Surveys & Feedback • No-Code Platform

Zonka Feedback for Nonprofits: GenAI Feedback Analytics Platform

Drowning in survey responses, review comments, and support tickets with no clear insights? Zonka Feedback uses GenAI to automatically unify feedback from all channels, detect sentiment, identify themes, and surface actionable insights, transforming fragmented feedback into real-time intelligence for your nonprofit in seconds, not hours.

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What It Does

Collecting feedback across surveys, support tickets, online reviews, and event forms but struggling to make sense of it all? Most nonprofits have feedback scattered across multiple tools, drowning in unstructured comments, and spending hours manually analyzing data to find patterns.

Zonka Feedback's GenAI-powered platform automatically consolidates feedback from email surveys, SMS responses, WhatsApp messages, web forms, in-person kiosk surveys, and support tickets into one unified view. Its AI Feedback Intelligence engine analyzes thousands of responses in seconds, automatically detecting sentiment (positive, negative, neutral), tagging recurring themes, identifying impact scores, and recognizing entities like specific programs, staff members, or locations mentioned in feedback.

Instead of reading through 500 survey comments manually, you simply ask Zonka's Ask AI chatbot questions like "What are volunteers complaining about most?" or "Which program receives the most positive feedback?" and get instant, data-backed answers. The platform routes urgent issues to the right team members automatically, tracks resolution, and monitors review sites so you can respond to public feedback quickly, all while your 2-person operations team focuses on mission work instead of spreadsheet analysis.

Best For

Organization Size

Small to mid-sized nonprofits (5-50 staff)
Organizations collecting 100+ feedback responses monthly
Teams without dedicated data analysts

Best Use Cases

Program evaluation and satisfaction tracking
Volunteer and donor experience measurement (NPS, CSAT, CES)
Event feedback and in-person kiosk surveys
Support ticket analysis and sentiment tracking

Ideal For

Program Managers analyzing participant feedback
Operations Directors consolidating feedback channels
Volunteer Coordinators tracking satisfaction trends

Key Features for Nonprofits

GenAI Feedback Intelligence

Automatically analyze thousands of comments in seconds

AI-powered sentiment analysis, thematic analysis, impact scoring, and entity recognition turn unstructured feedback into actionable insights. Ask AI lets you chat with your data to uncover critical trends instantly without manual coding or spreadsheet formulas.

Sentiment detection (positive, negative, neutral) across all responses
Automatic theme tagging to identify recurring issues and opportunities
Impact scoring to prioritize which feedback requires immediate action
Entity recognition links feedback to specific staff, programs, or locations

Omnichannel Feedback Collection

Collect feedback wherever stakeholders are, online or offline

Deploy surveys across Email, SMS, WhatsApp, Web, In-App, Kiosks, and Offline modes to reach donors, volunteers, program participants, and beneficiaries on their preferred channels.

Email and SMS surveys for donor and volunteer feedback
WhatsApp support for international and mobile-first audiences
Kiosk mode for in-person events, conferences, and service delivery
Offline data collection for field programs without internet access

NPS, CSAT, and CES Surveys

Measure the metrics that matter for nonprofit engagement

Create and combine multiple survey types to measure donor loyalty (NPS), program satisfaction (CSAT), and volunteer effort (CES) at key touchpoints across the supporter journey.

Net Promoter Score (NPS) for donor and volunteer loyalty tracking
Customer Satisfaction (CSAT) for program and service quality
Customer Effort Score (CES) for ease of support and processes
Advanced reporting with trend analysis and benchmark comparisons

Centralized Feedback Management

Route, track, and resolve feedback from one dashboard

Centralized inbox, automated case management, and intelligent routing ensure the right team member responds to feedback at the right time with real-time alerts.

Unified inbox consolidating surveys, tickets, and reviews
Automated routing based on issue type, urgency, or department
Case management workflow with status tracking and resolution times
Reputation monitoring tools to track and respond to public reviews

Powerful Integrations and APIs

Connect feedback data to your existing nonprofit tech stack

Seamless integration with 50+ platforms including Salesforce, HubSpot, Intercom, and Zendesk plus full API and Webhook support for custom workflows.

Salesforce and HubSpot sync for donor feedback and CRM updates
Trigger surveys via API based on key events (donations, ticket closure)
Webhooks deliver real-time alerts to Slack, Microsoft Teams, or email
Build custom integrations with robust developer API documentation

White-Labeling and Multilingual Support

Professional, branded surveys in multiple languages

Even the basic business plan includes white-labeling and multilingual capabilities, allowing you to create professional, on-brand surveys for diverse audiences.

