Rows
Tired of wrestling with VLOOKUP errors, manually copying donor data from your CRM every Monday, or watching your team struggle to create pivot tables? Rows is a spreadsheet with a built-in AI analyst—just ask "Which donors are at risk of lapsing?" or "Show me monthly fundraising trends" and the AI handles the formulas, charts, and insights for you while automatically importing fresh data from 200+ sources.
What It Does
Your development director exports donor data from your CRM every week, pastes it into Excel, spends three hours creating formulas to segment donors by giving level, then builds charts for the board report—and prays nothing breaks before the meeting. Rows eliminates this drudgery. It's a spreadsheet platform that looks like Excel or Google Sheets but includes an AI analyst you chat with using natural language. Ask it to "segment donors into major, mid-level, and annual" or "forecast next quarter's donations based on last year's trends" and it writes the formulas, creates the charts, and explains the insights—in seconds.
Unlike Excel (which costs $10-30/month for AI via Copilot) or Google Sheets (with limited AI), Rows includes AI at no extra cost. The real power comes from automated data imports: connect your CRM, fundraising platform, email tool, or social media accounts, and Rows automatically pulls fresh data daily (or even every minute on the Pro plan). This means your donor dashboard, grant tracker, or volunteer hours report always shows current data—without anyone copying-and-pasting CSV files.
Rows isn't just a chatbot stapled onto a spreadsheet. It combines multiple AI models (OpenAI's GPT, Meta's Llama, and others) to handle tasks like sentiment analysis (scan donor feedback for negative sentiments), outlier detection (spot unusually high expenses), forecasting (predict donation trends), and even Python-based analysis—without requiring your team to code. For nonprofits stuck in spreadsheet purgatory, Rows offers an escape route: familiar interface, AI superpowers, automated workflows.
Best For
Organization Size
- Small nonprofits (3-10 staff) using the free or Plus plan
- Mid-sized organizations needing automated data workflows
- Teams comfortable with spreadsheets but wanting AI assistance
Ideal Use Cases
- Donor segmentation and lapsed donor identification
- Automated CRM reporting and dashboard creation
- Fundraising forecasting and budget analysis
- Grant deadline tracking with automated reminders
- Campaign performance analysis across email/social platforms
Key Roles
- Development Directors tracking donor pipelines
- Executive Directors needing board-ready dashboards
- Program Managers analyzing impact metrics
- Grant Writers managing multiple deadlines
Key Features for Nonprofits
AI Analyst Chat Interface
Ask questions in plain English, get formulas and insights
Click the ✨ button or type "=" in any cell to chat with the AI. Ask "Which donors gave in 2024 but not 2025?" or "Create a pivot table showing donations by campaign" and the AI generates the analysis, writes formulas, and creates visualizations—without you memorizing complex functions. The AI uses OpenAI GPT, Llama, and other LLMs trained to handle spreadsheet tasks.
- Natural language queries replace complex formulas
- AI explains results in plain language
- Free plan: 20 AI tasks/month; Plus: 200 tasks
200+ Data Source Integrations
Automate imports from CRMs, email tools, and social platforms
Connect Salesforce, HubSpot, Mailchimp, Google Analytics, Stripe, or 200+ other services. Rows automatically imports fresh data on a schedule (daily on Plus, per-minute on Pro). No more manually exporting CSVs or waiting for your database admin to run queries—your donor dashboard always shows current data.
- CRM: Salesforce, HubSpot, Pipedrive, Zoho
- Fundraising: Stripe (donations), bank accounts
- Marketing: Mailchimp, Gmail, Google Analytics 4
- Plus connects to Zapier/Make for 1,000+ more tools
Predictive Analytics & Forecasting
AI-powered trend prediction and outlier detection
Ask the AI to forecast next quarter's donations based on historical trends, identify donors whose giving patterns are anomalies (potential major gift prospects), or run what-if scenarios ("What happens to our budget if fundraising drops 15%?"). The AI handles the statistical modeling—you just ask the question.
- Forecasting for revenue, expenses, and donor trends
- Outlier detection (unusual donations or expenses)
- What-if scenario modeling for budget planning
Sentiment Analysis & Text Classification
Analyze donor feedback, survey responses, and comments
Import donor survey responses or social media comments and ask the AI to classify sentiments (positive, negative, neutral), categorize feedback themes, or summarize hundreds of text entries. This turns qualitative data into actionable insights without manual review.
