Gravyty For Non Profits: AI-Powered Fundraising Intelligence
Your development team is drowning in donor portfolios—hundreds of supporters who deserve personal attention but get generic emails instead. Gravyty's AI analyzes donor behavior, drafts personalized messages in your voice, and tells you exactly who to contact today. The result? Fundraisers engage 4x more donors with meaningful outreach that drives gifts, while every interaction automatically syncs back to your CRM.
What Gravyty Does
Managing a donor portfolio of 200+ supporters while maintaining genuine personal relationships? For most development teams, that's mathematically impossible. You either send mass emails that feel impersonal, or you spend all your time crafting individual messages and never reach most of your donors. Gravyty solves this fundamental scaling problem by bringing AI directly into your fundraising workflow.
Gravyty's flagship product, Raise, acts as an AI fundraising assistant that lives in your email inbox. Each day, it analyzes your donor database—giving history, engagement patterns, event attendance, wealth indicators, and communication history—to identify which supporters you should contact and why. Then it drafts personalized email messages that sound like you wrote them, saving hours of composition time while maintaining authentic relationships.
The AI doesn't just suggest generic templates. It learns your writing style and adapts to match your voice. If a donor made their last gift during your year-end campaign and typically responds to stories about program impact, Gravyty incorporates that context into the suggested message. The result feels personal because the AI has synthesized information that would take you 15 minutes to gather manually—and it does this for your entire portfolio simultaneously.
Beyond email, Gravyty's ecosystem includes Advance (a digital fundraising platform for giving days and campaigns), Gratavid (personalized video messaging for donor stewardship), and Graduway (alumni networking and engagement). These tools work together to create multiple touchpoints with supporters. A donor might receive an AI-suggested thank-you email, followed by a personalized video message, then an invitation to a giving day campaign—all coordinated through the platform.
What makes Gravyty particularly powerful is its CRM integration. Every email sent, every response received, every action taken automatically writes back to your donor database (Salesforce, Raiser's Edge NXT, Blackbaud, and others). Your gift officers don't need to manually log activities. The system maintains a complete relationship history without extra data entry, ensuring your CRM reflects reality and enabling better institutional knowledge sharing.
Gravyty is trusted by over 2,750 institutions and nonprofit organizations, with particularly strong adoption in higher education advancement. The platform helps fundraising teams multiply their capacity without multiplying headcount—essential for resource-constrained nonprofits competing for donor attention in an increasingly crowded philanthropic landscape.
Best For
Organization Size
Mid-sized to large nonprofits and educational institutions with established development operations. Organizations managing 1,000+ active donors where personal outreach at scale becomes challenging. Best suited for teams with existing CRM infrastructure (Salesforce, Raiser's Edge, etc.) that want to enhance fundraiser productivity rather than replace core systems.
Best Use Cases
- Higher education advancement offices managing large alumni and donor portfolios
- Healthcare foundations cultivating grateful patients and major donors
- Nonprofits running giving day campaigns requiring coordinated outreach
- Development teams struggling to maintain personal touch with growing donor bases
- Organizations with CRM data quality issues that limit personalization
- Teams wanting to add video stewardship without production complexity
Ideal For
Roles: Gift Officers, Major Gift Officers, Annual Fund Directors, Development Directors, Vice Presidents of Advancement, Alumni Relations Directors, Campaign Managers
Team Types: Advancement offices with multiple gift officers managing portfolios, annual giving teams scaling personalized outreach, campaign teams coordinating multi-channel donor engagement
Key Features for Nonprofits
AI-Powered Email Drafting
Gravyty's AI learns your writing style and drafts personalized donor emails directly in your inbox. Each message incorporates donor-specific context—giving history, interests, past interactions—so outreach feels genuinely personal, not templated.
