Carrd for Nonprofits
You need a simple landing page for your fundraising campaign—but hiring a web developer costs $500-2,000 and takes weeks, while complex website builders force you to learn bloated features you'll never use. Your small team doesn't need a full website; you need a fast, professional page to collect emails, promote an event, or accept donations without the overhead. Carrd gives you exactly that: beautiful one-page sites you can build in minutes, publish with a custom domain, and update instantly—starting at just $9 per year. Skip the complexity and expense of traditional web tools and launch campaigns at the speed your mission demands.
What It Does
Need a landing page for next week's fundraiser but can't justify spending $1,500 on a web developer for a single page? Carrd is a streamlined website builder designed exclusively for creating simple, fully responsive one-page sites. Instead of wrestling with WordPress plugins or paying for features you don't need in enterprise website builders, you get a focused tool that does one thing exceptionally well: help you build professional single-page sites in minutes, not days.
Whether you're collecting volunteer signups, promoting a charity auction, accepting donations, or sharing a simple resource page, Carrd handles the fundamentals—mobile-responsive design, custom domains, SSL security, form integrations, payment widgets—without the complexity (or cost) of full-featured website platforms. Your team can launch campaign-specific landing pages instantly, iterate quickly based on feedback, and manage everything without calling in technical help.
Best For
Organization Size
- Small nonprofits (1-10 staff) needing fast, affordable solutions
- Grassroots organizations and community groups
- Any nonprofit running short-term campaigns or events
Best Use Cases
- Event landing pages with RSVP forms
- Fundraising campaign pages with donation buttons
- Email signup and volunteer recruitment pages
- Simple resource pages or quick announcements
- Personal fundraiser or peer-to-peer campaign sites
Key Features for Nonprofits
Extremely Fast Setup
Launch professional pages in minutes, not weeks
Start with one of 75+ mobile-responsive templates, customize with your content and branding, and publish—all within 15-30 minutes. No developer required, no lengthy tutorials to watch, no complex settings to configure. Your team can create campaign-specific landing pages on demand without waiting for approvals or technical resources.
Budget-Friendly Pricing
$9-49/year—10-50x cheaper than hiring developers
At $9/year for Pro Lite or $19/year for Pro Standard (up to 10 sites), Carrd costs less than a single hour of developer time. Compare that to $500-2,000 per landing page from a web agency or $15-30/month for enterprise website builders. You can create dedicated pages for every campaign, event, and initiative without budget anxiety.
Form Integrations for Engagement
Connect to Mailchimp, Stripe, PayPal, and 15+ services
Capture email signups directly into Mailchimp, Kit, or ActiveCampaign. Collect RSVPs with contact forms. Accept donations through embedded Stripe or PayPal buttons. Gather volunteer applications with custom forms. All without writing code or paying for advanced integrations—built into Pro plans at $9-49/year.
Lightning-Fast Performance
Sub-2-second load times keep visitors engaged
Carrd sites load incredibly fast (consistently under 2 seconds) thanks to lightweight, optimized design. This matters for mobile users, social media traffic, and anyone with slower internet connections—common in many communities served by nonprofits. Fast sites mean higher engagement and better conversion rates for your calls-to-action.
Custom Domains with SSL Security
Professional branding with automatic HTTPS encryption
Publish to your own custom domain (like donate.yournonprofit.org) with full SSL support via Let's Encrypt—included free with Pro plans. Your donors and supporters see a professional, trustworthy URL instead of a generic subdomain, building credibility for fundraising and sensitive interactions.
Instant Updates
Make changes in real-time without developer delays
Need to update fundraising progress, change event details, or add a new testimonial? Make edits through Carrd's interface and republish instantly. No waiting for developer availability, no change request tickets, no multi-day turnarounds. Your team controls the timeline, perfect for time-sensitive campaigns and evolving messaging.
How This Tool Uses AI
No AI Features
Carrd does not include AI-powered features. This is a straightforward, no-frills website builder focused on simplicity and speed. There are no AI site generators, no smart content suggestions, no automated design assistants.
What Carrd offers instead: A streamlined, user-friendly interface that's so simple you don't need AI to use it. The platform's philosophy is minimalism—provide exactly what you need to build beautiful one-page sites without overwhelming you with advanced features or "smart" tools that complicate the process.
Why this matters for nonprofits: For teams that need to launch quick campaigns without a learning curve, Carrd's simplicity is actually an advantage. You're not paying for AI features you won't use, and there's no complexity to navigate. It's the digital equivalent of a blank sheet of paper and some markers—straightforward tools that get out of your way and let you create.
