🚀 Avid: The Fundraising Operating System
Tired of juggling disconnected fundraising tools—exporting CRM data into spreadsheets, manually building email segments, and wondering which donors to prioritize? Avid transforms your scattered fundraising tech stack into one unified AI-powered system that tells you exactly what to do next and helps you execute campaigns in minutes instead of weeks. It's not another CRM—it's the operating system that makes all your fundraising tools work together.
What It Does
Spending hours each week exporting donor data from your CRM, building segments in spreadsheets, crafting email campaigns, setting up Facebook ads, and trying to coordinate everything across platforms? By the time you've launched a campaign, the data's already outdated.
Avid is the first AI-powered Fundraising Operating System designed specifically for nonprofits. Unlike traditional CRMs that simply store donor information or analytics platforms that show you what happened, Avid connects your CRM, email system, ad platforms, and donation tools into one intelligent system that analyzes everything, identifies your top priorities daily, and helps you launch multi-channel campaigns automatically.
Imagine starting your Monday morning and Avid tells you: "Contact these 23 major donors this week (here's why), launch a re-engagement campaign to 157 lapsed donors (here's the messaging), and increase your Facebook ad spend on this audience segment (it's performing 32% above benchmark)." Then it helps you execute all of it—building segments, personalizing content, and launching campaigns across email, ads, and landing pages—in minutes instead of days.
Best For
Organization Size
Growing to mid-sized nonprofits raising at least $500K annually with dedicated development teams (2+ fundraising staff). The $750/month investment makes most sense for organizations where coordinating multiple fundraising channels is a significant time drain.
Best Use Cases
- Organizations running multi-channel campaigns (email, ads, direct mail) and struggling to coordinate messaging across platforms
- Development teams spending 10+ hours weekly on manual data exports, segment building, and campaign coordination
- Nonprofits with disconnected tech stacks (separate CRM, email tool, donation platform, ad accounts) that don't talk to each other
- Organizations looking to scale fundraising without proportionally scaling staff headcount
- Agencies and consultants managing fundraising for multiple nonprofit clients simultaneously
Ideal For
Development Directors, Marketing Managers, Executive Directors at growing nonprofits, and fundraising agencies who need to orchestrate complex campaigns efficiently. Not ideal for solo fundraisers or organizations under $250K in annual fundraising revenue.
Key Features for Nonprofits
Daily Priority Surfacing
AI analyzes your entire donor base and surfaces top fundraising opportunities every morning
No more wondering "who should I contact this week?" Avid's AI reviews your CRM data, engagement patterns, giving history, and sector benchmarks to identify which donors need attention, which campaigns to launch, and which tactics are underperforming—automatically, every day.
Automated Campaign Playbooks
Generate complete campaign strategies with AI-built segments, messaging, and multi-channel execution
Instead of manually building email lists, writing copy variations, creating Facebook audiences, and designing landing pages separately, Avid's AI generates complete campaign playbooks in minutes. Tell it your goal (e.g., "re-engage lapsed donors"), and it creates the segments, suggests messaging angles, and launches campaigns across email, ads, and donation pages—all coordinated.
Real-Time Data Synchronization
Eliminate manual exports and spreadsheet hell with automatic, continuous data sync
Avid connects to your CRM, email platform, donation tools, and ad accounts to synchronize data in real-time. When someone donates, the data flows instantly across all platforms. Donor segments update automatically based on behavior. No more "export to CSV, clean in Excel, re-import" workflows.
Live Benchmark Intelligence
Compare your fundraising performance against similar nonprofits with data updated daily
See how your email open rates, donation conversion, and donor acquisition costs stack up against thousands of comparable nonprofits. Avid's benchmarks update daily, so you know immediately if your year-end campaign is underperforming and can adjust tactics mid-campaign, not months later.
Predictive Donor Intelligence
AI trained on 650M+ donor interactions predicts giving likelihood and optimal engagement strategies
Avid's machine learning models analyze donor behavior patterns from hundreds of millions of interactions across the nonprofit sector. It predicts which donors are likely to lapse, who's ready for a major gift ask, and which communication channels will drive the most engagement for each segment—then automatically adjusts your outreach accordingly.
Unified Campaign Management
Launch and monitor multi-channel campaigns from one dashboard instead of juggling 5+ platforms
Build an email campaign, create matching Facebook ads, design the landing page, and set up donation tracking—all from Avid's single interface. Track performance across every channel in real-time and let AI recommend optimizations (e.g., "shift $200 ad budget from Facebook to Google Ads this week—higher conversion rate").
