Filecamp for Nonprofits: Brand Management and Digital Asset Library
Tired of hunting for approved logos, chasing down the right version of your annual report template, or emailing giant zip files to designers? Filecamp is a cloud-based digital asset management platform that centralizes all your brand assets in one professionally branded, searchable library. With unlimited users on every plan, AI-powered auto-tagging, custom branded portals, and a dedicated nonprofit discount program, Filecamp delivers professional DAM at a fraction of enterprise pricing, starting at $29/month.
What It Does (The Problem It Solves)
Does your nonprofit's marketing director spend hours each week fielding requests for "the current logo," "that photo from last year's gala," or "the brand guidelines we sent out in March"? Is your asset library a chaotic mix of Google Drive folders, shared Dropbox links, email attachments, and files on individual computers, each with slightly different versions?
Filecamp solves nonprofit asset chaos by giving your organization a single, professionally branded home for every digital asset you create or collect. Staff, volunteers, board members, external designers, and media contacts can all access exactly what they need through a portal that reflects your brand, not a generic file-sharing interface. Granular permissions ensure that chapter leaders see only what they need, external photographers can upload files without getting a full account, and press contacts can download approved photos through a public link that expires automatically.
Founded in 2010 and serving 125,000+ users in 60+ countries, Filecamp is a bootstrapped Swiss company that has quietly built a reputation for excellent customer support and exceptional value. Its unlimited-user model is especially valuable for nonprofits where the people who need files (volunteers, partners, board members) far outnumber those who create them. Filecamp is not trying to compete with enterprise platforms like Brandfolder or Bynder at 10x the price. Instead, it offers most of the essential DAM functionality at a price point that works for mission-driven organizations.
Best For
Organization Size
- Small nonprofits (5-25 staff) outgrowing shared drives
- Mid-sized organizations (25-150 staff) with distributed teams or chapters
- Organizations with large networks of external partners, volunteers, or media contacts
Best Use Cases
- Central brand library for logos, templates, and style guides
- Photo and video libraries for events, programs, and impact storytelling
- Sharing press kits, annual reports, and campaign assets with media
- Approval workflows for reviewing communications before they go out
Ideal For
- Communications and Marketing Directors
- Development staff managing donor stewardship materials
- Executive Directors coordinating brand consistency across chapters
- Program staff documenting impact with photos and videos
Key Features for Nonprofits
Unlimited Users, No Per-Seat Costs
Scale access across your entire network without watching costs balloon
Every Filecamp plan includes unlimited users, including free guest and external user access. Invite staff, board members, volunteers, chapter coordinators, photographers, designers, press contacts, and partner organizations, all without paying per seat. This is one of Filecamp's most meaningful advantages over enterprise platforms that charge $20-50 per additional user per month. For a nonprofit with 200 volunteers needing occasional access to brand assets, this feature alone can save thousands annually.
Custom Branded Asset Portals
A professional face for your brand library, not a generic file-sharing interface
Filecamp lets you brand your asset portal with your logo, colors, and custom domain (e.g., assets.yourorg.org on the Professional plan). Multiple themes mean different sections of your library can have distinct visual presentations, useful for a nonprofit managing assets for multiple programs or campaigns. The Professional plan also includes custom pages with a WYSIWYG editor, letting you create branded landing pages within your portal that explain how assets should be used, give access instructions, or highlight key resources.
AI Auto-Tagging for Faster Search
Automatically categorize your image library without manual keyword entry
Filecamp uses machine learning image recognition to automatically analyze uploaded photos and apply relevant keyword tags. On the Professional plan, bulk AI auto-tagging lets you tag your entire existing library at once, not just new uploads. Tags are embedded using the XMP metadata format, the same standard used by Adobe products, so your metadata travels with the files if you ever export your library. For nonprofits with thousands of event photos and program documentation images, auto-tagging eliminates dozens of hours of manual work.
Online Proofing and Approval Workflows
Review and approve creative materials without emailing attachments back and forth
The Professional plan includes online commenting and annotation on PDFs, AI, EPS, and PSD files. Team members can add notes, mark up specific areas, and approve or request revisions directly within Filecamp. Real-time email alerts notify stakeholders when comments are added or resolved. For communications teams routing donor newsletters, annual reports, or campaign materials through an executive review process, this eliminates the confusion of multi-version email threads and "which PDF is the final one?" conversations.
