Glue Up for Nonprofits: All-in-One Community and Association Management
Managing a nonprofit membership community often means juggling a dozen different tools: a spreadsheet for contacts, a separate platform for events, email software for communications, a payment processor for dues, and a Slack or Facebook group for community engagement. Glue Up consolidates all of these into a single platform, adding an AI Copilot powered by NVIDIA enterprise AI to automate content creation, community moderation, and member engagement workflows. Over 1,500 organizations manage more than 1 million members through Glue Up.
What It Does
Is your membership team spending more time on administrative tasks than on actual community building? Most associations and nonprofits with member programs operate with a fragmented tech stack: contacts in one place, event registrations in another, communications in a third, and community discussions scattered across social media. This fragmentation creates data silos, manual data entry, and staff burnout.
Glue Up is a cloud-based engagement management platform that brings together CRM, membership management, event coordination, email marketing, payment processing, community features, and financial reporting into one integrated system. Instead of reconciling data across multiple tools at the end of every month, everything lives in a single dashboard where you can see each member's complete journey, from initial signup through renewals and event attendance.
The AI Copilot is where Glue Up goes beyond standard association management software. Powered by advanced large language models and a partnership with NVIDIA's enterprise AI program, the Copilot automates content generation for event pages and email campaigns, moderates community posts by flagging negative sentiment for human review, identifies stalled membership renewals before they lapse, and surfaces behavior patterns that signal churn risk. The result is a platform that doesn't just organize your community data but actively helps you engage and retain members.
For nonprofits running membership programs, training events, community engagement initiatives, or chapter management, Glue Up provides a purpose-built alternative to stitching together separate point solutions that rarely integrate cleanly.
Best For
Organization Size
Small to large nonprofits, professional associations, and chambers of commerce with active membership programs. Most value for organizations managing 100+ members and running regular events (4+ per year). The platform scales from local chapters to international associations managing tens of thousands of members.
Best Use Cases
- Professional associations managing annual dues renewals, member directories, and continuing education events
- Nonprofits with member-supported models, alumni networks, or supporter communities that need engagement tracking
- Chambers of commerce coordinating member events, networking sessions, and business directory management
- Organizations hosting regular in-person or virtual events that need integrated registration, payment, and follow-up
- Nonprofits operating chapter-based structures that need centralized visibility across multiple locations
- Organizations running CPD/CPE certification programs that need to track credits, attendance, and compliance
Ideal For
Membership Directors, Executive Directors, Event Coordinators, Communications Managers, and Operations staff at membership-based nonprofits and associations. Also valuable for small teams where one person manages multiple functions (membership, events, communications, finance).
Key Features for Nonprofits
AI Copilot
NVIDIA-powered AI for content and moderation
Stop staring at blank event description fields and struggling with email subject lines. The AI Copilot generates ready-to-use content for event pages, survey descriptions, and email campaigns in seconds, adapting to your organization's tone and audience.
- Instant event titles and descriptions with audience targeting
- Community moderation with sentiment analysis
- Customizable tone from professional to conversational
Membership Management
Automated dues, renewals, and member lifecycle
Eliminate the monthly scramble to chase down renewal payments and manually update spreadsheets. Glue Up automates the entire membership lifecycle from onboarding new members through annual renewal reminders and lapsed member reactivation.
- Automated renewal reminders and payment processing
- Installment payment options for membership dues
- Member portal with self-service account management
Event Management
End-to-end event planning with networking tools
Plan, promote, and execute events from one platform. Integrated registration, payment, and post-event analytics eliminate the need for separate event software. Speed Networking features (Plus plan+) facilitate structured networking sessions at conferences and member meetups.
- In-person, virtual, and hybrid event support
- Zoom integration for seamless virtual events
- AI-generated event descriptions and marketing copy
Community Platform
Private social network for your members
Give your members a dedicated space to connect without relying on Facebook groups or LinkedIn. The built-in community features create a branded member experience with discussion groups, live feeds, direct messaging, and digital business cards.
- Public and private discussion groups
- 1-on-1 direct messaging between members
- AI-moderated content for a safer community
CRM and Analytics
Complete member journey visibility
See every member's complete history in one place: event attendance, payment history, email engagement, community activity, and communication touchpoints. Smart lists enable targeted outreach based on member behavior without manual spreadsheet filtering.
- 360-degree member profiles with engagement scoring
- Smart list segmentation for targeted campaigns
- Revenue forecasting and financial tracking (Pro)
Finance and Invoicing
Integrated payment processing and accounting
Process membership dues, event registrations, and product sales with built-in payment handling. Integrations with QuickBooks, Xero, and Sage Intacct sync financial data automatically, eliminating manual reconciliation.
