Loomly
Struggling to coordinate social media posts across multiple team members, platforms, and approval chains? Loomly transforms chaotic social media workflows into an organized, visual content calendar where your communications director, program staff, and executive leadership can collaborate seamlessly. With AI-powered content suggestions, built-in approval workflows, access to 5+ million royalty-free assets, and a generous 50% lifetime nonprofit discount, Loomly helps resource-strapped nonprofit teams maintain consistent, professional social media presence across Facebook, Instagram, LinkedIn, TikTok, and more—without the enterprise price tag.
What Loomly Does
Tired of juggling spreadsheets, email threads, and frantic last-minute posts because someone forgot to approve the content? Loomly is a social media management platform built for teams that need structure, collaboration, and clarity in their social media operations. Unlike basic scheduling tools that focus only on publishing, Loomly provides a complete workflow from content ideation to approval to publishing to analytics—ensuring every post represents your nonprofit professionally and on-brand.
Loomly's core value for nonprofits lies in its approval workflow system. When your development director wants to post a fundraising appeal, your executive director needs to review the messaging, and your communications coordinator needs to check the visuals and hashtags—Loomly manages this entire process in one place. Set up customizable approval chains where posts move from draft to review to approved with clear accountability at each step. No more confused email chains asking "who approved this?" or embarrassing posts going live before leadership sign-off.
The platform's content calendar provides visual clarity that spreadsheets simply can't match. See your entire social media schedule across all platforms at a glance—identify gaps in coverage, ensure you're not posting too much on one platform while neglecting another, and coordinate messaging across Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Threads, and Snapchat. Drag and drop to reschedule, click to edit, and filter by platform, status, or team member. Planning a month's content takes minutes instead of hours.
Content creation becomes significantly easier with Loomly's built-in resources. Access over 5 million royalty-free photos, videos, and GIFs from Unsplash and Giphy directly within the platform—no more hunting for images that won't trigger copyright issues. The built-in image and video editor handles basic graphics, while Canva integration enables more sophisticated design work without leaving Loomly. When you're stuck for ideas, Loomly's AI suggests post topics based on trending hashtags, RSS feeds from your sector, and relevant awareness days like #GivingTuesday or National Volunteer Week.
Post optimization features ensure your content performs its best on each platform. Loomly provides real-time suggestions as you write—warning about character limits, recommending hashtag quantities, suggesting optimal image dimensions, and previewing exactly how your post will appear on each platform before publishing. No more cropped images or truncated text surprises. The hashtag manager saves your frequently-used tags and suggests relevant additions based on your content.
Analytics translate your social media activity into actionable insights. Track follower growth, engagement rates, and demographic shifts across all connected platforms in unified dashboards. Identify your top-performing content types, best posting times, and most engaged audience segments. Export reports for board presentations or grant applications—demonstrating social media ROI with real data rather than vague impressions.
Integration capabilities extend Loomly's value throughout your nonprofit's workflow. Slack and Microsoft Teams integration delivers notifications about posts requiring approval, published content, and engagement milestones directly where your team already communicates. Google Drive integration pulls images and documents from your shared folders. Zapier connection links Loomly to hundreds of other apps, enabling automated workflows like creating draft posts when new blog articles publish or logging social metrics to your reporting spreadsheets.
What truly distinguishes Loomly for nonprofits is the combination of powerful features with exceptional nonprofit pricing. The 50% lifetime discount transforms a $32/month tool into a $16/month investment—one of the most affordable full-featured social media management platforms available to the nonprofit sector. Unlike competitors that nickel-and-dime you with per-channel pricing, Loomly's plans include 10-50 social accounts depending on tier, accommodating most nonprofit social media portfolios without unexpected costs.
Best For
Organization Size
Ideal for small to mid-sized nonprofits (5-100 staff) managing multiple social media accounts with team collaboration needs. The platform scales from 2-user teams managing 10 accounts to 30-user teams managing 50+ accounts. Particularly valuable for organizations with multiple departments (programs, development, marketing) contributing to social media, or chapters/affiliates requiring centralized oversight. The 50% nonprofit discount makes it accessible for organizations with limited marketing budgets.
