Typeform for Nonprofits
Sending out volunteer applications and getting 12% completion rates? Watching potential donors abandon your feedback survey after the third question? Your nonprofit needs data to make decisions, but traditional forms feel like homework that nobody wants to finish. Typeform transforms data collection into a conversation. With AI-powered form building, one-question-at-a-time flow, and smart conditional logic, you'll collect the insights you need while giving respondents an experience that feels human—not bureaucratic. Nonprofits using Typeform see 40-60% completion rates compared to 15-20% with traditional forms. That's more volunteers, more feedback, and more donor insights without changing what you're asking—just how you're asking it.
What It Does
Tired of sending surveys that get ignored and volunteer applications that never get submitted? The problem isn't your questions—it's that traditional forms dump everything onto one overwhelming page. People see 20 fields and click away before answering the first one.
Typeform solves this by showing one question at a time, creating a conversational flow that feels more like a chat than a form. Respondents focus on one thoughtful answer before moving to the next, reducing overwhelm and increasing completion dramatically. The AI learns from billions of form interactions to suggest optimal question ordering, smart follow-ups based on previous answers, and insights from your response data that you'd miss in a spreadsheet.
Beyond the interface, Typeform gives you conditional logic without coding—if someone selects "Yes" to volunteering, they see availability questions; if "No," they skip straight to donation interests. You can collect payments through Stripe, upload documents, create quizzes with scoring, send personalized thank-you screens based on responses, and integrate everything with your CRM. The result is a tool that makes data collection feel effortless for respondents and gives you cleaner, more complete data to work with.
Best For
Organization Size
Small to mid-sized nonprofits (3-50 staff) collecting 100+ responses per month who need higher completion rates for volunteer recruitment, donor surveys, program feedback, or event registrations. Also valuable for larger organizations wanting professional, branded forms that reflect well on the organization.
Best Use Cases
- Volunteer applications with conditional screening questions
- Post-event feedback surveys and Net Promoter Score (NPS) collection
- Donor satisfaction surveys and giving preference research
- Program intake forms and eligibility screening
- Event registrations with payment collection via Stripe
- Grant application pre-screening and community needs assessments
Ideal For
Development Directors who need higher survey response rates, Volunteer Coordinators tired of incomplete applications, Program Managers collecting participant feedback, and Executive Directors wanting to understand donor sentiment better.
Key Features for Nonprofits
Conversational Interface
One question at a time, like a conversation
Show one question at a time instead of overwhelming respondents with long forms. This simple change increases completion rates from 15-20% (typical forms) to 40-60% (Typeform average).
- Reduces respondent overwhelm
- Works beautifully on mobile devices
- Creates a more personal experience
AI-Powered Form Builder
Describe what you need, AI builds it
Creator AI lets you build forms by describing what you need in plain language. "Create a volunteer application for a food bank" generates a complete form with relevant questions in seconds.
- Build forms in 5-10 minutes vs. hours
- AI suggests relevant question types
- Fully customizable after generation
Smart Logic Jumps
Show only relevant questions
Conditional logic lets forms adapt based on responses—volunteers see availability questions, donors see giving preferences, program participants see eligibility screening. No coding required.
- Skip irrelevant questions automatically
- Personalize based on previous answers
- Available even on free plan
Interaction AI
Smart follow-up questions
AI asks contextual follow-up questions based on responses, gathering richer data without you having to manually create every conditional path. Learns what questions lead to better insights.
- Captures deeper insights automatically
- Adapts to each respondent
- No setup required—just enable it
Insights AI
Chat with your response data
Ask your response data questions in plain language: "What percentage of volunteers prefer weekend shifts?" or "What's the main reason donors gave for stopping contributions?" AI surfaces patterns you'd miss in spreadsheets.
- No data analysis skills required
- Faster insights than manual analysis
- Identifies trends and outliers
120+ Integrations
Connects with your existing tools
Sync responses automatically to your CRM, email platform, or spreadsheets. Integrates with Salesforce, HubSpot, Airtable, Mailchimp, Slack, Google Sheets, and 500+ apps via Zapier.
- CRM sync for donor/volunteer data
- Payment collection via Stripe
- Webhooks and REST API access
How This Tool Uses AI
Typeform uses AI in three specific, practical ways—not just as marketing. Here's what's actually AI-powered and what's standard form functionality.
What's Actually AI-Powered
Creator AI: Natural Language Form Building
Type of AI: Large language model (similar to ChatGPT) trained on form structures and best practices
What it does: You describe the form you need in plain language ("Create a volunteer application for a youth mentoring program with availability questions"), and the AI generates a complete form with appropriate question types, logic, and flow.
