Simplified
Stop juggling five different tools to create one social media post. Simplified combines AI writing, graphic design, video editing, and social media scheduling into a single platform—cutting your content assembly time in half while maintaining brand consistency across every channel.
What It Does
Spending hours moving between Canva for designs, ChatGPT for copy, a video editor for clips, and Buffer for scheduling? Simplified brings all these tools into one platform. Write your fundraising appeal, design the social graphic, create a short video, and schedule everything across seven platforms—without leaving a single tab.
Instead of downloading designs, uploading to a writing tool, exporting again, and then manually posting, Simplified lets you create complete campaigns in a unified workflow. Your two-person marketing team can produce professional content as fast as a full agency—because the AI handles the repetitive work while you focus on strategy and mission messaging.
Best For
Organization Size
- Small nonprofits (5-15 staff) with limited marketing resources
- Mid-sized organizations (15-100 staff) needing team collaboration
- Grassroots groups juggling multiple tools on tight budgets
Best Use Cases
- Active social media presence (3+ posts per week)
- Fundraising campaigns requiring multi-format content
- Organizations creating blog content, newsletters, and social posts
Ideal For
- Marketing managers and communications directors
- Development teams creating donor content
- Executive Directors wearing multiple hats
Key Features for Nonprofits
AI Writing Suite
Generate compelling content without starting from a blank page
- 100,000 AI words per month (Simplified One plan) for blog posts, social copy, emails, and appeals
- 80+ templates including fundraising emails, impact stories, volunteer recruitment, and program descriptions
- 20+ tones and voices (from professional to inspirational) to match your brand personality
- Built-in plagiarism checker (Pro/Business plans) ensures original content
Design Tools
Create professional graphics without hiring a designer
- AI image generation creates custom visuals from text descriptions
- Brand kits lock in your colors, fonts, logos, and assets for consistent branding
- Magic resize adapts designs for Instagram, Facebook, LinkedIn, Twitter, and Pinterest instantly
- Thousands of templates for social posts, presentations, infographics, and event flyers
Video Creation
Turn long-form content into engaging short videos
- AI clips extract highlights from webinars and events automatically
- Text-to-video converts blog posts into social-ready video content
- Auto-subtitles in 30+ languages make content accessible and social-friendly (90% of Facebook video is watched without sound)
- AI voice cloning personalizes video narration without recording studio
Social Media Management
Schedule, publish, and analyze from one dashboard
- Connect 7 social accounts (Simplified One) across Facebook, Instagram, LinkedIn, Twitter, and more
- Bulk scheduling saves hours when planning campaign content
- Unified inbox manages comments and messages from multiple platforms in one place
- Analytics dashboard tracks engagement with 1-year data retention on paid plans
Team Collaboration
Work together without version control chaos
- Real-time collaboration on designs and documents (no more emailing files back and forth)
- Brand kit ensures volunteers and staff create on-brand content automatically
- Approval workflows prevent posting mistakes before they happen
- Dedicated team spaces organize projects by campaign, program, or department
Workflow Automation
Set up no-code automations to save repetitive work
- Workflow builder (Enterprise plan) automates content approval, posting sequences, and team notifications
- Export to WordPress and Shopify publishes blog content directly from Simplified
- Recurring post templates standardize fundraising appeals, volunteer calls, and program updates
How This Tool Uses AI
Simplified uses multiple AI technologies across its platform. Understanding what's truly AI-powered versus standard features helps nonprofits set realistic expectations and maximize value.
What's Actually AI-Powered
AI Content Generation (Writing)
Type of AI: Large language models (similar to GPT) trained on billions of text samples across languages and tones
What it does: Generates blog posts, social captions, email appeals, and marketing copy from brief prompts. You input "Write a fundraising appeal for our annual giving campaign focused on youth programs" and get a full draft in seconds.
How it learns: Pre-trained models (doesn't use your organization's content to train AI for others). You can refine output through iterative prompting and tone selection.
Practical impact: Cuts writing time from 2 hours to 20 minutes—you edit AI drafts instead of starting from scratch. Especially valuable when creating variations of similar content (social posts, email sequences).
AI Image Generation
Type of AI: Generative AI for visual content (text-to-image models)
What it does: Creates custom images from text descriptions. Input "diverse volunteers serving food at community center" and get original visuals without stock photo searches.