Best Use Cases
- Nonprofits with multiple team members contributing to social media who need approval workflows
- Organizations managing 5-50 social accounts across multiple platforms and campaigns
- Teams struggling to maintain consistent posting schedules and content quality
- Nonprofits needing visual content calendar for planning campaigns around events and awareness days
- Organizations wanting to track social media ROI for board reports and grant applications
- Multi-location nonprofits or federated organizations needing centralized social media oversight
Ideal For
Roles: Communications Directors, Marketing Managers, Social Media Coordinators, Development Directors, Executive Directors (small orgs), Program Managers contributing content, Communications Committees, Volunteer Social Media Teams
Team Types: Marketing teams needing structured workflows, development teams promoting campaigns, program teams sharing impact stories, advocacy organizations coordinating messaging, multi-department nonprofits with shared social media responsibilities
Key Features for Nonprofits
Approval Workflows
Customizable multi-level approval chains ensure every post gets proper review before publishing. Set up workflows where program staff draft content, marketing reviews for brand consistency, and leadership provides final approval. Clear status tracking shows where each post sits in the pipeline. Notifications alert reviewers when action is needed. Prevents embarrassing mistakes and ensures mission-aligned messaging.
- Multiple approval levels (draft → review → approved → published)
- Role-based permissions for different team members
- Comment and feedback directly on posts during review
Visual Content Calendar
See your entire social media schedule across all platforms in one visual interface. Drag and drop to reschedule posts, identify content gaps, and ensure balanced coverage. Filter by platform, campaign, or team member. Calendar view makes planning around events, holidays, and awareness days intuitive. No more guessing what's going out when.
- Month, week, and day views for different planning needs
- Color-coded by platform, status, or custom labels
- Campaign and label organization for easy filtering
AI Post Ideas & Suggestions
Never face a blank content calendar again. Loomly's AI generates post ideas based on trending topics, your RSS feeds, relevant hashtags, and awareness days. Get suggestions for #GivingTuesday, National Volunteer Week, and cause-specific awareness dates. RSS integration pulls your blog posts, news mentions, and industry content as inspiration. Sparks creativity when you're stuck.
- Awareness day and holiday suggestions relevant to nonprofits
- RSS feed integration for content curation
- Trending hashtag suggestions based on your sector
5M+ Royalty-Free Assets
Access over 5 million photos, videos, and GIFs from Unsplash and Giphy directly within Loomly. No more hunting for images across stock photo sites or worrying about copyright issues. Built-in image and video editors handle basic graphic creation, while Canva integration enables more sophisticated design without leaving the platform.
- Unsplash integration for professional stock photos
- Giphy integration for GIFs and short videos
- Canva integration for advanced graphic design
Post Preview & Optimization
See exactly how your posts will appear on each platform before publishing. Real-time suggestions warn about character limits, recommend hashtag quantities, and check image dimensions. No more surprises with cropped images or truncated text. Platform-specific previews ensure professional presentation on Facebook, Instagram, LinkedIn, TikTok, and more.
- Platform-specific post previews
- Character count and limit warnings
- Image dimension optimization tips
Hashtag Manager
Save and organize your frequently-used hashtags into collections for quick access. Get AI-powered suggestions for relevant hashtags based on your content. Track hashtag performance to understand which tags drive engagement. Build hashtag sets for different campaigns, programs, or content types. Saves time and ensures strategic hashtag usage.
- Saved hashtag collections for quick insertion
- AI-suggested hashtags based on content
- Campaign-specific hashtag organization
Analytics & Reporting
Track follower growth, engagement rates, and content performance across all connected platforms. Identify your top-performing posts, optimal posting times, and audience demographics. Export reports for board presentations, grant applications, and stakeholder updates. Advanced analytics on Standard plan and above provide deeper insights into what's working.
- Unified dashboard across all platforms
- Exportable reports (PDF, CSV)
- Scheduled reports (Advanced plan)
Community Management
Manage comments and interactions from a unified inbox across all your social channels. Assign conversations to team members, use saved replies for common questions, and track response times. While not as robust as dedicated social listening tools, it handles basic community engagement without switching between platforms.
- Unified inbox for cross-platform comments
- Team assignment and collaboration
- Saved replies for frequently asked questions
Real-World Nonprofit Use
A mid-sized youth development nonprofit with 25 staff members was drowning in social media chaos. Their communications coordinator, three program managers, and executive director all contributed to social media—but without clear workflows, posts went out with typos, inconsistent branding, and sometimes conflicting messaging. Email chains asking "can you approve this?" got lost. The coordinator spent hours each week chasing approvals and fixing mistakes after posts went live.
