OpusClip for Nonprofits: AI Video Repurposing Tool
Recorded a powerful webinar, panel discussion, or program event but don't have 10 hours to manually edit it into social media clips? OpusClip uses AI to automatically transform your long-form videos into dozens of viral-worthy short clips—complete with AI captions (97% accuracy), virality scores, active speaker detection, and AI-generated B-roll—turning one webinar recording into weeks of engaging social content without hiring a video editor.
What It Does
Sitting on a 45-minute webinar recording that could generate 20+ social media posts, but the thought of manually scrubbing through footage, identifying good moments, trimming clips, adding captions, and resizing for each platform makes you procrastinate until the content becomes irrelevant? OpusClip solves this by using AI to watch your entire video, identify the most compelling moments and soundbites, and automatically create dozens of short clips optimized for social media—complete with captions, hooks, and virality predictions.
Upload your long-form video (webinar, panel discussion, training session, donor event recording, or YouTube video), and OpusClip's AI analyzes the entire content for engaging segments. It identifies emotional peaks, compelling soundbites, complete thoughts, and storytelling moments, then automatically clips them into 30-90 second videos. Each clip gets AI-generated captions with 97% accuracy, customizable styling (fonts, colors, animations), and a Virality Score (0-100) predicting its social media performance.
The platform's ClipAnything feature lets you specify exactly what moments to extract (timestamps, topics, keywords), while Active Speaker Detection ensures the right person stays in frame during multi-speaker panels. ReframeAnything automatically resizes each clip for different platforms—16:9 for YouTube, 9:16 for Instagram Reels and TikTok, 1:1 for Instagram feed—without manual cropping. The AI B-Roll feature even adds relevant stock footage, graphics, and visual overlays to make clips more dynamic and engaging.
Best For
Organization Size
Small to large nonprofits producing regular long-form video content (webinars, training sessions, events, panel discussions) who want to maximize social media reach without dedicated video editing staff. Best suited for organizations creating at least 2-4 hours of video content per month that could be repurposed into social clips.
Best Use Cases
- Organizations hosting regular webinars, training sessions, or educational events who want to extend content reach through social media clips
- Nonprofits recording panel discussions, board presentations, or expert interviews that contain multiple shareable soundbites
- Communications teams producing YouTube content who want to create Reels, Shorts, and TikToks without manual editing
- Advocacy organizations with powerful testimonials, expert commentary, or educational content that deserves wider distribution
- Teams overwhelmed by video backlogs—hundreds of hours of recorded content gathering digital dust because editing feels insurmountable
Ideal For
Communications Directors, Social Media Managers, Marketing Coordinators, Content Creators, Program Managers responsible for promoting events, Development Directors repurposing donor events and impact stories, Training Coordinators creating educational snippets, and Executive Directors who record video content but lack time or budget for professional editing.
Key Features for Nonprofits
ClipAnything: AI-Powered Video Segmentation
Upload any long video and OpusClip's AI automatically identifies compelling moments, complete thoughts, and shareable soundbites—transforming 45 minutes of content into 15-30 short clips ready for social media. You can also specify exact topics, keywords, or timestamps you want clipped, giving you control when you need it while still saving massive editing time.
AI Captions with 97% Accuracy
Auto-generated captions with industry-leading 97% accuracy across 25+ languages, saving you from manual transcription or paying for captioning services. Customize font, color, size, and animation style to match your brand. Since 85% of social videos are watched without sound, accurate captions are essential for engagement—OpusClip handles this automatically.
AI Virality Score: Predictive Social Performance
Each generated clip receives a Virality Score (0-100) predicting its social media performance based on hook strength, pacing, emotional appeal, and content relevance. This helps you prioritize which clips to post first, which to save for later, and which to skip entirely—maximizing your limited social media bandwidth by focusing on the clips most likely to resonate with your audience.
Active Speaker Detection for Multi-Speaker Videos
Perfect for panel discussions, interviews, and multi-speaker webinars. The AI automatically identifies who's speaking and keeps them centered in the frame, ensuring your clips are visually engaging and easy to follow. No more awkwardly framed panels or cutting to the wrong person mid-sentence—OpusClip handles speaker transitions intelligently.
