Back to Fractional Services
    Fractional Marketing

    Marketing That
    Moves Missions

    Strategic marketing that grows your audience, deepens engagement, and drives sustainable support, powered by nonprofit expertise and modern tools.

    250%
    Average increase in organic traffic
    45%
    Improvement in conversion rates
    3x
    Return on ad spend

    Sound Familiar?

    Most nonprofit marketing efforts are reactive, fragmented, and under-resourced.

    😩
    The Daily Reality

    Your website isn't driving donations or volunteers
    Google Ad Grant budget goes unspent or wasted
    Social media feels random and ineffective
    No clear brand differentiation from similar orgs
    Marketing 'strategy' is just reacting to requests
    You can't prove what's working and what isn't

    With Fractional Support

    A website that converts visitors into supporters
    Ad campaigns that maximize every dollar
    Strategic social presence with measurable results
    A brand that stands out and resonates
    Proactive marketing aligned with your goals
    Clear dashboards showing impact and ROI

    Why We're Different

    This isn't generic marketing advice-it's nonprofit-native strategy

    Mission-First Marketing

    We understand that nonprofit marketing isn't about selling-it's about connecting people to causes they care about and inspiring action.

    AI-Accelerated Execution

    We use AI to accelerate research, content creation, and optimization-giving you enterprise-level marketing at nonprofit-friendly costs.

    ROI-Focused Approach

    Every recommendation is tied to outcomes that matter: donations, volunteers, awareness, advocacy actions. No vanity metrics.

    Full-Service Marketing

    Everything You Need to Grow

    From strategy to execution, we cover the full spectrum of nonprofit marketing.

    Digital Marketing Strategy

    Build a comprehensive digital presence that attracts supporters, converts visitors, and amplifies your mission across channels.

    Multi-channel marketing strategy development
    SEO and content marketing optimization
    Paid advertising strategy (Google Ad Grants, Meta)
    Website conversion optimization
    Marketing technology stack recommendations

    Brand Strategy & Identity

    Develop a compelling brand that resonates with your audience and differentiates you in the nonprofit landscape.

    Brand positioning and messaging strategy
    Visual identity development and guidelines
    Brand voice and tone documentation
    Competitive analysis and differentiation
    Brand rollout and implementation support

    Campaign Management

    Plan and execute integrated marketing campaigns that drive awareness, engagement, and action for your cause.

    Campaign strategy and creative development
    Audience targeting and segmentation
    Multi-channel campaign execution
    A/B testing and optimization
    Performance tracking and reporting

    Marketing Analytics

    Turn data into insights that drive smarter marketing decisions and demonstrate ROI to stakeholders.

    Analytics setup and dashboard creation
    Attribution modeling and tracking
    Donor journey analysis
    Monthly performance reporting
    Data-driven recommendations

    What You'll Get

    Tangible deliverables that drive real results

    Marketing Plans

    Strategic roadmaps that align marketing with mission

    Landing Pages

    Conversion-optimized pages for campaigns and appeals

    Video Strategy

    Video content plans that tell your story compellingly

    Email Sequences

    Automated journeys that nurture supporters

    Analytics Dashboards

    Real-time visibility into marketing performance

    Campaign Calendars

    Coordinated plans for year-round marketing

    How We Work Together

    A proven process that delivers results from week one

    1

    Marketing Audit

    We analyze your current marketing-website, channels, campaigns, and data-to identify quick wins and strategic opportunities.

    Week 1
    2

    Strategy Development

    We create a prioritized marketing plan aligned with your goals, audience, and capacity. No fluff-just actionable strategy.

    Week 2
    3

    Implementation

    We execute on priority initiatives-launching campaigns, optimizing your site, setting up tracking, and creating content.

    Ongoing
    4

    Optimize & Scale

    We continuously analyze performance, test new approaches, and scale what works to maximize your marketing impact.

    Monthly

    Flexible Engagement Models

    Choose the model that fits your needs or combine them for maximum flexibility.

    Monthly Retainer

    Fixed monthly investment for ongoing strategic support and execution.

    Best For:

    Ongoing marketing needs with consistent monthly deliverables

    Predictable monthly investment
    Priority scheduling
    Dedicated support each month
    Flexible scope allocation

    Project-Based

    Defined scope and timeline for specific initiatives or campaigns.

    Best For:

    Brand strategy, website launches, campaign development, audits

    Clear deliverables upfront
    Fixed project price
    Milestone-based approach
    Defined start and end dates

    Hybrid Model

    Combination of monthly retainer plus project-based work for peak periods.

    Best For:

    Organizations with baseline needs plus seasonal or campaign spikes

    Core retainer for ongoing work
    Project add-ons as needed
    Maximum flexibility
    Optimized for real-world demands

    All engagements are customized to your specific needs. Let's talk about what works for you.

    Common Questions

    How quickly can you start making an impact?

    We can deliver value from week one. After an initial marketing audit, we identify quick wins that can be implemented immediately while building out your long-term strategy. Most clients see measurable improvements within the first 30 days.

    Do you work with our existing marketing team?

    Yes! We can supplement your team's capacity, provide strategic direction, or handle specific channels while your team focuses on others. We're flexible and collaborative.

    How do you measure marketing success?

    We focus on metrics that matter to your mission: donations, volunteer sign-ups, email subscribers, event registrations, advocacy actions. We'll set up clear dashboards so you always know what's working.

    What if we don't have a big marketing budget?

    That's exactly why fractional support makes sense. You get senior-level expertise at a fraction of the cost. Plus, we're experts at maximizing free and low-cost channels like Google Ad Grants and organic social.

    Ready to Grow Your Impact?

    Let's talk about how fractional marketing support can help you reach more people and drive more action for your cause.

    No commitment required. Just a friendly conversation about your marketing goals.