After implementing Loomly with the 50% nonprofit discount ($30/month for their Standard plan), they established clear workflows: Program managers draft content about their initiatives using Loomly's post ideas and stock photo library. Posts automatically route to the communications coordinator for brand consistency review—checking tone, hashtags, and visual quality. Final approval rests with the executive director for strategic messaging, with notification alerts ensuring quick turnaround. The entire process happens within Loomly's interface with full visibility into who approved what and when.
Within two months, the organization transformed their social media operations. The communications coordinator reduced time spent on approvals and corrections from 8 hours weekly to 2 hours. Content quality improved with no more typos or off-brand messaging reaching followers. The visual content calendar enabled strategic planning around their annual gala, summer camp registration, and #GivingTuesday—with content prepared weeks in advance instead of last-minute scrambles.
The analytics dashboard proved valuable for board reporting. Instead of vague statements about "social media engagement," the team now presents concrete data: 45% increase in engagement rate, 2,300 new followers across platforms, and specific insights about which content types (program participant stories) outperform others (general organizational updates). This data strengthened grant applications requesting communications funding by demonstrating measurable impact and strategic approach.
Pricing
Standard Pricing
Base Plan
$42/month ($32/month billed annually)
- • 2 users
- • 10 social accounts
- • All 9 supported platforms
- • Unlimited scheduling & storage
- • Approval workflows
- • Basic post analytics
- • Hashtag manager
Standard Plan
$80/month ($60/month billed annually)
- • 6 users
- • 20 social accounts
- • Everything in Base
- • Advanced analytics
- • Content export
- • Slack & Teams integrations
Advanced Plan
$175/month ($131/month billed annually)
- • 14 users
- • 35 social accounts
- • Everything in Standard
- • Custom roles & workflows
- • Scheduled reports
Premium Plan
$369/month ($277/month billed annually)
- • 30 users
- • 50 social accounts
- • Everything in Advanced
- • Custom branding (subdomain, logo, favicon)
Free Trial
15-day free trial of all features, no credit card required
Note: Prices may be outdated or inaccurate.
đź’° Nonprofit Discount
50% lifetime discount for qualified nonprofit organizations—one of the most generous nonprofit discounts in the social media management category.
Nonprofit Pricing (with 50% discount)
- Base: $16/month (2 users, 10 accounts)
- Standard: $30/month (6 users, 20 accounts)
- Advanced: $65.50/month (14 users, 35 accounts)
- Premium: $138.50/month (30 users, 50 accounts)
How to Access the Discount
- 1. Sign up for a Loomly account
- 2. Present your IRS determination letter (or equivalent government-issued document)
- 3. Discount applied to your account (lifetime, as long as subscription remains active)
Estimated Savings
Standard Plan (most popular for nonprofits):
Save $360/year
($720/year standard → $360/year with nonprofit discount)
Learning Curve
Learning Curve: Beginner
Non-technical staff can use effectively within 1-2 hours
Time to First Value
- Initial setup: 30-60 minutes (account creation, connecting social accounts, inviting team members)
- First scheduled posts: 15-30 minutes (create and schedule initial content)
- Basic proficiency: 1-2 days of regular use (comfortable with calendar, scheduling, basic workflows)
- Advanced proficiency: 1-2 weeks (mastering approval workflows, analytics, team collaboration)
Technical Requirements
- Familiarity with social media platforms (Facebook, Instagram, etc.)
- Admin access to organization's social media accounts
- Basic content creation skills
- No coding required—completely visual interface
Support Available
- Comprehensive help center with step-by-step guides
- Video tutorials covering all features
- Email and chat support
- Regular webinars and training sessions
Quick Win: Your First 24 Hours
Want to see immediate value? Try this simple experiment:
- 1. Connect your top 3 social platforms (15 minutes)
Link Facebook, Instagram, and LinkedIn to Loomly - 2. Create a post using stock photos (10 minutes)
Search Unsplash for relevant imagery, draft copy, preview on each platform - 3. Set up a simple approval workflow (10 minutes)
Add a colleague as reviewer, submit post for approval, experience the workflow - 4. Schedule a week of content (30 minutes)
Use post ideas and calendar view to plan 5-7 posts across platforms
What you'll learn:
Whether Loomly's workflow, calendar, and approval features solve your team's coordination challenges better than your current approach.