Secure Sharing with Expiration Controls
Share assets externally with built-in security and access control
Create share links for folders or individual files that can be password-protected and set to expire automatically. Upload request links let external contributors (event photographers, videographers, volunteers) upload files directly into your Filecamp library without needing their own account. A "click-on agreement" feature requires recipients to accept terms before accessing sensitive assets, useful for managing photo usage rights or ensuring partners acknowledge brand guidelines before downloading logos.
Granular Permissions and Audit Trail
Control exactly who sees what, with a complete record of all activity
Filecamp's role-based permissions system ensures users only see folders you explicitly grant them access to. This is important for nonprofits where some assets are public-facing (approved logos, press photos) while others are internal or sensitive (donor documents, board materials, unedited program photos). The audit trail logs every access attempt, upload, and download, giving you a complete record of who interacted with your assets and when.
How This Tool Uses AI
Filecamp uses AI in one focused area: image organization. Understanding what is actually AI-powered versus what is standard software helps you set realistic expectations and plan your implementation accordingly.
What's Actually AI-Powered
AI Auto-Tagging (Image Recognition)
Type of AI: Machine learning image recognition (computer vision)
What it does: Analyzes uploaded images and automatically suggests and applies relevant keyword tags based on visual content, such as "outdoor," "group," "presentation," "children," or "food." Tags are embedded into the file's XMP metadata, making them portable and compatible with Adobe products.
How it works: Uses pre-trained image recognition models to classify visual content. On the Advanced plan, tagging applies to new uploads. On the Professional plan, bulk auto-tagging applies to your entire existing library at once.
Practical impact: Upload 500 photos from your annual gala and Filecamp automatically categorizes them by visual content, without anyone manually typing tags for each image. Your team can then search for "award ceremony" or "volunteers" and find relevant photos immediately.
What's NOT AI (But Still Valuable)
- File storage and folder organization: Standard database and file system operations, not AI
- Search functionality: Keyword search uses traditional database indexing (though AI-applied tags enhance results)
- Access controls and permissions: Rule-based security features, not machine learning
- Share links with expiration dates: Standard scheduled access controls
- Version control: Traditional software version tracking, not AI
- Online proofing/annotation: Standard PDF/image markup tools, not AI-generated feedback
- Format conversion on download: Standard file format processing, not AI
AI Transparency and Limitations
Human oversight still required:
- AI-suggested tags should be reviewed for accuracy, especially for program-specific content the AI cannot understand from visual cues alone (e.g., AI can tag "children outdoors" but not "afterschool STEM program, Grant County, 2024")
- Tags are suggestions and can be edited, deleted, or supplemented with custom nonprofit-specific tags
- Best results come from combining AI auto-tags with a consistent manual tagging convention for program, campaign, and date information
What AI will not do:
- Understand your organization's specific programs, campaigns, or terminology
- Tag documents or non-image files (only images are auto-tagged)
- Perform sentiment analysis, content moderation, or generate written descriptions
- Identify specific individuals in photos (unlike some competitors that offer facial recognition)
When AI adds real value: If your nonprofit has hundreds or thousands of photos from events, programs, and campaigns that are currently untagged and difficult to search, AI auto-tagging can save 20-100+ hours of manual work. For a small library of 50-100 photos, manual tagging is probably faster and more accurate.
Real-World Nonprofit Use Case
Environmental Advocacy Organization with Regional Chapters
Bringing brand consistency to a distributed team working across five states
The challenge: A regional environmental advocacy organization with chapters in five states had a recurring problem: chapter coordinators were creating their own fundraising flyers, social media graphics, and donor letters using outdated logos, off-brand colors, and unapproved messaging. The central communications team (one staff person) spent roughly 8 hours per week responding to requests for "the right logo file," correcting brand violations after the fact, and manually sending large files to chapter coordinators who were then emailing them to freelance designers.
The solution with Filecamp: The organization launched a Filecamp Professional account and built a branded asset portal at assets.theirorg.org. The communications team uploaded all approved brand assets (logos in every format, color palettes, approved photography, templates, messaging guides, and annual report materials) and organized them into chapter-specific Collections. Each chapter coordinator received access only to their chapter's assets plus the shared brand library. A press kit folder was made publicly shareable via a clean link sent to media contacts, no login required.
