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    Loom for Nonprofits: Async Video Messaging and Training Tool

    Spending hours in meetings that could have been a quick video? Loom lets you record your screen, camera, or both and share instantly, so your team can watch on their own schedule without coordinating yet another Zoom call. Now part of Atlassian, Loom brings AI-powered summaries, transcripts, and Jira integration to nonprofit teams who need to train volunteers, brief board members, or walk staff through complex processes asynchronously.

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    What It Does

    Nonprofit teams are stretched thin. When a new volunteer needs to learn your donation entry process, when a remote board member needs context before a vote, or when a program director needs to explain a policy change to staff across three locations, the default solution is to schedule a meeting. Loom offers a better way: record a short video once, share the link, and let people watch when it works for them.

    Loom records your screen, your webcam, or both simultaneously. You can narrate as you demonstrate, annotate with arrows and clicks, and share a link that recipients can open in any browser without downloading anything. There are no scheduling headaches, no recording that gets lost in email attachments, and no need for recipients to watch live. AI automatically generates a transcript in 50+ languages, a searchable summary, and chapters so viewers can jump directly to the section they need.

    Because Loom is now part of Atlassian, it integrates directly with Jira and Confluence, two tools already widely used in tech-forward nonprofits. This makes it easy to attach a recorded explanation to a task, create documentation from a video transcript, or embed training content in an existing knowledge base.

    Best For

    Organization Size

    • Small nonprofits (2-15 staff) who want async communication without meetings
    • Mid-sized organizations (15-100 staff) with distributed or remote teams
    • Organizations with high volunteer turnover needing scalable training

    Primary Use Cases

    • Volunteer onboarding and software training walkthroughs
    • Board member briefings and board meeting recaps
    • Staff policy updates and organizational announcements
    • Client or beneficiary self-service video guides

    Who Will Love This Tool

    • Executive Directors who need to communicate decisions and updates without scheduling all-hands calls
    • Volunteer coordinators who onboard large numbers of volunteers and need scalable training materials
    • Program managers explaining complex processes, workflows, or reporting requirements to field staff
    • Development staff walking donors or grant officers through impact reports, portals, or applications

    Key Features for Nonprofits

    Instant Screen and Camera Recording

    Record anything, share everywhere, no scheduling required

    Loom captures your screen, webcam, or both with one click from the browser extension or desktop app. Record a walkthrough of your donor database, a tour of your volunteer portal, or a personal video update from your Executive Director. The recording starts in seconds and recipients receive a link they can watch in any browser, on any device.

    • Record screen only, camera only, or both simultaneously
    • Highlight cursor and click emphasis for clearer demonstrations
    • Add text overlays and annotations while recording
    • Desktop app, browser extension, and mobile app options

    AI-Powered Video Enhancement

    Automatically add context so viewers can quickly understand and navigate your videos

    Once you stop recording, Loom's AI goes to work. It generates a descriptive title based on what you said, writes a concise summary so viewers know what they'll learn before pressing play, and creates chapters so recipients can jump directly to the relevant section of a longer video. This means your 20-minute volunteer orientation doesn't require someone to watch the whole thing just to find the part about scheduling.

    • Auto-generated title based on video transcript
    • Automatic summary displayed below the video
    • AI-generated chapters by topic for easy navigation
    • Available on Business + AI and Enterprise plans

    Automatic Transcription in 50+ Languages

    Every video becomes searchable text, accessible to all viewers

    Loom automatically transcribes every video in 50+ languages. The transcript appears alongside the video so viewers can read and watch simultaneously, rewind to a specific sentence, or search for a keyword without rewatching the full recording. This is invaluable for nonprofits serving multilingual communities or for volunteers who prefer reading over listening.

    • Automatic captions and closed captioning for accessibility
    • Searchable transcript displayed beside the video
    • Edit video by selecting transcript text to trim sections
    • Supports 50+ languages including Spanish, French, Mandarin

    AI Workflows: Turn Videos into Action Items

    Transform recordings directly into Jira tasks or Confluence documentation

    Loom's AI Workflows feature (Business + AI plan) turns your video's transcript into structured documents. Record a bug report or process feedback, and AI can automatically generate a Jira task. Record a meeting or briefing, and AI can create a Confluence page from the transcript. For nonprofits already using Atlassian tools, this dramatically reduces the administrative work of turning verbal communication into written records.