How This Tool Uses AI
Avid positions itself as an "AI-powered Fundraising Operating System," but what does that actually mean? Here's what's genuinely AI-driven versus standard automation.
What's Actually AI-Powered
🤖 Predictive Priority Identification
Type of AI: Machine learning model trained on 650M+ donor interactions and 8,000+ fundraising experiments
What it does: Analyzes your entire donor database daily to identify which donors are most likely to respond to outreach, which are at risk of lapsing, and which campaigns/tactics will drive the highest ROI this week.
How it learns: Uses anonymized patterns from across the nonprofit sector plus your organization's historical data to refine predictions. Improves accuracy over time as it learns your donor behaviors.
Practical impact: Instead of manually reviewing donor lists to decide "who should I call this week?", Avid surfaces the top 20-50 actionable opportunities each morning with specific reasoning (e.g., "Contact Sarah Johnson—gave $500 last December, opened 3 recent emails, hasn't donated in 8 months, 73% likelihood of giving if contacted this week").
🤖 Automated Campaign Strategy Generation
Type of AI: Natural language processing + pattern recognition algorithms trained on thousands of successful nonprofit campaigns
What it does: When you specify a campaign goal (e.g., "year-end giving campaign" or "lapsed donor win-back"), Avid's AI generates a complete playbook including target segments, messaging angles, recommended channels (email vs. ads vs. direct mail), timing, and budget allocation.
How it learns: Analyzes which campaign strategies have worked for similar organizations with comparable donor bases and giving patterns. Continuously updates recommendations based on sector-wide performance data.
Practical impact: Reduces campaign planning from 4-6 hours of manual analysis down to 15 minutes of reviewing and customizing AI-generated recommendations. You still make final decisions, but AI does the heavy analytical lifting.
🤖 Dynamic Donor Segmentation
Type of AI: Behavioral clustering algorithms that group donors based on engagement patterns, giving behavior, and predicted lifetime value
What it does: Automatically creates and updates donor segments in real-time based on behavior. Segments like "engaged monthly donors interested in youth programs" or "major gift prospects showing increased engagement" update automatically as donor behavior changes—no manual filter-building required.
How it learns: Watches how donors interact with your communications, donation patterns, website visits, and event attendance. Continuously refines segment membership as new data flows in.
Practical impact: Instead of building static segments in your CRM that quickly become outdated, Avid's segments are always current. When a donor shifts from "engaged" to "at-risk," they automatically move to re-engagement workflows without manual intervention.
What's NOT AI (But Still Useful)
- Data Integration: Connecting your CRM, email, and donation tools is standard API integration, not AI
- Real-Time Sync: Automatic data updates across platforms are webhook-based automation, not machine learning
- Benchmark Dashboards: Comparing your metrics to sector averages is standard analytics, not AI insights
- Email Templates: Pre-built campaign templates are designed by humans, not AI-generated
AI Transparency & Limitations
⚠️ Data Requirements
Avid's AI works best with at least 1,000+ active donors and 6-12 months of historical engagement data. Smaller databases or newer organizations will see less sophisticated AI recommendations (Avid defaults to sector benchmarks when insufficient org-specific data exists).
⚠️ Human Oversight Still Required
AI-generated campaign strategies should be reviewed for mission alignment, cultural sensitivity, and accuracy. Avid can't understand your organization's specific context, current initiatives, or board sensitivities—you still need human judgment for final decisions.
⚠️ Known Limitations
Avid's AI is trained primarily on data from U.S.-based nonprofits with traditional donor engagement models. If you serve non-traditional communities, use unconventional fundraising tactics, or operate internationally, manually review AI recommendations to ensure they fit your context.
🔒 Data Privacy
According to Avid's positioning, your donor data is not used to train AI models for other organizations. AI processing happens on secure infrastructure. Verify current data handling policies directly with Avid before implementation.
When AI Adds Real Value vs. When It's Just Marketing
✅ Genuinely useful AI:
- • Analyzing thousands of donors to identify top priorities (impossible manually at scale)
- • Predicting donor lapse risk based on behavioral patterns across 650M+ interactions
- • Generating campaign strategies by analyzing what worked for similar nonprofits
- • Auto-updating donor segments based on real-time engagement behavior
⚠️ AI that's nice but not essential:
- • "AI-powered dashboards" that are really just nice visualizations of standard metrics
- • Campaign templates called "AI-generated" when they're actually human-designed with minor customization
❌ AI you don't need:
- • If you have under 500 donors, AI segmentation is overkill—manual segments work better and are more personal
- • If you only run 2-3 campaigns per year, predictive campaign intelligence won't show measurable ROI
Bottom Line: Avid uses AI where it genuinely saves significant time and improves fundraising results—priority identification, predictive analytics, and dynamic segmentation. The AI capabilities are built on substantial data (650M+ interactions) and address real fundraising bottlenecks. However, you'll still need human strategy, creativity, and relationship-building. Avid makes your team more efficient; it doesn't replace your team.