What changed:
- Chapter coordinators found approved assets themselves in minutes, eliminating most email requests to central staff
- The communications director recovered 6-8 hours per week previously spent on asset fulfillment requests
- An online proofing workflow for the annual report reduced review cycles from 6 email threads to one organized Filecamp annotation thread
- Freelance photographers now upload event photos directly to Filecamp via upload request links, without needing accounts or emailing large files
- After applying the nonprofit discount, total cost was under $65/month with the Professional plan, compared to $420+/month quotes from enterprise alternatives
Pricing
Basic
$29/month
- 20 GB storage
- Unlimited users (including free guests)
- Custom branding (logo and colors)
- Secure sharing and access controls
- Version control and audit trail
- Email support included
Best for small nonprofits with limited photo/video needs.
Advanced
$59/month
- 50 GB storage
- Everything in Basic
- AI auto-tagging for new image uploads
- Collections (curate files across folders)
- Multiple themes for different sections
- Custom pages (WYSIWYG editor)
Best for growing nonprofits managing active photo libraries.
Professional
$89/month
- 100 GB storage
- Everything in Advanced
- Bulk AI auto-tagging for existing library
- White label and custom domain
- Online proofing and commenting on design files
- User access request system
Best for multi-chapter orgs and teams with approval workflows.
Additional storage add-ons: 10 GB ($10/month), 50 GB ($25/month), 100 GB ($45/month), scaling up to 20 TB. All plans include month-to-month billing with no long-term contracts.
Note: Pricing is subject to change. Please verify current pricing directly with Filecamp before purchasing.
Nonprofit Discount and Special Offers
Permanent nonprofit discount for qualified organizations
Filecamp operates a dedicated nonprofit program for organizations with valid charitable status. The discount is permanent, meaning it stays active for as long as you use Filecamp, and applies to all paid plans including any additional storage you add. The exact discount percentage is not publicly disclosed.
Eligibility: U.S. 501(c)(3) organizations, nonprofits recognized by a local tax authority or charity commission, and organizations with TechSoup Global partner status.
How to apply:
- Start a free 30-day trial first (no credit card required)
- Email [email protected] with your organization's legal name, country/location, website, and a brief mission description
- Applications are reviewed within 48 hours
- One requirement: be willing to provide information for a case study or testimonial when requested
Filecamp's nonprofit program has attracted organizations including the Central Asia Institute, Jefferson Land Trust, and Tara Mandala, all of which cite the platform's value and ease of use in testimonials on Filecamp's website.
Learning Curve
Beginner-Friendly
Designed to require no formal training or IT support
Filecamp consistently earns praise for ease of use across review platforms, with users frequently noting that new team members require no training or formal instructions to start finding and downloading assets. The interface, while functional rather than flashy, is clean and intuitive. Most nonprofits can complete initial account configuration in about one hour.
Getting started timeline:
- Day 1 (1-2 hours): Set up account, configure branding, create folder structure, upload first batch of key brand assets
- Week 1 (2-4 hours total): Invite team members, configure permissions, upload remaining assets, train staff on search
- Month 1: Full team adoption, AI auto-tagging building accuracy, asset library organized and actively used
Technical requirements: No coding or IT expertise needed. Comfort with standard web interfaces is sufficient. The most technically demanding task is setting up WebDAV for bulk uploads, which is optional.
Support: Email support ([email protected]) is included on all plans and is available 24/7. Users frequently report receiving responses directly from the co-founders or senior team, a meaningful signal for a bootstrapped company. A knowledge base with documentation and video tutorials is available. No live chat or phone support.
Integration and Compatibility
What Connects Natively
- WebDAV support: Mount Filecamp as a network drive using tools like Cyberduck, Mountain Duck, Transmit, or GoodSync for bulk uploads and downloads
- On-the-fly format conversion: Recipients can download files in the format they need (e.g., convert AI to JPEG automatically during download) without you doing manual conversions
- XMP metadata standard: AI-generated tags are embedded in XMP format, compatible with Adobe Photoshop, Lightroom, InDesign, and other industry tools
Important Integration Limitation
Filecamp's most significant limitation is its integration ecosystem. There is no public API, no native Zapier connector, and no direct integrations with CRMs, marketing platforms, social scheduling tools, or project management software. Filecamp operates as a standalone island in your tech stack.
If your nonprofit needs assets to flow automatically from your DAM into Mailchimp campaigns, Salesforce records, or Canva projects, Filecamp is not the right choice. For organizations that primarily need a well-organized, searchable, branded file library with great sharing controls, the lack of integrations is a minor inconvenience. For organizations with complex automated workflows, this is a dealbreaker.
