Murf.ai: AI Voice Generation Platform
Create professional voiceovers for fundraising videos, training materials, and multilingual content in minutes instead of weeks—without hiring expensive voice actors. Murf.ai transforms text into ultra-realistic speech using 120+ AI voices across 20+ languages, helping your lean nonprofit team produce studio-quality audio that would normally cost thousands of dollars.
What It Does (The Problem It Solves)
Spending $2,000+ on professional voice talent for a single fundraising video? Recording and re-recording narration for training materials because your volunteer stumbled over words? Need your impact video in Spanish, Mandarin, and French but can't afford multilingual voice actors?
Murf.ai uses advanced AI voice synthesis to generate human-like speech from written text in seconds. Unlike the robotic, monotone text-to-speech of the past, Murf produces natural-sounding voices with appropriate pacing, emotional inflection, and professional quality—many listeners can't distinguish it from a human narrator.
More importantly, Murf's intuitive drag-and-drop interface means your communications manager can create professional voiceovers in 30 minutes—the same task that would take days of coordinating with voice actors, recording sessions, and post-production editing. You can adjust pitch, speed, emphasis, and pronunciation with simple controls, then export directly to video formats or integrate with platforms like Canva, PowerPoint, and Google Slides.
Best For
Organization Size
- Small to mid-sized nonprofits (2-50 staff)
- Organizations creating regular video content
- Nonprofits with limited audio production budgets
Best Use Cases
- Creating voiceovers for fundraising and awareness videos
- Producing training materials and e-learning content
- Generating multilingual content for diverse communities
- Making documents and reports accessible via audio
Ideal For These Roles
- Communications and Marketing Managers
- Program Directors creating training content
- Development teams producing donor communications
- Social media coordinators creating video content
Key Features for Nonprofits
120+ Professional AI Voices
Access male and female voices across multiple accents, ages, and speaking styles
Choose from an extensive library of ultra-realistic voices—from warm and conversational to authoritative and professional. Match the perfect voice to your content without auditioning dozens of voice actors.
- Multiple accents (American, British, Australian, Indian, etc.)
- Various tonalities (friendly, serious, upbeat, calm)
- Pro plan unlocks all voices; Basic provides select voices
20+ Languages for Global Reach
Create multilingual content for diverse communities worldwide
Serve immigrant communities, international partners, and multilingual audiences by generating voiceovers in Spanish, Mandarin, French, Hindi, and 16+ other languages—without hiring multiple translators and voice actors.
- Same script, multiple languages in minutes
- Native-quality pronunciation and intonation
- Consistent messaging across all language versions
Voice Cloning Technology
Create custom AI voice clones for consistent branding
Clone your Executive Director's voice or create a unique branded voice for your organization. Generate unlimited content in that voice without requiring them to record every single script.
- Capture unique intonation and emotional nuance
- Available in English for custom voice clones
- Maintain voice consistency across all content
Advanced Voice Customization
Fine-tune every aspect of the generated speech
Control pitch, speed, emphasis, pauses, and pronunciation with intuitive sliders and controls. No audio editing expertise required—just adjust until it sounds perfect.
- Adjust speaking rate for clarity or urgency
- Emphasize specific words or phrases
- Add strategic pauses for dramatic effect
Seamless Video Integration
Works with your existing creative tools and platforms
Export voiceovers directly to Canva, PowerPoint, Google Slides, Adobe Audition, and other platforms. Generate MP3, WAV, or video formats that drop right into your editing workflow.
- One-click integration with Canva and Google Slides
- Export in multiple formats (MP3, WAV, video)
- API access for custom workflow integration (Pro+)
Commercial Usage Rights Included
Use generated content for fundraising and marketing
All paid plans include commercial usage rights—meaning you can use Murf-generated voiceovers in donor appeals, paid ads, fundraising campaigns, and revenue-generating content without additional licensing fees.
- No royalties or per-use fees
- Use in paid advertising and fundraising campaigns
- Licensing built into subscription cost
How This Tool Uses AI
Murf.ai uses advanced neural text-to-speech (TTS) technology powered by deep learning models trained on thousands of hours of human speech. Here's what's actually AI-powered versus standard features:
🤖 Neural Text-to-Speech Synthesis
Type of AI:
Deep neural networks trained on millions of hours of human speech recordings across 20+ languages and 120+ voice profiles.