- Sentiment scoring for donor feedback
- Theme categorization (complaints, praise, suggestions)
- Bulk text summarization for long documents
Automated Chart & Dashboard Creation
AI generates visualizations from your questions
Instead of manually selecting data ranges and chart types, ask "Show me monthly donation trends as a line chart" or "Create a pie chart of volunteers by program." The AI picks the right visualization, applies best practices, and generates board-ready charts in seconds.
- Natural language chart requests
- AI selects optimal chart types for your data
- Export charts for presentations or reports
Data Privacy & Security
Minimal data sharing, not used to train AI models
When you use AI features, Rows shares only table headers, up to 5 sample rows, and basic statistics—not your entire donor database. Critically, your data is NOT used to train AI models. This privacy protection is important for nonprofits handling sensitive donor or beneficiary information.
- Minimal data sent to AI providers
- Data not used for model training
- Version history (7 days to 2 years depending on plan)
Real-World Nonprofit Use Case
Automated Donor Lapsed Report
How a development director saves 5 hours per week with Rows
The Challenge:
A mid-sized health nonprofit's development director manually exports donor data from Salesforce every Monday, pastes it into Excel, spends an hour creating pivot tables to identify lapsed donors (those who gave last year but not this year), then emails the list to the major gifts team. By Thursday, the data is already outdated. She repeats this every week, spending 5+ hours per month on a task that should be automated.
The Rows Solution:
She connects Salesforce to Rows (5 minutes) and creates a new spreadsheet. She types into the AI chat: "Import all donors from Salesforce. Identify anyone who donated in 2024 but hasn't donated in 2025. Add a column showing their last gift date and amount. Sort by last gift amount (highest first)."
The AI creates the formula, pulls the data, and generates the report—in 30 seconds. She schedules daily automated updates (free on Plus plan) so the spreadsheet always shows current lapsed donors without manual exports. She then asks: "Create a chart showing how many donors lapse each month."
Now her major gifts team has a live dashboard that updates daily. She reclaims 5 hours per week and can focus on donor relationships instead of spreadsheet maintenance. When the board asks, "Are we retaining first-time donors?" she asks the AI: "What percentage of 2024 first-time donors gave again in 2025?" and gets the answer instantly.
Result: 20 hours reclaimed per month, real-time lapsed donor tracking, and faster response to board questions. The team now proactively re-engages lapsed donors before they're lost permanently—increasing retention by 12% in the first quarter.
Pricing
Free Plan
$0 forever, no credit card required
- 20 AI Tasks per month
- Manual data imports
- 10 integration accounts
- Up to 3 guest members
- 1 MB file import size
- 500 API calls/month
- 7-day version history
Plus Plan
$8/month per user (monthly) or $6/month (annual)
- 200 AI Tasks per month
- Daily automated data imports
- 10 integration accounts
- Up to 10 guest members
- 5 MB file import size
- 50,000 API calls/month
- 30-day version history
Pro Plan
$79/month base + $8/user (monthly) or $59/month base + $6/user (annual)
- 1,000 AI Tasks per month
- Per-minute data automation
- 100 integration accounts
- Up to 200 guest members
- 100 MB file import size
- 1M API calls/month
- 2-year version history
- Video support
Enterprise Plan
Custom pricing (contact sales)
- Unlimited AI Tasks
- Unlimited integration accounts
- Custom API endpoints
- SAML SSO
- Dedicated account management
Free Trial: The free plan is available forever with no credit card required—a true "try before you buy" with 20 AI tasks per month. Most small nonprofits start on the free plan to test workflows before upgrading. The Plus plan at $6-8/user/month is the sweet spot for teams of 3-10 users needing daily automation.
What Counts as an "AI Task"? Asking the AI to create a formula, generate a chart, analyze data, transform a table, or run sentiment analysis counts as one task. Manual spreadsheet work (typing data, basic formulas, formatting) doesn't count toward the limit—only AI-powered features do.
Nonprofit Discount / Special Offers
No dedicated nonprofit discount program currently available. Rows doesn't advertise special pricing for nonprofits or educational institutions as of January 2026. However, the free plan's 20 AI tasks per month may be sufficient for small nonprofits with light usage, and the Plus plan at $6-8/user/month is relatively affordable compared to enterprise analytics platforms.
For larger nonprofits with more complex needs, contact Rows directly at [email protected] to discuss custom enterprise pricing. While not formally a nonprofit discount, enterprise plans offer flexible pricing that may work within nonprofit budgets.