Platform Compatibility
- Web-based: Accessible from any browser (Chrome, Firefox, Safari, Edge) on Windows, Mac, or Linux
- Mobile access: Responsive design works on tablets and smartphones, though mobile is less polished than desktop
- File types: All common digital asset types including JPEG, PNG, GIF, TIFF, SVG, AI, EPS, PSD, PDF, MP4, MOV, Word, Excel, and PowerPoint
- Data portability: Export your entire library at any time; your files are stored in standard formats with no proprietary lock-in
Pros and Cons
Pros
- Unlimited users at all tiers eliminates per-seat costs that make most DAM platforms unaffordable for nonprofits
- Affordable starting price ($29/month) delivers professional DAM at less than 10% of enterprise platform costs
- Permanent nonprofit discount applied to all plans and storage add-ons
- 30-day free trial, no credit card required, with full Professional plan access
- Strong custom branding creates a professional, mission-consistent asset portal
- Excellent customer support with frequent direct responses from founders
- Very easy to use, no technical expertise required for setup or daily use
- Strong security posture via Microsoft Azure infrastructure with SOC 1/2/3 and ISO 27001 certifications
- 15-year track record from a stable, bootstrapped company with loyal nonprofit customer base
Cons
- No API, no Zapier, no native integrations with CRMs or marketing tools; operates as a standalone platform
- Storage fills quickly for video-heavy organizations; 20-100 GB base storage may require add-ons sooner than expected
- Document preview limited; many file types must be downloaded to view, then re-uploaded if edits are needed
- Interface looks dated compared to newer platforms like Brandfolder; functional but not modern
- No phone or live chat support; email-only support, though response quality is high
- Mobile experience less polished than desktop; not ideal for primary mobile use
- Nonprofit discount percentage not disclosed upfront; requires contacting the team to learn the actual savings
- Large file uploads (3 GB+) have occasionally been reported as problematic in user reviews
Alternatives to Consider
Stockpress
Simple DAM with unlimited users and AI tagging
Best for: Nonprofits that want a cleaner, more modern interface and are prioritizing AI tagging (including facial recognition) over proofing workflows or custom branding depth.
Key differences: Stockpress offers facial recognition (Filecamp does not), more storage on entry-level plans, and a more contemporary visual design. Filecamp offers stronger online proofing and annotation on design files, more granular branded portal customization, and a longer track record in the nonprofit sector. Stockpress offers a 30% nonprofit discount; Filecamp's discount is unlisted but permanently applied.
Pricing: Starts at $39/month (free plan available); 30% nonprofit discount on annual plans
Pics.io
DAM layered on top of your existing Google Drive or S3 storage
Best for: Nonprofits heavily invested in Google Workspace or AWS S3 who want DAM features (AI tagging, metadata, face recognition, speech-to-text) on top of storage they already control and pay for.
Key differences: Pics.io does not provide its own storage; you pay for Google Drive or S3 separately. This can be an advantage (you keep data in your existing compliant storage) or a complication (two vendors to manage). Pics.io includes face recognition; Filecamp does not. First-year nonprofit discounts available from Pics.io.
Pricing: Starts at $100/month; first-year nonprofit discount available
ResourceSpace
Open-source DAM with strong integrations and self-hosting option
Best for: Nonprofits with technical capacity (a developer or IT staff member) who want maximum flexibility, integrations with Adobe and WordPress, and the option to self-host for compliance or cost reasons.
Key differences: ResourceSpace is open-source and free to self-host. The hosted version starts at $99/month. It offers significantly more integrations than Filecamp (Adobe Creative Cloud, WordPress, social media, email platforms) and has AI tagging. The trade-off is that setup is more complex and ongoing maintenance requires more technical skill.
Pricing: Free to self-host; hosted plans from approximately $99/month
Getting Started with Filecamp
1Start Your Free Trial and Apply for Nonprofit Pricing
Sign up for the 30-day free trial at filecamp.com. No credit card is required. You receive full Professional plan access during the trial. Once you have an account, email [email protected] with your organization's legal name, country, website, and a two-to-three sentence mission description. You will receive a response within 48 hours with your permanent nonprofit discount applied.
2Build Your Folder Structure and Brand Library
Before uploading everything at once, design a folder structure that matches how your team actually looks for things. A common pattern for nonprofits: Brand Assets (logos, colors, fonts, templates), Programs (one folder per program with photos and documents), Events (organized by year and event name), and Donor Communications (approved templates and approved photography). Upload your most-used assets first. Enable AI auto-tagging and let it run in the background while you continue adding files.