What it does:
Analyzes your written text to understand context, emotional tone, sentence structure, and pronunciation patterns. Then generates realistic human-like speech that matches the meaning and intent of your words—not just reading them robotically.
How it learns:
Pre-trained on massive datasets of professional voice recordings. The AI has learned how humans naturally speak—including pauses, emphasis, intonation changes, and emotional expression. Your specific text doesn't train the model; it's inference only.
Practical impact:
Instead of monotone robot speech, you get voices that sound human—with appropriate emotional inflection when reading a touching donor story versus an energetic call-to-action. Listeners often can't tell it's AI-generated.
🤖 Voice Cloning Technology
Type of AI:
Voice synthesis AI that analyzes unique vocal characteristics (pitch, timbre, speaking patterns, accent) and creates a custom voice model.
What it does:
Records a sample of someone's voice (your Executive Director, for example), then creates an AI model that can generate unlimited new speech in that person's voice—without them recording every word.
How it learns:
Analyzes the submitted voice recordings to extract unique vocal fingerprints. Creates a personalized voice model trained specifically on that individual's speech patterns. The quality improves with more diverse sample audio.
Practical impact:
Your Executive Director records 10 minutes of sample audio once. Then you can generate hundreds of fundraising messages, training videos, and donor updates in their voice—maintaining consistency and personal connection without requiring their time for every recording.
🤖 Contextual Pronunciation & Emphasis
Type of AI:
Natural language processing that understands sentence structure, grammar, and context to determine appropriate pronunciation and emphasis.
What it does:
Automatically identifies which words to emphasize, where to pause, and how to pronounce ambiguous words based on context. For example, "read" is pronounced differently in "I read books" (present tense) versus "I read a book yesterday" (past tense).
Practical impact:
Your script sounds natural without manually marking every emphasis and pause. The AI knows to emphasize "transforming lives" in a mission statement and naturally pause after commas and periods—just like a human narrator would.
What's NOT AI (But Still Useful)
- Template Library: Pre-designed by humans, not AI-generated
- Manual Customization Controls: Sliders for pitch, speed, and volume are standard audio controls, not AI
- Export Formats: MP3, WAV, and video rendering are standard file conversion, not AI features
- Platform Integrations: Connections to Canva, PowerPoint, etc. are standard API integrations
AI Transparency & Limitations
Data Requirements
Voice Quality: AI works best with clear, well-written scripts. Typos, poor grammar, or unclear abbreviations can result in awkward pronunciation.
Voice Cloning: Requires clean audio samples. Background noise, multiple speakers, or poor recording quality will produce lower-quality cloned voices.
Language Support: While 20+ languages are supported, some languages have fewer voice options and may have less natural intonation compared to English.
Human Oversight Still Required
Review Generated Audio: Always listen to the full voiceover before publishing. AI can mispronounce names, technical terms, or uncommon words.
Emotional Nuance: While good, AI voices have limited ability to convey complex emotions like sarcasm, subtle irony, or deep empathy that human voice actors naturally express.
Cultural Context: AI doesn't understand cultural sensitivities or mission-specific context. You need to ensure the tone and delivery match your organization's values.
Known Limitations
Emotional Range: Some voices struggle with conveying urgency, excitement, or profound sadness convincingly.
Pronunciation Issues: Names, acronyms, and organization-specific terminology may be pronounced incorrectly and can be difficult to fix.
Voice-over-Video Customization: Limited options for synchronizing voiceover timing with specific video scenes.
Data Privacy
Your Data is Private: Your scripts and generated audio are not used to train Murf's AI models for other customers.
Commercial Rights: You own the output. Murf doesn't claim rights to your generated voiceovers.
Voice Clone Consent: Murf requires you to have consent from individuals before cloning their voices—important ethical safeguard.
Data Export: You can download all generated audio files at any time. Full data portability.