- Custom invoices and payment processing
- QuickBooks, Xero, Sage Intacct integrations
- Reward points and digital/physical product offerings
How Glue Up Uses AI
What's Actually AI-Powered
Content Generation (Large Language Models)
The AI Copilot uses advanced LLMs to draft event descriptions, email campaign copy, and survey introductions. You provide a brief prompt or topic, and the AI generates full-length, contextually appropriate content that you can edit and refine. It can adapt tone (professional, casual, urgent) and understands your community's focus area to generate relevant messaging.
Practical impact: What previously took 30-60 minutes of writing takes 5-10 minutes of review and editing.
Community Moderation (Sentiment Analysis)
The AI monitors community posts for flagged keywords, negative sentiment, and passive-aggressive language. Rather than automatically removing content (which risks over-moderation), it surfaces concerning posts for human reviewer action. This triage approach keeps your community manager informed without creating a surveillance culture.
Practical impact: Reduces the time spent manually monitoring community feeds while maintaining human judgment on all moderation decisions.
Member Churn Prediction (Behavioral Analysis)
The AI Copilot analyzes member engagement patterns to identify churn signals: declining event attendance, reduced community activity, unopened renewal notices, and stalled application processes. It suggests next-step actions like scheduling a personalized outreach or adjusting renewal communication timing.
Practical impact: Catch at-risk members before they lapse, when retention is still possible.
What's NOT AI (But Still Useful)
- Automated renewal reminders: these are rule-based, triggered by renewal dates you configure
- Email campaign scheduling: standard automation based on time or member actions
- Payment processing: standard financial infrastructure, not AI-driven
- Member directory: organized database management, not AI-enhanced
AI Transparency and Limitations
- Occasional inaccuracies:Glue Up acknowledges the AI Copilot may occasionally generate incomplete or outdated responses. Review all AI-generated content before publishing.
- Content reflects your inputs:AI-generated event descriptions will be generic if your prompts are vague. Better input context yields better output quality.
- Moderation still needs humans:AI flags content for review but does not make final moderation decisions. A human community manager must review and act on flagged posts.
Real-World Nonprofit Use Case
Consider a regional nonprofit professional association with 850 individual members and 120 organizational members. Their two-person operations team was managing membership renewals in a spreadsheet, events through Eventbrite, community discussions in a LinkedIn group, communications through Mailchimp, and invoicing manually through QuickBooks. Every month, they spent 15-20 hours reconciling data across these systems and answering "Did my renewal go through?" emails from members.
After implementing Glue Up, the operations team consolidated all these functions into one platform. Membership renewals now happen automatically: members receive tiered reminders 90, 60, 30, and 7 days before expiration, with payment links that update their member records instantly. The team no longer manually updates membership status in spreadsheets.
When planning their annual conference, the event coordinator uses the AI Copilot to generate session descriptions from speaker bios and topic summaries, turning a 3-hour writing task into 45 minutes of editing. The Speed Networking feature at the conference facilitates 15-minute structured conversations between attendees, increasing member satisfaction scores by helping professionals make connections they'd otherwise miss in a large conference setting.
The built-in community platform replaced their scattered LinkedIn group, giving members a private space for peer discussions organized by topic. The AI moderation flags two or three problematic posts per month for the community manager to review, maintaining a respectful environment without requiring constant manual monitoring.
The Sage Intacct integration automatically syncs membership revenue and event income to their accounting system, eliminating the monthly reconciliation process. The operations team now spends that reclaimed time on member engagement programs rather than data entry. When the executive director needs to report on membership trends to the board, the analytics dashboard provides renewal rates, event attendance trends, and engagement scores without any manual data compilation.
Pricing
Lite
Starting from $1,000/year
- Contact management and CRM
- Online event registration
- Task assignment and tracking
- Member portal access
Plus
Starting from $4,500/year
POPULAR FOR ASSOCIATIONS
- Everything in Lite
- Speed Networking for events
- Installment payment options
- Digital/physical product offerings
- Reward points system
- Custom invoices
Pro
Starting from $15,500/year
- Everything in Plus
- Revenue forecasting and financial tracking
- Duplicate contact detection
- Prospect discovery features
- Trial membership offerings
- Priority support
Enterprise
Custom pricing
Flexible Pricing
Glue Up states they can develop pricing suited for one-time events or special projects, not just annual subscriptions. All contracts are billed annually by default. Contact [email protected] to discuss custom pricing options.