Limitations: AI-generated images can look artificial or include odd details (hands, faces, text). Always review for quality and cultural sensitivity before using in donor-facing materials.
Practical impact: Eliminates stock photo subscription costs ($200-500/year) and saves 15-30 minutes per image searching for the right visual.
AI Video Editing (Clips & Subtitles)
Type of AI: Computer vision + speech recognition for video analysis
What it does: Analyzes hour-long webinars or event recordings, identifies key moments, and creates shareable 30-60 second clips automatically. Also generates accurate subtitles in 30+ languages.
How it learns: Identifies engagement indicators (applause, emphasis, topic changes) to determine highlight-worthy moments
Practical impact: What used to take a video editor 2-3 hours (watching, selecting clips, captioning) now takes 10 minutes of review and minor edits
AI Content Adaptation
Type of AI: Natural language understanding + platform optimization algorithms
What it does: Takes one piece of content (blog post) and automatically reformats it for different platforms—LinkedIn gets a professional summary, Instagram gets a visual-focused caption, Twitter gets a thread-ready breakdown
Practical impact: Publish the same campaign message across 5 platforms in 15 minutes instead of manually rewriting for each channel
What's NOT AI (But Still Useful)
- •Templates: Pre-designed by human designers, not AI-generated
- •Social Media Scheduling: Rule-based automation (post at specific times), not AI-driven optimization
- •Brand Kits: You define colors/fonts manually; the tool applies them consistently
- •Analytics: Standard engagement metrics (likes, shares, reach), not predictive insights
- •Magic Resize: Automated design resizing based on platform dimensions, not AI decisions about layout
AI Transparency & Limitations
Data Requirements
AI features work immediately without needing your data for training. However:
- Free plan limits (5,000 AI words, 5 designs, 1 video) mean you'll hit caps quickly with active use
- AI writing improves with better prompts—vague inputs produce generic outputs
- Video clip AI needs clear audio; background noise reduces accuracy
Human Oversight Still Required
- AI-generated content can include factual errors—always fact-check before publishing
- Review AI images for cultural sensitivity and brand alignment
- Edit AI writing for your organization's specific voice and mission context
- AI can't understand your donor relationships or organizational nuances
Known Limitations
- AI writing can sound generic without detailed prompts and editing
- Image generation struggles with specific requests (exact logo placement, complex scenes)
- Past AI generations aren't saved—if you navigate away, you lose the content
- AI doesn't understand nonprofit-specific terminology without context in prompts
Data Privacy & Ethics
- Your content is NOT used to train AI for other users (confirmed by vendor)
- All data encrypted in transit and at rest
- You retain full ownership of AI-generated content
- Export and delete your data anytime via account settings
Bottom Line on AI Value
✅ Genuinely useful AI: Writing first drafts (saves 60-90 minutes per piece), creating custom images (eliminates stock photo costs), generating video clips (saves 2+ hours of manual editing)
⚠️ AI that's nice but not essential: Voice cloning for video narration, AI-suggested social templates (pre-built templates work fine too)
❌ AI you don't need: If you post sporadically (1-2x/month), AI content generation is overkill—use free tools. If you have a dedicated designer/writer on staff, AI supplements but doesn't replace their expertise.
Real-World Nonprofit Use Case
From 8 Hours to 2 Hours: Youth Development Nonprofit Streamlines Content
A regional youth mentoring organization with a two-person marketing team was spending 8 hours every week creating content for their monthly fundraising campaigns. Their process: draft appeals in Google Docs, design graphics in Canva, schedule posts in Buffer, and manually create video clips in a separate editor.
After implementing Simplified, they consolidated everything into a single workflow. Now they write AI-assisted appeal copy (30 minutes), generate custom graphics using their brand kit (20 minutes), create short impact videos with auto-subtitles (40 minutes), and schedule across all platforms (30 minutes)—total time: 2 hours.
Specific results after 6 months:
- Content creation time reduced from 8 hours to 2 hours per week (75% time savings)
- Increased posting frequency from 3x/week to daily without hiring additional staff
- Social engagement up 35% due to consistent, professional content
- Eliminated $400/year in stock photo subscriptions (using AI image generation instead)
- Brand consistency improved—volunteers can now create on-brand content using locked brand kit
The marketing director notes: "We still edit AI writing to match our voice, but starting with a draft instead of a blank page is game-changing. The unified platform means we're not constantly downloading, uploading, and switching tabs. That alone saves 30 minutes per campaign."