Real-World Nonprofit Use Case
Imagine a mid-sized youth development nonprofit with 3,500 active donors, raising $1.2M annually. Their development team (one director, one manager, one coordinator) was spending 15+ hours weekly on campaign coordination: exporting donor lists from their CRM to build email segments, manually creating Facebook ad audiences, reconciling donation data across platforms, and trying to determine which donors to prioritize for personal outreach.
After implementing Avid, their workflow transformed: Every Monday morning, Avid's dashboard highlights the week's priorities—"Contact these 18 major donors (all showing increased engagement), launch a re-engagement email to 142 lapsed donors from last year's gala, and shift $150 of ad budget from Facebook to Google (Google's converting 28% better this month)." The team reviews the AI-generated campaign playbooks, makes minor adjustments for organizational voice, and launches everything in under 90 minutes.
Results after 6 months: 41% lower donor acquisition costs (better ad targeting), 39% improvement in donor retention (timely re-engagement campaigns), and the development team reclaimed 10+ hours weekly to focus on relationship-building instead of data wrangling. The $750/month investment paid for itself within the first quarter through improved fundraising efficiency and reduced donor churn.
Pricing
Avid Pro
Starting at $750/month
Designed for individual nonprofits and associations, includes:
- Fundraising intelligence and daily priority recommendations
- Campaign automation across email, ads, and donation pages
- Live benchmarks comparing your performance to similar nonprofits
- Real-time data synchronization across all connected platforms
- AI-powered donor segmentation and campaign playbooks
Enterprise
Custom pricing
For national nonprofits, federated structures, and agencies managing multiple clients. Includes everything in Pro, plus:
- Support for multi-entity organizations (chapters, affiliates, federated models)
- Advanced data coordination and custom integrations
- Dedicated account management and strategic support
Free Benchmark Tool
No cost
Avid offers a free benchmark tool that provides insights into your fundraising and marketing performance compared to similar nonprofits. Data is updated daily. This is a good way to test Avid's value before committing to a paid plan.
Note: Pricing information is subject to change. Please verify current pricing, free trial availability, and any promotional offers directly with Avid at https://www.avidai.com/pricing/
Nonprofit Pricing & Discounts
Avid is designed specifically for nonprofit organizations, with pricing tailored to the sector. However, specific nonprofit discount programs (percentage discounts or special nonprofit-only pricing tiers) were not found during research.
What to do: Contact Avid directly to inquire about:
- Nonprofit-specific pricing or discount programs not publicly advertised
- Special pricing for smaller nonprofits under $500K in annual revenue
- Bundled packages or custom pricing that might reduce monthly costs
- Whether the free benchmark tool can meet your needs before committing to Pro
📧 Contact Avid directly through their website: https://www.avidai.com/
Learning Curve
Learning Curve: Intermediate
Time to First Value
- Initial setup: 1-2 weeks (connecting CRM, email platform, donation tools, data sync configuration)
- First insights: 3-5 days (once data syncs, AI begins analyzing and surfacing recommendations)
- First campaign: 1-2 hours (using AI-generated playbooks)
- Proficiency: 4-6 weeks of regular use to master advanced automation and multi-channel orchestration
Technical Requirements
- Admin access to your CRM, email platform, and donation tools (needed for integration setup)
- Basic understanding of fundraising campaign workflows (email segmentation, donor journeys, multi-channel coordination)
- Comfort reviewing and customizing AI-generated recommendations (requires strategic thinking, not technical skills)
- No coding required, but technical comfort helpful for troubleshooting integration issues
Support Available
- Onboarding and implementation support (details vary by plan tier—confirm with Avid)
- Documentation and knowledge base for common integrations and workflows
- Dedicated account support (Enterprise tier includes strategic consulting)
Common Implementation Challenges
- •Data quality: If your CRM data is messy (duplicates, incomplete records, inconsistent tagging), Avid's AI will produce less accurate insights. Budget 5-10 hours for data cleanup before implementation.
- •Integration complexity: Organizations using older or niche CRM systems may face longer setup times. Verify compatibility before committing.
