InVideo for Nonprofits: AI Video Creation with Templates & Text-to-Video
Transform ideas, articles, and prompts into professional videos with AI-powered editing, 4000+ templates, and 9 million+ premium media assets—democratizing video creation for resource-constrained nonprofits.
What It Does
InVideo is an AI-powered video creation platform that solves a fundamental challenge for nonprofits: producing professional video content without video editing expertise, expensive software, or dedicated production staff. Video drives significantly higher engagement on social media and in fundraising campaigns compared to text-only content, but creating videos traditionally requires technical skills and time most nonprofit teams don't have.
The platform offers two distinct approaches to video creation. First, AI-powered text-to-video generation allows you to describe what you need in a simple text prompt, and InVideo's AI generates a complete script, selects relevant visuals from its media library, and structures the entire video automatically. Second, template-based editing provides access to 4000+ professionally designed templates for fundraising, awareness campaigns, event promotions, and social media—which you can customize using intuitive drag-and-drop editing or AI-powered "Magic Box" text commands.
What makes InVideo particularly valuable for nonprofits is its extensive premium media library (9 million+ iStock images, videos, and footage), automated text-to-speech voiceovers, and social media format optimization that automatically adjusts videos for LinkedIn, Instagram, TikTok, Facebook, and other platforms. Instead of spending hours learning complex video editing software or hiring expensive videographers, nonprofit staff can create professional fundraising videos, impact stories, volunteer recruitment content, and awareness campaigns in 15-30 minutes—even with zero video editing experience.
Best For
Organization Size
Small to medium nonprofits with $500K+ budgets and dedicated marketing or communications staff who produce video content regularly.
Primary Use Cases
Fundraising campaigns, volunteer recruitment, impact storytelling, social media content, event promotion, donor communications, awareness videos.
Key Roles
Marketing coordinators, communications directors, development staff, social media managers, and program staff creating outreach content.
InVideo works best for organizations making video a core part of their communications strategy rather than creating occasional one-off videos. While the free tier exists, the watermarks and limited exports make it unsuitable for professional nonprofit use—budget for paid plans ($20-25/month). Organizations with marketing teams who will invest time learning the platform and use it weekly will see the best return on investment.
Not ideal for: Very small nonprofits (under $250K budget) without marketing staff, organizations needing only occasional simple videos (Canva or Lumen5 are better choices), or teams already using comprehensive design platforms like Adobe Creative Cloud. The lack of nonprofit-specific pricing also makes it less accessible than alternatives like Lumen5 (50% nonprofit discount).
Key Features for Nonprofits
AI Text-to-Video Generation
Create complete videos from simple text prompts
Describe your video idea in plain text, and InVideo's AI generates a complete script, selects appropriate visuals from the media library, and structures the entire video automatically. Perfect for fundraising appeals, awareness campaigns, and impact stories when you have a concept but no script or footage.
- AI analyzes prompts to generate professional scripts and storyboards
- Automatically pairs text with relevant stock footage and images
- Creates complete videos in minutes instead of hours
4000+ Professional Templates
Pre-designed templates for every nonprofit use case
Access an extensive library of professionally designed templates for fundraising, social media, events, awareness campaigns, and more. Each template is customizable with drag-and-drop editing, eliminating the need to design videos from scratch.
- Templates for fundraising appeals, donor thank-yous, impact stories
- Social media formats optimized for Instagram, LinkedIn, TikTok, Facebook
- Customizable branding, colors, fonts, and messaging
Magic Box AI Editing
Edit videos using simple text commands
Use natural language commands like "change the background music" or "make the text larger" to revise videos without learning complex editing interfaces. The AI interprets your instructions and applies changes automatically.
- Change clips, text overlays, pacing, and voiceovers via text commands
- No need to learn video editing terminology or interfaces
- Dramatically speeds up the revision process
9M+ Premium Media Library
Professional stock footage, images, and music
Access 9 million+ premium media assets including iStock footage, images, videos, and an extensive audio library—eliminating the need to source or pay for separate stock media subscriptions.
- Free plan: 2.5M+ standard media; Paid plans: 9M+ premium iStock assets
- Integrates with Unsplash, Pexels, and Pixabay for additional free media
- Royalty-free licensing suitable for nonprofit use
AI Voiceover Capabilities
Automated text-to-speech with natural voices
Add professional voiceovers to videos without recording audio or hiring voice talent. Automated text-to-speech generates natural-sounding narration from your script in minutes.