When AI Adds Real Value vs. When It's Just Marketing
✅ Genuinely useful AI:
- Generating hours of professional voiceover that would cost thousands with human talent
- Creating multilingual versions of content in minutes instead of hiring translators and voice actors
- Voice cloning for consistent branding without requiring executive time for every recording
⚠️ AI that's nice but not essential:
- Voice variety is impressive, but most nonprofits only need 2-3 voices consistently
- Advanced customization controls—basic pitch and speed adjustments often suffice
❌ AI you don't need:
- If you create voiceovers less than once a month, the subscription cost outweighs hiring occasional talent
- If your content requires deep emotional nuance, a human voice actor is still better
- If your audience prefers authentic human voices for trust-building, AI may undermine credibility
Bottom Line: Murf.ai uses AI where it genuinely transforms nonprofit workflows—eliminating expensive voice talent costs, enabling rapid multilingual content creation, and maintaining brand consistency through voice cloning. It's not using AI for every feature (which is good—it means they're focused on AI applications that deliver real value, not just AI for marketing hype). Best for organizations creating regular video/audio content on tight budgets.
Real-World Nonprofit Use Case
Scenario: A youth education nonprofit with a 3-person team needed to create 12 training videos for volunteer tutors—covering topics like trauma-informed teaching, literacy strategies, and classroom management. They also needed Spanish versions for their bilingual volunteer program.
The Challenge: Professional voice talent quoted $3,500 for English narration and $5,200 more for Spanish versions. Their Program Director could narrate, but recording, editing, and re-recording mistakes would take 40+ hours they didn't have.
The Solution: They used Murf.ai to generate professional voiceovers. They wrote scripts for each video, selected a warm, professional female voice for English and a native Spanish voice for the Spanish versions. Using Murf's customization tools, they adjusted speaking pace in sections with complex concepts and added emphasis to key teaching strategies.
The Result: Created all 24 videos (12 English + 12 Spanish) in 6 hours over two afternoons. Total cost: $26/month for one month of Murf Pro (then canceled subscription) = $26 versus $8,700 for professional voice actors. When volunteer feedback requested adding a new video on remote tutoring, they created it in 30 minutes—something that would have required renegotiating with voice talent and weeks of scheduling.
Key Takeaway: The flexibility to iterate and create new content quickly—combined with dramatic cost savings—allowed this small nonprofit to expand their training program without expanding their budget. They repurposed the $8,674 savings toward purchasing tablets for tutors.
Pricing
Free
Test the platform
$0
- 10 minutes voice generation
- Limited voice selection
- Basic features
- Good for testing only
Basic
For regular content creation
$19/month
Billed annually
- Select AI voices
- Multiple languages
- Commercial usage rights
- Voice customization tools
Pro
Best for nonprofits
$26/month
Billed annually
- All 120+ AI voices
- 20+ languages
- AI voice changer
- High-priority support
- Commercial usage rights
Enterprise
For large organizations with advanced needs
Custom pricing for organizations needing API access, team collaboration features, dedicated support, and enterprise-grade security.
Contact SalesNote: Prices may be outdated or inaccurate.
💰 Nonprofit Pricing
20% discount available on all paid plans for registered nonprofits and accredited educational institutions.
How to Access:
- Email [email protected] from your official organization email address
- Include your requirements and a copy of identity proof issued by your organization (e.g., 501(c)(3) determination letter)
- Receive a response within 24 hours with discount coupon or clarification requests
- Apply the coupon code during checkout
Requirements:
- Valid charitable trust status (for nonprofits)
- Accredited institution status (for educational organizations)
- Official organization email domain
Estimated Savings:
- • Basic Plan: Save $45.60/year (20% off $228/year)
- • Pro Plan: Save $62.40/year (20% off $312/year)
- • 3-year commitment: Save $136-187 over the subscription period
Learning Curve
Learning Curve: Beginner
Non-technical staff can create professional voiceovers within 1-2 hours
Time to First Value:
- First voiceover: 15-30 minutes (paste text, select voice, export)
- Learning customization: 1-2 hours (pitch, speed, emphasis adjustments)
- Proficiency: 3-5 videos (understand voice selection, timing, export options)
Technical Requirements:
- Basic comfort with web-based tools (similar to Google Docs)
- Ability to write clear, well-formatted scripts
- No coding or audio editing expertise required
- Reliable internet connection for web-based platform
Support Available:
- Intuitive drag-and-drop interface with minimal learning curve
- Video tutorial library and help documentation
- Email support (all plans), high-priority support (Pro tier)
- Active user community and knowledge base
Common Beginner Mistakes to Avoid
- Not reviewing before exporting: Always listen to the full voiceover before using it. AI can mispronounce organization names, acronyms, or technical terms.
