Hatch for Nonprofits: Giving Intelligence Platform

Hatch enriches your donor database with information from over 30 ethically sourced data providers, delivering 70% more insights than traditional wealth screening tools. Each donor profile includes financial capacity indicators, philanthropic history, foundation board memberships, social connections, professional affiliations, and interest patterns that reveal both the ability and inclination to give.

This comprehensive approach creates what Hatch calls a "Complete Human Profile" that goes far beyond basic demographics and net worth estimates. You'll discover philanthropic patterns like serving on nonprofit boards, attending charity galas, supporting specific causes, and personal connections to your organization's mission that traditional tools would miss entirely.

Hatch's Altruistic Intelligence generates six proprietary donor scores on a 0-100 scale, each paired with plain-English AI explanations. These include affluence scores, propensity scores, affinity scores, and RFM (Recency, Frequency, Monetary) analysis that help you prioritize prospects and craft personalized engagement strategies.

The standout Profile Affinity Score identifies prospects whose background, interests, and values align with your cause, even if they've never given to your organization. The AI explains exactly why someone is a good fit with reasoning like "This prospect serves on the board of two education nonprofits and has donated to scholarship programs at three universities, indicating strong affinity for educational equity initiatives."

OpenGiving is Hatch's AI-powered search engine that helps you discover prospects who've never donated to your organization but have demonstrated philanthropic interest in similar causes. The tool searches comprehensive IRS filings from nonprofits, grant-giving foundations, and the individuals associated with them to identify prospects based on their actual giving patterns.

Available for $50/month as a standalone product (includes 4 seats) or free with Hatch subscription plans, OpenGiving opens up an entirely new prospect pool beyond your existing database. Search by cause area, giving capacity, geographic location, or foundation affiliations to build targeted prospect lists for major gift cultivation.

Hatch's proprietary Altruistic Intelligence goes beyond traditional wealth indicators to analyze the psychological, social, and values-based factors that drive charitable giving. The technology identifies patterns like cause affinity, peer influence, volunteer engagement, and personal connections to mission areas that predict philanthropic behavior.

This approach surfaces "hidden gems" who might not appear on traditional wealth screening reports but who have strong inclination to support causes like yours. The AI recommends personalized methods of engagement based on each prospect's giving patterns, communication preferences, and relationship to your cause, helping you craft cultivation strategies that resonate.

Instead of spending hours manually researching each prospect across multiple databases, search engines, and public records, Hatch automates the entire prospect research workflow. Upload your donor list, and Hatch instantly enriches every record with comprehensive profiles, AI scores, and engagement recommendations.

The platform aggregates data from over 30 sources into a single, centralized interface that simplifies scoring, filtering, and prioritization. Research that would take days or weeks manually happens in minutes, freeing your team to focus on relationship building and strategic cultivation rather than data gathering.

For organizations with significant prospect research needs, Hatch offers a Personal Digital Assistant service that provides dedicated, hands-on support from Hatch's research team. At $2,600/month per assistant ($2,200/month for 3+ month commitments), the PDA service delivers custom research, deep-dive prospect profiles, and strategic fundraising insights tailored to your specific campaigns.

This premium offering is ideal for capital campaigns, major gift initiatives, or organizations without in-house prospect research capacity. Your PDA acts as an extension of your team, conducting research, building prospect lists, and providing strategic recommendations powered by Hatch's AI intelligence platform.

Start by deciding whether you need OpenGiving (standalone prospect discovery at $50/month), the full Giving Intelligence Platform (complete donor enrichment and AI scoring), or the premium PDA service (dedicated research support at $2,600/month). If you're unsure, OpenGiving is the lowest-risk starting point that lets you experience Hatch's technology before upgrading.

• OpenGiving: Small nonprofits focused on finding new prospects, limited budget
• Full Platform: Organizations with existing donor databases wanting enrichment and AI scoring
• PDA Service: Major campaigns needing dedicated research support and custom insights

Visit hatch.ai and request a demo to see the platform in action. During your demo, ask specific questions about how Hatch's AI scores work, what data sources power the enrichment, and how the platform would integrate with your existing CRM and workflows. Inquire about the beta program offering Month 1 free to test the platform risk-free with your actual donor data.