Note: Pricing information is subject to change. Please verify current pricing directly with Glue Up.
Nonprofit and Special Pricing
Glue Up does not advertise a specific percentage nonprofit discount publicly, but they serve nonprofits as a core market segment and encourage organizations to contact their sales team directly. The Lite plan starting at $1,000/year is designed to be accessible for smaller nonprofits.
For event-specific use (a single conference or fundraising event), Glue Up offers project-based pricing that may be more affordable than a full annual subscription. This is worth exploring if your primary use case is one major annual event.
How to Inquire About Nonprofit Pricing
- Contact: [email protected]
- Mention your organization's nonprofit status and member count
- Ask about event-specific pricing if your primary need is event management
- Request a demo to evaluate whether the platform fits your workflow before committing
Note: Prices may be outdated or inaccurate.
Learning Curve
Glue Up is comprehensive, which means there's more to learn than a single-purpose tool. Staff responsible for configuration will need 1-2 weeks to become proficient. However, day-to-day users (members using the portal, event attendees) find it intuitive.
Time to Productivity
- Basic setup: 1-2 weeks (account configuration, data migration, team training)
- First event: Can be set up within hours once the account is configured
- Full proficiency: 4-6 weeks of regular use across all platform features
- AI Copilot: Minimal learning curve, works immediately after setup
Support Resources
- Email, phone, and live chat support available
- Personalized onboarding with data migration assistance (Enterprise)
- Documentation and help resources available on the platform
- Most integrations (Zoom, accounting tools) set up in minutes
Integration and Compatibility
Available Integrations
- Video Conferencing: Zoom
- Accounting: QuickBooks, Xero, Sage Intacct
- Email: Outlook (calendar and email sync)
- Event Platforms: Cvent
- Custom: API access for custom integrations
- Coming Soon: Salesforce, Oasis LMS
Platform Access
- Web: Any modern browser (Chrome, Firefox, Safari, Edge)
- Mobile: Dedicated iOS and Android apps for members (My Glue App)
- Embeddable Widgets: Display events and member directories on your existing website
- Webhooks: Custom automation via API webhooks
Data Portability
- Export member contact data and engagement histories
- Download event registration and attendance reports
- Financial transaction exports to accounting platforms
Notable Gaps
- No direct Salesforce integration yet (listed as coming soon)
- No native Mailchimp or email marketing tool integrations
- Fundraising/donor management is not a core feature (primarily membership-focused)
Honest Assessment: Pros and Cons
Strengths
- All-in-one consolidation: Replaces multiple tools with one integrated platform, eliminating data silos
- NVIDIA AI partnership: Enterprise-grade AI capabilities not common in association management software
- Mobile app for members: Members can engage, network, and register for events from their phone
- Speed Networking: Unique feature for facilitated event networking that increases member value
- Accounting integrations: QuickBooks, Xero, and Sage Intacct integrations streamline nonprofit financial management
- Scales with growth: Platform handles small chapters to large international associations
Limitations
- Higher entry cost: Lite plan at $1,000/year is accessible, but Plus ($4,500/year) is needed for key features like Speed Networking
- No Salesforce integration yet: Organizations relying on Salesforce Nonprofit Cloud will need workarounds until this integration launches
- Not a fundraising tool: Lacks donor management and major gift tracking features needed by fundraising-focused nonprofits
- Implementation time: Consolidating multiple tools requires significant initial setup and data migration work
- AI limitations acknowledged: Glue Up is transparent that AI may occasionally generate incomplete or outdated content
- No transparent nonprofit discount: Requires direct negotiation with sales for favorable nonprofit pricing
Alternatives to Consider
Salesforce Nonprofit Cloud
Enterprise CRM with Einstein AI for comprehensive nonprofit management
If fundraising and donor management are as important as membership management, Salesforce Nonprofit Cloud offers deeper capabilities for major gifts, grant tracking, and donor relationships alongside community features. The Power of Us Program provides 10 free licenses. Steeper learning curve and implementation cost, but far more powerful for fundraising-focused organizations.
Wild Apricot
Popular membership management platform for smaller associations
Wild Apricot is a well-established membership management platform serving smaller nonprofits and associations. It's simpler than Glue Up, with a more affordable entry price and a strong reputation for ease of use. Better choice if you want basic membership and event management without AI features or the complexity of a comprehensive platform. Pricing starts around $60/month.