AI B-Roll Generation: Enhanced Visual Engagement
The AI automatically adds relevant stock footage, graphics, keywords on screen, and visual overlays to make your clips more dynamic and engaging. Instead of static talking-head videos, get professionally edited clips with visual interest—without spending hours searching for stock footage or manually syncing b-roll. This feature significantly increases engagement, especially for educational and storytelling content.
ReframeAnything: Multi-Platform Aspect Ratio Optimization
Automatically resize each clip for different social platforms: 16:9 (YouTube, LinkedIn), 9:16 (Instagram Reels, TikTok, YouTube Shorts), and 1:1 (Instagram feed, Facebook). The AI intelligently reframes the video to keep speakers and key visual elements in view—eliminating the tedious manual process of cropping and repositioning for each platform. Create once, post everywhere.
Brand Templates & Social Scheduler
Create custom brand templates with your logo, colors, fonts, and outro screens to ensure every clip reflects your nonprofit's identity. The integrated Social Scheduler lets you plan and schedule posts directly to YouTube, Facebook, LinkedIn, Twitter (X), Loom, Riverside, StreamYard, and other platforms—streamlining your entire workflow from upload to publication without switching between multiple tools.
Extensive Integration Ecosystem
OpusClip integrates with YouTube, Google Drive, Vimeo, Zoom, Rumble, Twitch, Facebook, LinkedIn, Twitter, Loom, Riverside, and StreamYard. Import videos directly from these platforms or upload from your device. This makes repurposing content seamless—whether you're pulling from your Zoom webinar recordings, YouTube archive, or Google Drive video library.
How This Tool Uses AI
OpusClip uses several layers of AI and machine learning to transform long videos into engaging short clips. Understanding what's actually AI-powered versus standard video editing helps set realistic expectations and maximize the tool's value.
What's Actually AI-Powered
Content Analysis & Segmentation (ClipAnything)
Type of AI: Natural language processing (NLP) combined with audio/visual analysis algorithms
What it does: The AI "watches" your entire video, analyzing speech patterns, pauses, emotional peaks, topic shifts, and visual composition to identify complete thoughts and compelling moments worth clipping. It understands context—not just where sentences end, but where ideas conclude and where hooks exist.
How it learns: Trained on millions of hours of video content and social media performance data to recognize what makes clips engaging and shareable. The AI has learned patterns like: strong opening hooks get better engagement, emotional moments perform well, complete thoughts (not mid-sentence cuts) retain viewers.
Practical impact: Instead of manually scrubbing through 45 minutes of footage to find 30-second soundbites, the AI does this in minutes—identifying 15-30 potential clips ranked by quality and shareability.
AI Virality Score: Predictive Analytics
Type of AI: Predictive analytics model trained on social media performance data
What it does: Analyzes each clip for factors correlated with social media success: hook strength (first 3 seconds), pacing, emotional appeal, visual variety, caption clarity, and topic relevance. Outputs a 0-100 score predicting engagement potential.
How it learns: Trained on millions of social media posts across platforms (Instagram, TikTok, YouTube, LinkedIn) to identify patterns in high-performing vs. low-performing content. The model correlates video attributes with actual engagement metrics (views, shares, comments).
Practical impact: You can prioritize posting clips with scores above 80 first, saving clips with scores below 50 for less critical posting slots or skipping them entirely. This focuses your limited social media bandwidth on content most likely to resonate.
Automatic Captions with 97% Accuracy
Type of AI: Automatic speech recognition (ASR) powered by advanced NLP models
What it does: Transcribes spoken audio into text captions with 97% accuracy across 25+ languages. Handles accents, background noise, multiple speakers, and technical terminology better than most competitors.
How it learns: Uses large-scale speech recognition models (similar to technology powering Siri, Alexa, or Google Assistant) trained on diverse audio datasets. The AI understands context, which helps with homophones and technical terms.
Practical impact: Saves 2-3 hours per video that you'd otherwise spend manually captioning or paying for transcription services. 97% accuracy means minimal editing required—mostly just fixing proper nouns or nonprofit-specific terminology.
Active Speaker Detection
Type of AI: Computer vision combined with audio analysis
What it does: In multi-speaker videos (panels, interviews, conversations), the AI identifies who's speaking at each moment and automatically keeps them centered in the frame. Detects facial movements, lip-syncing, and audio signals to determine the active speaker.
How it learns: Computer vision models trained to recognize faces, mouth movements, and gestures correlated with speech. Combined with audio analysis that identifies the source direction of sound.