How it learns: Pre-trained on billions of form examples and question patterns; doesn't learn from your specific data.
Practical impact: Building a form that would take 1-2 hours manually happens in 5-10 minutes. You still review and customize, but the AI handles the heavy lifting of structure and question wording.
Interaction AI: Smart Follow-Up Questions
Type of AI: Natural language processing + behavioral prediction algorithms
What it does: Analyzes respondent answers in real-time and asks relevant follow-up questions you didn't manually program. If someone mentions a challenge in an open-ended response, the AI might ask "Can you tell us more about that?"
How it learns: Uses patterns from millions of form interactions to predict when follow-ups will gather useful additional context.
Practical impact: Captures 15-30% more qualitative insights without you creating complex conditional logic trees. Particularly valuable for feedback surveys and needs assessments where you want rich detail.
Insights AI: Conversational Data Analysis
Type of AI: Natural language query processing + statistical analysis algorithms
What it does: You ask questions about your response data in plain language: "What's the most common reason people cited for not volunteering?" The AI analyzes responses, identifies patterns, and answers in human language with supporting data.
How it learns: Analyzes your specific response data; the more responses you have, the better the insights. Works best with 100+ responses and at least 3-6 months of data.
Practical impact: Find insights in minutes that would take hours of spreadsheet analysis. You don't need data analysis skills—just ask questions and get answers.
What's NOT AI (But Still Useful)
- Logic Jumps: Conditional branching ("If yes, show question 5") is rule-based automation, not AI. You set the rules manually.
- Form Templates: Pre-built forms are designed by humans, not AI-generated.
- Analytics Dashboard: Charts showing completion rates and response summaries are standard analytics, not AI insights.
- Integrations: Sending data to your CRM via Zapier is workflow automation, not AI.
AI Transparency & Limitations
Data Requirements:
- • Creator AI works immediately (no data needed)
- • Interaction AI works from day one but improves with more responses
- • Insights AI needs at least 50-100 responses to generate meaningful patterns; works best with 500+ responses
Human Oversight Still Required:
- • Review AI-generated forms for accuracy and organizational appropriateness
- • AI follow-up questions should be reviewed to ensure they're asking relevant things
- • Insights AI identifies patterns but can't understand your organization's context or goals
Known Limitations:
- • Creator AI is trained primarily on English-language forms; may be less effective for other languages
- • Interaction AI can occasionally ask irrelevant follow-ups (5-10% of the time based on user reports)
- • Insights AI works best with quantitative data and clear patterns; struggles with highly nuanced qualitative responses
- • AI features require internet connection; offline form filling doesn't support AI follow-ups
Data Privacy:
- • Your response data is NOT used to train AI models for other organizations
- • AI processing happens on secure, encrypted servers (SOC 2 Type II certified)
- • You can export all data and AI-generated insights at any time
- • GDPR and CCPA compliant, but NOT HIPAA compliant
When AI Adds Real Value vs. Marketing Hype
✅ Genuinely useful AI:
- • Creator AI saves 1-2 hours per form by automating structure and question writing
- • Interaction AI captures 15-30% more qualitative insights without manual logic building
- • Insights AI answers data questions in seconds that would take hours of spreadsheet work
⚠️ AI that's nice but not essential:
- • If you only create 1-2 forms per year, Creator AI saves time but isn't transformative
- • Insights AI is helpful but you can get similar answers from basic data analysis if you have the skills
❌ When you don't need AI:
- • Under 50 responses per form: Insights AI won't have enough data to generate useful patterns
- • Very simple forms (3-5 questions): Manual building is just as fast as AI-assisted
- • If you're just collecting basic contact info, the conversational interface matters more than the AI
Bottom Line: Typeform's AI features are genuinely useful time-savers, not just marketing. Creator AI is valuable for anyone creating forms regularly. Interaction AI and Insights AI deliver real value only if you're collecting hundreds of responses and need deeper insights. The conversational one-question-at-a-time interface (which isn't AI) is actually the feature that drives the biggest completion rate improvements.
Real-World Nonprofit Use Case
A regional food bank with 200 active volunteers was struggling with their volunteer application process. Their Google Form had 25 questions on one page and achieved a 14% completion rate—meaning 86 out of every 100 interested volunteers abandoned the form before submitting. The Development Director spent hours following up with partial submissions, trying to convince people to finish applications.