Airtable + Zapier + Mailchimp (DIY Stack)
Flexible but fragmented solution for tech-comfortable teams
For budget-constrained nonprofits comfortable with technology, combining Airtable for member tracking, Zapier for automations, and Mailchimp for email may replicate some Glue Up functionality at lower cost. This approach requires more technical setup and ongoing maintenance, lacks a unified member experience, and misses AI capabilities, but can work for organizations with fewer than 200 members and limited event volume.
Getting Started with Glue Up
1Request a Demo and Discuss Pricing
Visit glueup.com and request a personalized demo. Use this opportunity to show Glue Up your current tech stack and ask how the platform would handle your specific membership workflows. Be upfront about your nonprofit status and budget, and ask explicitly about nonprofit pricing options.
- Document your current tools and the problems you're solving
- Ask about data migration support and timelines
- Clarify which plan includes the AI Copilot features you need
2Plan Your Data Migration
Before switching to Glue Up, clean your member data. Export your existing contact list and remove duplicates, update outdated email addresses, and standardize member category labels. Clean data going in means better AI insights and less manual cleanup later.
- Export member contacts and payment history from existing tools
- Deduplicate records and standardize formatting
- Plan the migration timeline around a low-activity period (avoid peak membership renewal season)
3Start with One Core Workflow
Resist the temptation to activate every feature immediately. Start with one high-impact workflow: either membership management (renewals, member portal) or event management (registration, communications). Get that workflow running smoothly before adding community features, AI moderation, or additional integrations.
- Configure your first membership tier with renewal automation
- Set up your accounting integration before processing any payments
- Test with a small group of members before full rollout
4Activate AI Copilot for Your Next Event
Once your core membership workflow is running, use your next event as a test for the AI Copilot. Ask it to generate three variations of your event description and email campaign, then compare them to what you'd write manually. The time savings should be immediately apparent.
- Provide the AI with a detailed event brief for better output quality
- Always review and edit AI-generated content before publishing
- Track time saved vs. manual writing to quantify the ROI
Need Help Implementing Glue Up?
Consolidating multiple tools into one platform is a significant undertaking. We help nonprofits evaluate whether Glue Up is the right fit, plan data migrations, configure membership workflows, and train staff for successful adoption.
Frequently Asked Questions
Is Glue Up suitable for small nonprofits?
Glue Up's Lite plan starts at $1,000/year, making it accessible for small nonprofits. However, it's best suited for organizations with active membership programs, regular events, and a community to manage. If you have fewer than 100 members and run only a few events per year, simpler free tools may be sufficient. Glue Up's value grows with your member base and activity volume.
What does Glue Up's AI Copilot actually do?
Glue Up's AI Copilot, powered by advanced large language models and NVIDIA enterprise AI, automates several tasks: it generates content for event pages, email campaigns, and survey descriptions; moderates community posts by identifying negative sentiment or flagging keywords for human review; suggests follow-up actions for stalled membership renewals or bounced event RSVPs; detects member behavior patterns and potential churn signals; and helps create personalized outreach at scale using merge tags and smart segmentation.
Does Glue Up offer a nonprofit discount?
Glue Up does not advertise a specific percentage nonprofit discount on their public pricing page. However, they serve nonprofits as a core market segment and encourage organizations to contact their sales team directly. The Lite plan starting at $1,000/year is designed to be accessible for smaller nonprofits. Contact [email protected] to discuss pricing options for your organization.
What integrations does Glue Up support?
Glue Up currently integrates with Zoom for virtual events, QuickBooks and Xero for accounting, Sage Intacct for nonprofit financial management, Outlook for calendar and email, and Cvent for event management. The platform also offers API access for custom integrations, widgets to embed Glue Up data on external websites, and webhooks for custom automation. Salesforce integration is listed as coming soon.
Can Glue Up replace our existing CRM?
Glue Up includes a built-in CRM designed for association and nonprofit member management. It centralizes contact records, tracks member engagement, manages payment histories, and provides insights into community behavior. For organizations whose primary CRM needs revolve around membership management and event coordination, Glue Up's built-in CRM may be sufficient. However, organizations with complex donor management needs may still want a dedicated fundraising CRM alongside Glue Up, or should evaluate whether Salesforce Nonprofit Cloud or Bloomerang would better serve dual membership and fundraising needs.
How long does it take to implement Glue Up?
Basic setup typically takes 1-2 weeks: account configuration, data migration from existing systems, and initial team training. Full platform proficiency, including event management, membership workflows, and AI Copilot features, generally takes 4-6 weeks of regular use. The Enterprise plan includes personalized onboarding with data migration support, which can significantly reduce implementation time. Most integrations (Zoom, QuickBooks, Xero) can be set up within minutes according to Glue Up.