Time invested: 65 minutes
Potential insight: Clear understanding of whether Loomly fits your team's needs before committing
Integration & Compatibility
Connects With
Social Media Platforms (9 supported)
Facebook Pages, Instagram (business), LinkedIn (personal and company), TikTok, YouTube, Pinterest, Google Business Profile, Threads, Snapchat
Design & Content Tools
Canva (direct integration), Unsplash (5M+ stock photos), Giphy (GIFs and short videos), Google Drive (asset storage)
Team Communication
Slack (notifications and approvals), Microsoft Teams (notifications and approvals)
Automation & Workflow
Zapier (connect to 5,000+ apps), RSS feeds (content curation), Loomly API for custom integrations
Platform Availability
- Web-based: Works in Chrome, Firefox, Safari, Edge (no installation required)
- Mobile apps: iOS and Android apps for on-the-go management
- No desktop app required (cloud-based, accessible anywhere)
Data Portability
- âś… Content export (Standard plan and above)
- âś… Analytics reports export (PDF, CSV)
- âś… Social accounts remain yours (disconnect Loomly anytime)
- ⚠️ Scheduled posts and workflows would need recreation if switching tools
Pros & Cons
Pros
- Exceptional nonprofit discount: 50% lifetime discount is among the best in the category—making professional social media management affordable
- Superior approval workflows: Customizable multi-level approvals solve real team coordination challenges that simpler tools ignore
- User-friendly interface: Consistently praised for ease of use (176 G2 mentions)—non-technical staff become proficient quickly
- Generous social account limits: 10-50 accounts per plan without per-channel pricing surprises
- Built-in asset library: 5M+ royalty-free images and GIFs eliminates copyright concerns and stock photo subscriptions
- Visual content calendar: Drag-and-drop planning makes campaign coordination intuitive
- Excellent customer service: Responsive support consistently mentioned in reviews
Cons
- No AI content generation: Unlike Buffer, Loomly doesn't write post copy for you—it suggests ideas but you still create the content
- Instagram limitations: 100MB video limit for Reels frustrates users; some features require manual posting through app notifications
- No social listening: Can't monitor brand mentions, hashtags, or conversations—focused on publishing, not monitoring
- Limited mobile app: Can't add images/videos to library from mobile; must transfer to laptop first
- No bulk editing: Updating multiple posts requires editing one at a time
- Analytics only on higher plans: Basic plan has limited analytics; need Standard or above for deeper insights
- Recent pricing increases: Some users report frustration with 2024-2025 price hikes, though nonprofit discount mitigates this
Alternatives to Consider
If Loomly doesn't feel like the right fit, consider:
Simpler interface with AI content generation. Starts at $6/month per channel. Buffer's AI actually writes post copy for you, while Loomly only suggests ideas. Buffer has the cleanest, simplest interface in the category. However, no formal nonprofit discount, per-channel pricing adds up, and approval workflows are less sophisticated than Loomly's.
Choose Buffer if: You want AI to help write your posts, manage fewer social accounts (3-5), prefer simplicity over advanced workflows, or have a very small team without approval needs.
Enterprise-grade with social listening. Starts at $99/month. Hootsuite offers advanced monitoring, comprehensive analytics, and sophisticated team workflows. Includes social listening to track brand mentions and sector conversations. However, significantly more expensive (even with nonprofit discount) and steeper learning curve.
Choose Hootsuite if: You need social listening capabilities, managing 10+ team members, require enterprise-grade analytics, or have budget for $1,000+/year social media tools.
Visual-first, Instagram-focused. Starts at $25/month. Later excels at visual content planning with superior Instagram grid preview and Instagram-specific features (Stories scheduling, Linkin.bio, Shop integration). Better for nonprofits where Instagram is primary platform and visual aesthetics are critical.
Choose Later if: Instagram is your primary or only focus, visual grid planning is critical, or you need advanced Instagram-specific features Loomly doesn't provide.