Remove Zonka branding and add your nonprofit's logo and colors
Multilingual survey support for international programs and diverse communities
Unlimited online responses even on lower pricing tiers
Advanced reporting options included in all business plans

How This Tool Uses AI

What's Actually AI-Powered

Sentiment Analysis and Theme Detection

Type of AI: Natural Language Processing (NLP) and Large Language Models (LLMs)

What it does: Analyzes text responses to automatically detect whether feedback is positive, negative, or neutral, and identifies recurring themes, issues, and patterns across thousands of comments.

How it learns: Uses pre-trained LLMs combined with your feedback data to continuously refine theme categories and sentiment accuracy specific to your organization's context.

Practical impact: Instead of reading 1,000 volunteer survey comments manually, you see that 67% are positive, 12% are negative, and the top 3 themes are "poor communication" (mentioned 89 times), "schedule flexibility" (mentioned 67 times), and "impact visibility" (mentioned 54 times), all in under 10 seconds.

Ask AI Chatbot Interface

Type of AI: Generative AI with contextual understanding of your feedback data

What it does: Allows you to ask natural language questions like "What are donors saying about our recent campaign?" or "Which program has the lowest satisfaction scores?" and get instant, data-backed answers with specific examples.

How it learns: The AI is trained on your entire feedback database and understands your programs, staff names, and organizational structure to provide relevant insights.

Practical impact: Program managers without data analysis skills can explore feedback trends conversationally, asking follow-up questions like "Show me examples of negative feedback about communication" and getting instant quotes and context.

Impact Scoring and Entity Recognition

Type of AI: Machine learning models trained on feedback patterns and outcomes

What it does: Automatically assigns impact scores to feedback (low, medium, high) based on urgency, sentiment intensity, and potential consequences. Entity recognition links feedback to specific staff members, programs, services, or locations mentioned in responses.

How it learns: Analyzes which types of feedback historically led to action or escalation, and learns to recognize your organization's specific entities over time.

Practical impact: Urgent issues like "volunteer safety concern at the downtown location" are automatically flagged as high-impact, tagged with the location entity, and routed to the operations director's inbox immediately, while general praise about staff is categorized as low-impact and logged for recognition purposes.

What's NOT AI (But Still Useful)

•Survey Templates: Pre-designed by humans based on best practices, not AI-generated
•Basic Survey Logic: Conditional questions (e.g., "If answer is X, show question Y") are rule-based automation, not AI
•Standard Metrics: NPS scores, response rates, and completion rates are traditional calculations
•Channel Distribution: Sending surveys via email, SMS, or WhatsApp is standard integration, not AI

AI Transparency and Limitations

⚠️ Data Requirements:

• AI theme detection works best with at least 100+ responses per survey to identify meaningful patterns
• Sentiment analysis is most accurate on responses with 10+ words; very short answers may be misclassified
• Entity recognition requires 3-6 months of feedback data to learn your organization's specific terminology

⚠️ Human Oversight Still Required:

• AI-generated themes should be reviewed to ensure they make sense for your programs
• Sentiment analysis may misinterpret sarcasm, cultural context, or nuanced language
• High-impact feedback flagged by AI should be validated by staff before escalation

⚠️ Known Limitations:

• AI works best with English text; multilingual sentiment analysis may have lower accuracy
• The AI doesn't understand your mission context or organizational priorities without human input
• Entity recognition may miss unique program names or staff nicknames not in your initial setup

Data Privacy:

• Your feedback data is NOT used to train AI models for other organizations
• All AI processing happens on secure servers with encryption in transit and at rest
• You can export all feedback data and AI-generated insights anytime
• Full data portability ensures you're not locked into the platform

When AI Adds Real Value vs. When It's Just Marketing

✅ Genuinely useful AI:

• Analyzing 1,000+ open-ended survey responses in seconds (would take days manually)
• Automatically detecting sentiment shifts over time to spot program issues early
• Surfacing specific feedback themes without reading every comment

⚠️ AI that's nice but not essential:

• Ask AI chatbot is convenient but you could also use filtered reports
• Impact scoring is helpful but experienced staff can often spot urgent issues manually

❌ AI you don't need:

• If you receive under 50 responses per survey, manual review is faster than training AI
• If feedback is mostly structured (ratings, checkboxes), you don't need AI text analysis

Bottom Line: Zonka Feedback uses GenAI where it genuinely saves nonprofit staff significant time, specifically in analyzing unstructured text feedback at scale. The AI Co-Pilot, sentiment analysis, and theme detection are real AI applications that transform hours of manual work into seconds of automated insights. It's not using AI for every feature (which is a good sign), focusing instead on applications that deliver measurable time savings for resource-constrained teams.

