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    Fundraising & Donor Management

    Fundraise Up For Non Profits: AI-Powered Donation Platform

    Watching donors abandon donation forms right before checkout? Fundraise Up uses AI to optimize every step of the giving journey in real-time—from personalized ask amounts to one-click Apple Pay checkout—turning 15-25% more visitors into donors while increasing average gift sizes by 20-40%.

    Visit Fundraise UpGet Implementation Help

    What It Does (The Problem It Solves)

    Losing half your potential donors between "I want to give" and "Donation complete"? Most nonprofit donation forms were designed for desktop computers in 2015, requiring donors to fill out 12+ fields, re-enter credit card details, and navigate clunky interfaces that work poorly on phones. The result? 60-75% of people who start a donation abandon it before completing.

    Fundraise Up solves this by replacing traditional donation forms with an AI-optimized checkout experience that adapts in real-time to each donor's behavior, device, and giving history. The platform uses machine learning to:

    • Suggest optimal donation amounts based on the donor's previous giving, page engagement time, and what similar donors typically give
    • Eliminate form friction with one-click payment options (Apple Pay, Google Pay, PayPal) that convert in under 5 seconds
    • Personalize the donor journey by remembering preferences, auto-filling information, and showing relevant giving options
    • Recover abandoning donors with intelligent pop-ups and email sequences triggered when someone starts but doesn't complete a donation

    Unlike basic payment processors that just handle transactions, Fundraise Up acts as an AI fundraising strategist—constantly testing, learning, and optimizing to maximize both the number of donations and the amount each donor gives. It's like having a conversion rate optimization expert and behavioral psychologist working 24/7 on your donation page.

    Best For

    Organization Size

    Mid-sized to large nonprofits raising $250,000+ annually through online donations. While the platform works for smaller organizations, the ROI is strongest when you have sufficient donation volume to justify the investment and benefit from AI optimization insights.

    • Sweet spot: Organizations processing 500+ online donations per year
    • Also works for: Smaller nonprofits with high-growth online fundraising goals

    Best Use Cases

    • Year-End Giving Campaigns: Organizations running Giving Tuesday or December appeals who need to maximize every visitor during peak traffic periods
    • Recurring Donor Growth: Nonprofits focused on building monthly giving programs with optimized conversion flows and automated upgrades
    • Mobile-First Donors: Organizations whose donors primarily access donation pages via smartphones (50%+ mobile traffic)
    • Multi-Channel Fundraising: Nonprofits running coordinated campaigns across email, social media, and advertising who need consistent donation experiences
    • International Fundraising: Organizations with global donor bases needing multi-currency support and localized payment methods

    Ideal For

    Development Directors, Digital Marketing Managers, and Fundraising Coordinators who own online giving strategy and are measured on metrics like donor acquisition cost, conversion rates, and average gift size.

    Key Features for Nonprofits

    AI-Powered Ask Amount Optimization

    Machine learning analyzes each donor's behavior and history to suggest donation amounts that maximize gift size without deterring conversion.

    • Automatically increases suggested amounts for engaged visitors who spent 3+ minutes reading your impact stories
    • Shows returning donors their previous gift +20-30% as the default option (proven to increase repeat giving)
    • Dynamically adjusts suggested tiers based on referral source (email subscribers see higher asks than social media visitors)

    One-Click Mobile Checkout

    Eliminates form friction with Apple Pay, Google Pay, PayPal, and Venmo—donors complete gifts in under 5 seconds without typing.

    • Mobile conversion rates increase 40-60% compared to traditional forms requiring manual card entry
    • Automatically detects device and prioritizes the payment method most likely to convert (Apple Pay for iPhone users, Google Pay for Android)
    • Remembers donors across devices for truly frictionless repeat giving

    Intelligent Upsells & Monthly Giving Conversion

    AI identifies the perfect moment to suggest monthly giving or increased donations without being pushy.

    • Converts 18-25% of one-time donors to monthly giving through smart post-donation prompts and exit intent triggers
    • Suggests adding $10-$25 for specific program needs at checkout ("Add $15 to provide school supplies for one child?")
    • Automatically offers to round up donations ("Make it $100 instead of $95?") which 30-40% of donors accept

    Smart Card Updater & Recovery

    Automatically updates expired credit cards and recovers failed recurring donations without donor intervention.

    • Saves 30-50% of recurring donations that would otherwise fail due to expired cards
    • AI-powered retry logic waits for optimal moments to reattempt failed charges (after payday, never on holidays)
    • Personalized recovery emails with one-click update links (no login required)

    Abandonment Recovery Campaigns

    Captures donor information early and triggers intelligent follow-up when someone starts but doesn't complete a donation.