- Choosing the wrong voice for content: A warm, conversational voice works for donor stories; authoritative voices suit policy announcements. Match voice to message.
- Poor script formatting: Clean up typos, clarify abbreviations, and use proper punctuation. AI reads exactly what you type.
Integration & Compatibility
Connects With
Creative Platforms:
- Canva (one-click integration)
- Google Slides
- Microsoft PowerPoint
- Adobe Audition
- Articulate 360 (e-learning)
Workflow Tools:
- WordPress
- Notion
- Webflow
Video Editing Platforms:
Compatible with major video editing software through export formats
Platform Availability
- Web-based: Access via Chrome, Firefox, Safari, Edge (no desktop app required)
- Requires: Reliable internet connection (cloud-based processing)
- No mobile app: Desktop/laptop browser required for creation
Data Portability
- ✅ Full export: Download all generated voiceovers as MP3, WAV, or video files
- ✅ API access: Full Text-to-Speech API with REST and WebSocket support (Pro tier and above)
- ✅ Commercial rights: You own the generated audio files (on paid plans)
- ✅ HTML embed: Embed voiceovers directly into websites
Pros & Cons
Pros
- Ultra-realistic voice quality: Many listeners cannot distinguish from human voiceovers
- Extensive voice library: 120+ voices across 20+ languages provides excellent variety
- Intuitive interface: Drag-and-drop simplicity means non-technical staff can create professional audio
- Massive time savings: Create voiceovers in minutes instead of coordinating with voice actors for days
- Strong platform integrations: One-click connections to Canva, Google Slides, PowerPoint, Adobe Audition
- Commercial usage rights: Use in fundraising campaigns, paid ads, and revenue-generating content
- 20% nonprofit discount: Reduces annual costs by $45-62 for qualifying organizations
- API access: Custom integrations possible for advanced workflows (Pro tier)
Cons
- Limited emotional range: Some voices struggle to convey complex emotions like sarcasm, urgency, or deep empathy
- Advanced emotional control lacking: Can't easily convey subtle emotional shifts that human voice actors naturally express
- Voice-over-video customization limited: Fewer options for synchronizing timing with specific video scenes
- Unused minutes don't carry over: Credits reset each billing period rather than rolling over
- Pronunciation issues: Can mispronounce names, acronyms, and organization-specific terminology—difficult to fix
- Free plan very limited: 10 minutes only suitable for testing, not production use
- Initial learning curve for new users: Interface can feel overwhelming when first starting
Alternatives to Consider
If Murf.ai doesn't feel like the right fit, consider these alternatives:
ElevenLabs
Superior emotional quality and free Impact Program
Best for: Nonprofits needing emotional nuance, superior naturalness, or qualifying for the free Impact Program (healthcare, education, culture sectors). Offers 1,200+ voices in 29 languages.
Pricing: Free tier + free Impact Program for qualifying nonprofits; paid plans from $5/month.
Why choose Murf.ai instead: Better for template-driven workflows, team collaboration, and tighter video integration. Murf's interface is more beginner-friendly for business presentations and training materials.
Play.ht
Maximum language support for global nonprofits
Best for: Nonprofits serving highly multilingual communities or needing conversational AI models optimized for podcast generation. Supports 142 languages and accents.
Pricing: Similar to Murf.ai, with comparable features and pricing tiers.
Why choose Murf.ai instead: Simpler interface, better platform integrations (Canva, PowerPoint), and proven track record with business users. Murf is more polished for standard nonprofit video production.
Descript
All-in-one video/audio editing with AI voice
Best for: Podcast creators and video editors who want text-based editing, transcription, and voice generation in one platform. Includes Overdub feature for voice cloning. $5/month for nonprofits.
Pricing: Nonprofit pricing at $5/month makes it very affordable for all-in-one editing.
Why choose Murf.ai instead: If you only need voiceovers (not full video/audio editing), Murf is more focused and has better voice variety. Descript is better if you need comprehensive editing capabilities.