Automation Through Integrations
While Carrd itself doesn't have AI, you can connect it to automation platforms for "AI-adjacent" workflows:
- Zapier/Albato integration: Automatically add form submissions to your CRM, send thank-you emails, update Google Sheets, or trigger workflows in other tools
- Email service integrations: Mailchimp, Kit, and ActiveCampaign handle AI-powered email segmentation and send-time optimization once subscribers are captured
- Google Analytics: Track visitor behavior and conversions to understand what's working (human analysis required)
Think of Carrd as the front door that captures interest; other tools (with AI) handle the follow-up.
Real-World Nonprofit Use Case
Scenario: Community food bank launching emergency fundraising campaign
A regional food bank serving 5,000 families faces an unexpected funding gap when a major grant falls through. They need to raise $25,000 in 30 days and want a dedicated landing page to promote the campaign via email, social media, and local press.
The problem: Their main website is managed by a volunteer who's unavailable for two weeks. Hiring a web developer for a rush project would cost $800-1,500 and take 5-7 days. They need something live by tomorrow to capitalize on immediate outreach momentum.
The Carrd solution: The development director spends 45 minutes building a Carrd page using the "Campaign" template. She customizes it with:
- Compelling headline and urgent call-to-action
- Embedded Stripe donation button with preset amounts ($25, $50, $100, custom)
- Mailchimp signup form to capture supporters for future updates
- Progress thermometer graphic showing fundraising goal and current total
- Custom domain: emergency.foodbank.org
Results: The page goes live the same afternoon. Over the next 30 days, the food bank:
- Raises $28,400 from 340 donors (112% of goal)
- Captures 680 new email subscribers for ongoing engagement
- Updates the progress thermometer 3 times/week to maintain momentum (takes 2 minutes each time)
- Total cost: $9/year for Carrd Pro Lite + existing Stripe/Mailchimp accounts
Key insight: For time-sensitive campaigns where speed and simplicity matter more than complexity, Carrd's focused feature set is a strength, not a limitation. The team saved $800-1,500 in development costs, launched the same day instead of waiting a week, and maintained full control over updates without technical dependencies.
Pricing
Free
$0
- Up to 3 sites
- Core features
- carrd.co subdomain
- Small ad in footer
Pro Lite
$9/year
- 1 published site
- Custom domain + SSL
- Forms & integrations
- Remove branding
Pro Standard
$19/year
- Up to 10 sites
- All Pro Lite features
- Google Analytics
- Custom code embed
Pro Plus
$49/year
- Up to 25 sites
- All Pro Standard features
- Best for power users
Nonprofit Discount
No dedicated nonprofit discount program. However, Carrd's pricing is already extremely affordable at $9-49/year (annual billing only—no monthly option).
General promotional codes available to all users: Use code "onepagelove" for 20% off your first year. Additional promo codes occasionally available through Carrd's social media or partner promotions.
Estimated cost for nonprofits: At $19/year for Pro Standard (10 sites), you're paying less than $2 per site annually—dramatically cheaper than alternatives like Webflow ($168/year minimum) or hiring developers ($500+ per page).
*Note: Pricing information is subject to change. Please verify current pricing directly with Carrd.
Learning Curve
Beginner-Friendly
Minimal learning curve—productive within minutes
Time to First Value:
- Account setup: 2 minutes
- First site from template: 15-30 minutes
- Proficiency: Same day—interface is that simple
Technical Requirements:
- No coding required whatsoever
- No design experience needed (templates handle aesthetics)
- Basic familiarity with web forms and text editing is sufficient
Why It's Easy:
Carrd's interface is remarkably clear and simple. Everything is plainly labeled with no technical jargon. The block-based editor guides you through adding elements (text, images, buttons, forms) in designated spots—there's no complex drag-and-drop canvas or overwhelming menu options. The platform intentionally limits customization to prevent decision paralysis and keep the experience straightforward.
Reviews consistently describe Carrd as "extremely easy to use," "user-friendly," and having "top marks for ease of use." If your team can use Google Docs, they can use Carrd.