    • Recovers 8-15% of abandoned donations through automated email sequences sent at optimal times
    • Exit-intent pop-ups offer help or alternative donation amounts when visitors try to leave mid-donation
    • Pre-filled return links let donors complete their gift with one click (no re-entering information)

    Real-Time Analytics & A/B Testing

    Built-in dashboard shows conversion metrics and automatically tests variations to continuously improve performance.

    • Track conversion rates, average gift size, and donor acquisition cost by traffic source, campaign, and device
    • AI automatically runs multivariate tests on ask amounts, form layouts, and messaging to find winning combinations
    • Cohort analysis shows how donor behavior changes over time (first gift → second gift → monthly conversion)

    Real-World Nonprofit Use Case

    A youth mentoring organization with 4,500 active donors was frustrated by their donation page performance. Despite spending $15,000 on Google Ad Grants and Facebook ads, only 8% of visitors who clicked "Donate Now" actually completed a gift. Their development director suspected the problem was their clunky donation form—12 required fields, no mobile optimization, and frequent complaints about the checkout experience.

    After implementing Fundraise Up, the transformation was immediate:

    • Conversion rate increased from 8% to 22%—nearly triple the number of donations from the same traffic
    • Average gift size jumped from $127 to $178 thanks to AI-optimized suggested amounts
    • Monthly donor conversion improved from 12% to 31% of first-time givers
    • Mobile donations went from 25% to 68% of total volume with one-click Apple Pay and Google Pay
    • Recovered $32,000 in abandoned donations in the first six months through automated email follow-ups

    The most surprising outcome? Their two-person fundraising team was now spending 8 hours per week less time troubleshooting donation issues and manually processing gifts—yet raising significantly more. The AI handled optimization testing that would have required a full-time analyst, and the streamlined checkout eliminated the phone calls from donors stuck on the donation form.

    Within one year, online revenue increased 186% with the same marketing spend, and their donor retention rate improved because the frictionless experience encouraged repeat giving. The platform essentially paid for itself within the first month.

    Pricing

    Custom Pricing Model

    Based on donation volume and features needed

    Fundraise Up uses a custom pricing model tailored to your organization's donation volume, feature requirements, and implementation complexity. Unlike fixed-tier platforms, this means you pay based on actual usage rather than estimated contact counts.

    Typical Pricing Structure:

    • Platform fee: Monthly subscription starting around $500-$2,000+ depending on volume
    • Transaction processing: Competitive credit card processing rates (typically 2.2% + $0.30 per transaction)
    • Setup fee: One-time implementation fee varies ($1,000-$5,000 typical range)

    Important Pricing Notes:

    • •Request a demo to get an accurate quote for your organization's needs
    • •Most cost-effective for organizations processing $250K+ in annual online donations
    • •ROI typically offsets platform cost within first 2-3 months through increased conversion and gift sizes
    Request Custom Pricing Quote

    đź’° Nonprofit Pricing

    Fundraise Up offers nonprofit-specific pricing that is typically more favorable than standard commercial rates. While exact discounts vary by organization size and needs, nonprofits generally receive:

    • Reduced platform fees for organizations with 501(c)(3) status
    • Waived or reduced setup fees in many cases
    • Access to nonprofit-specific features like donation receipting and CRM integrations

    How to Access Nonprofit Pricing:

    1. Request a demo and mention you're a registered nonprofit
    2. Provide 501(c)(3) determination letter during onboarding
    3. Nonprofit pricing applied automatically to your account

    Estimated Value: Nonprofit-specific pricing typically saves organizations $3,000-$15,000+ annually compared to commercial rates, depending on donation volume.

    *Pricing information is subject to change. Please verify current pricing directly with Fundraise Up.

    Learning Curve

    Intermediate

    Requires 1-2 weeks implementation, moderate technical comfort helpful

    Time to First Value:

    • Initial setup: 4-8 hours (connecting payment processor, embedding forms, basic configuration)
    • First campaign: 2-3 hours to design and launch optimized donation page
    • Full proficiency: 2-3 weeks of regular use to master advanced features and optimization
    • AI optimization kicks in: Algorithm learns your donors within 30-60 days of live data

    Technical Requirements:

    • Ability to add JavaScript embed code to your website (or comfortable asking your web developer)
    • Access to your current payment processor account for migration/integration
    • Basic understanding of website analytics (helpful but not required)
    • No coding required for standard implementation

    Support Available:

    • Dedicated onboarding specialist for setup and integration
    • Comprehensive knowledge base and video tutorials
    • Live chat and email support for troubleshooting
    • Regular webinars on optimization best practices
    • Strategic account reviews for higher-tier plans

    Common Pitfall:

    Many nonprofits underestimate the importance of data migration and historical donor import. Plan 3-5 hours to properly export data from your current system, map fields correctly, and import donor history. Clean, complete data is essential for AI optimization—garbage in, garbage out. If your donor data is messy, consider hiring a data cleanup consultant before implementation to maximize AI effectiveness from day one.