Pricing
Free Forever
Test before you commit
- 1 seat
- 5,000 AI words
- 5 AI designs
- 1 AI video
- 3 social accounts
- 500 MB storage
Note: One-time quota that doesn't refill. Upgrade to increase limits.
Simplified One
For active nonprofit marketing
Billed annually ($288/year) or $29.99/month
- 1 seat
- 100,000 AI words/month
- 100 AI designs
- 50 AI videos
- 7 social accounts
- 5 GB storage
- 1 brandbook
Enterprise
For larger teams and advanced needs
- 10 seats
- Unlimited AI words
- Expanded storage
- API access
- SSO/SAML support
- Workflow automations
- Priority support with dedicated account manager
*Note: Pricing information is subject to change. Please verify current pricing directly with the vendor at simplified.com/pricing.
Nonprofit Discount / Special Offers
Nonprofit Pricing
Simplified's pricing page includes a "Non Profit Application" link, indicating a special program for nonprofit organizations. However, specific discount details (percentage off, eligibility requirements, application process) are not publicly available.
How to Access Nonprofit Pricing:
- Visit simplified.com/pricing
- Look for the "Non Profit Application" link or contact sales directly
- Provide 501(c)(3) determination letter or equivalent nonprofit documentation
- Inquire about discounted rates, free tier extensions, or additional seats
Alternative: Start with the Free Forever plan to test the platform before committing to paid plans. If Simplified's nonprofit discount isn't substantial, compare with Canva's free nonprofit program which offers premium features at no cost to verified 501(c)(3) organizations.
Learning Curve
Intermediate
Basic features are beginner-friendly; advanced workflows require time investment
Time to First Value:
- Initial setup: 30 minutes (create account, set up brand kit, connect social accounts)
- First AI-generated post: 15 minutes (write prompt, generate content, schedule)
- Proficiency with core features: 1-2 weeks of regular use (3-5 hours/week)
- Advanced workflows (video editing, automations): 2-3 weeks
Technical Requirements:
- Comfort with social media platforms (you should know how to post on Facebook, Instagram, etc.)
- Basic understanding of content marketing (what makes a good social post, headline, call-to-action)
- No coding or design skills required
- Familiarity with cloud-based tools (Google Drive, Dropbox) helpful but not essential
Support Available:
- Video tutorial library covering all major features
- Email support for all plans (free and paid)
- Live chat support (paid plans)
- Dedicated account manager (Enterprise plan)
- User community and help documentation
Common Initial Challenges
- •Information overload: With so many features (writing, design, video, social), new users can feel overwhelmed. Start with one feature (AI writing or social scheduling) before expanding.
- •AI outputs not saving: Simplified doesn't auto-save AI-generated content if you navigate away. Copy results immediately or lose them.
- •Generic AI content: Vague prompts produce generic writing. Invest time learning prompt engineering for better outputs.
- •Credit exhaustion: Free plan users quickly hit limits. Plan your content calendar to use credits strategically.
Integration & Compatibility
Connects With
Social Media Platforms:
- Facebook Pages & Groups
- Instagram Business
- LinkedIn Company Pages
- Twitter/X
- TikTok
- YouTube
Publishing Platforms:
- WordPress (direct export)
- Shopify (direct export)
Other Integrations:
- Google Reviews (response management)
- API access (Enterprise plan for custom integrations)
Platform Availability
Access Methods:
- Web-based (Chrome, Firefox, Safari, Edge)
- No desktop app installation required
- Requires stable internet connection (limited offline functionality)
Data Portability:
- Export designs (PNG, JPG, PDF, SVG formats)
- Download videos (MP4 format)
- Copy/export AI-generated text
- Export social media analytics reports
- Templates and brand kits are not exportable (potential vendor lock-in)
Integration Limitations for Nonprofits
- Limited CRM integration: No native connectors to Salesforce, Bloomerang, DonorPerfect, or other nonprofit CRMs. You'll manually export/import data or use Zapier/Make for automation.
- No email marketing integration: Doesn't connect directly to Mailchimp, Constant Contact, or other email platforms. Use for content creation, then manually copy to email tool.