Support Available:
- Extensive documentation at carrd.co/docs
- Video tutorials and written guides for common tasks
- Active community of users sharing tips and templates
- Email support for Pro users
Integration & Compatibility
Email Marketing Integrations
Signup forms connect to major platforms
- Mailchimp
- Kit (formerly ConvertKit)
- ActiveCampaign
- EmailOctopus
- GetResponse, Brevo, Klaviyo, MailerLite
Payment Processing
Embed donation buttons and payment forms
- Stripe (payment forms)
- PayPal (donation buttons)
- Gumroad (product sales)
- Custom code embedding for other processors
Automation Platforms
Connect to thousands of apps
- Zapier (3,000+ app integrations)
- Albato (automation workflows)
- Make (formerly Integromat)
Analytics & Tracking
Monitor visitor behavior and conversions
- Google Analytics (Pro plans)
- Custom tracking code embedding
Platform Availability
- Web-based: Works in Chrome, Firefox, Safari, Edge—no software to install
- Mobile-responsive sites: All templates automatically adapt to smartphones, tablets, and desktops
- Hosting included: Sites are hosted on Carrd's infrastructure (fast global CDN)
Data Portability
- Limited export options: Carrd does not provide easy site export or migration to other platforms—this is a potential vendor lock-in consideration
- Content ownership: You own all content and can manually copy text/images if needed
- Form data: Integrations send data directly to your email service or CRM, so you maintain control there
Pros & Cons
Pros
- Extremely affordable: $9-49/year is 10-50x cheaper than hiring developers or using enterprise website builders
- Incredibly fast setup: Launch professional pages in 15-30 minutes without technical expertise
- Beginner-friendly: No learning curve—interface is clear, simple, and accessible to non-technical users
- Quality templates: 75+ mobile-responsive templates that look professional out of the box
- Lightning performance: Sites load in under 2 seconds thanks to lightweight architecture
- Perfect for campaigns: Ideal for time-sensitive events, fundraisers, and targeted landing pages
Cons
- One-page limitation: Cannot create multi-page websites—this is a fundamental constraint that makes Carrd unsuitable for comprehensive organizational sites
- Poor SEO: Single-page architecture limits search engine optimization potential; not ideal if organic search is a priority
- Limited customization: Block-based editor is easy but restricts design flexibility compared to drag-and-drop builders
- Minimal e-commerce: Basic payment integration exists but lacks inventory management, product catalogs, and comprehensive store features
- No AI features: Purely manual—no AI-powered design assistance, content generation, or smart suggestions
- Limited export: No easy way to migrate sites to other platforms—potential vendor lock-in
Alternatives to Consider
If Carrd doesn't feel like the right fit for your needs, here are alternatives worth exploring:
Webflow
Professional multi-page website builder with AI design tools—nonprofit discounts available starting at $14-23/month
Best if: You need a comprehensive multi-page website with blog functionality, CMS capabilities, and professional design control. Webflow offers AI-powered site generation, visual editor, and hosting—perfect for organizations ready to invest in a long-term web presence.
Why choose Carrd instead: Carrd is dramatically cheaper ($9-49/year vs $168/year+) and 10x faster to learn. If you only need landing pages for campaigns, Carrd's simplicity and cost-effectiveness make it the better choice.
Framer
Design-forward website builder with advanced animations—$15/month for Basic plan
Best if: You want visually stunning, interactive websites with complex animations and micro-interactions. Framer bridges the gap between design tools (like Figma) and live websites, offering more creative control than Carrd or Webflow.
Why choose Carrd instead: Carrd is simpler, cheaper ($9-49/year vs $180/year), and requires zero design skills. If you prioritize speed and simplicity over visual sophistication, Carrd is the practical choice.
Google Sites
Completely free website builder included with Google Workspace
Best if: You have absolutely zero budget and need basic multi-page sites for internal communication or simple public-facing pages. Google Sites is free, integrates with Google Drive/Docs, and works well for organizations already using Google Workspace.
Why choose Carrd instead: Carrd offers far superior design quality, faster performance, custom domains without Google branding, and professional templates. For $9-49/year, Carrd delivers a polished result that Google Sites can't match.
Getting Started
Your first hour with Carrd—from signup to published site:
1Sign Up and Choose a Template (5 minutes)
Visit carrd.co and create a free account. Browse the 75+ templates and select one that matches your goal (event, donation, signup, portfolio, etc.). Templates are categorized by purpose, making it easy to find the right starting point.
💡 Pro tip: Start with the free tier to test Carrd before committing to a paid plan. You can upgrade later when ready to publish with a custom domain.
2Customize Your Content (15-30 minutes)
Replace template placeholder text with your content—headline, description, call-to-action. Upload your logo and images. Adjust colors to match your brand (Carrd makes color changes across the entire site with a few clicks). Add elements like contact forms, signup forms, or payment buttons using the built-in blocks.
💡 Pro tip: Write your content in Google Docs first, then copy/paste into Carrd. This speeds up the process and lets you collaborate on messaging before building.
3Set Up Forms and Integrations (10-15 minutes)
If collecting emails, connect your Mailchimp or other email service—this requires your API key (found in your email platform's settings). For donations, embed a Stripe payment button or PayPal widget. Test the form to ensure submissions flow to the right place before publishing.
💡 Pro tip: Carrd's documentation has step-by-step guides for each integration (carrd.co/docs/forms). Follow these to avoid common setup errors.