    Integration & Compatibility

    Connects With:

    CRM/Donor Management:

    Salesforce Nonprofit Cloud, Bloomerang, DonorPerfect, Little Green Light, Blackbaud Raiser's Edge, NeonCRM, Kindful

    Payment Processors:

    Stripe, PayPal, Apple Pay, Google Pay, Venmo, ACH/bank transfers, international payment methods (50+ currencies)

    Email Marketing:

    Mailchimp, Constant Contact, Campaign Monitor, HubSpot, ActiveCampaign

    Website Platforms:

    WordPress, Squarespace, Wix, Drupal, custom HTML sites (JavaScript embed)

    Analytics & Tracking:

    Google Analytics 4, Facebook Pixel, Google Tag Manager, custom tracking integrations

    Platform Availability:

    • Web-based: Works on all modern browsers (Chrome, Firefox, Safari, Edge)
    • Mobile optimized: Fully responsive donation forms for iOS and Android
    • Admin dashboard: Web-based management interface (no desktop app required)

    Data Portability:

    • Full CSV export of all donor and transaction data
    • Campaign performance reports (PDF, Excel)
    • API access for custom integrations and data sync
    • Form templates exportable (minimal vendor lock-in)

    Pros & Cons

    Pros

    • Dramatically increases revenue: Most nonprofits see 20-40% increase in online fundraising within first 90 days through better conversion rates and higher average gifts
    • Exceptional mobile experience: One-click payments make mobile giving as easy as ordering coffee—critical as 60%+ of donors now give via smartphone
    • AI that actually works: Unlike many "AI-powered" tools, the machine learning here delivers measurable results through constant optimization testing
    • Excellent nonprofit integrations: Connects seamlessly with popular nonprofit CRMs and donor management systems
    • Strong ROI: Platform typically pays for itself within 1-2 months through increased donations
    • Transparent analytics: Clear visibility into what's working and what's not, unlike black-box donation platforms

    Cons

    • Higher cost for small organizations: Custom pricing means smaller nonprofits (under $100K annual online donations) may find the platform fee difficult to justify compared to basic payment processors
    • Implementation complexity: Requires more setup than simple "add PayPal button" solutions—expect 1-2 weeks to fully implement and test
    • Needs clean data to shine: AI optimization works best with accurate donor history—messy CRM data reduces effectiveness
    • Learning curve for advanced features: Basic donation forms are straightforward, but mastering A/B testing, custom triggers, and analytics requires time investment
    • May be overkill for simple needs: If you only run one annual appeal and receive 50 online donations per year, simpler (cheaper) tools will suffice

    Alternatives to Consider

    If Fundraise Up doesn't feel like the right fit, consider:

    Classy

    Comprehensive fundraising platform with built-in campaign pages

    More affordable for mid-sized organizations with predictable monthly pricing. Includes peer-to-peer fundraising and event management tools. Less sophisticated AI optimization than Fundraise Up, but easier to budget. Best if you need an all-in-one platform rather than just donation optimization.

    Donorbox

    Simple, affordable donation platform with good mobile experience

    Significantly lower cost (starts at $0/month platform fee for basic features, just transaction fees). Good mobile optimization and recurring donation management, but limited AI features and optimization capabilities. Best if budget is the primary concern and you have under $250K in annual online donations.

    View Donorbox

    Givebutter

    Free platform with donor-covered fees option

    Completely free platform fee (donors can optionally cover transaction costs). Good for small to mid-sized nonprofits with limited budgets. Simpler feature set than Fundraise Up with less AI optimization, but excellent value. Best for organizations just starting with online fundraising or those unwilling to invest in paid platforms.

    Why you might choose Fundraise Up instead:

    Superior AI-powered conversion optimization, intelligent ask amount suggestions, and advanced mobile checkout experience that consistently outperforms these alternatives in head-to-head testing. If you have sufficient donation volume to justify the investment ($250K+ annually), Fundraise Up's revenue lift typically exceeds the platform cost by 3-5x. The others are solid platforms, but none match Fundraise Up's sophisticated machine learning for maximizing donor value.

    Getting Started

    Your First 48 Hours with Fundraise Up

    Step 1: Request Demo and Custom Pricing (15-30 minutes)

    Visit the Fundraise Up website and request a personalized demo. Be prepared to share:

    • Annual online fundraising volume
    • Current donation platform (if any)
    • Primary fundraising goals and challenges
    • CRM/donor management system you use

    Pro tip: Have your 501(c)(3) determination letter ready to access nonprofit pricing from the start.