- API access limited to Enterprise: If you need custom integrations, you'll pay $399/month. Consider third-party automation tools (Zapier, Make) as an alternative.
Pros & Cons
Pros
- Genuine time savings: Consolidating writing, design, video, and scheduling cuts content production time by 50% or more—what took 8 hours now takes 2-4 hours
- All-in-one platform: Eliminates the need for 4-5 separate subscriptions (Canva + Grammarly + video editor + Buffer), simplifying your tech stack and reducing cognitive load
- Generous free tier: 5,000 AI words and 5 designs lets you test thoroughly before paying
- Strong AI content generation: 100,000 words/month (Simplified One) is enough for active blogging + social media without exhausting credits
- Brand consistency features: Brand kits ensure volunteers and part-time staff create on-brand content without micromanagement
- Real support team: User reviews consistently praise responsive, human support (not chatbots)
- No design skills required: Non-designers can create professional-looking content in minutes
Cons
- Steeper learning curve than single-purpose tools: Because it does so much, it can feel overwhelming initially. Plan 1-2 weeks to feel comfortable with core features.
- AI content not saved automatically: Navigate away from a generation and you lose it. Frustrating workflow issue that wastes time.
- Credit-based pricing can get expensive: Power users may exhaust monthly credits and face upsell pressure for add-ons
- Limited CRM/email marketing integrations: No native nonprofit CRM connectors means manual data transfer or third-party automation tools
- Unclear nonprofit discount: Unlike Canva's free nonprofit program, Simplified doesn't publicize specific nonprofit benefits
- Free plan limits refresh confusion: One-time quota (doesn't renew monthly) catches users off guard—easy to assume it's recurring
- Web-only (requires internet): No offline mode; if internet goes down, you can't access your content
Alternatives to Consider
If Simplified doesn't feel like the right fit, consider these alternatives based on your nonprofit's specific needs:
Canva for Nonprofits
Best if design is your primary need
- Free premium access for verified 501(c)(3) organizations
- Larger template library and more polished design tools
- Easier to learn with more intuitive interface
Choose Canva if: You primarily need design tools and don't require AI writing, video editing, or advanced social scheduling. The free nonprofit program makes it unbeatable for budget-conscious organizations.
Jasper
Best for AI writing quality and sophistication
- More advanced AI writing with better long-form content quality
- Stronger brand voice customization
- Better for grant writing and complex narratives
Choose Jasper if: Content writing is your bottleneck and you need sophisticated AI for fundraising appeals, program descriptions, and thought leadership. You'll pair with Canva for design and Buffer for scheduling.
Buffer
Best for social media scheduling simplicity
- Simpler, more focused social media management
- Better analytics and reporting than Simplified
- Free tier for basic scheduling needs
Choose Buffer if: You already have content creation workflows and just need reliable scheduling/analytics. Pair with Canva for design and ChatGPT for writing.
ChatGPT + Canva + Buffer (Free Stack)
Best for ultra-tight budgets
- Completely free or low-cost options
- Best-in-class tools for each function
- Requires switching between platforms and manual workflow
Choose this combo if: You're a very small nonprofit (under 5 staff) and can't justify $288/year for Simplified. Accept the extra 30 minutes per campaign to save on software costs.
Why You Might Choose Simplified Instead
Simplified's core value is consolidation and workflow efficiency. If your nonprofit:
- Posts to social media 3+ times per week
- Creates blog content, social graphics, and videos regularly
- Has 1-3 people handling marketing (wearing multiple hats)
- Struggles with brand consistency across content creators
...then Simplified's all-in-one approach will save you more time (and frustration) than using separate tools—even if competitors are slightly better at individual functions.
Getting Started
Your First 48 Hours with Simplified: A structured approach to testing the platform and seeing immediate value
Step 1: Sign Up & Set Brand Foundation (30 minutes)
Create a free account and immediately set up your brand kit before doing anything else.
- Upload your logo and brand colors (this ensures everything generated is on-brand)
- Define your organization's tone (inspirational, professional, friendly, etc.)
- Connect 1-2 primary social media accounts (start small, add more later)
Pro tip: Have your brand guidelines document handy (colors, fonts, mission statement) to speed up setup.
Step 2: Create Your First AI-Generated Social Post (20 minutes)
Test the AI writing and design tools by creating a complete social media post from scratch.