Recommendation: Start with the generous free plan to test Rows with your actual donor data and workflows. If you hit the 20 AI task limit, upgrade to Plus ($6/month/user annual billing) for 200 tasks and daily automation. This is still far cheaper than hiring a data analyst or paying for Excel Copilot ($10-30/month per user).
Learning Curve
Beginner to Intermediate
Easy for spreadsheet users, AI reduces technical barriers
If your team already uses Excel or Google Sheets, the learning curve is minimal. Rows looks and feels like a familiar spreadsheet—cells, rows, columns, basic formulas all work the same way. The difference is the AI assistant, which is actually easier to learn than traditional spreadsheet functions because you just ask questions in plain English instead of memorizing VLOOKUP syntax.
Easy (Day 1)
- • Creating spreadsheets
- • Asking AI questions
- • Manual data entry
- • Basic charts
Moderate (Week 1)
- • Connecting integrations
- • Scheduled automations
- • Advanced AI queries
- • Dashboard creation
Advanced (Month 1)
- • Multi-source joins
- • Python integration
- • Custom API calls
- • Complex forecasting
Time to Value: Most nonprofits see value within the first hour—connecting their CRM and asking the AI to segment donors or create a dashboard. Within a week, teams are comfortable with scheduled automations. The AI makes advanced analysis accessible to non-technical staff who would struggle with Excel pivot tables or complex formulas.
Integration & Compatibility
CRM & Fundraising Platform Integrations
Direct Integrations:
- CRM: Salesforce, HubSpot, Pipedrive, Zoho CRM
- Payments: Stripe (donations, subscriptions)
- Banking: US and European bank account transactions
- Marketing: Mailchimp, Gmail, Google Analytics 4
- Data: Airtable, Google Sheets, BigQuery
- Communication: Slack (for alerts/notifications)
Via Zapier/Make:
Rows integrates with Zapier and Make (formerly Integromat), unlocking 1,000+ additional tools including:
- Bloomerang, DonorPerfect, Little Green Light
- Network for Good, Classy, Givebutter
- Asana, Monday.com, ClickUp (project management)
- Constant Contact, ActiveCampaign, ConvertKit
Data Portability & Export
- Export formats: CSV, Excel (.xlsx), Google Sheets, PDF
- API access: REST API for custom integrations (500 calls/month on free, 1M on Pro)
- Import: Upload CSVs, Excel files, or connect directly to 200+ data sources
- No vendor lock-in: Your data remains accessible and exportable at any time
Platform Compatibility
- Web-based: Works in any modern browser (Chrome, Firefox, Safari, Edge)
- Mobile: Accessible via mobile browser (no dedicated app yet)
- Collaboration: Real-time multi-user editing (like Google Sheets)
- Offline: Limited offline access (requires internet for AI features and automation)
Pros & Cons
Pros
- Generous free plan: 20 AI tasks/month, unlimited spreadsheets, 10 integrations—enough for small nonprofits to get real value without paying
- AI included at no extra cost: Unlike Excel Copilot ($10-30/month) or premium Google Sheets features, Rows includes AI analysis in base pricing
- 200+ integrations: Direct connections to CRMs, fundraising tools, email platforms, and more—reduces manual data entry
- Familiar interface: Spreadsheet users feel at home immediately; no steep learning curve for basic features
- Natural language queries: Ask questions in plain English instead of memorizing complex formulas—democratizes data analysis
- Automated data imports: Daily (Plus) or per-minute (Pro) syncs mean your dashboards always show current data
- Strong data privacy: Minimal data sent to AI, not used to train models—important for donor information
- Python integration: Advanced users can run Python analysis without leaving the spreadsheet
- Real-time collaboration: Multiple team members can edit simultaneously (like Google Sheets)
- No credit card for free plan: Truly free to test with no payment information required
Cons
- No nonprofit discount: Lacks dedicated nonprofit pricing unlike competitors (Airtable, Smartsheet, Microsoft)—Plus at $8/month isn't expensive but nonprofit discount would help
- AI task limits: 20 tasks/month on free, 200 on Plus may feel restrictive for heavy AI users—must upgrade to Pro for 1,000 tasks
- Smaller function library than Excel: Excel has 500+ built-in functions; Rows has fewer—though AI compensates for many missing functions
- Less established: Newer platform (2018) compared to Excel (1985) or Google Sheets (2006)—smaller community, fewer tutorials
- Pro plan base cost: $59-79/month base fee before per-user charges makes Pro expensive for small teams—Plus is better value
- Limited offline access: Requires internet connection for AI features and automation—not ideal for field work without connectivity
- Integration account limits: Free and Plus plans limited to 10 integration accounts—Pro needed for 100+ (may affect orgs with many tools)
- Learning curve for advanced features: While basic use is easy, complex automations and Python integration require technical skill
- No mobile app: Mobile browser access works but isn't optimized—not ideal for on-the-go data entry or analysis
Alternatives to Consider
Google Sheets (with Gemini)
Free, simple, good for basic collaboration
Best for: Nonprofits needing basic spreadsheets and simple collaboration without paying anything. Google Sheets is free, familiar, and integrates seamlessly with Google Workspace (Gmail, Drive, Calendar). Gemini AI for Sheets adds some AI features but is limited compared to Rows.