    • Auto-create Jira tasks from recorded video transcripts
    • Generate Confluence documentation from video content
    • Convert recordings into shareable written messages for email or Slack
    • Available on Business + AI and Enterprise plans

    Interactive Video Engagement

    Viewers can comment, react, and respond without scheduling a call back

    Loom videos are not just passive recordings. Viewers can leave timestamped comments directly on the video, react with emoji, and record a Loom reply. This creates an asynchronous conversation thread attached to the video itself, keeping all feedback and questions in one place. For nonprofit leaders managing board communication or volunteer feedback, this eliminates the chaos of email chains following a video update.

    • Timestamped comments at specific moments in the video
    • Emoji reactions for quick acknowledgment without words
    • Video reply option so respondents can record their own Loom back
    • View analytics showing who watched and how long

    Native Slack, Jira, and Notion Integrations

    Share video where your team already works

    Loom embeds natively in Slack, so recipients see a video preview and can watch without leaving the app. In Jira, you can attach a Loom directly to a task for visual context. Notion and Confluence display embedded Looms inline with your documentation. This means your video doesn't become an orphaned link nobody clicks but is surfaced directly inside the tools your team uses every day.

    • Embeds in Slack with inline preview, no app switching needed
    • Attaches to Jira tickets for visual issue descriptions
    • Embeds in Notion, Confluence, and other knowledge bases
    • Salesforce integration tracks video engagement per contact (Enterprise)

    How Loom Uses AI

    Loom's AI features are practical and clearly defined. Rather than "AI-washing" a basic video recorder, the AI capabilities address specific friction points: making videos faster to understand, easier to navigate, and simpler to convert into other formats.

    What's Actually AI-Powered

    Auto Transcription (All Plans)

    Speech-to-text AI converts your narration to text in 50+ languages immediately after recording. Transcripts are 90%+ accurate for clear speech in major languages and serve as both accessibility captions and searchable content.

    Auto Titles and Summaries (Business + AI)

    Natural language processing analyzes your transcript and generates a descriptive title and a short summary of the video's key points. This reduces the cognitive burden on viewers who need to decide whether a video is relevant before watching.

    Auto Chapters (Business + AI)

    AI identifies topic shifts in the transcript and creates named chapters with timestamps, making longer videos navigable. Viewers jump directly to the section they need rather than scrubbing through a 15-minute recording.

    AI Workflows (Business + AI)

    Generative AI converts a video transcript into structured text output. You can generate a Jira task, a Confluence page, or a written message from the same recording, reducing the time spent documenting verbal communication.

    AI Limitations and Honest Assessment

    • Transcript accuracy varies: Heavily accented speech, technical jargon, or background noise can reduce accuracy. Always review transcripts before relying on them for official documentation.
    • AI features require Business + AI plan: Summaries, chapters, and workflows are not available on the free Starter plan or the standard Business plan.
    • No video editing AI: Loom's editing is transcript-based (trim by selecting text). It doesn't offer AI-generated B-roll, captions styling, or production enhancement like some dedicated video tools.
    • Jira/Confluence AI Workflows are Atlassian-centric: The AI workflow features primarily benefit teams using Atlassian's ecosystem. If you don't use Jira or Confluence, this capability is less relevant.

    Bottom line on AI: Loom's AI is genuinely useful for the specific problem of making videos more navigable and actionable. It's not AI for marketing purposes. The auto-summary and chapters alone save viewers real time on longer videos, and the transcript-based editing removes one of the most frustrating parts of video production (the need to re-record when you make a small mistake).

    Real-World Nonprofit Use Case

    A regional housing assistance nonprofit with 25 staff and 80 active volunteers faced an onboarding bottleneck. Every time they brought in a new cohort of volunteers, the program manager spent two to three full days running identical training sessions covering case management software, intake procedures, and compliance requirements. With volunteer cohorts arriving every six weeks, this was becoming unsustainable.

    The program manager used Loom to record nine training videos covering every core workflow. Each video was 5-12 minutes, demonstrating the actual software with narration explaining the "why" behind each step. AI automatically generated summaries, chapters, and transcripts, making each video accessible and easy to navigate. The manager embedded these videos in a simple Notion page organized by topic.