- Lifelike AI voices suitable for professional nonprofit content
- Multiple voice options and styles
- Eliminates need for recording equipment or voice actors
Social Media Optimization
Automatic format adjustment for all platforms
Videos automatically adjust to optimal dimensions and formats for LinkedIn, Instagram, TikTok, Facebook, Twitter, and other platforms—with direct integration for publishing.
- Platform-specific presets (square, vertical, landscape)
- Direct upload to YouTube, Facebook, and other platforms
- Saves time reformatting videos for different channels
Real-World Nonprofit Use Case
A small animal rescue organization with a lean marketing team of two part-time staff needed to increase social media engagement and donor participation for their year-end fundraising campaign. They had written compelling blog posts about rescue success stories and their 2025 impact goals, but text-only social media posts were getting minimal engagement—typically 20-30 likes and 2-3 shares per post.
The team had tried creating videos manually using free tools, but the process took 3-4 hours per video and the results looked amateurish. They couldn't afford to hire a videographer ($1,500-3,000 per video) or dedicate that much staff time to video production. After discovering InVideo, they started using the platform's fundraising templates and AI text-to-video features to transform their existing blog content and ideas into professional videos.
Using InVideo's AI generation, they created a 60-second year-end fundraising appeal by simply describing their campaign goals in a text prompt. The AI generated a script highlighting their mission, selected heartwarming footage of rescued animals from the premium media library, and added an AI voiceover—all in about 20 minutes. They customized the template with their branding colors and logo using the drag-and-drop editor, then used Magic Box commands to adjust pacing and text overlays based on team feedback.
The results were transformative. Their video posts garnered 300-500 engagements each (15x increase), with 40-60 shares per video compared to 2-3 shares for text posts. The year-end fundraising video alone drove a 35% increase in donations compared to their previous year's text-based email campaign. Most importantly, they could now produce 2-3 professional videos per week instead of struggling to create one amateur video per month—dramatically increasing their social media presence and donor engagement without hiring additional staff or learning complex video editing software.
The organization now uses InVideo for volunteer recruitment videos, adoption success stories, event promotions, and monthly donor thank-you videos. The $25/month cost (annual plan) is a fraction of what they'd pay for a single professionally produced video, and the time savings allow their small marketing team to focus on strategy and donor relationships rather than technical video production.
Pricing
Free Community Plan
Limited features with watermarks
- 10 minutes/week of AI generation
- 4 exports per week (with InVideo watermark)
- Access to 2.5M+ standard media
- 10 GB storage
- Watermarks on all exports (unsuitable for professional use)
Paid Plans
Professional features, no watermarks
- No watermarks on exports
- Access to 9M+ premium iStock media
- Higher AI generation minutes and export limits
- Advanced editing features and customization
- Can boost plans up to 5x for higher monthly limits
Annual plans: Save up to 50% vs monthly billing
Free Trial: The free Community plan allows unlimited access to explore features, but the watermarks and limited exports make it unsuitable for professional nonprofit use. All paid plans include a 7-day money-back guarantee, allowing risk-free testing.
Recommendation: For nonprofits planning regular video production, annual plans offer the best value with 50% savings. The basic paid plan ($20-25/month annually) typically provides sufficient features for most small to medium nonprofits producing 2-4 videos per week.
Nonprofit Discount / Special Offers
No Nonprofit-Specific Discount Available: InVideo does not currently offer a dedicated nonprofit discount program. There is no student or nonprofit pricing publicly available through their website.
Available General Discounts:
- Annual Plan Savings: Save up to 50% by purchasing annual subscriptions instead of monthly
- Promo Codes: Occasional promotional codes offer 20-60% off (e.g., "INVIDEO50" for 50% off)
- Free AI Minutes: Some promotions include bonus AI generation minutes
- 7-Day Money-Back Guarantee: All paid plans offer risk-free testing within first week
Budget-Conscious Alternatives: Nonprofits with limited budgets should consider Lumen5 (50% nonprofit discount, effectively ~$9.50/month) or Canva (robust free tier with nonprofit programs) as more affordable alternatives with similar video creation capabilities.
Learning Curve
InVideo has a steeper learning curve than simpler alternatives like Lumen5 or Canva, but remains accessible to beginners willing to invest time learning the platform.