- AI adapts to your voice and tone over time
- Draft, edit, and send without leaving your email client
- Suggested messages delivered daily based on donor behavior
Intelligent Donor Prioritization
Stop guessing which donors to contact today. Gravyty's AI analyzes engagement signals, giving patterns, and relationship indicators to surface high-potential donors at the right moment for cultivation, solicitation, or stewardship.
- Daily action plans prescribing personalized outreach
- Identifies donors ready for discovery, cultivation, or asks
- Surfaces "hidden gem" prospects in your existing database
Automated CRM Sync
Every email sent, response received, and action taken automatically writes back to your CRM. No manual data entry, no lost relationship history. Your donor database stays current without extra work from fundraisers.
- Real-time sync with Salesforce, Raiser's Edge NXT, Blackbaud
- Complete activity logging without manual entry
- Bi-directional sync keeps donor data consistent
Personalized Video Messaging (Gratavid)
Create and send personalized thank-you videos at scale. Gratavid makes video stewardship easy with automated triggers, CRM integration, and simple recording tools—no production expertise required.
- Branded video pages with your organization's identity
- Automated triggers based on gift amounts or milestones
- Track video views and engagement analytics
Digital Fundraising Platform (Advance)
Purpose-built giving day and campaign platform with embedded payments, gamification, and peer-to-peer tools. Drive year-round giving with mobile-optimized forms that convert.
- Leaderboards, challenges, and social sharing
- Ambassador tools for peer fundraising
- Average gift size of $232 reported through platform
Enterprise Security & Compliance
Secure, API-based integrations meeting FERPA, GLBA, and SOC-2 standards. Your donor data stays protected with enterprise-grade security appropriate for educational institutions and healthcare organizations.
- SOC-2 certified security practices
- FERPA and GLBA compliant for educational use
- Encrypted data in transit and at rest
Real-World Nonprofit Use Case
A regional healthcare foundation with a three-person major gifts team managed portfolios of 150-200 donors each. Despite working 50+ hour weeks, gift officers could only meaningfully touch 30-40% of their portfolios annually. Donors fell through the cracks, relationships went stale, and the team constantly felt behind. Annual giving had plateaued because there simply weren't enough hours to cultivate the mid-level donors who could become tomorrow's major gift prospects.
The foundation implemented Gravyty's Raise platform integrated with their Raiser's Edge NXT database. Initially, gift officers were skeptical—they prided themselves on personal relationships and worried AI would make their outreach feel robotic. But within the first week, attitudes shifted dramatically.
Each morning, gift officers opened their inboxes to find AI-generated email drafts waiting for review. The messages weren't generic templates—they referenced specific giving history, mentioned programs the donor had supported, and even incorporated details from past contact reports. One gift officer described receiving a draft for a lapsed donor that mentioned the donor's daughter had participated in a hospital volunteer program three years ago—context buried in their CRM that she'd forgotten but that made the outreach genuinely personal.
The time savings were immediate. What previously took 15-20 minutes per personalized email now took 2-3 minutes of review and minor editing. Gift officers went from sending 5-8 personalized emails per day to 20-25. More importantly, the quality didn't suffer—response rates actually improved because the AI surfaced relevant context that fundraisers might have missed in manual research.
The foundation also implemented Gratavid for donor stewardship. When major gifts came in, gift officers recorded quick thank-you videos that were automatically delivered to donors' inboxes. The personal touch—seeing someone's face and hearing their voice—dramatically increased donor engagement. Several donors mentioned the videos specifically when making subsequent gifts, calling them "the most meaningful thank-you I've ever received from a charity."
After 12 months with Gravyty, the results were significant: portfolio coverage increased from 35% to 85%, meaning vastly more donors received personal attention. Mid-level giving (gifts between $1,000-$10,000) increased 40% as previously neglected donors received cultivation. Gift officer satisfaction improved because they spent less time on administrative tasks and more time building relationships. The foundation estimated they achieved the donor engagement capacity of a five-person team with their existing three staff members.