    New volunteers now complete asynchronous pre-training before their first in-person orientation. The live orientation shrank from a 3-hour session covering basics to a 90-minute session focused exclusively on questions and scenario practice. The manager reclaimed roughly 16 hours per month previously spent on repetitive instruction. Volunteers reported higher confidence on their first day because they had already seen the software in action, and the Loom analytics confirmed 94% of volunteers watched the required videos before arriving.

    Pricing

    Starter (Free)

    Basic async video for individuals and very light use

    $0/month

    • Up to 25 videos per person
    • 5-minute maximum recording length per video
    • Automatic transcription (50+ languages)
    • Basic sharing via link

    Good for testing Loom or recording a handful of short updates. The 5-minute cap limits training use significantly.

    Business

    Unlimited video for teams, without AI features

    $15/user/month

    (Billed annually; monthly billing available at higher rate)

    • Unlimited videos and recording time
    • Advanced editing tools including transcript-based trim
    • Custom branding options
    • Enhanced collaboration and team workspace

    Recommended for most nonprofits wanting unlimited async video without requiring AI features.

    Business + AI

    Full AI suite including summaries, chapters, and workflows

    $20/user/month

    (Billed annually)

    • Everything in Business, plus all AI features
    • Auto-generated titles, summaries, and chapters
    • AI Workflows: convert transcripts to Jira tasks or Confluence pages
    • AI-generated written messages from video content

    Best for Atlassian-heavy teams or organizations where AI video summaries provide clear time savings.

    Enterprise

    Advanced security, SSO, and Salesforce integration

    Custom Pricing

    • Everything in Business + AI, plus enterprise controls
    • SSO (Single Sign-On) integration
    • Salesforce integration for video engagement tracking
    • Dedicated account management and advanced analytics

    For large nonprofits needing enterprise security or Salesforce video tracking capabilities.

    Note: Pricing information is subject to change. Please verify current pricing directly with Atlassian/Loom.

    Nonprofit Discount: 75% Off Business Plans

    Loom (via Atlassian) offers a 75% discount on Business and Business + AI plans for eligible nonprofits through the Atlassian Community License program. This is one of the most generous nonprofit discounts in the software industry.

    With Nonprofit Discount:

    • Business: $3.75/user/month (from $15/user/month)
    • Business + AI: $5/user/month (from $20/user/month)

    Eligibility Requirements:

    • Non-governmental and independent from government control
    • Operating on a not-for-profit basis for public benefit
    • Non-political (not advocating for specific parties or candidates)
    • Officially recognized as a nonprofit in your country

    How to Apply:

    • Sign up for a free Loom/Atlassian account
    • Apply at atlassian.com/software/views/community-license-request
    • Atlassian verifies eligibility with Goodstack (typically 2-3 business days)
    • 75% discount automatically applied to your subscription

    For a team of 10 users on Business + AI, the nonprofit discount saves $1,800/year ($150/month instead of $200/month). This is one of the strongest nonprofit software discounts available in this category.

    Learning Curve

    Beginner-Friendly: Up and Recording in Minutes

    Why Loom is Easy to Start With:

    • Minimal setup: Install the browser extension and you're ready. No learning a video editor.
    • One-click sharing: Loom copies the link automatically when you finish recording.
    • No recipient account required: Anyone with the link can watch in a browser.
    • Forgiving format: Unlike polished video production, a conversational Loom is expected and accepted.

    Time to Value:

    • First video: 10-15 minutes (install, record, share)
    • Comfortable use: 1-2 hours of regular use
    • Advanced features (editing, integrations): 2-4 hours to master

    Common Early Challenges:

    • Getting comfortable speaking naturally on camera takes a few recordings
    • Free plan's 5-minute cap requires planning longer videos across multiple recordings
    • Managing a growing library of videos requires organizing into folders consistently

    Integration & Compatibility

    Platform Availability

    • Browser Extension: Chrome, Edge, Firefox
    • Desktop App: Windows and macOS
    • Mobile App: iOS and Android (viewing and simple recording)
    • Web Player: Recipients view videos in any modern browser, no account needed

    Key Integrations for Nonprofits

    Communication Platforms:

    • Slack (native inline preview, no app switching required)
    • Microsoft Teams (embed and share recordings)

    Atlassian Products (Native):

    • Jira (attach videos to tasks; AI Workflows create tasks from transcripts)
    • Confluence (embed videos in documentation pages)

    Knowledge Bases & Docs:

    • Notion (embed Loom videos inline in pages)
    • Google Workspace (share via Gmail, embed in Google Sites)
    • Any platform accepting HTML embeds or hyperlinks

    CRM & Fundraising (Enterprise):

    • Salesforce (track which contacts watched your videos, create Tasks automatically)

    Data Security & Privacy

    • SOC 2 Type II certified; GDPR and CCPA compliant
    • Password protection for sensitive videos
    • Domain-restricted sharing (limit to your organization's email domain)
    • SSO and audit logs available on Enterprise plans
    • Download videos for offline backup; transcripts exportable as text

    Pros & Cons

    Pros

    • Outstanding nonprofit discount: 75% off is one of the best deals in the industry, making Business + AI effectively $5/user/month
    • Reduces meeting load: Replaces many synchronous meetings with async video, freeing staff time
    • Accessible by default: Auto-transcription and captions in 50+ languages for every video at no extra cost
    • Scalable training: Record once, share with hundreds of volunteers without scheduling a single session
    • No recipient account needed: Share with board members, donors, or volunteers who won't create yet another software account
    • Atlassian integration: Deep Jira and Confluence integration benefits nonprofits already in the Atlassian ecosystem

    Cons

    • Free plan is very limited: 25 videos and 5-minute cap severely limit utility for training purposes without upgrading
    • AI features require highest plan: Summaries and chapters aren't included in the standard Business plan, requiring the more expensive AI tier
    • Not a full training platform: Loom doesn't include quizzes, completion tracking, or learning paths like dedicated LMS tools
    • Library management requires discipline: Without consistent naming and folder organization, a growing video library becomes hard to navigate
    • Video-only: Loom complements but does not replace text documentation. Written step-by-step guides (like those from Scribe) remain necessary for many reference needs.
    • Salesforce integration requires Enterprise: CRM-level video tracking is locked to the highest-cost tier

    Alternatives to Consider

    Scribe

    Auto-generates step-by-step screenshot guides instead of video

    Scribe takes a fundamentally different approach: instead of video with narration, it captures your screen actions and generates annotated, step-by-step written guides with screenshots. This makes it better for reference documentation that people skim rather than watch, and it's superior for creating materials people will print or consult mid-task. Scribe offers a 25% nonprofit discount, starting free with paid plans from $12/user/month.

    Choose Scribe when: Your audience needs quick-reference written instructions rather than video walkthroughs, or when you need documentation that works offline and in print.

    Tango

    Similar auto-documentation tool with a more generous free tier

    Tango creates step-by-step screenshot guides like Scribe but offers a more generous free tier with 15 workflows for up to 10 users. It's another strong alternative to Loom for text-based documentation needs, not video. If your primary goal is scalable async video communication, Tango does not serve that purpose, but if you need both video (Loom) and documentation (Scribe or Tango), they pair well together.

    Choose Tango when: You want screenshot-based documentation with a generous free tier and no immediate budget for paid plans.

    Fathom or tl;dv

    AI meeting recorders for live calls, not async video creation

    Fathom and tl;dv are meeting recorders that automatically transcribe and summarize Zoom, Google Meet, and Teams calls. They're complementary to Loom rather than direct replacements. Loom is for creating purposeful async video content; Fathom and tl;dv are for capturing live meetings you didn't plan to record. Many nonprofit teams use both.

    Use meeting recorders alongside Loom when: You want to capture the output of live board meetings or team calls automatically, while using Loom for proactively created training and communication videos.

    Getting Started with Loom

    1Sign Up and Apply for the Nonprofit Discount

    Start with a free Loom account at atlassian.com/software/loom. Even before committing to a paid plan, apply for the 75% nonprofit Community License through Atlassian's application page. Verification typically takes 2-3 business days via Goodstack. Have your organization's official registration or 501(c)(3) documentation ready. Once approved, upgrade to Business or Business + AI at the discounted rate.

    Tip: Apply for the nonprofit discount before you start your team trial. The verification process is separate from your usage, so getting it sorted early means you don't accidentally pay full price for a month.

    2Install the Extension and Record Your First Video

    Install the Loom browser extension (Chrome or Edge recommended) or desktop app. Choose something simple for your first video, such as a 3-minute walkthrough of how volunteers log into your portal, or a brief welcome message from your Executive Director. Don't overthink it. Speak naturally, demonstrate what you need to show, and click stop. Loom uploads the video and gives you a link in under 30 seconds.