Choose Google Sheets if: You need simple spreadsheets, already use Google Workspace, or don't need advanced AI analysis. Choose Rows if: You want powerful AI capabilities, automated data imports from multiple sources, and advanced forecasting without manual formula work.
Airtable
Powerful database alternative with nonprofit discount
Best for: Nonprofits needing relational database structure (linking records between tables), visual project management, and custom workflows. Airtable offers 50% nonprofit discount on paid plans and excels at structured data like grant trackers, donor databases, and program management.
Choose Airtable if: You need database functionality (not just spreadsheets), want visual kanban boards, or require complex relational data. Choose Rows if: You're more comfortable with spreadsheet interfaces, need stronger AI analysis, or want automated numerical forecasting.
Microsoft Excel (with Copilot)
Industry standard with powerful functions
Best for: Nonprofits deeply embedded in Microsoft 365 ecosystem, needing offline access, or requiring Excel's 500+ specialized functions. Excel Copilot adds AI features but requires separate $9.99-30/month subscription on top of Microsoft 365. Microsoft offers nonprofit discounts (70% off) on Microsoft 365.
Choose Excel if: You already use Microsoft 365, need offline spreadsheets, or require complex financial modeling. Choose Rows if: You want AI included without extra subscription, need cloud-first collaboration, or prefer natural language queries over traditional formulas.
Smartsheet
Project management with spreadsheet interface
Best for: Nonprofits needing project management, resource planning, and workflow automation with a spreadsheet-like interface. Smartsheet offers nonprofit pricing (typically discounted) and excels at Gantt charts, automated workflows, and team collaboration on projects.
Choose Smartsheet if: You need project/program management features, Gantt charts, or workflow automation. Choose Rows if: You want AI-powered data analysis, automated reporting from multiple sources, or predictive forecasting over project management features.
Polymer Search
AI dashboard builder from spreadsheets
Best for: Nonprofits wanting auto-generated dashboards and visualizations from existing spreadsheets without technical setup. Polymer creates interactive dashboards in seconds from uploaded CSVs or Google Sheets—zero learning curve, natural language queries.
Choose Polymer if: You just need quick dashboards and charts from existing data without learning spreadsheet software. Choose Rows if: You need a full spreadsheet platform with formulas, data manipulation, and automated imports—not just visualization.
Getting Started
Step 1: Start with Free Plan
Sign up at rows.com with no credit card required. Create your first spreadsheet and experiment with the AI by clicking the ✨ button and asking simple questions like "Create a sample donor list with names, donation amounts, and dates."
Time: 5 minutes to create account and first spreadsheet.
Step 2: Import Your Data
Upload a CSV export from your CRM, or better yet, connect your CRM directly using Rows' integrations. Go to "Integrations" in the menu, search for your platform (Salesforce, HubSpot, etc.), and authorize the connection. Import a table of donor data to work with real information.
Time: 10-15 minutes for first integration.
Step 3: Ask AI Questions
Once you have data, ask the AI practical questions: "Which donors gave more than $500 last year?" or "Show me donation trends by month" or "Create a chart comparing 2024 vs 2025 giving." Watch the AI generate formulas, create analyses, and build visualizations. This is where Rows' value becomes clear.
Time: 15-30 minutes to experiment with queries.
Step 4: Set Up Automation
Schedule automated data imports so your spreadsheet updates daily (requires Plus plan or higher). Go to your integration settings and enable "Daily sync at 8 AM" so your donor dashboard always shows current data. This eliminates manual CSV exports forever.