Real-World Nonprofit Use Case

From Scattered Feedback to Actionable Insights

A youth development organization serving 1,200 participants across 8 locations was collecting feedback through email surveys after programs, paper forms at in-person events, support tickets via email, and occasional Google Form check-ins. Feedback was scattered across Gmail, Google Sheets, and SurveyMonkey with no centralized view.

The 3-person operations team spent 6-8 hours each week manually compiling responses, reading comments, and trying to identify trends. By the time they surfaced insights to program managers, the data was often 2-3 weeks old and actionable opportunities had passed.

After implementing Zonka Feedback, they consolidated all channels into one platform. Email surveys to parents and participants, SMS follow-ups to volunteers, kiosk tablets at events for instant feedback, and support ticket imports all flowed into Zonka's centralized inbox. The GenAI Co-Pilot automatically analyzed comments, detecting that 23% of participant feedback mentioned "unclear schedule communication" as a recurring theme across three specific locations.

Using Ask AI, the program director asked, "Which location has the lowest volunteer satisfaction and why?" and got an instant answer: the downtown location scored 6.2/10 NPS compared to the 8.5/10 average, with AI-identified themes of "lack of training" (mentioned 34 times) and "unclear expectations" (mentioned 28 times). Within 48 hours of collecting this feedback, not weeks, they implemented a revised volunteer onboarding process at that location.

Over six months, they reduced feedback analysis time from 6-8 hours per week to 45 minutes, increased volunteer NPS from 6.2 to 8.9 at the downtown location, and identified 12 actionable program improvements from previously buried open-ended comments. The same 3-person team now manages feedback for 1,200 participants without adding staff, and leadership receives real-time impact dashboards instead of quarterly summary reports.

Pricing

Zonka Feedback offers flexible pricing based on the number of responses for Feedback Management and data credits for Feedback Intelligence (the GenAI analytics). The platform is competitively priced compared to alternatives and includes white-labeling and multilingual support even on lower tiers.

Free

Get started with essentials

Limited features

Basic surveys (limited responses)
Standard reporting
Email support

POPULAR

Starter

Small nonprofits

$79

per month

Multi-channel surveys
NPS, CSAT, CES
Basic AI analytics
Integrations

Professional

Growing organizations

$149

per month

Everything in Starter
Advanced AI features
White-labeling
Priority support

Growth

Mid-sized nonprofits

$299

per month

Everything in Professional
Full GenAI analytics
API access
Dedicated support

Enterprise

Large organizations with custom needs

Custom pricing based on response volume, data credits, and specific requirements. Contact Zonka Feedback sales team for a tailored quote.

Free Trial Details

7-day free trial available with no credit card required. Test all features before committing to a paid plan.

Annual Subscription Discount

33% discount when you choose annual billing instead of monthly. This savings stacks with the nonprofit discount (see below).

* Pricing is response-based for Feedback Management and credit-based for GenAI Feedback Intelligence. Contact sales for a custom quote tailored to your nonprofit's volume.

Note: Pricing information is subject to change. Please verify current pricing directly with Zonka Feedback.

💰 Nonprofit Pricing

20% discount available on all yearly plans for registered nonprofit, educational, and government organizations.

How to Access:

Sign up for a free trial or contact Zonka Feedback sales team
Mention that you are a nonprofit, educational, or government organization
Provide verification of your 501(c)(3) status or equivalent documentation
Discount applied to your annual subscription invoice

Stack Your Savings:

Combine the 20% nonprofit discount with the 33% annual billing discount for maximum savings. For example, the $149/month Professional plan becomes ~$80/month when billed annually with both discounts.

Estimated Annual Savings:

Depending on your plan tier, nonprofits can save $500-$1,500+ annually compared to standard monthly pricing.

Contact for Nonprofit Pricing:

Reach out to Zonka Feedback's sales team or your account manager to discuss nonprofit-specific pricing and verify eligibility.