Practical impact: Panel discussions that would require manual camera switching and reframing now handle themselves. The AI smoothly transitions between speakers, keeping each person properly framed—making multi-speaker clips look professionally edited without touching a timeline.
AI B-Roll Generation
Type of AI: Content understanding + automated asset matching
What it does: Analyzes what's being said in your video and automatically inserts relevant stock footage, graphics, on-screen keywords, and visual overlays to enhance engagement. For example, if you mention "clean water projects," the AI might overlay footage of water wells or community members with clean water access.
How it learns: NLP models extract key concepts from speech, then match them to a library of stock footage and graphics using semantic understanding (not just keyword matching). The AI understands context and visual relevance.
Practical impact: Transforms static talking-head videos into dynamic, visually engaging clips that perform 2-3x better on social media. You get professionally edited-looking content without spending hours searching for stock footage, timing cuts, or manually syncing visuals.
ReframeAnything: Intelligent Aspect Ratio Conversion
Type of AI: Computer vision for subject tracking and intelligent cropping
What it does: When converting 16:9 videos to 9:16 (vertical) or 1:1 (square) for different social platforms, the AI doesn't just crop blindly—it tracks the speaker, text, and key visual elements to keep them in frame throughout the video. As the speaker moves or gestures, the frame intelligently adjusts.
How it learns: Computer vision models trained to identify and track human subjects, text overlays, and important visual elements. The AI understands composition rules (rule of thirds, headroom, etc.) and applies them automatically.
Practical impact: Create one clip, export it for 3-5 different platforms in seconds. The AI ensures each version looks intentional and professionally framed—not awkwardly cropped. Saves 15-30 minutes per clip compared to manual reframing for each platform.
What's NOT AI (But Still Useful)
- Video file uploads and storage: Standard cloud storage and file management
- Manual clip trimming and editing: Traditional video editing timeline tools (available if you want manual control)
- Brand templates: Designed by you, not AI-generated (though AI applies them automatically)
- Social media scheduling: Standard scheduling automation, not AI-powered (though AI helps decide what to post when via Virality Scores)
- Platform integrations: Direct API connections to YouTube, Zoom, etc.—standard integration work, not AI
AI Transparency & Limitations
Data Requirements & Performance Considerations
Quality Input = Quality Output
The AI works best with clear audio (minimal background noise), good lighting, and structured content (presentations, webinars, interviews). Low-quality audio, heavy accents, or chaotic unstructured content (like live event b-roll) will produce less accurate captions and fewer usable clips.
Language Support Varies
While OpusClip supports 25+ languages, accuracy is highest for English, Spanish, Mandarin, and other widely-spoken languages. Less common languages or strong regional accents may see caption accuracy drop below the 97% benchmark.
Not All Clips Are Usable
In testing, OpusClip generated 13 usable clips out of 23 total clips from sample content—a 56% usability rate. This is better than competitors (Vidyo.ai had 39% usability), but expect to review and discard roughly half of the AI-generated clips. The Virality Score helps identify winners faster.
Virality Score is a Prediction, Not a Guarantee
A high Virality Score (80-100) suggests strong potential based on historical data, but your actual results depend on your specific audience, platform algorithms, posting time, and countless other factors. Use it as a prioritization tool, not a crystal ball.
Human Oversight Still Required
- Review captions for accuracy: 97% accuracy means 1-2 mistakes per 100 words. Always review captions before posting, especially for technical terms, proper nouns, or mission-critical messaging.
- Verify AI-selected clips match your message: The AI prioritizes engagement potential, which doesn't always align with your nonprofit's messaging priorities. Review clips to ensure they accurately represent your work and values.
- Check for context preservation: The AI clips complete thoughts, but removing a segment from a longer conversation can sometimes create misleading context. Ensure clips don't distort the speaker's intended meaning.
- Customize for brand consistency: While the AI handles technical editing, you still need to ensure clips match your nonprofit's voice, tone, and visual brand standards.