    Tip: Your first Loom doesn't need to be perfect. Recipients are far more forgiving of a casual, helpful video than they are of a polished production that never gets made. Record, share, and learn from how people respond.

    3Build Your Training Video Library

    Identify the five to ten processes your volunteers or staff ask about most often. Record one video for each using Loom and organize them into a workspace folder. Create a simple index page (a Google Doc, Notion page, or even an email template) that links to each video with a one-line description. Share this index with every new volunteer during onboarding. You've now created a scalable, always-available training library.

    Tip: Use a consistent naming convention from day one: [Department] - [Topic] - [Date]. For example: "Volunteers - Donation Entry in Bloomerang - Feb 2026." This makes your library searchable and easy to update when processes change.

    4Integrate with Your Existing Communication Tools

    Connect Loom to Slack or Microsoft Teams so video previews appear inline. Encourage staff to send a Loom instead of a long email when explaining something complex or walking through feedback on a document. Within two to three weeks of consistent use, your team will notice that many emails and meetings are being replaced by quick, watchable Looms that people can view at their convenience.

    Tip: Set a team norm early: Looms should be under 7 minutes for most purposes. If you need more than 7 minutes, either break it into two videos by topic, or schedule a live meeting instead. This keeps your library watchable.

    Need Help Implementing Loom at Your Nonprofit?

    Strategy and setup support for async video communication and training

    Adopting Loom successfully is about more than installing the extension. It requires building team habits, setting norms, and creating a training library that people actually use. One Hundred Nights helps nonprofits implement async video communication strategically so adoption sticks and the technology delivers real time savings.

    • Async communication strategy for distributed nonprofit teams
    • Volunteer training library planning and video scripting
    • Nonprofit discount application and Atlassian setup guidance
    • Integration with Slack, Notion, Jira, and existing knowledge bases
    Schedule a Consultation

    Frequently Asked Questions

    Does Loom offer a nonprofit discount?

    Yes, Loom (now part of Atlassian) offers a 75% discount on Business and Business + AI plans for eligible nonprofits through Atlassian's Community License program. Nonprofits must be non-governmental, non-commercial, non-political, and officially recognized in their country. After signing up for a free account, you apply through Atlassian's community license request page and are verified by Goodstack, typically within 2-3 business days. With the 75% discount, the Business plan drops from $15/user/month to $3.75/user/month.

    What AI features does Loom include?

    Loom's AI features are available on the Business + AI plan (and Enterprise). They include: auto-generated video titles based on transcript content, automatic summaries displayed below the video, auto-generated chapters that segment videos by topic, AI Workflows that turn your video transcript into a Jira task or Confluence page, and transcript-based editing where you trim video by selecting words in the transcript. Transcription in 50+ languages is available on all plans.

    What is Loom's free plan?

    Loom's Starter plan is permanently free. It allows up to 25 videos per person with a 5-minute maximum recording length per video. Transcription is included. The free plan does not include advanced AI features (summaries, chapters, AI Workflows) or custom branding. It is suitable for very light use, such as recording occasional board updates or quick staff tutorials.

    Can Loom replace in-person training for volunteers?

    Loom is excellent for supplementing or replacing certain types of in-person training. It works especially well for software walkthroughs, orientation overviews, policy explanations, and any training where seeing someone demonstrate a process on screen adds clarity. Volunteers can watch training videos at their own pace, rewind as needed, and refer back anytime. Loom is less suited to hands-on skill training, group discussion-based learning, or activities requiring physical demonstration.

    How does Loom integrate with other nonprofit tools?

    Loom integrates natively with Jira and Confluence (Atlassian products), Slack, Salesforce (Enterprise), Notion, and Google Workspace. It embeds video previews directly in Slack messages so recipients can watch without leaving the app. The Jira integration allows AI to transform a recorded video transcript into a Jira task automatically. Loom also supports general embedding via link or iframe in any platform that accepts HTML.

    Is Loom accessible for people with hearing impairments?

    Yes, Loom provides automatic closed captions and full transcripts for all videos in 50+ languages. Viewers can read the transcript alongside the video or use captions for accessibility. This makes Loom a strong choice for nonprofits serving diverse audiences or those with hearing disabilities, as video content is simultaneously available in text form without any extra effort from the creator.