3Configure Branding and Set Up User Access
Add your logo and colors to brand the portal. On the Professional plan, configure your custom domain so the portal feels like part of your organization. Invite team members and assign roles: admins who can manage folders and settings, uploaders who can contribute assets, and viewers who can search and download only. Set up guest access for external photographers, designers, or partners who need to contribute or access files without full accounts.
4Train Your Team and Make Filecamp the Default
Hold a 20-30 minute team walkthrough showing how to search, filter, and download assets. The most important behavior change is making Filecamp the first stop for any asset request, not email or Slack. Send a brief all-staff message explaining that Filecamp is now the official brand asset library. Remove duplicate assets from Google Drive and Dropbox over time so team members are not confused about which platform has the authoritative version. Check the audit trail monthly to identify which assets are most frequently accessed and whether any needed assets are missing from the library.
Need Help with Filecamp Implementation?
Expert guidance for nonprofits building their first digital asset library
Setting up a DAM is as much about information architecture as it is about the software. Getting the folder structure, tagging taxonomy, and permission model right from the start prevents the same chaos you're trying to solve from re-emerging six months later. Many nonprofits also underestimate the time required to audit existing assets, deduplicate files, and migrate from scattered storage.
One Hundred Nights helps nonprofits plan and implement digital asset management systems, from initial audit and folder structure design to staff training and workflow integration. We specialize in making enterprise-quality tools work for lean nonprofit teams who don't have dedicated IT staff.
Frequently Asked Questions
Does Filecamp offer a nonprofit discount?
Yes, Filecamp has a dedicated nonprofit discount program for organizations with valid charitable status (IRS 501(c)(3), local charity commission, or TechSoup Global partner status). The discount is permanent for as long as you use Filecamp. The exact percentage is not publicly disclosed; email [email protected] with your organization's legal name, location, website, and mission description to apply. Applications are reviewed within 48 hours.
How many users can I add to Filecamp?
All Filecamp plans include unlimited users at no extra per-seat cost. You can add staff, volunteers, board members, external partners, and guest users without your subscription price increasing. Free external guest users can be granted access to specific folders, making it ideal for nonprofits that share assets with photographers, designers, and media contacts.
Does Filecamp have a free trial?
Yes, Filecamp offers a 30-day free trial with no credit card required. During the trial you get full access to all Professional plan features, including AI auto-tagging, online proofing, custom domain, and white-label branding. This gives you ample time to test the platform with real assets before committing.
What file types does Filecamp support?
Filecamp supports all common digital asset types including images (JPEG, PNG, GIF, TIFF, SVG), design files (AI, EPS, PSD, InDesign), videos (MP4, MOV, AVI), documents (PDF, Word, PowerPoint, Excel), and audio files. It also supports on-the-fly format conversion during download, so recipients can receive files in the format they need without you doing manual conversions.
How does Filecamp's AI auto-tagging work?
Filecamp's AI auto-tagging uses machine learning image recognition to analyze uploaded images and automatically suggest and apply relevant keyword tags. On the Advanced plan, tagging is applied to new uploads. On the Professional plan, bulk AI auto-tagging lets you tag your entire existing library at once. Tags are embedded in the XMP metadata format, making them portable across Adobe tools and other software.
Can I create a branded asset portal with Filecamp?
Yes, Filecamp supports custom branding on all plans. On Basic and Advanced plans you can add your logo and colors. The Professional plan includes white-label options, a custom domain (e.g., assets.yourorg.org), multiple themes for different sections, and custom pages with a WYSIWYG editor for creating branded landing pages within your portal.
Is Filecamp secure?
Yes. Filecamp is built on Microsoft Azure infrastructure, which carries SOC 1, SOC 2, SOC 3, and ISO/IEC 27001 certifications. All data is encrypted in transit (SSL/TLS) and at rest (256-bit AES). Daily backups are retained for 30 days. Files are private by default and only accessible when explicitly shared. The platform includes a complete audit trail of all file access, uploads, and downloads.
Does Filecamp integrate with other tools?
Filecamp's integration ecosystem is intentionally minimal. There is no public API, no native Zapier connector, and no direct integrations with CRMs or marketing platforms. It supports WebDAV for bulk uploads via tools like Cyberduck or Mountain Duck. Nonprofits that need deep integrations with their existing tech stack should consider this a significant limitation and evaluate alternatives like Pics.io or ResourceSpace.
Ready to Bring Order to Your Brand Assets?
Start your 30-day free trial and apply for Filecamp's nonprofit discount to build a professional, searchable asset library your entire team can use.