Come prepared with questions about your specific fundraising challenges, whether that's identifying planned giving prospects, finding board candidates, or discovering major gift prospects outside your current network. The demo team can show you how Hatch's features address your unique needs.

Before uploading data to Hatch, clean your CRM by removing duplicates, standardizing address formats, and ensuring you have complete contact information (name, address, email, phone) for as many donors as possible. The more complete and accurate your input data, the better Hatch's AI enrichment and scoring will perform.

Export your donor database as a CSV file with fields mapped to Hatch's data structure. During onboarding, the Hatch team will guide you through field mapping and help identify which data points are most important for your fundraising goals. The platform will then enrich your records with up to 90 additional data points from its 30+ data sources.

Allow 24-48 hours for initial data processing and AI scoring to complete. Hatch will generate the six donor scores for each record and surface prospects with high affinity, capacity, and engagement potential based on your organization's profile.

Once your data is enriched and scored, use Hatch's filters to build targeted prospect lists based on combinations of capacity, affinity, and engagement scores. Start with a manageable pilot group of 25-50 high-scoring prospects to test your cultivation approach before scaling to larger lists.

Review the AI explanations for each prospect to understand WHY they're scored highly, then craft personalized cultivation strategies that connect to their specific interests, philanthropic patterns, and relationship to your cause. Use the Profile Affinity insights to frame your outreach around shared values and mission alignment rather than just capacity.

Track results over time to see which score combinations best predict successful engagement for your organization. Share insights with your development team through regular prospect review meetings, and refine your use of Hatch based on what converts prospects into donors. The AI continues learning from your results, so ongoing iteration improves accuracy and ROI.

Hatch provides 70% more data than traditional wealth screening tools by enriching donor records with up to 90 data points from over 30 ethically sourced data providers. Unlike basic wealth screening that focuses primarily on financial capacity, Hatch's Altruistic Intelligence analyzes philanthropic patterns, interests, and giving affinity to identify both capacity AND inclination to give. The platform also includes AI-powered explainable scoring with plain-English explanations, helping fundraisers understand not just who to engage, but why.

OpenGiving is Hatch's AI-powered search engine that helps nonprofits find new donors outside their existing database. It leverages comprehensive IRS filings from nonprofits, grant-giving foundations, and the individuals associated with them to identify prospects who have demonstrated philanthropic interest in causes similar to yours. The tool is available for $50/month as a standalone product (includes 4 seats) or free with Hatch subscription plans.

The Profile Affinity Score is one of Hatch's six AI-powered donor scores that reveals whether a prospect's background, interests, and values align with your nonprofit's cause, even if they've never given in that space before. This helps identify "hidden gems" that traditional wealth screening systems would miss because they only look at past giving history. The score ranges from 0-100 and includes AI explanations in plain English.

Yes, Hatch integrates with major nonprofit CRM platforms including Salesforce and Blackbaud. After integration, you upload your donor data to Hatch's secure platform where it's enriched with additional data points and AI scoring. The enhanced data can then be synced back to your CRM or accessed through Hatch's platform for prospect research, campaign planning, and donor engagement.

Hatch is best suited for small to large nonprofits with active fundraising programs who want to move beyond basic donor segmentation. It's particularly valuable for organizations looking to identify major gift prospects, optimize their prospect research workflow, or discover new donors with philanthropic capacity. The platform works well for education institutions, healthcare organizations, arts and culture nonprofits, and social service agencies with diverse donor bases.

Hatch licenses data only from the most accurate and ethically gathered sources, using over 30 reputable data providers. The platform follows industry-standard security practices for data storage and transmission. When uploading donor data to Hatch, the information is used solely to enrich your records and generate AI insights, not shared with third parties. As with any donor data platform, you should review Hatch's specific privacy policy and security certifications before uploading sensitive information.

Hatch's Personal Digital Assistant (PDA) service, which provides dedicated AI-powered research assistance, starts at $2,600 per month per assistant. If you sign up for 3 months or more, the rate drops to $2,200 per month. This premium service is designed for organizations with significant prospect research needs who want hands-on support from Hatch's team.