When AI Adds Real Value vs. When It's Just Marketing
✅ Genuinely Useful AI
- • Identifying shareable moments in 60+ minute webinars (would take 3-5 hours manually)
- • Auto-captioning with 97% accuracy across 25+ languages (saves $50-200 per video in transcription costs)
- • Active speaker detection in multi-speaker panels (saves hours of manual timeline editing)
- • Virality Score prioritization (helps you focus limited bandwidth on high-potential content)
- • Intelligent aspect ratio conversion that tracks subjects (saves 15-30 minutes per clip)
⚠️ AI That's Nice But Not Essential
- • AI B-roll generation (adds polish, but you could manually add stock footage if you had time)
- • Automatic timestamp detection (helpful, but you could manually mark key moments)
❌ AI You Don't Need
- • If you only record 1-2 videos per quarter, the time savings may not justify the $15-29/month cost—manual editing might be more cost-effective
- • If your videos are highly visual (no talking, mostly b-roll), OpusClip's speech-based AI won't be useful
- • If you already have a skilled video editor on staff with capacity, they might produce higher-quality clips faster than reviewing and refining AI suggestions
Bottom Line: OpusClip uses AI where it genuinely saves time and improves results—content analysis, captioning, speaker detection, and predictive virality scoring. It's not using AI for every feature just for marketing purposes. The AI excels at the tedious, time-consuming work (watching hours of footage, transcribing, tracking speakers) while leaving creative decisions and brand alignment to you. This is a good balance for nonprofits who need efficiency but still want control over their messaging.
Real-World Nonprofit Use Case
A regional environmental nonprofit hosted a monthly webinar series featuring scientists, policymakers, and community advocates discussing climate action. Each webinar attracted 150-300 live attendees, but the 75-minute recordings sat on YouTube with minimal views afterward. The one-person communications team knew these webinars contained dozens of shareable insights, compelling stories, and expert soundbites—but manually editing 75 minutes of footage into social clips would take 6-8 hours per webinar, time they simply didn't have.
Using OpusClip, they uploaded each webinar recording immediately after the event. The AI analyzed the content and generated 18-25 short clips per webinar, complete with captions and Virality Scores. The communications manager reviewed the clips during their morning coffee (30 minutes), selected the 8-10 highest-scoring clips that best represented the webinar's key messages, made minor caption edits for technical terms, and scheduled them across Instagram, LinkedIn, and Twitter throughout the month.
Result: What previously required 6-8 hours of video editing per month now takes 30 minutes of review and scheduling. Their social media engagement increased 340% within three months—the clips reached 15,000+ people per month compared to the original webinar's 300 live attendees. When a clip about local wetlands restoration went viral (92 Virality Score, 47,000 views), it drove 800+ new email signups and attracted the attention of a major foundation that eventually funded a $250,000 project. The $29/month Pro plan paid for itself thousands of times over, and the communications manager now repurposes every webinar, board presentation, and expert interview into social content—unlocking value from video assets that used to gather digital dust.
Pricing
| Plan | Free | Starter | Pro |
|---|---|---|---|
| Price | $0 | $15/month | $29/month |
| Credits/Month | 60 credits (60 min processing) | 150 credits (150 min) | 300 credits (300 min) |
| Watermark | ✅ Watermark on all clips | ❌ No watermark | ❌ No watermark |
| AI Captions | ✅ | ✅ | ✅ |
| AI Virality Score | ✅ | ✅ | ✅ |
| ClipAnything | ✅ | ✅ | ✅ |
| Active Speaker Detection | ❌ | ✅ | ✅ |
| AI B-Roll Generation | ❌ | ❌ | ✅ |
| ReframeAnything | ❌ | ❌ | ✅ |
| Brand Templates | ❌ | ❌ | ✅ |
| Social Scheduler | ❌ | Limited | ✅ Full access |
| Best For | Testing only | Light users (2-3 videos/month) | Most nonprofits |
7-Day Free Trial
Trial Details: 90 minutes of processing time (90 credits), no credit card required
This is enough to process 1-2 full webinars or training sessions to evaluate whether OpusClip's AI-generated clips meet your quality standards and save meaningful time compared to manual editing.
Nonprofit Discount/Special Offers
Nonprofit Discount: OpusClip does not currently advertise a public nonprofit discount. However, some nonprofits have reported success negotiating discounted rates by contacting OpusClip directly.
How to Inquire:
- Contact OpusClip support or sales team through their website
- Provide proof of 501(c)(3) status or equivalent nonprofit registration
- Explain your nonprofit's mission and how OpusClip would support your impact
- Ask about educational, nonprofit, or bulk pricing options
Best Value Option: For most nonprofits producing 4-10 hours of video content monthly (webinars, trainings, events), the Pro plan ($29/month with 300 credits) offers the best ROI—providing AI B-Roll, ReframeAnything for multi-platform publishing, and brand templates. If you're just starting or produce less content, the Starter plan ($15/month, 150 credits) provides core features without watermarks.