- Go to AI Writer and prompt: "Write an inspirational Instagram post about our [specific program] that serves [beneficiary group]. Include a call-to-action to donate or volunteer."
- Copy the AI output (don't navigate away or you'll lose it!)
- Open the design tool, choose a social media template (Instagram Post)
- Paste your AI text into the template and adjust layout
- Use AI image generator or stock photos to create a visual
- Apply your brand colors/fonts automatically via brand kit
- Schedule the post for optimal time (afternoon is generally safe)
Pro tip: Save this post as a template for future similar content—reuse structure, just update specifics.
Step 3: Turn a Blog Post into a Video Clip (30 minutes)
Test Simplified's video features by repurposing existing content.
- Find an existing blog post or annual report section (500-1,000 words)
- Use the AI text-to-video feature to convert it into a short video (30-60 seconds)
- Add auto-subtitles (critical for social video—90% watched without sound)
- Apply brand colors and logo
- Export and schedule on Instagram Reels, TikTok, or LinkedIn
What you'll learn: Whether AI video creation saves enough time to justify the subscription. Most nonprofits find this feature alone saves 1-2 hours per video.
Step 4: Compare Results After 1 Week (15 minutes review)
After your first week using Simplified, review analytics to assess value.
- Time tracking: Did content creation actually get faster? Track hours spent before vs. after.
- Engagement metrics: Compare likes, comments, shares on AI-assisted posts vs. your usual content
- Credit usage: Did you hit free plan limits? Would Simplified One ($24/month) provide enough capacity?
- Workflow assessment: Was the all-in-one approach actually easier, or do you prefer specialized tools?
Decision point: If you saved 3+ hours in one week and engagement was comparable or better, Simplified One ($24/month) pays for itself in staff time savings.
Need Help with Implementation?
Setting up new AI tools can feel overwhelming when you're already managing programs, fundraising, and day-to-day operations. If you'd like expert guidance getting started with Simplified—from initial setup to team training to workflow optimization—we're here to help.
One Hundred Nights offers implementation support tailored to nonprofits, including:
- Brand kit setup and content strategy consultation
- Team training (how to write effective AI prompts, design best practices, video editing basics)
- Custom workflow creation for your specific campaigns
- Integration assistance with your existing tools
Frequently Asked Questions
Is Simplified free for nonprofits?
Simplified offers a Free Forever plan with essential features including 5,000 AI words, 5 AI designs, 1 AI video, 3 social accounts, and 500MB storage. A nonprofit application option exists on their pricing page, but specific discount details are not publicly available. Contact Simplified directly to inquire about nonprofit pricing for paid plans, which start at $24/month.
What does Simplified do?
Simplified is an all-in-one AI marketing platform combining design, writing, video editing, and social media management. It helps nonprofits create blog posts, social media content, presentations, videos, and design assets in one place. With AI-powered tools for content generation, organizations can produce on-brand marketing materials 50% faster than using separate tools.
How is Simplified different from Canva?
Simplified offers a more comprehensive marketing suite beyond design. While Canva excels at visual design with a larger template library and free nonprofit program, Simplified combines design, AI writing (100K+ words), video editing, and social media scheduling in one platform. Choose Canva if you primarily need design tools; choose Simplified if you need an all-in-one marketing solution with robust AI content generation.
Does Simplified integrate with CRM systems?
Simplified offers export capabilities to WordPress and Shopify, social media platform integrations, and unified inbox for engagement. Specific CRM integration details are limited. The Enterprise plan ($399/month) includes API access for custom integrations. For detailed integration requirements, contact Simplified directly to discuss your nonprofit's needs.
What's the learning curve for Simplified?
Simplified has an intermediate learning curve. Basic features like AI writing and simple designs are intuitive and can be used within 1-2 hours. Advanced features like video editing, automation workflows, and multi-platform campaign management require 1-2 weeks to master. The platform is designed for marketers without technical skills, though some users report it can feel complicated initially.
Can Simplified replace my entire marketing stack?
For many small to mid-sized nonprofits, yes. Simplified can replace separate tools for writing, design, video editing, and social scheduling. However, it doesn't replace specialized CRM systems, email marketing platforms, or advanced analytics tools. It's best viewed as a content creation and social media management hub rather than a complete marketing suite.