typeform has a steeper learning curve, taking 1-2 hours to create your first form and 1-2 weeks to reach proficiency, due to its more advanced features like Logic Jump and AI capabilities.
Final Recommendation & Decision Framework
Answer these 5 questions to determine which tool is right for your nonprofit:
1. Monthly response volume?
- Under 500: Tally (free) unless completion rates critical
- 500-5,000: Both viable; decide based on budget vs completion rates
- 5,000+: Tally (free unlimited) or Typeform Business if completion rates critical
2. How critical are completion rates?
- Critical (volunteer recruitment, grant applications): Typeform
- Moderate (donor surveys, feedback): Either works
- Less critical (event registration, simple forms): Tally
3. Annual software budget?
- $0-300: Tally (free or Pro)
- $300-600: Typeform Basic/Plus
- $600-1,000: Typeform Business
4. Need native integrations or can use Zapier?
- Need native (save time, easier setup): Typeform
- Comfortable with Zapier (broader reach): Tally
5. Team's technical comfort?
- Beginner (need simplicity): Tally
- Intermediate: Either works
- Advanced (want AI, Logic Jump): Typeform
Our Final Recommendation
For most small-to-medium nonprofits, start with Tally's free tier. Test it with your actual use cases for 2-3 weeks. If you encounter limitations (completion rates matter, need native CRM integration, want AI features), upgrade to Typeform and run a side-by-side comparison.
Choose Typeform immediately if: You're recruiting volunteers/board members (high completion rates = more capacity), collecting major donor feedback (professional appearance matters), or need native Salesforce/HubSpot integration (save 10+ hours/month).
Stick with Tally if: Budget is your primary constraint, forms are straightforward, or you're handling high-volume event registrations. The $600-1,000/year savings can fund direct program costs.
Still Deciding Between Typeform and Tally?
Book a free 30-minute consultation and we'll help you evaluate which form builder fits your nonprofit's specific needs, budget, and workflows. We'll review your use cases and recommend the best fit—no sales pitch, just honest guidance.