- •Change management: Teams accustomed to manual workflows may resist AI-driven recommendations. Build buy-in early and demonstrate quick wins to overcome resistance.
Integration & Compatibility
Connects With
Avid is designed to integrate with your existing fundraising tech stack. While specific integration partners were not comprehensively listed in available documentation, Avid positions itself as compatible with:
CRM & Donor Management:
Major nonprofit CRM platforms (specific integrations should be verified with Avid based on your current system)
Email Platforms:
Common email marketing tools used by nonprofits (verify your specific platform compatibility)
Donation Tools:
Online giving platforms and payment processors (confirm integration with your donation platform)
Advertising Platforms:
Facebook Ads, Google Ad Grants, and other digital advertising platforms
Important: Before committing to Avid, confirm that it integrates with your specific CRM, email platform, and donation tools. Request a demo that includes integration walkthroughs for your tech stack.
Platform Availability
- Web-based: Accessed through modern web browsers (Chrome, Firefox, Safari, Edge)
- Mobile: Mobile app availability should be confirmed with Avid
- Internet required: Requires strong internet connection for real-time data sync and campaign management
Data Portability
- Data export capabilities should be confirmed with Avid (CSV exports, API access for Pro/Enterprise tiers)
- Your donor data remains in your connected CRM—Avid syncs and analyzes but doesn't "hold hostage"
- Vendor lock-in consideration: Campaign playbooks, automation workflows, and AI insights are Avid-specific and won't transfer to other platforms. Factor this into your decision.
Pros & Cons
Pros
- Genuine time savings: Reduces campaign coordination from 10-15 hours weekly to 2-3 hours through automation and AI-driven insights
- Unified platform: Finally eliminates the "export to Excel" workflow—all your fundraising tools communicate automatically
- Sophisticated AI: Trained on 650M+ donor interactions—not just marketing hype, but substantive predictive capabilities
- Live benchmarks: Daily comparisons to similar nonprofits help you know if you're on track or need adjustments mid-campaign
- Proven results: Organizations report 41% lower donor acquisition costs and 39% higher retention—strong ROI potential
- Good for agencies: Enterprise plan supports managing multiple nonprofit clients from one dashboard
Cons
- Significant investment: $750/month is substantial for smaller nonprofits—only cost-effective if you're raising $500K+ annually
- Newer platform: Founded in 2025, Avid lacks the track record of established CRM vendors—long-term stability is unproven
- Integration complexity: Initial setup takes 1-2 weeks and requires admin access to multiple platforms—not a quick implementation
- Requires clean data: AI insights are only as good as your CRM data quality—messy data yields unreliable recommendations
- No nonprofit discount found: Unlike competitors offering 30-50% nonprofit discounts, Avid's nonprofit-specific pricing was not identified
- Vendor lock-in risk: Campaign workflows and automation are Avid-specific; switching platforms later means rebuilding everything from scratch
Alternatives to Consider
If Avid doesn't feel like the right fit, consider these alternatives:
HubSpot for Nonprofits
All-in-one CRM with marketing automation—40% nonprofit discount
More comprehensive platform (includes CRM, email, marketing automation, and sales tools) with established track record. Steeper learning curve and higher price point (starts at $800/month for Pro even with nonprofit discount), but offers more mature platform with extensive integrations.
Best if: You need an all-in-one platform and can justify the higher investment. Choose Avid instead if you want AI-first fundraising intelligence without the CRM bloat.
Bloomerang
Donor management with AI retention predictions—starts at $125/month
More affordable donor management system with AI-driven retention predictions and automated engagement. Simpler interface, faster implementation, but less sophisticated multi-channel campaign orchestration than Avid.
Best if: Budget is primary concern and you need solid donor management with basic AI features. Choose Avid instead if you're managing complex multi-channel campaigns and need advanced automation.
Virtuous
Responsive fundraising CRM with AI personalization—starts at $199/month
Combines donor management with "responsive fundraising" philosophy—treats every donor like a major gift prospect through AI-powered personalization. Mid-range pricing between Bloomerang and Avid. More focus on relationship-building, less on multi-channel campaign automation.
Best if: You prioritize donor relationships and personalization over campaign efficiency. Choose Avid instead if coordinating complex, multi-channel campaigns is your primary pain point.
Why You Might Choose Avid Instead
Avid's unique value is its operating system approach—it doesn't replace your CRM, email platform, or donation tools. Instead, it makes them work together intelligently. If your primary frustration is coordinating campaigns across disconnected platforms and drowning in manual data exports, Avid's unified AI-powered orchestration is unmatched. The alternatives above are excellent tools, but they're either comprehensive CRMs (requiring you to migrate everything) or more limited in multi-channel automation capabilities.