Pricing
Custom Pricing Model
Contact Gravyty for a quote tailored to your organization
Gravyty does not publicly disclose pricing. Based on industry standards and user reports, organizations should expect enterprise-level pricing appropriate for the AI capabilities and CRM integrations provided. Pricing typically factors in:
- Number of users/gift officers using the platform
- Size of donor database
- Products selected (Raise, Advance, Gratavid, Graduway)
- CRM integration complexity
- Contract length (annual agreements typical)
Free Trial: Not offered. Freemium: Not available. Organizations must request a demo and quote from Gravyty's sales team.
Nonprofit Pricing Information
No Formal Nonprofit Discount Program
Gravyty is not currently available through TechSoup and has not announced a formal nonprofit discount program. However, as a company serving primarily educational and nonprofit institutions, pricing may be negotiable based on organization size, budget constraints, and contract terms.
Typical Investment Range
Based on market positioning and competitor pricing, organizations should budget for enterprise software pricing (typically thousands to tens of thousands annually). Exact costs vary significantly based on organization size and product selection. Always request a detailed quote and ROI analysis from Gravyty's sales team.
ROI Consideration
Gravyty positions itself around fundraiser productivity gains—if gift officers can engage 4x more donors with personalized outreach, the platform should generate returns exceeding its cost. When evaluating, calculate the revenue potential from increased portfolio coverage and improved donor retention.
*Pricing information is subject to change. Contact Gravyty directly for current pricing and to discuss your organization's specific needs.
Learning Curve
Gravyty integrates with your existing email workflow, making daily use straightforward. However, initial setup requires CRM integration, data mapping, and team training. Plan for 2-4 weeks of implementation before full productivity. The AI improves over time as it learns your communication patterns.
Time to First Value
- Implementation setup: 2-4 weeks
(CRM integration, data mapping, initial configuration) - First AI recommendations: Within 1 week of go-live
(system analyzes donor data and generates initial outreach suggestions) - Team proficiency: 2-3 weeks of active use
(fundraisers comfortable with daily workflow, editing AI drafts efficiently) - AI optimization: 1-2 months
(AI learns your voice and improves draft quality over time)
Technical Requirements
- Existing CRM with API access (Salesforce, Raiser's Edge, Blackbaud, etc.)
- Clean donor data (the AI is only as good as your data quality)
- Email access for all gift officers using the platform
- IT/admin support for initial CRM integration
- No coding required, but CRM admin access needed for setup
Support & Training Available
- Implementation support: Dedicated onboarding team
- Training: Live training sessions for fundraising teams
- Documentation: Help center and knowledge base
- Customer success: Ongoing account management
- Community: User conferences and webinars
- Technical support: Email and phone support
Integration & Compatibility
CRM Integrations
Gravyty maintains deep integrations with leading nonprofit and higher education CRMs:
Primary Integrations
- • Salesforce (including Nonprofit Cloud)
- • Blackbaud Raiser's Edge NXT
- • Microsoft Dynamics
- • DonorPerfect
Higher Ed Specific
- • Slate (admissions CRM)
- • Ellucian
- • PeopleSoft
- • HubSpot
Platform Availability
Web Application
Browser-based dashboard for analytics, reporting, and configuration
Email Integration
AI drafts delivered directly to your inbox (Outlook, Gmail)
Mobile Responsive
Access donation forms and basic features on mobile devices
How Integration Works
- Bi-directional sync: Donor data flows from CRM to Gravyty; activities flow back automatically
- Field mapping: Customize which CRM fields sync and how they're used in personalization
- Scheduled sync: Data exchanges on configurable schedules to keep systems aligned
- API-based: Secure, modern integrations meeting enterprise security standards
Pros & Cons
Strengths
- Dramatically increases donor outreach capacity: Enable fundraisers to personally engage 4x more donors without generic mass emails
- AI learns your voice: Messages sound like you wrote them, not a robot, because the AI adapts to your communication style
- Eliminates CRM data entry: Automatic activity logging means your donor database stays current without manual work
- Deep CRM integrations: Works with major nonprofit CRMs including Salesforce, Raiser's Edge, Blackbaud
- Multi-channel engagement: Email, video (Gratavid), and campaign tools (Advance) in one ecosystem
- Enterprise security: SOC-2 certified with FERPA/GLBA compliance for educational institutions
- Proven at scale: Used by 2,750+ institutions—battle-tested technology
Limitations
- No transparent pricing: Must contact sales for quotes; budget planning is difficult without public pricing
- Enterprise-level investment: Likely expensive for smaller nonprofits; may not fit tight budgets
- Higher ed focus: While serving nonprofits, features and integrations are most mature for educational institutions
- Not a CRM replacement: Works alongside existing CRM—you still need Salesforce, Raiser's Edge, etc.