Onboarding: Most users report creating their first basic video within 30-60 minutes of signing up, which is longer than simpler tools like Lumen5 (15-30 minutes). The abundance of features and options can feel overwhelming initially, especially for staff with no video editing background. InVideo provides tutorials and templates to accelerate learning, but the platform's power comes with complexity.
Proficiency Timeline: Expect 2-3 weeks of regular use (creating 3-5 videos) to become comfortable with the template library, AI features, and editing tools. Staff who have used other design tools (Canva, PowerPoint, etc.) will adapt faster. The "Magic Box" AI editing commands help reduce the learning curve by allowing natural language instructions instead of learning complex editing terminology.
Advanced Features: Mastering InVideo's advanced capabilities (custom animations, advanced green screen effects, complex timeline editing) requires 1-2 months of regular use. However, most nonprofits can achieve professional results using templates and basic customization without ever touching advanced features.
Comparison to Alternatives: InVideo sits between simple drag-and-drop tools (Lumen5, Canva - easier) and professional editing software (Adobe Premiere - much harder). Organizations prioritizing ease of use over features should consider Lumen5 or Canva. Those willing to invest time learning InVideo will gain access to more powerful AI generation, extensive templates, and greater creative control.
Training Resources: InVideo offers video tutorials, template guides, and community forums. Budget 2-4 hours for initial training with marketing staff, then encourage practice by creating 2-3 test videos before producing final nonprofit content.
Integration & Compatibility
CRM & Marketing Platforms
- HubSpot: Integration for aligning video content with CRM marketing workflows
- Marketing Automation: Compatible with existing automation tools
- API Access: Custom integrations for advanced workflows
Social Media Platforms
- YouTube: Direct upload and sharing integration
- Facebook: Direct upload and publishing
- Format Optimization: Automatic adjustment for LinkedIn, Instagram, TikTok, Twitter
Media & Storage
- Stock Media: Unsplash, Pexels, Pixabay integration
- Video Hosting: Brightcove integration for enterprise video hosting
- Cloud Storage: Google Drive, Dropbox compatibility (check current integrations)
Data Portability
- Video Export: Download videos in MP4 format for use anywhere
- Multiple Resolutions: Export in various quality settings (HD, Full HD)
- Brand Assets: Upload and save your logos, fonts, colors for reuse
Platform Access: InVideo is entirely web-based, accessible from any modern browser without software installation. This makes it convenient for remote teams and eliminates compatibility concerns across different operating systems. Videos are stored in the cloud and accessible from any device.
Limitations: Unlike some enterprise video platforms, InVideo doesn't currently integrate with all nonprofit CRM systems (e.g., Salesforce Nonprofit Cloud, Virtuous, Blackbaud). If deep CRM integration is critical, you may need to use workarounds like embedding videos in email campaigns or manually uploading to your donor database.
Honest Assessment: Pros & Cons
Strengths
- Extensive Template Library: 4000+ professionally designed templates eliminate the need to design videos from scratch, significantly speeding up production
- AI-Powered Features: Text-to-video generation and Magic Box editing democratize video creation for resource-constrained nonprofits
- Premium Media Library: 9M+ iStock assets included eliminate need for separate stock media subscriptions
- Free Tier Available: Test features before committing to paid plans (though watermarks limit professional use)
- Social Media Optimization: Automatic format adjustment for different platforms saves reformatting time
- Intuitive Editing Interface: Drag-and-drop editing and visual timeline make customization accessible
- Advanced Editing Options: Green screen, custom animations, and detailed timeline editing for those who want creative control
Limitations
- No Nonprofit Discount: Lack of nonprofit-specific pricing makes it less accessible than alternatives like Lumen5 (50% nonprofit discount)
- Steeper Learning Curve: More complex than simpler tools (Lumen5, Canva), can feel overwhelming for basic needs
- Free Tier Limitations: Watermarks on exports make free plan unsuitable for professional nonprofit use
- Higher Pricing: $20-25/month is more expensive than some competitors (Kapwing $20, Lumen5 $19)
- Feature Overload: Abundance of options and templates can be overwhelming for users with simple video needs
- CRM Integration Gaps: Limited integration with nonprofit-specific CRM systems (Salesforce Nonprofit Cloud, Virtuous, Blackbaud)
- May Be Overkill: Organizations needing only occasional simple videos may find InVideo more than they need
Bottom Line: InVideo is a powerful, feature-rich platform that excels at creating professional videos quickly—but the lack of nonprofit-specific pricing and steeper learning curve compared to alternatives make it best suited for mid-sized nonprofits ($500K+ budgets) with dedicated marketing staff who will use video regularly. Smaller organizations or those needing only occasional videos should seriously consider Lumen5 (50% nonprofit discount, simpler interface) or Canva (robust free tier) as more accessible alternatives.