4Publish Your Site (5-10 minutes)
Preview your site on mobile and desktop to check responsiveness. When satisfied, click Publish. Free accounts use a carrd.co subdomain; Pro users ($9-49/year) can connect a custom domain like event.yournonprofit.org. Carrd provides clear instructions for updating your domain's DNS settings (usually takes 10-60 minutes to propagate).
💡 Pro tip: Use a subdomain of your existing website (like donate.yoursite.org) rather than purchasing a new domain. This keeps costs down and maintains brand consistency.
Quick Win: Your First 30 Minutes
Want immediate proof that Carrd works for your team? Try this experiment:
- Pick a simple upcoming event or campaign that needs a landing page
- Choose the "Event" or "Campaign" template in Carrd
- Replace the template text with your event details (title, date, description, RSVP button)
- Publish on a free carrd.co subdomain
- Share the link with 5-10 supporters via email or text
What you'll learn: Whether Carrd's simplicity meets your needs and how quickly your team can launch campaign pages. Most nonprofits discover they can go from idea to live page in under an hour—a game-changer for time-sensitive communications.
Need Help with Implementation?
While Carrd is designed to be simple, we understand that launching new tools can feel overwhelming when you're already stretched thin. If you'd like expert guidance getting started—from choosing the right templates to setting up integrations—One Hundred Nights is here to help.
We offer hands-on implementation support, from quick setup assistance to full-service onboarding that gets your team productive on day one.
Contact Us to Learn MoreFrequently Asked Questions
Does Carrd offer a nonprofit discount?
Carrd does not have a dedicated nonprofit discount program. However, all users can access promotional codes like "onepagelove" for 20% off the first year. Pricing is already extremely affordable at $9-49/year for Pro plans. The free tier allows up to 3 sites with core features, which may be sufficient for many small nonprofits testing the platform.
Can I create multi-page websites with Carrd?
No, Carrd is exclusively designed for one-page websites. This is a fundamental limitation of the platform. You cannot create traditional multi-page sites with separate URLs for different pages. If you need a multi-page website with navigation menus, blog functionality, or extensive content sections, consider alternatives like Webflow ($14-23/month), Framer ($15/month), or WordPress. Carrd excels at single-purpose landing pages but is not suitable for comprehensive websites.
How long does it take to build a site with Carrd?
Most users can create a professional-looking one-page site in minutes to hours. Carrd is extremely fast to learn and use. The platform offers 75+ responsive templates that provide excellent starting points. Basic sites can be built in 15-30 minutes. More customized designs might take 1-3 hours depending on your content and design requirements. There's no lengthy learning curve—if you can use basic web forms and drag simple elements, you can build with Carrd.
What integrations does Carrd support for nonprofits?
Carrd integrates with popular email marketing services including Mailchimp, Kit (formerly ConvertKit), ActiveCampaign, EmailOctopus, and many others for signup forms. For payment processing, you can embed widgets from Stripe, PayPal, and Gumroad. Carrd also supports Google Analytics for tracking, custom code embedding for third-party services, and automation platforms like Zapier and Albato for connecting to thousands of other apps. These integrations are available on Pro plans ($9-49/year).
Is Carrd good for SEO?
Carrd has significant SEO limitations due to its one-page architecture. Search engines prefer websites with multiple pages to index, and Carrd's single-page constraint means you have limited opportunities for keyword targeting and content organization. While you can optimize your one page with meta descriptions, title tags, and structured content, Carrd is not the best choice if SEO is a primary goal. For better SEO performance, multi-page platforms like Webflow, Framer, or WordPress are more effective. Use Carrd for landing pages and campaigns where direct traffic (email, social media, QR codes) is the primary acquisition channel.
Can I accept donations through Carrd?
Yes, you can accept donations through Carrd by embedding payment forms from services like Stripe, PayPal, or Gumroad. Carrd Pro plans support payment-enabled forms and custom code embedding, allowing you to integrate donation buttons and payment widgets. However, Carrd does not have built-in donation features or comprehensive e-commerce functionality. For advanced donation needs like recurring giving, donor management, or tax receipt generation, you'll want to use Carrd as a landing page that links to dedicated fundraising platforms like Donorbox, Classy, or GiveWP.
What's the difference between Carrd's free and Pro plans?
The free plan lets you build up to 3 sites with core features, but sites use a carrd.co subdomain and include a small "Made with Carrd" ad in the footer. Pro plans ($9-49/year depending on tier) add custom domain publishing with SSL, form integrations (contact, signup, payment forms), custom code embedding, Google Analytics support, and removal of Carrd branding. Pro Standard ($19/year) allows up to 10 published sites; Pro Plus ($49/year) allows up to 25 sites. For nonprofits needing professional branding and form capabilities, Pro Standard at $19/year offers the best value.