- Requires clean data: AI recommendations are only as good as your CRM data quality
- No free trial: Must commit through sales process without hands-on testing first
- Learning curve for AI trust: Fundraisers may initially resist AI-drafted messages—cultural change required
Alternatives to Consider
If Gravyty doesn't feel like the right fit, consider these alternatives:
Bloomerang
Donor management with retention analytics
Best if: You need a complete donor management system (CRM) with built-in retention predictions and engagement scoring. More affordable starting at $125/month, ideal for small to mid-sized nonprofits who need a donor database, not just engagement tools.
Why choose Gravyty instead: Gravyty focuses specifically on AI-powered outreach and works with your existing CRM rather than replacing it. If you have Salesforce or Raiser's Edge and want AI engagement tools on top, Gravyty adds capabilities without switching databases.
Learn more about Bloomerang →EverTrue
Alumni and donor engagement platform
Best if: You're in higher education and want social media integration, engagement scoring, and portfolio management. Strong at surfacing donors showing engagement signals (website visits, event attendance, social activity).
Why choose Gravyty instead: Gravyty's AI email drafting is more developed—it writes personalized messages in your voice, not just identifies who to contact. If reducing email composition time is your priority, Gravyty's Raise product may deliver more immediate productivity gains.
Keela
Nonprofit CRM with AI donor scoring
Best if: You want an affordable all-in-one solution (CRM + AI) starting at $149/month. Keela includes donor scoring, suggested ask amounts, and communication timing—good for organizations needing both CRM and AI in one package.
Why choose Gravyty instead: Gravyty offers more sophisticated AI with email drafting, video stewardship, and giving day tools. If you already have a CRM investment and want enterprise-grade AI engagement, Gravyty provides deeper capabilities.
Learn more about Keela →DonorSearch AI
Wealth screening and prospect research
Best if: Your primary need is identifying major gift prospects through wealth screening, philanthropic history, and capacity research. DonorSearch excels at prospect identification rather than engagement automation.
Why choose Gravyty instead: Gravyty helps you engage donors you've already identified—writing personalized outreach and prioritizing actions. DonorSearch finds prospects; Gravyty helps you cultivate them. Many organizations use both together.
Learn more about DonorSearch AI →Getting Started
Quick Win: Request a Demo
Since Gravyty doesn't offer a free trial, your first step is requesting a personalized demo to see the platform in action with your use case:
- Visit gravyty.com and click "Request a Demo"
- Prepare questions about your specific CRM integration (Salesforce, Raiser's Edge, etc.)
- Come with donor portfolio numbers (how many donors, how many gift officers)
- Ask about implementation timeline and training resources
- Request case studies from similar organizations
- Get a detailed pricing quote for budget planning
Pro tip: Ask for a pilot program or phased rollout if budget is a concern—some vendors offer limited-user pilots.