After switching to Typeform, they rebuilt the same application using Creator AI (which took 15 minutes instead of the 2 hours spent on the original Google Form). The one-question-at-a-time flow reduced overwhelm, and they added smart conditional logic: volunteers who selected "weekday availability" saw different shift options than those selecting "weekends only." Volunteers interested in food sorting saw questions about physical ability; those interested in office support saw questions about computer skills.
The results: completion rate jumped to 52% within the first month—3.7x higher than before. That translated to 43 additional completed volunteer applications without changing what they were asking, just how they asked it. The Development Director saved 5+ hours per week previously spent chasing incomplete applications. They also discovered through Insights AI that volunteers were most likely to complete applications on Sunday evenings between 7-9pm, so they started promoting volunteer opportunities in their Sunday afternoon social media posts—further increasing applications by 18%.
The organization now uses Typeform for post-event feedback surveys (achieving 41% response rates vs. their previous 9%), donor satisfaction surveys, and program participant intake forms. The professional, branded forms also improved the organization's perceived credibility with corporate volunteer coordinators.
Pricing
Typeform's pricing is based on monthly responses (completed form submissions) and team seats. With the nonprofit discount applied, pricing becomes significantly more affordable for registered 501(c)(3) organizations.
Free Plan
For testing the platform
- 10 responses/month (very limited)
- Unlimited forms and questions
- Logic jumps included
- Typeform branding remains
Basic
For regular form users
- 100 responses/month
- 1 user seat
- Everything in Free, plus AI features
Plus
For teams and higher volume
- 1,000 responses/month
- 3 user seats
- Remove Typeform branding
- Custom subdomain
Business
For advanced needs and larger teams
- 10,000 responses/month
- 5 user seats
- Drop-off rates and analytics
- Priority support
Note: Pricing information is subject to change. The 25% monthly and 40% yearly nonprofit discounts are based on current Typeform policies as of January 2026. Please verify current pricing and nonprofit discount availability directly with Typeform.
Nonprofit Discount Available
Discount Details
- 25% off all monthly plans forever for registered 501(c)(3) nonprofits
- 40% off all yearly plans forever for registered 501(c)(3) nonprofits
How to Apply
- 1.Sign up for a Typeform account (free to start)
- 2.Complete the nonprofit discount application form through Typeform support
- 3.Submit your 501(c)(3) determination letter as verification
- 4.Discount code is typically provided within 2 business days of approval
Estimated Annual Savings
- Basic plan yearly: Save $168/year ($14/month × 12 months)
- Plus plan yearly: Save $348/year ($29/month × 12 months)
- Business plan yearly: Save $588/year ($49/month × 12 months)
Pro Tip: The yearly plan with the 40% nonprofit discount offers significantly better value than monthly. For example, the Plus plan costs $30/month on the nonprofit yearly plan vs. $44.25/month on the nonprofit monthly plan—saving an additional $170/year by choosing yearly billing.
Learning Curve
Typeform is designed for non-technical users. If you can use Google Forms, you can use Typeform—and the AI features make it even easier.
Time to First Value
- First form (using Creator AI):
5-10 minutes from signup to published form - First form (manual building):
15-30 minutes for basic forms - Complex form with logic:
1-2 hours including testing - Proficiency:
2-3 forms and you'll feel comfortable
Technical Requirements
- No coding skills required
- Familiarity with basic form concepts helpful
- Point-and-click interface throughout
- Drag-and-drop question ordering
Support & Learning Resources Available
- Comprehensive help center with step-by-step tutorials
- Video tutorials covering all major features
- Form templates you can customize (volunteers, events, feedback, etc.)
- Email support on all paid plans
- Chat support on Business plan and above
- Active community forum with user-shared tips and templates
Integration & Compatibility
Connects With (120+ Integrations)
CRM & Donor Management
- • Salesforce (including Nonprofit Cloud)
- • HubSpot
- • Airtable
- • Pipedrive
- • ActiveCampaign
Email & Marketing
- • Mailchimp
- • Klaviyo
- • ConvertKit
- • Constant Contact
- • Brevo (Sendinblue)
Productivity & Communication
- • Slack
- • Google Sheets
- • Microsoft Excel
- • Notion
- • Calendly
Payment & Donations
- • Stripe (direct integration)
- • PayPal (via Zapier)
- • Square (via Zapier)
Plus: Zapier integration unlocks 500+ additional apps. Use webhooks and REST API (Plus plan and above) for custom integrations.