Time: 5 minutes to schedule automation (requires Plus upgrade).
Need Help with Implementation?
Setting up Rows for your nonprofit's specific workflows
While Rows is designed to be user-friendly, getting maximum value requires thoughtful setup. One Hundred Nights can help your nonprofit:
- Connect your CRM, fundraising platform, and email tools to Rows
- Design custom dashboards for donor trends, campaign performance, or grant tracking
- Train your team to use AI effectively for data analysis
- Set up automated workflows and scheduled reports
- Migrate existing Excel/Sheets workflows to Rows without disruption
Frequently Asked Questions
Is Rows free for nonprofits?
Rows doesn't advertise a specific nonprofit discount program. However, the free Starter plan is generous—supporting 20 AI tasks per month, 10 integration accounts, and unlimited spreadsheets with no credit card required. This works for many small nonprofits testing the platform. The Plus plan starts at $6-8/month per user. Contact Rows directly to inquire about potential nonprofit pricing for larger organizations.
What's the difference between Rows and Google Sheets for nonprofits?
Google Sheets is free and excellent for basic collaboration, but Rows adds powerful AI capabilities that Google Sheets lacks. Rows includes a built-in AI analyst you can chat with to create formulas, analyze trends, and transform data—without writing complex functions. Rows also automates data imports from 200+ sources (CRMs, fundraising platforms, email tools) with scheduled updates, while Google Sheets requires manual imports or complex scripts. Choose Google Sheets for simple spreadsheets; choose Rows when you need AI analysis and automated data workflows.
Do I need to know formulas to use Rows?
No. That's exactly why Rows exists. Instead of memorizing VLOOKUP or INDEX-MATCH, you chat with the AI analyst using plain English: "Find donors who gave more than $1,000 last year" or "Create a chart showing monthly donation trends." The AI writes the formulas and creates the visualizations for you. You can still use traditional spreadsheet functions if you prefer, but Rows democratizes data analysis for staff without technical training.
How does Rows' AI work? What models does it use?
Rows uses a combination of OpenAI's GPT models, Meta's Llama, and other LLMs that are regularly updated to the latest versions. When you ask questions or request analysis, Rows shares minimal data with the AI: table headers, up to 5 sample rows, and basic statistics. Importantly, your data is NOT used to train AI models. The AI can perform data transformation, forecasting, sentiment analysis, outlier detection, and Python-based analysis—all without requiring you to code.
Does Rows integrate with Salesforce and other nonprofit CRMs?
Yes. Rows integrates with major CRM systems including Salesforce, HubSpot, Pipedrive, and Zoho CRM. You can automatically import donor data, track fundraising pipelines, and sync contact lists. Rows also connects to Stripe (for donation processing), Mailchimp (email campaigns), Google Analytics 4 (website engagement), and Airtable (databases). The free plan includes 10 integration accounts; paid plans increase this to 100+ integrations with automated daily or per-minute syncs.
Is Rows better than Excel for nonprofit data analysis?
It depends on your needs. Excel has more built-in functions (500+), works offline, and is the industry standard—but Excel's AI Copilot requires a separate $9.99-30/month subscription. Rows includes AI at no extra cost and excels at automated data imports and natural language queries. Excel is better for complex financial models and offline work. Rows is better for cloud collaboration, automated reporting, and AI-assisted analysis. Many nonprofits use both: Excel for budgets, Rows for donor analytics and dashboards.
What happens if I exceed the 20 AI tasks on the free plan?
If you hit the 20 AI task limit on the free plan, you'll need to either wait until the next month (limits reset monthly) or upgrade to the Plus plan ($6-8/month per user) which includes 200 AI tasks. The Pro plan offers 1,000 AI tasks/month. An "AI task" includes things like asking the AI to create a formula, generate a chart, analyze data, or transform a table. Manual spreadsheet work (typing, formatting, basic formulas) doesn't count toward the limit—only AI-powered features do.
Is my nonprofit's donor data safe in Rows?
Rows shares minimal data with AI models: table headers, up to 5 sample rows, and basic statistics. Your full dataset isn't sent to AI providers, and critically, your data is NOT used to train AI models. For nonprofits handling sensitive donor or beneficiary information, this privacy protection is important. However, Rows doesn't currently advertise SOC 2 compliance or specific nonprofit data security certifications. If your organization requires HIPAA compliance or strict data residency, verify these details with Rows directly before committing.