Your Implementation Journey
Phase 1: Evaluation (1-2 weeks)
- Request demo from Gravyty sales team
- Assess CRM compatibility and integration requirements
- Calculate ROI based on fundraiser time savings
- Compare with alternatives (Bloomerang, EverTrue, Keela)
- Get pricing quote and negotiate terms
Phase 2: Implementation (2-4 weeks)
- Work with Gravyty team to configure CRM integration
- Map donor fields and customize data sync settings
- Clean donor data (remove duplicates, update contact info)
- Train gift officers on platform usage
- Set up email integration and test AI drafts
Phase 3: Adoption (Weeks 1-4 post-launch)
- Start with AI draft review and editing workflow
- Provide feedback to help AI learn your voice
- Track metrics: emails sent, response rates, meetings booked
- Address team concerns and refine workflows
- Consider adding Gratavid for video stewardship
Phase 4: Optimization (Ongoing)
- Monitor portfolio coverage improvements
- Track giving metrics (retention, average gift, response rates)
- Expand to additional products (Advance for giving days)
- Share success metrics with leadership for ROI validation
Need Help with Gravyty Implementation?
Implementing AI-powered fundraising tools requires change management, data preparation, and workflow optimization to maximize ROI. Choosing between Gravyty and alternatives like Bloomerang, EverTrue, or Keela can be challenging without expert guidance.
One Hundred Nights offers fundraising technology consulting to help you evaluate AI tools, prepare for implementation, train your team, and measure success. We help development teams adopt AI thoughtfully—ensuring technology enhances rather than replaces the personal relationships that drive philanthropy.
Contact Us to Learn MoreFrequently Asked Questions
Is Gravyty free for nonprofits?
Gravyty does not offer a free tier. Pricing is custom-based and requires contacting their sales team for a quote. There is no public pricing information available, and no formal nonprofit discount has been announced through TechSoup or similar programs. Organizations should request a demo and quote directly from Gravyty.
How long does it take to implement Gravyty?
Implementation typically takes 2-4 weeks depending on your CRM integration complexity. Initial setup includes CRM connection (Salesforce, Raiser's Edge NXT, or other supported systems), data migration, and team training. Most organizations see their first AI-generated outreach recommendations within the first week of going live.
What CRMs does Gravyty integrate with?
Gravyty integrates with major nonprofit CRMs including Salesforce, Raiser's Edge NXT, Blackbaud, Microsoft Dynamics, DonorPerfect, HubSpot, Slate, Ellucian, and PeopleSoft. Integrations are API-based and meet FERPA, GLBA, and SOC-2 security standards.
What's the difference between Gravyty and Bloomerang?
Gravyty focuses on AI-powered donor outreach and engagement—helping fundraisers write personalized emails and prioritize which donors to contact. Bloomerang is primarily a donor management system (CRM) with retention analytics. Gravyty works alongside your existing CRM to enhance outreach; Bloomerang replaces your CRM entirely. Choose Gravyty if you need AI-first donor engagement tools; choose Bloomerang if you need an intuitive donor database.
Can Gravyty help with donor retention?
Yes. Gravyty's AI identifies optimal outreach timing, drafts personalized communications, and recommends which donors to prioritize for cultivation. By enabling fundraisers to engage 4x more donors with personalized messages, organizations typically see improved retention rates. The AI learns donor engagement patterns and suggests the right message at the right time to maintain relationships.
Is Gravyty only for higher education?
While Gravyty has strong roots in higher education advancement, the platform serves nonprofits across sectors including healthcare, K-12 schools, and general 501(c)(3) organizations. However, some features and integrations are more mature for educational institutions. Nonprofits outside higher ed should confirm feature availability during the sales process.
Resources
Official Resources
Third-Party Reviews
Product Documentation
Ready to Multiply Your Fundraising Capacity?
Gravyty helps development teams engage 4x more donors with AI-powered personalization. Request a demo to see how AI can transform your donor outreach without sacrificing the personal touch that drives philanthropy.
Contact Gravyty for pricing and implementation details. One Hundred Nights can help you evaluate and implement the right solution.