Alternatives to Consider
Lumen5
Best for blog-to-video conversion with nonprofit discount
Lumen5 specializes in transforming blog posts and articles into engaging social videos with a simpler interface than InVideo. Most importantly, it offers a 50% nonprofit discount, making the Basic plan effectively $9.50-14.50/month—significantly more affordable than InVideo.
Choose Lumen5 if you:
- Primarily repurpose existing blog content into videos
- Need nonprofit-specific pricing to fit budget
- Want the simplest possible interface
- Have limited video editing experience
Choose InVideo if you:
- Generate videos from AI prompts vs. existing content
- Need extensive template library (4000+ vs. fewer)
- Want more advanced editing capabilities
- Budget allows $20-25/month investment
Kapwing
Best for team collaboration and simple editing
Kapwing excels at real-time team collaboration on video projects with automatic subtitles, smart cut, AI dubbing in 40+ languages, and an online editor requiring no software installation. Pricing starts at $20/month (comparable to InVideo) with occasional nonprofit discounts.
Choose Kapwing if you:
- Need team collaboration features (multiple editors)
- Focus on subtitle generation and localization
- Create shorter social media clips and meme-style content
- Want browser-based simplicity for remote teams
Choose InVideo if you:
- Need extensive fundraising and nonprofit templates
- Prioritize AI script generation over collaboration
- Create longer-form content vs. short clips
- Want access to premium iStock media library
Canva
Best for all-in-one design platform with video features
While not video-focused, Canva offers robust video creation features alongside graphic design, presentation, and social media tools. Canva for Nonprofits provides free access to Canva Pro (normally $120/year) with video editing, templates, and brand kit features.
Choose Canva if you:
- Need all-in-one design platform (graphics + video)
- Qualify for free Canva for Nonprofits program
- Want the absolute simplest beginner interface
- Create social graphics alongside videos
Choose InVideo if you:
- Focus specifically on video production
- Need more video-specific AI features
- Want extensive video template library
- Require advanced video editing capabilities
Note: Many nonprofits use Canva for general design and add a video-specific tool like InVideo or Lumen5 for more advanced video production needs.
Getting Started with InVideo
1Sign Up and Explore the Free Plan
Start with InVideo's free Community plan to test features before committing. While the watermarks make it unsuitable for final nonprofit content, the free tier allows you to explore the template library, test AI text-to-video generation, and familiarize yourself with the editing interface. Budget 1-2 hours to create a test video using a fundraising template and experimenting with Magic Box AI editing commands.
- Browse the 4000+ template library to understand what's available
- Test AI generation by describing a simple video concept in a prompt
- Watch InVideo's tutorial videos to accelerate learning
- Determine if the learning curve and features justify the cost vs. simpler alternatives
2Choose the Right Plan and Create Brand Assets
If InVideo meets your needs, select an annual paid plan ($20-25/month with 50% annual savings) to remove watermarks and access premium features. Before creating final nonprofit content, set up your brand assets (logo, colors, fonts) in InVideo so all future videos maintain consistent branding automatically. Check for current promo codes (like "INVIDEO50") before purchasing.
- Upload your nonprofit's logo, select brand colors, and choose fonts
- Create a "brand kit" that applies to all templates automatically
- Test the 7-day money-back guarantee period to ensure InVideo fits your workflow
- Save frequently used media (photos, video clips) to your InVideo library
3Create Your First Fundraising or Impact Video
Start with a high-priority video project like a year-end fundraising appeal, volunteer recruitment video, or impact story. Choose a relevant template or use AI text-to-video generation to create the initial version, then customize with your specific messaging, branding, and media. Use Magic Box commands to request revisions ("shorten the text in scene 3," "change the background music to something uplifting") rather than manual editing.
- For template approach: Select a fundraising or nonprofit template, replace placeholder text/images
- For AI approach: Write a detailed prompt describing your video concept and goals
- Get team feedback on the first draft and use Magic Box to implement revisions
- Export in the appropriate format for your distribution channel (YouTube, Facebook, Instagram, etc.)