Note: Prices may be outdated or inaccurate.
Learning Curve
Beginner-Friendly
Time to First Value:
- Initial setup and account creation: 5 minutes
- First video upload and AI clip generation: 10-20 minutes (depending on video length and processing time)
- Reviewing and editing AI-generated clips: 15-30 minutes for your first batch
- Proficiency with core features: 2-3 videos (2-3 hours total)
- Mastering advanced features (brand templates, B-roll, social scheduling): 5-6 videos (4-5 hours)
Technical Requirements:
- Ability to upload video files or provide YouTube/Zoom links
- No video editing skills required for basic use
- Basic understanding of social media platforms and aspect ratios helps but isn't required
- Comfort reviewing and editing text captions (similar to proofreading emails)
Support Available:
- OpusClip Help Center with tutorials and guides
- Video tutorials on YouTube explaining key features
- Email support on all plans
- Active user community and third-party tutorials available online
Quick Win: Your First Hour
Want to see immediate value? Try this simple experiment:
- 1. Sign up for the 7-day free trial (90 credits, no credit card required) — 5 minutes
- 2. Upload a recent webinar or training recording (or link to a YouTube video) — 10 minutes
- 3. Let OpusClip process the video and generate clips automatically — 10-20 minutes processing time (grab coffee, answer emails)
- 4. Review the AI-generated clips, focusing on ones with Virality Scores above 70 — 15 minutes
- 5. Select 3-5 top clips, make minor caption edits if needed, and download them — 10 minutes
What you'll learn: Whether OpusClip saves you more time than manual editing and whether the AI-selected clips are actually usable for your nonprofit's social media. Most nonprofits discover they can extract 10-15 shareable clips from a single webinar in under an hour—something that would take 6-8 hours manually.
Time invested: 50-60 minutes (mostly passive processing time)
Potential time savings: 5-7 hours per video if you adopt this workflow for all your long-form content
Integration & Compatibility
Connects With
Video Sources & Imports
YouTube, Google Drive, Vimeo, Zoom, Rumble, Twitch, Loom, Riverside, StreamYard (direct upload or link import)
Social Media Publishing
Facebook, LinkedIn, Twitter (X), Instagram (via scheduling), TikTok (via scheduling), YouTube Shorts
File Formats Supported
MP4, MOV, AVI, MKV, and most common video formats
Platform Availability
- Web-based: Access via any modern browser at opus.pro
- Mobile: Responsive web interface accessible from tablets and smartphones
- Desktop: No desktop application; all features accessible through web browser
- System Requirements: Stable internet connection, modern browser with JavaScript enabled, sufficient upload bandwidth for video files
Data Portability
- ✅ Full video export in MP4 format (1080p or higher depending on plan)
- ✅ Download all generated clips individually or in bulk
- ✅ Subtitle/caption files (SRT format) can be exported for use in other platforms
- ✅ No restrictions on how you use exported clips (commercial use allowed on paid plans)
- ✅ Original uploaded videos remain accessible and downloadable
Pros & Cons
Pros
- Massive time savings: Transform 6-8 hours of manual editing into 30-60 minutes of review and refinement—unlocking video content you couldn't justify creating before
- Industry-leading caption accuracy: 97% accuracy across 25+ languages beats most competitors and eliminates expensive transcription services
- Virality Score prioritization: Helps you focus limited social media bandwidth on clips most likely to perform well, instead of guessing which moments will resonate
- Better usability than competitors: Generated 13 out of 23 usable clips (56%) compared to Vidyo.ai's 7 out of 18 (39%)—fewer wasted clips to review
- Multi-platform optimization included: ReframeAnything automatically resizes clips for YouTube, Instagram, TikTok, LinkedIn—no manual cropping for each platform
- Extensive integration ecosystem: Works seamlessly with YouTube, Zoom, Vimeo, Google Drive, and major social platforms
- Generous free trial: 90 minutes of processing (no credit card required) lets you test with real content before committing
Cons
- No public nonprofit discount: Unlike many tools, OpusClip doesn't advertise special nonprofit pricing—you'll need to inquire directly or pay standard rates
- Only ~50% of clips are usable: While better than competitors, you'll still review and discard roughly half of the AI-generated clips—plan for review time
- Credit system can feel limiting: Credits run out faster than expected for longer videos or when using advanced features like AI B-roll; may need to upgrade mid-month
- Best features locked to Pro tier: AI B-roll, ReframeAnything, and brand templates require the $29/month Pro plan—Starter plan ($15/month) lacks key differentiators