Getting Started
Your First Hour with Murf.ai:
1Sign Up and Explore (15 minutes)
Start with the free tier to test the platform. Create an account at murf.ai.
Pro tip: Spend time listening to different voice samples before committing to one. The right voice makes a huge difference in audience engagement.
2Create Your First Voiceover (20 minutes)
Paste a short script (1-2 paragraphs) from an existing fundraising email or program description. Select a voice that matches your content tone. Click play and listen.
Pro tip: Start simple. Use existing text you already have rather than writing new scripts. This lets you focus on learning the tool, not content creation.
3Experiment with Customization (15 minutes)
Adjust speaking speed, pitch, and add emphasis to key phrases. Test pauses for dramatic effect. Try different voices to see how tone changes the message.
Pro tip: Slower speaking pace (90-95% speed) often sounds more professional and is easier for listeners to follow, especially for complex information.
4Export and Test Integration (10 minutes)
Export your voiceover as MP3 or WAV. Try importing it into Canva, PowerPoint, or your video editing tool. See how it syncs with visuals.
Pro tip: Export in WAV format if you'll be editing further in audio software. Use MP3 for final delivery to save file size.
⚡ Quick Win: Test Before Committing
Use the free 10-minute tier to create voiceovers for 2-3 different pieces of content (a fundraising video script, a training module intro, a donor thank-you message). This lets you evaluate if Murf's voices match your organization's brand and communication style before paying for a subscription. If you're impressed, upgrade to Basic or Pro and apply for the 20% nonprofit discount.
🤝 Need Help with Implementation?
Setting up new AI tools can feel overwhelming when you're already stretched thin. If you'd like expert guidance getting started with Murf.ai—from script writing best practices to integrating voiceovers into your video production workflow—we're here to help.
One Hundred Nights offers implementation support, from quick setup assistance to full-service training for your communications team.
Contact Us to Learn MoreFrequently Asked Questions
Is Murf.ai free for nonprofits?
Murf.ai isn't completely free, but offers a 20% discount on all paid plans for registered nonprofits with valid charitable trust status. There's also a free tier that provides 10 minutes of voice generation, which works for very small organizations testing the platform. Most nonprofits will need a paid plan—Basic starts at $19/month or Pro at $26/month (before the 20% nonprofit discount).
How do I get the Murf.ai nonprofit discount?
To access the 20% nonprofit discount, email [email protected] from your official organization email address. Include your requirements and a copy of identity proof issued by your organization (such as your 501(c)(3) determination letter). Murf responds within 24 hours with a discount coupon or requests for clarification. Your nonprofit must have valid charitable trust status or be an accredited educational institution.
How many voices and languages does Murf.ai support?
Murf.ai provides access to 120+ AI voices (both male and female) across 20+ languages and accents. The voices cover various tonalities and speaking styles, allowing nonprofits to match the right voice to their content. The Pro plan ($26/month) includes access to all 120+ voices, while the Basic plan provides select voices.
Can I use Murf.ai-generated voices for commercial purposes?
Yes, Murf.ai includes commercial usage rights in all paid plans (Basic and Pro). This means you can use the generated voiceovers in fundraising videos, donor communications, paid advertisements, and other commercial nonprofit applications without additional licensing fees. The free tier has limitations on commercial use.
What's the difference between Murf.ai and ElevenLabs?
ElevenLabs excels at emotional range and naturalness with 1,200+ voices in 29 languages, making it better for content requiring nuanced emotional expression. Murf.ai ($19-26/month) focuses on template-driven workflows, team collaboration, and video integration—ideal for nonprofits creating structured content like presentations and training materials. ElevenLabs offers a free Impact Program for qualifying nonprofits, while Murf.ai provides a 20% discount. Choose Murf.ai for business-focused voiceovers with video integration; choose ElevenLabs for superior emotional quality and multilingual reach.
Does Murf.ai work with video editing software?
Yes, Murf.ai integrates with multiple video editing and creative platforms including Canva, Google Slides, PowerPoint, Adobe Audition, and Articulate 360. You can export voiceovers in MP3, WAV, or video formats. The platform offers full API access (Pro tier and above) allowing custom integrations with your existing video production workflows.