Learning Curve

Learning Curve: Intermediate

Time to First Value:

Initial setup: 2-3 hours (account configuration, first survey creation, channel setup)
First survey launch: 30-60 minutes after setup
Basic proficiency: 1-2 weeks of regular use for core features
Advanced mastery: 3-4 weeks for complex automation, AI insights, and integrations

Technical Requirements:

Comfort with survey design concepts (question types, logic flows)
Basic understanding of NPS, CSAT, and CES metrics
Familiarity with data exports (CSV) and reporting dashboards
No coding required for standard features; API integrations need developer support

Support Available:

Help Center with documentation and knowledge base articles
Video tutorials covering setup, surveys, and analytics
Email support (all plans) and priority support (higher tiers)
API documentation for developers building custom integrations

Who Will Find This Easy:

Program managers familiar with SurveyMonkey, Google Forms, or Typeform
Operations staff comfortable with CRM platforms and dashboards
Anyone who has created surveys or analyzed feedback data before

Who Might Struggle:

Staff unfamiliar with survey design or analytics dashboards (plan for extra training time)
Teams with no prior experience using multi-channel feedback tools
Organizations needing complex custom workflows without technical support

Integration & Compatibility

Connects With

CRM & Donor Management:

Salesforce (native integration)
HubSpot (sync contacts and scores)
Intercom

Support & Helpdesk:

Zendesk (ticket import and routing)
Freshdesk

Communication:

Slack (alerts and notifications)
Microsoft Teams
WhatsApp (surveys and responses)

HR & Project Management:

Workday
50+ other platforms via direct integrations

Platform Availability

Web-based: Access via Chrome, Firefox, Safari, Edge (all modern browsers)
Mobile apps: iOS and Android apps for kiosk mode and offline surveys
Offline capability: Collect responses without internet; syncs when reconnected

Data Portability

Full CSV export: Export all survey responses, AI insights, and metrics anytime
Report exports: Download PDF and Excel reports for sharing
API access: Full API for custom data extraction (Growth tier and above)
Webhooks: Real-time data push to external systems

Pros & Cons

Pros

Genuinely powerful GenAI: Sentiment analysis and theme detection save hours of manual comment reading; Ask AI chatbot makes insights accessible to non-technical staff
Aggressive nonprofit pricing: 20% nonprofit discount plus 33% annual discount makes it highly affordable; white-labeling and multilingual support included even on basic plans
True omnichannel flexibility: Email, SMS, WhatsApp, Web, Kiosks, and Offline modes mean you can collect feedback wherever stakeholders are
Excellent integration ecosystem: 50+ native integrations including Salesforce, HubSpot, and Zendesk; robust API and webhook support
Unlimited online responses: Even basic plans allow unlimited responses from online channels, eliminating per-response worries

Cons

AI requires data volume: GenAI features work best with 100+ responses; small-scale surveys may not benefit from AI analytics
Learning curve for advanced features: Basic surveys are straightforward, but setting up automation, integrations, and custom workflows takes time to master
Pricing can scale quickly: Feedback Intelligence uses credit-based pricing that can add up for organizations analyzing large volumes of open-ended responses
May be overkill for simple needs: If you only send occasional surveys with mostly structured questions (ratings, checkboxes), simpler free tools like Google Forms may suffice

Alternatives to Consider

If Zonka Feedback doesn't feel like the right fit, consider these alternatives:

Typeform

AI-powered form builder with conversational interfaces

More beginner-friendly with beautiful, engaging survey designs and smart logic. Better for donor-facing surveys where visual appeal matters. Limited AI analytics compared to Zonka but easier to use.

Best if: You prioritize design and user experience over advanced analytics, or need simple surveys without AI complexity. 25-40% nonprofit discount available.

TheySaid

AI conversational survey platform with voice support

More conversational with AI-generated follow-up questions and 2-way voice capabilities. Better for qualitative research and in-depth interviews. Less focus on multi-channel distribution but deeper AI-driven conversations.

Best if: You want AI to dynamically ask follow-up questions based on responses, or need voice-enabled surveys for accessibility. Special nonprofit pricing available.

Jotform

Form builder with 24/7 AI Agents and 10,000+ templates

More template-driven with drag-and-drop creation, payment gateway integrations, and 150+ app connections. Simpler AI features but faster setup for standard forms. Less advanced analytics but more flexible form types.

Best if: You need donation forms, event registrations, or volunteer applications with payment processing. 50% nonprofit discount on all paid plans.

Why you might choose Zonka Feedback instead:

Zonka offers the most comprehensive GenAI feedback analytics with sentiment detection, theme tagging, and Ask AI chatbot. Its omnichannel capabilities (Email, SMS, WhatsApp, Kiosks, Offline) and centralized inbox unify feedback from multiple sources better than alternatives. Choose Zonka if you need advanced AI insights across diverse feedback channels with powerful CRM integrations.