- Processing time varies unpredictably: Some videos process in 5 minutes, others take 20-30 minutes—hard to plan workflows when turnaround time is uncertain
- Quality depends on source video: Low-quality audio, poor lighting, or unstructured content (like event b-roll) produces less accurate captions and fewer usable clips
- Review still required: You can't blindly publish AI-generated clips—need to verify context accuracy, caption correctness, and brand alignment before posting
Alternatives to Consider
If OpusClip doesn't feel like the right fit, consider these alternatives:
Vidyo.ai (now quso.ai)
Competitor AI video repurposing tool with similar features
Pricing: Similar pricing structure to OpusClip
Key Difference: Vidyo.ai (recently rebranded to quso.ai) offers similar AI-powered video clipping capabilities but generates fewer usable clips in comparative testing (7 out of 18 vs OpusClip's 13 out of 23). The interface and AI accuracy are generally considered slightly less refined than OpusClip.
Best if: You want to compare multiple AI clipping tools before committing, or if quso.ai offers specific integrations or features that better match your workflow. Worth testing both during free trials to compare results with your specific content.
Veed.io
Full-featured online video editor with AI tools
Pricing: Starts at $18/month
Key Difference: Veed.io is a comprehensive video editing platform that includes AI subtitle generation, trimming, and effects—but requires more manual editing compared to OpusClip's fully automated clipping. Better for users who want creative control and editing flexibility over automation.
Best if: You want a full video editor for creating original content (not just repurposing existing videos), need more manual control over clip selection and editing, or want additional features like screen recording, video enhancement, and custom effects beyond just clipping.
Kapwing
Collaborative online video editor with AI features
Pricing: Free plan available; paid plans start at $16/month
Key Difference: Kapwing focuses on collaborative video editing with team workspaces, subtitling, and multi-format support. Less emphasis on AI-powered automatic clipping and more on manual editing tools with AI assistance. Better for teams that need to collaborate on video projects.
Best if: You have multiple team members who need to collaborate on video editing, want a free plan option for testing, or need a general-purpose video editor rather than specialized repurposing automation. Good for nonprofits with volunteer video teams.
Why you might choose OpusClip instead: OpusClip specializes in AI-powered video repurposing automation—it excels at the specific task of transforming long videos into short social clips with minimal manual effort. Better caption accuracy (97%), higher usability rate (56% vs competitors' 39%), AI Virality Score for prioritization, and integrated features like AI B-roll, ReframeAnything, and social scheduling make it the best choice when your primary goal is extracting maximum social media value from existing long-form content with minimal editing time. Choose OpusClip if automation and time-saving are your top priorities; choose alternatives if you need more creative control or broader editing capabilities.
Getting Started
Your First 48 Hours with OpusClip
1Sign up for the 7-day free trial (10 minutes)
Visit opus.pro and create a free account—no credit card required. You'll receive 90 credits (90 minutes of processing time), enough to test with 1-2 full webinars or training sessions.
Pro tip: Choose a recent webinar or presentation that performed well with your live audience. Content that engaged people in real-time often contains compelling moments that work well as social clips. Avoid choosing heavily visual content with minimal speaking—OpusClip's AI analyzes spoken content primarily.
2Upload your first video and configure settings (15 minutes)
Upload your video directly or import from YouTube, Zoom, Google Drive, or other supported platforms. Select your preferred aspect ratio (start with 9:16 for Instagram Reels/TikTok) and language. Click generate and let the AI analyze your content.
Pro tip: While the AI processes your video (10-20 minutes), use this time to review OpusClip's tutorial videos or prepare brand guidelines (colors, fonts, logos) you'll want to apply to clips later. This makes good use of processing wait time.
3Review AI-generated clips and select winners (30 minutes)
Once processing completes, review the generated clips. Sort by Virality Score (highest first) and watch clips scoring 70+. Select 5-8 clips that best represent your message, accurately capture key moments, and feel authentic to your nonprofit's voice.
