Looka for Nonprofits

Before starting in Looka, spend 15-30 minutes clarifying your preferences. Gather 3-5 logos from organizations you admire (not necessarily in your field). Note what you like: colors, font styles, use of icons, overall feel. Think about your nonprofit's personality: professional, friendly, modern, traditional, playful, serious? This preparation helps you give Looka better direction and evaluate concepts more effectively.

• Save example logos you admire to reference during the process
• Identify 2-3 colors that represent your mission (avoid too many)
• Know your full organization name and any tagline you want included

Visit looka.com and start the free logo maker. Enter your nonprofit name, select your industry category, and work through the preference questions. Be specific about colors and styles you like. Don't rush—let the AI generate a full batch of concepts. Save 10-15 favorites using the heart icon. Don't commit to any yet.

• Explore without pressure—this phase is completely free
• Try multiple style directions (icon-based, text-only, abstract)
• Save anything that catches your eye—you can narrow down later

Share your top 3-5 concepts with board members, key staff, or stakeholders for feedback. Looka lets you preview logos on mock-ups (business cards, t-shirts, websites) to help people visualize the final result. Once you've identified a winner, use Looka's editor to refine colors, fonts, icon placement, and spacing until it feels exactly right.

• Use mock-up previews to test how logos look in real contexts
• Get feedback from people outside your organization for fresh perspective
• Make unlimited adjustments before purchasing

Select your package: Premium Logo ($65) for just logo files, or Brand Kit ($96/year) for the complete identity package with 300+ assets. Download everything immediately. Update your website, social media profiles, email signatures, and any printed materials. Share the brand guidelines PDF with staff and volunteers so everyone uses the logo correctly.

• Minimum: Premium Logo ($65) if you only need logo files
• Recommended: Brand Kit ($96/year) for complete visual identity
• Back up all files to cloud storage and share with relevant team members

Looka doesn't offer a specific nonprofit discount, but the pricing is already very affordable compared to hiring a designer. You can explore unlimited logo concepts completely free before paying anything. The Basic Logo Package starts at just $20 for a single PNG file, while the Premium Package at $65 includes vector files (SVG, EPS) essential for professional printing. The Brand Kit subscription at $96/year provides 300+ marketing assets. For new nonprofits on tight budgets, this represents significant savings compared to the $500-5,000+ cost of hiring a professional brand designer.

Yes, when you purchase a Looka logo package, you receive full commercial usage rights and own the logo completely. You can use it on your website, marketing materials, merchandise, signage, and anywhere else your nonprofit needs branding. The Premium and Brand Kit packages include vector files (SVG, EPS) that are essential for high-quality printing and scaling. Looka also offers a basic trademark check feature to help identify potential conflicts, though you should still conduct proper trademark research before finalizing your brand.

Looka offers significant cost savings ($20-96 vs. $500-5,000+ for professional design) and speed (30 minutes vs. weeks). The AI generates professional-quality logos that work well for most nonprofits, especially those starting out or with limited budgets. However, a human designer provides unique creativity, strategic brand thinking, and custom illustrations that AI can't fully replicate. For established nonprofits with complex brand needs or those wanting a truly unique identity, professional design may be worth the investment. Looka is ideal for new organizations, rebrands on a budget, or those who need a professional look quickly.

Looka provides different file formats depending on your package. The Basic Package ($20) includes only PNG files suitable for web use. The Premium Package ($65) and Brand Kit ($96/year) include professional vector formats: SVG (scalable for any size), EPS (for professional printers), PDF (universal format), and high-resolution PNG/JPG. Vector formats are essential for nonprofits—they allow unlimited scaling without quality loss, which is critical for everything from business cards to event banners.

Within Looka's platform, you can make unlimited revisions to colors, fonts, layouts, and elements before and after purchasing. However, you cannot fundamentally change the logo concept or create entirely new designs without starting over. If you purchase vector files (SVG, EPS), you can also edit them in professional design software like Adobe Illustrator, Canva, or free alternatives like Inkscape. This gives you flexibility to make adjustments or have a designer refine the logo further while keeping the overall concept.

Looka and Canva serve different purposes. Looka specializes in AI-powered logo generation—you answer questions about your preferences and AI creates complete logo concepts automatically. Canva (free for nonprofits) offers logo templates you customize manually. Looka is better if you want AI to generate unique concepts without design input; Canva is better if you want hands-on control and prefer working with templates. Many nonprofits use both: Looka for logo creation, then Canva for ongoing marketing materials. If budget is the main concern, start with Canva's free nonprofit plan and its logo templates.