Getting Started

Your First 48 Hours with Zonka Feedback

1Sign Up and Configure Your Account (15-30 minutes)

Start with the 7-day free trial (no credit card required) and set up your nonprofit's account. Configure basic settings like branding, team members, and notification preferences.

Pro tip: Contact sales immediately to apply for nonprofit pricing verification so your discount is ready when you subscribe.

Start Free Trial

2Create Your First Survey (30-45 minutes)

Use one of Zonka's templates (NPS, CSAT, or CES) to create your first survey. Customize questions for your nonprofit context, set up distribution channels (email or SMS to start), and test the survey flow.

Pro tip: Start with a simple post-program NPS survey to 50-100 recent participants or volunteers. This gives the AI enough data to demonstrate value without overwhelming your first attempt.

3Launch and Collect Initial Responses (1-3 days)

Send your first survey and wait for 50-100 responses to accumulate. This gives you enough data for the GenAI analytics to surface meaningful insights.

Pro tip: While waiting for responses, explore the dashboard, watch tutorial videos, and set up your first integration (like Slack for alerts) to prepare for analysis.

4Explore AI Insights and Ask AI (30-60 minutes)

Once you have 50+ responses, use the Ask AI chatbot to query your data. Try questions like "What are the top 3 complaints?" or "What do people like most about the program?" and compare AI-generated insights to what you'd find manually.

Pro tip: Export the AI-generated themes and sentiment report to share with your team. This demonstrates the value of automated analysis compared to your current manual process.

Quick Win: Your First 24 Hours

Want to see immediate value? Try this simple experiment:

Import your last 3 months of program feedback if you have it in spreadsheets (30 minutes)
Let Zonka's AI analyze sentiment and themes automatically (happens instantly)
Ask the AI chatbot "What are participants most frustrated about?" (2 minutes)
Compare this to the 2-3 hours you'd normally spend reading comments manually

What you'll learn: Whether GenAI feedback analytics actually saves your team time and surfaces insights you'd miss manually. Most nonprofits discover 2-3 actionable themes they hadn't noticed in their existing feedback.

Time invested: 1 hour setup and testing

Potential insight: Worth 5-10 hours per month of manual feedback analysis

🤝 Need Help with Implementation?

Setting up feedback systems and interpreting AI-generated insights can feel overwhelming, especially when you're already stretched thin. If you'd like expert guidance getting started with Zonka Feedback, customizing surveys for your nonprofit's programs, or integrating with your existing tech stack, we're here to help.

One Hundred Nights offers implementation support for AI feedback tools, from quick setup assistance to full-service onboarding, survey design consulting, and AI analytics training for your team.

Frequently Asked Questions

Is Zonka Feedback free for nonprofits?

Zonka Feedback offers a free plan with essential features to get started. For paid plans, nonprofits receive a 20% discount on yearly subscriptions. Annual subscriptions also receive an additional 33% discount, making it highly affordable for nonprofit organizations.

What survey types does Zonka Feedback support?

Zonka Feedback supports multiple survey types including NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), and CES (Customer Effort Score). You can create and combine these different survey types in one platform to measure various aspects of donor satisfaction, volunteer engagement, and program effectiveness.

How does Zonka's AI analyze feedback?

Zonka's GenAI Feedback Intelligence uses natural language processing and machine learning to automatically detect sentiment, identify themes, assign impact scores, and tag entities in your feedback data. The Ask AI feature lets you chat with your data to uncover trends instantly without manual analysis. The AI analyzes thousands of comments in seconds, automatically detecting patterns and linking feedback to specific products, services, or agents.

What channels can I use to collect feedback with Zonka?

Zonka Feedback supports omnichannel feedback collection including Email, SMS, WhatsApp, Web surveys, In-App feedback, Kiosks for in-person events, and Offline modes for areas without internet connectivity. This flexibility ensures you can collect feedback wherever your stakeholders are most comfortable.

Does Zonka integrate with my existing nonprofit CRM?

Yes. Zonka Feedback integrates seamlessly with 50+ platforms including Salesforce, HubSpot, Intercom, and Zendesk. It also provides APIs and Webhooks for custom integrations, allowing you to sync feedback data with your CRM and automate workflows across your tech stack.

How long does it take to set up Zonka Feedback?

Initial setup takes 2-3 hours including account configuration and survey creation. You can launch your first survey within 30-60 minutes. Full proficiency with advanced features like automation and AI analytics typically takes 1-2 weeks of regular use. Zonka offers a 7-day free trial with no credit card required to test the platform.