Platform Availability
- Web-based: Works in all modern browsers (Chrome, Firefox, Safari, Edge)
- Mobile apps: iOS and Android apps available for building and viewing responses
- Responsive forms: Forms automatically adapt to any screen size
- Embedding: Embed forms on your website or share via link
Data Portability & Security
- Full CSV export of all response data anytime
- Excel export for analysis and reporting
- API access for custom data extraction (Plus plan+)
- SOC 2 Type II certified for security
- GDPR & CCPA compliant for data privacy
- NOT HIPAA compliant—don't use for protected health information
Pros & Cons
Pros
- Dramatically higher completion rates: 40-60% vs. 15-20% for traditional forms—that's 3x more completed responses without changing your questions
- AI features genuinely save time: Creator AI builds forms in minutes; Insights AI answers data questions in seconds that would take hours manually
- Professional, branded forms: Reflect well on your organization; customizable with your logo, colors, and branding
- Excellent nonprofit discount: 25-40% off makes it affordable for nonprofits of various sizes
- Beginner-friendly: Non-technical staff can create sophisticated forms with logic and integrations
- Strong integration ecosystem: 120+ integrations including major nonprofit CRMs and tools
Cons
- Free plan is very limited: 10 responses/month makes it only suitable for testing, not real use
- Pricing scales quickly: Once you exceed 100 responses/month, costs jump significantly; can become expensive for high-volume forms
- May be overkill for very simple needs: If you only need basic contact forms with under 50 submissions/month, Google Forms or Tally may suffice
- Not HIPAA compliant: Can't be used for collecting protected health information in healthcare-related nonprofits
- Response limits can be constraining: If you have a viral form, you might hit limits unexpectedly and need to upgrade
- One-question flow isn't for everything: Some forms (like simple "name and email") work fine as traditional multi-field forms
Alternatives to Consider
If Typeform doesn't feel like the right fit, here are comparable tools worth exploring:
Tally
Free unlimited forms and responses
Best for: Budget-conscious nonprofits that need unlimited forms and responses without paying anything. Offers conditional logic, payments, file uploads, and integrations—all free.
Key difference: Tally's free tier is genuinely unlimited (no 10-response cap like Typeform). However, Typeform has more polished design, stronger AI features, and better analytics. Choose Tally if budget is the primary constraint; choose Typeform if completion rates and professional appearance justify the cost.
Google Forms
Completely free with Google Workspace
Best for: Nonprofits already using Google Workspace that need simple, straightforward forms for internal use or basic surveys. Zero cost, unlimited responses, seamless Google ecosystem integration.
Key difference: Google Forms is free but basic—all questions on one page, limited branding, no AI features. Completion rates are typically 15-20% vs. Typeform's 40-60%. Choose Google Forms for internal staff forms or when budget is $0; choose Typeform when you need higher completion rates from external audiences (volunteers, donors, participants).
Jotform
More templates, different pricing structure
Best for: Nonprofits that need extensive form templates (10,000+ templates vs. Typeform's hundreds) and HIPAA compliance for health-related programs. Good balance of features and affordability.
Key difference: Jotform offers more templates and HIPAA-compliant options, but the interface isn't as modern or conversational as Typeform. Completion rates are better than Google Forms but generally lower than Typeform. Choose Jotform if you need HIPAA compliance or extensive templates; choose Typeform for the best completion rates and AI features.
Why Choose Typeform Instead?
Typeform delivers the highest completion rates among form builders through its conversational one-question-at-a-time interface. If you're collecting feedback from donors, recruiting volunteers, or running program intake—where each completed response has real value—Typeform's 3x higher completion rate justifies the cost. The AI features (Creator AI, Interaction AI, Insights AI) also save significant staff time compared to these alternatives. Choose Typeform when completion rates and professional appearance directly impact your mission outcomes.
Getting Started
Here's how to get your first Typeform live and collecting responses within an hour:
Step 1: Sign Up and Explore (15 minutes)
Create a free Typeform account to explore the platform. The free tier gives you 10 responses/month—enough to test the interface and see if it's right for your nonprofit.
Sign Up for Free TrialPro tip: Don't apply for the nonprofit discount yet—test the platform first to make sure it meets your needs before committing to a paid plan.
Step 2: Build Your First Form with AI (10-15 minutes)
Use Creator AI to build a form quickly. Click "Create a typeform" → "Use AI" → describe what you need in plain language. For example:
- "Create a volunteer application for a food bank with availability and skills questions"
- "Build a post-event feedback survey with 5 questions about satisfaction"
- "Make a donor survey asking about giving preferences and communication preferences"
The AI will generate a complete form. Review it, customize the questions, add your branding (logo, colors), and test the flow.