Getting Started
Ready to explore Avid? Here's how to evaluate whether it's the right fit for your nonprofit:
Step 1: Test the Free Benchmark Tool (15 minutes)
Before committing to the $750/month Pro plan, try Avid's free benchmark tool to see how your fundraising performance compares to similar nonprofits. This gives you a taste of Avid's data insights without financial commitment.
Try Free Benchmark ToolStep 2: Request a Demo Focused on Your Tech Stack (30-45 minutes)
Critical: Before signing up, confirm that Avid integrates with your specific CRM, email platform, and donation tools. Request a demo that walks through integration with your exact tech stack. Ask to see:
- • How data flows between your CRM and Avid (two-way sync capabilities)
- • Campaign creation workflow from start to finish
- • Examples of AI-generated insights for organizations similar to yours
- • Time estimates for implementation based on your current setup
Step 3: Clean Your CRM Data (5-10 hours before implementation)
Pro tip: Avid's AI is only as good as your data. Before implementation, spend time removing duplicate contacts, standardizing donor tags, filling in missing information, and ensuring consistent data formatting. This upfront work dramatically improves AI accuracy and saves headaches later.
Step 4: Start with One Simple Campaign (1-2 hours)
Once Avid is connected and data is synced, don't try to automate everything at once. Start with a simple campaign—like a monthly donor thank-you series or lapsed donor re-engagement email—using Avid's AI playbooks. Watch how the AI builds segments, suggests messaging, and tracks results. This builds confidence before tackling more complex multi-channel campaigns.
Quick Win: Benchmark Your Current Performance First
Before investing in Avid, use their free benchmark tool to identify your weakest fundraising metrics (email open rates, donor retention, acquisition costs). This helps you set clear goals for what you want Avid to improve, making it easier to measure ROI after 3-6 months of use.
🤝 Need Help with Implementation?
Implementing a new fundraising operating system like Avid is a significant undertaking—data integration, CRM cleanup, team training, and workflow redesign can feel overwhelming when you're already stretched thin.
One Hundred Nights offers implementation support for AI-powered fundraising tools, from technical setup assistance to strategic guidance on maximizing ROI. We help nonprofits navigate the complexity so you can focus on raising funds, not troubleshooting integrations.
Contact Us for Implementation SupportFrequently Asked Questions
Does Avid replace my existing CRM?
No. Avid doesn't replace your CRM—it makes it work better. Avid integrates with your existing CRM, email platform, ad tools, and donation systems to unify data and automate campaign execution. Think of it as the operating system that connects all your fundraising tools, not a replacement for them.
How much does Avid cost for nonprofits?
Avid Pro starts at $750/month and includes fundraising intelligence, campaign automation, live benchmarks, and real-time data synchronization. Enterprise plans are available for larger organizations with multi-entity structures or advanced integration needs. Pricing information is subject to change; verify current pricing directly with Avid.
What size nonprofits is Avid best suited for?
Avid is designed for growing to mid-sized nonprofits with at least $500K in annual fundraising revenue and a dedicated development team. Organizations with smaller budgets may find the $750/month starting price challenging to justify until their fundraising operation scales. Solo fundraisers or very small shops (under $250K revenue) should consider more affordable alternatives first.
How long does it take to implement Avid?
Initial setup takes 1-2 weeks, including connecting your CRM, email platform, and donation tools, plus data synchronization. You can begin seeing insights and running basic campaigns within the first week. Full proficiency with advanced automation and multi-channel campaigns typically takes 4-6 weeks of regular use.
What makes Avid different from traditional CRMs?
Traditional CRMs store donor data and generate reports showing what happened. Avid goes further by telling you what to do next and helping you execute it automatically. Avid's AI analyzes 650M+ donor interactions to identify priorities, build campaign strategies, create donor segments that update in real-time, and launch multi-channel campaigns—all from one platform. It's execution-focused, not just data storage.
Does Avid offer nonprofit discounts?
Avid's pricing is designed specifically for nonprofits, but specific nonprofit discount programs were not found during research. Contact Avid directly to inquire about nonprofit-specific pricing, special offers for smaller organizations, or bundled packages that might reduce costs.
What data does Avid's AI use to make predictions?
Avid's AI is trained on over 650 million donor interactions and 8,000+ fundraising experiments from across the nonprofit sector. It uses your organization's CRM data, email engagement, donation history, and campaign performance to generate personalized insights and recommendations. Your donor data remains private and is not used to train models for other organizations.