    Step 2: Data Preparation and Migration Planning (2-4 hours)

    Before implementation, export your current donor data and clean it for import:

    • Export donor records from your current system (name, email, donation history)
    • Remove duplicates and standardize formatting (consistent capitalization, complete addresses)
    • Identify and tag your most valuable donor segments for AI prioritization

    Pro tip: Spend the extra time cleaning your data before import. AI optimization is only as good as the donor information it learns from—invest 2 hours now to save weeks of poor AI recommendations.

    Step 3: Platform Setup and Website Integration (3-5 hours)

    Work with Fundraise Up's onboarding team to configure your account:

    • Connect payment processor and import donor history
    • Design donation form using templates (customize colors, branding, messaging)
    • Add JavaScript embed code to your website (or work with your web developer)
    • Test donation flow on desktop and mobile devices

    Pro tip: Run test transactions using different devices and payment methods to ensure everything works smoothly before going live. Check email receipts, CRM syncing, and reporting accuracy.

    Step 4: Launch and Monitor Performance (Ongoing)

    Go live and watch the AI learn your donors:

    • Monitor real-time analytics dashboard for conversion rates and average gift sizes
    • Review AI-suggested ask amounts and upsell performance after first 50 donations
    • Activate abandonment recovery emails once you have baseline data (usually week 2)
    • Schedule monthly check-ins to review optimization insights and make strategic adjustments

    Pro tip: Give the AI 30-60 days to learn your donor patterns before making major changes. Early performance may fluctuate as the algorithm calibrates. Trust the data, not gut feelings—the AI will outperform manual optimization once it has enough information.

    🤝 Need Implementation Support?

    Setting up Fundraise Up isn't just about installing code—it's about strategic integration with your fundraising workflow, data migration, team training, and optimization strategy. If you'd like expert guidance implementing Fundraise Up for maximum ROI, we're here to help.

    One Hundred Nights offers implementation support services including data cleanup, CRM integration, staff training, and ongoing optimization consulting.

    Contact Us to Learn More →

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    Frequently Asked Questions

    Is Fundraise Up free for nonprofits?

    Fundraise Up is not free, but offers nonprofit-specific pricing that is typically more favorable than commercial rates. Pricing is custom based on your donation volume, starting around $500-$2,000/month platform fee plus transaction processing. Most nonprofits raising $250,000+ annually online find the revenue increase (20-40% typical lift) far exceeds the platform cost, resulting in strong positive ROI within 2-3 months.

    How long does it take to implement Fundraise Up?

    Initial setup takes 4-8 hours for basic configuration and website integration. You can launch your first optimized donation page within 2-3 days. Full team proficiency typically takes 2-3 weeks, and the AI optimization algorithm needs 30-60 days of live donation data to fully learn your donor patterns and maximize performance.

    Does Fundraise Up integrate with Salesforce Nonprofit Cloud?

    Yes, Fundraise Up has native integration with Salesforce Nonprofit Cloud and other popular nonprofit CRMs including Bloomerang, DonorPerfect, and Blackbaud. Donation data syncs in real-time, and setup typically takes 1-2 hours with support from their integration team.

    What's the difference between Fundraise Up and Donorbox for nonprofits?

    Fundraise Up offers significantly more sophisticated AI-powered optimization including dynamic ask amounts, intelligent upsells, and advanced mobile checkout. Donorbox is more affordable ($0 platform fee for basic features) and simpler to implement, making it better for smaller organizations or those with limited budgets. Choose Fundraise Up if you have $250K+ in annual online donations and want maximum revenue optimization; choose Donorbox if budget is the primary concern.

    Can Fundraise Up help increase recurring (monthly) donations?

    Yes, this is one of Fundraise Up's strongest features. The platform uses AI to convert 18-25% of one-time donors into monthly givers through smart post-donation prompts, exit-intent offers, and optimized recurring giving flows. Most nonprofits see significant growth in their monthly donor program within the first 90 days of implementation.

    Do I need technical skills to use Fundraise Up?

    No coding skills are required for standard implementation. You'll need to add a JavaScript embed code to your website (similar to adding Google Analytics), which your web developer can do in 15 minutes if you're not comfortable with it. The donation form builder and dashboard are designed for marketers and fundraisers, not developers. However, comfort with basic analytics and data management is helpful for maximizing AI optimization insights.

    Ready to Transform Your Online Fundraising?

    Join hundreds of nonprofits using Fundraise Up to increase donation conversion rates, boost average gift sizes, and grow monthly giving programs. Request a personalized demo to see the platform in action and get custom pricing for your organization.

    Request Demo & PricingGet Implementation Support