Why You Might Choose Loomly Instead
- Best nonprofit value: 50% discount makes it more affordable than Buffer or Hootsuite for most nonprofit use cases
- Superior approval workflows: Multi-level approvals solve team coordination challenges that simpler tools can't address
- More social accounts: 10-50 accounts per plan vs Buffer's per-channel pricing
- Multi-platform balance: Manages 9 platforms equally well—not Instagram-focused like Later
Getting Started
Your First 48 Hours with Loomly
1Sign Up and Request Nonprofit Discount (20 minutes)
Create a Loomly account at loomly.com and start the 15-day free trial. Have your IRS determination letter ready to submit for the 50% nonprofit discount.
đź’ˇ Pro Tip:
Submit your nonprofit documentation immediately during signup to ensure the discount is applied before your trial ends.
2Connect Social Accounts and Invite Team (30 minutes)
Connect your organization's social media accounts—start with your 3-5 most active platforms. Invite team members who will contribute to or approve content. Set up initial user roles (editor, reviewer, approver).
- You'll need admin access to social accounts for connection
- Consider who needs edit vs. approve permissions
3Create Your First Post with Approval Workflow (20 minutes)
Create a test post using Loomly's stock photo library and post ideas. Submit it for approval to experience the workflow. Have your approver review and approve the post.
- • Try the Unsplash integration to find relevant imagery
- • Use the hashtag manager to save your common tags
- • Preview how the post will appear on each platform
- • Experience the notification and approval process
4Plan a Week of Content Using the Calendar (45 minutes)
Use the visual calendar to plan your upcoming week. Check Loomly's post ideas for inspiration. Create 5-7 posts with variety across content types and platforms.
- Use calendar view to visualize your content mix
- Check for any awareness days or holidays coming up
- Drag and drop to rearrange timing as needed
🤝 Need Implementation Support?
Setting up team workflows and approval processes can be challenging, especially when coordinating multiple departments and stakeholders. If you'd like expert guidance getting started with Loomly—from account configuration to workflow design to team training—we're here to help.
One Hundred Nights offers implementation support, from quick setup assistance to comprehensive social media workflow development and staff training. We'll help you maximize Loomly's approval features, create efficient content processes, and build social media operations that advance your mission.
Contact Us to Learn MoreFrequently Asked Questions
Does Loomly offer a nonprofit discount?
Yes, Loomly offers a generous 50% lifetime discount for qualified nonprofit organizations. To receive the discount, you need to present a copy of your IRS determination letter (or equivalent government-issued document) when signing up. This makes Loomly one of the most affordable social media management tools for nonprofits, with plans starting at just $16/month after the discount.
How long does it take to implement Loomly?
Loomly has a beginner-friendly learning curve. Initial setup takes 30-60 minutes to create your account and connect social media accounts. You can start scheduling posts immediately. Basic proficiency typically takes 1-2 days of regular use. Mastering approval workflows, analytics, and advanced features usually takes 1-2 weeks.
What social media platforms does Loomly support?
Loomly supports 9 major social media platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Threads, and Snapchat. All plans can connect to any of these platforms—the difference between plans is the number of total social accounts you can manage (10, 20, 35, or 50+ accounts).
What's the difference between Loomly and Buffer for nonprofits?
Loomly offers superior approval workflows, more social accounts per plan, and a 50% nonprofit discount (Buffer has no nonprofit discount). Loomly is better for teams needing collaboration and approval processes. Buffer offers a simpler interface, lower starting price ($6/channel vs $32/month), and AI content generation. Choose Loomly if you need multi-user approval workflows and manage many social accounts; choose Buffer for simplicity and AI writing assistance.
Can Loomly help with content creation?
Yes. Loomly provides AI-powered post ideas and suggestions based on trending topics, RSS feeds, and awareness days. The platform includes access to 5+ million royalty-free photos, videos, and GIFs from Unsplash and Giphy. Built-in image and video editors allow basic graphic creation without leaving the platform, and Canva integration enables more advanced design work.
Do I need technical skills to use Loomly?
No technical skills required. Loomly is designed for marketers and communications staff, not developers. The interface is intuitive with drag-and-drop calendar management, visual post previews, and straightforward approval workflows. Most users find it easier to learn than competitors like Hootsuite. If you can use Facebook or Instagram directly, you can use Loomly.
Resources
Learning Resources
Third-Party Reviews
Ready to Streamline Your Social Media?
Start with Loomly's 15-day free trial today, apply for your 50% nonprofit discount, and experience organized, collaborative social media management.