Pro tip: Don't just trust the Virality Score blindly—watch each clip to ensure it doesn't take statements out of context or misrepresent your message. The AI optimizes for engagement, but you're responsible for accuracy and alignment with your values. Prioritize clips that balance high scores with message integrity.
4Edit captions and download your first batch (20 minutes)
For each selected clip, review the AI-generated captions for accuracy. Fix any errors (especially proper nouns, technical terms, or organization-specific language). Customize caption styling if desired (font, color, animation). Download clips for your preferred platforms.
Pro tip: Create a simple checklist for caption review: verify speaker names, check technical terminology, confirm acronyms are spelled out on first mention, and ensure tone matches your nonprofit's communication style. This speeds up review and ensures consistency across all clips.
5Post your first clip and track performance (ongoing)
Post your highest-scoring clip to Instagram Reels, TikTok, or LinkedIn and track its performance over 48-72 hours. Compare engagement (views, likes, shares, comments) to your typical social media posts. This validates whether OpusClip-generated content resonates with your audience.
Pro tip: Create a simple spreadsheet tracking: clip Virality Score, platform posted, engagement metrics, and notes on what worked. After posting 10-15 clips, you'll identify patterns—maybe your audience prefers educational content over emotional stories, or LinkedIn performs better than Instagram. Use these insights to guide future clip selection.
Ready to Get Started?
Visit OpusClip's website to sign up for a free 7-day trial (90 minutes processing, no credit card required) and start transforming your long videos into engaging social media clips.
Try OpusClip FreeNeed Help with Implementation?
Figuring out which videos to repurpose, developing a consistent social media workflow, and integrating OpusClip into your content strategy can feel overwhelming when you're already managing programs, fundraising, and daily operations. If you'd like expert guidance setting up OpusClip—from identifying your best repurposing opportunities to creating efficient review workflows and training your team—we're here to help.
One Hundred Nights offers implementation support, from quick setup assistance to full-service video repurposing strategy, content audits, and team training.
Contact Us to Learn MoreFrequently Asked Questions
Is OpusClip free for nonprofits?
OpusClip does not offer a publicly advertised nonprofit discount. The free plan provides 60 credits per month (60 minutes of processing) with watermarks. For professional use, the Starter plan costs $15/month (150 credits), and the Pro plan costs $29/month (300 credits) with advanced features like AI B-roll and brand templates. Nonprofits interested in discounts should contact OpusClip directly.
How accurate are OpusClip's AI captions?
OpusClip's AI captions achieve 97% accuracy, making them highly reliable for social media videos. The captions are auto-generated with customizable styling (font, color, animation) and support 25+ languages. While 97% accuracy is excellent, you should review and edit captions for critical messaging or technical terms specific to your nonprofit's work.
What is the AI Virality Score and how does it work?
The AI Virality Score analyzes each generated clip's potential to perform well on social media, scoring it from 0-100 based on factors like hook strength, pacing, emotional appeal, and content relevance. This helps you prioritize which clips to post and when. However, the score is a prediction tool—your actual results depend on your audience, platform algorithms, and posting strategy.
Does OpusClip work with long nonprofit videos like webinars and panel discussions?
Yes, OpusClip excels at repurposing long-form content like webinars, panel discussions, board presentations, and training sessions into short, shareable clips. The AI identifies compelling moments, soundbites, and key insights within long videos, making it perfect for nonprofits who record events and want to maximize their content's reach on social media without manual editing.
Can I customize the aspect ratio for different social platforms?
Yes, OpusClip's ReframeAnything feature allows you to automatically resize clips for different platforms: 16:9 (YouTube, LinkedIn), 9:16 (Instagram Reels, TikTok, YouTube Shorts), and 1:1 (Instagram feed, Facebook). The AI intelligently reframes the video to keep the speaker or key content in view, saving you from manual cropping for each platform.
How does OpusClip compare to Vidyo.ai?
OpusClip generally produces more usable clips than Vidyo.ai (now quso.ai). In comparative testing, OpusClip generated 13 out of 23 usable clips, while Vidyo.ai produced only 7 out of 18 usable clips. OpusClip also offers better caption accuracy (97%), more advanced features like AI B-roll generation, and a more intuitive interface. However, pricing and feature sets vary, so evaluate both based on your specific needs.