Pro tip: After AI generates the form, click through as a respondent to test the flow. The one-question-at-a-time experience is much better on mobile—test it on your phone.
Step 3: Add Logic and Integrations (15-30 minutes)
Add conditional logic to show relevant questions based on responses. For example, if someone selects "Yes" to volunteering, show availability questions. If "No," skip to donation interests.
Connect your form to your CRM or email platform. Go to "Connect" → choose your integration (Google Sheets, Airtable, Mailchimp, etc.) → follow the setup wizard.
Pro tip: Start simple—get your first form working with basic logic before adding complex conditional paths. You can always add more logic later.
Step 4: Publish and Monitor (5 minutes setup, ongoing)
Share your form via link, embed it on your website, or send it in an email campaign. Typeform provides multiple sharing options.
Monitor responses in real-time through the analytics dashboard. Watch completion rates, see where people drop off (Business plan), and use Insights AI to ask questions about your data.
Pro tip: After your first 20-30 responses, use Insights AI to ask: "What's the most common response to [specific question]?" or "Why are people dropping off?" This helps you optimize future forms.
Quick Win: Test Completion Rates
Want to see if Typeform's 3x completion rate claim is real for your audience?
- 1. Take an existing Google Form or survey you've used before
- 2. Rebuild it in Typeform using Creator AI (10 minutes)
- 3. Send both versions to similar audiences (or A/B test with the same audience)
- 4. Compare completion rates after 1 week
What you'll learn: Whether the conversational interface actually increases completion rates for YOUR specific audience and form type. Most nonprofits see 2-4x improvement, which translates directly to more volunteers, better feedback, and richer donor insights.
Need Help with Implementation?
Setting up Typeform is straightforward, but optimizing forms for maximum completion rates—and integrating them into your broader data strategy—can be complex. If you'd like expert guidance on building effective forms, setting up integrations, or training your team, we're here to help.
One Hundred Nights offers Typeform implementation support, from initial setup assistance to comprehensive form optimization and CRM integration. We help nonprofits design forms that collect the right data, at the right time, with the highest completion rates possible.
Contact Us to Learn MoreFrequently Asked Questions
Does Typeform offer a nonprofit discount?
Yes, Typeform offers nonprofits 25% off monthly plans forever and 40% off yearly plans forever. To access this discount, you need to apply through their support form and submit your 501(c)(3) determination letter for verification. The discount is applied within 2 business days of approval.
Is Typeform's free plan enough for nonprofits?
Typeform's free plan is very limited—it allows only 10 responses per month, making it suitable only for testing the platform. Most nonprofits will need at least the Basic plan ($25/month with nonprofit discount) for 100 responses/month. If you need truly unlimited free forms, consider Tally as an alternative.
How does Typeform's AI actually work?
Typeform uses three AI features: Creator AI builds forms from natural language prompts, Interaction AI asks smart follow-up questions based on responses, and Insights AI helps you chat with your data to understand patterns. The AI works best with at least 6 months of response data; with less data, you'll primarily benefit from Creator AI for building forms quickly.
What's the difference between Typeform and Google Forms for nonprofits?
Google Forms is completely free with unlimited responses and integrates seamlessly with Google Workspace, but offers basic design and limited customization. Typeform provides a conversational one-question-at-a-time interface with 40-60% completion rates (vs 15-20% for Google Forms), professional branding, advanced conditional logic, and AI features—but costs $25-83/month. Choose Google Forms for basic surveys with tight budgets; choose Typeform when completion rates and professional appearance matter.
Can Typeform integrate with my nonprofit's CRM?
Yes, Typeform offers 120+ integrations including popular nonprofit CRMs like Salesforce, HubSpot, DonorPerfect, and Bloomerang. It also integrates with Airtable, Mailchimp, Slack, and Zapier (which unlocks 500+ additional integration possibilities). Most integrations are available on the Plus plan and above.
How long does it take to build a form in Typeform?
With Typeform's Creator AI, you can build a basic form in 5-10 minutes by describing what you need in plain language. Manual form building takes 15-30 minutes for simple forms. Complex forms with conditional logic, calculations, and multiple integrations may take 1-2 hours to build and test thoroughly.
Is Typeform HIPAA compliant?
No, Typeform is not HIPAA compliant. While it is SOC 2 Type II certified and meets GDPR/CCPA requirements, it does not offer Business Associate Agreements (BAAs) required for HIPAA compliance. If you need to collect protected health information, consider HIPAA-compliant alternatives like Jotform's HIPAA edition.