4Integrate into Your Content Calendar and Measure Results
Build regular video production into your communications calendar (e.g., 2 videos per week for social media, monthly impact stories, quarterly fundraising campaigns). Track engagement metrics (views, shares, click-through rates, donations) to quantify the ROI of video content. Most nonprofits see 3-5x higher engagement on video posts compared to text-only content, which justifies the time and cost investment.
- Schedule video production time (1-2 hours per video initially, 30-45 minutes as you gain proficiency)
- Compare engagement metrics for video vs. text-only posts to demonstrate value
- Save successful videos as templates for future similar projects
- Consider training 2-3 staff members so video production isn't dependent on one person
Need Help Implementing InVideo for Your Nonprofit?
Our team can help you set up InVideo, create branded templates, train your staff, develop a video content strategy, and integrate video into your fundraising campaigns. We'll ensure your nonprofit maximizes ROI from video content while minimizing the learning curve.
Frequently Asked Questions
Is InVideo free for nonprofits?
InVideo offers a free Community plan with 10 minutes/week of AI generation and 4 exports/week (with watermark), plus access to 2.5M+ standard media and 10 GB storage. However, InVideo does not currently offer a specific nonprofit discount. Paid plans start at $20/month, with up to 50% savings on annual subscriptions. While more expensive than alternatives with nonprofit discounts (like Lumen5), the extensive template library and AI features may justify the cost for organizations with regular video production needs.
How does InVideo's AI video generation work?
InVideo offers two approaches: 1) Text-to-Video Generation - provide basic text prompts and the AI generates a complete script, selects visuals, and structures the video automatically. 2) Template-Based Editing - choose from 4000+ templates and use the 'Magic Box' text commands to request AI-powered revisions like changing clips, altering text overlays, adjusting pacing, or modifying voiceovers. Both approaches make professional video creation accessible without video editing expertise.
What's the difference between InVideo and Lumen5?
InVideo offers more AI-driven script generation from prompts and a larger template library (4000+ vs Lumen5's fewer templates), starting at $20-25/month with no nonprofit discount. Lumen5 specializes in converting existing blog posts and articles into videos with a simpler interface, starting at $19/month with a 50% nonprofit discount. Choose InVideo for AI script generation and extensive templates. Choose Lumen5 if you primarily repurpose blog content and need nonprofit pricing.
Does InVideo include stock media and music?
Yes, InVideo provides access to 9 million+ premium media assets including iStock footage, images, and videos. The free plan includes 2.5M+ standard media, while paid plans unlock the full premium library. InVideo also integrates with stock media libraries like Unsplash, Pexels, and Pixabay, plus includes an audio library for background music and voiceover capabilities with automated text-to-speech.
What integrations does InVideo support?
InVideo integrates with HubSpot for CRM and marketing automation, social media platforms (YouTube, Facebook, and others) for direct upload and sharing, stock media libraries (Unsplash, Pexels, Pixabay), and Brightcove for video hosting. An API is available for custom integrations. Videos automatically optimize for different social media formats (LinkedIn, Instagram, TikTok, etc.).
Is InVideo suitable for nonprofits with no video editing experience?
InVideo has a steeper learning curve than simpler alternatives like Lumen5 or Canva, but it's still accessible to beginners willing to invest time. The extensive template library and AI-powered features democratize video creation, though the abundance of options can feel overwhelming initially. Best for nonprofits with dedicated marketing staff who will use video regularly. Organizations needing only occasional simple videos may prefer Lumen5 or Canva.
Can InVideo create fundraising and awareness videos?
Absolutely. InVideo excels at creating branded fundraising videos, volunteer recruitment content, impact story narratives, social media campaigns, event promotions, and donor thank-you videos. The template library includes fundraising-specific templates, and the AI script generation can help craft compelling donation appeals. Many nonprofits use InVideo to transform their mission narratives into engaging visual content that drives higher engagement than text-only posts.
Are there alternatives to InVideo with nonprofit discounts?
Yes, several alternatives offer nonprofit pricing: Lumen5 provides a 50% nonprofit discount (starting at ~$9.50/month after discount) and specializes in blog-to-video conversion. Kapwing offers excellent team collaboration features starting at $20/month with occasional nonprofit discounts. Canva (not video-focused but includes video features) offers robust nonprofit programs. These alternatives may be more cost-effective for budget-conscious nonprofits, though InVideo's template library and AI generation features are more extensive.
Ready to Create Professional Videos for Your Nonprofit?
Explore InVideo's AI-powered video creation platform and extensive template library, or get expert help implementing a video content strategy that drives engagement and donations.