Amplitude Nonprofit Discount & Pricing

Amplitude is an AI-powered digital analytics platform that reveals how users engage with your website, donor portal, mobile app, or any digital product—tracking every click, scroll, and conversion to help organizations understand user behavior and optimize experiences. Unlike basic analytics tools that simply count pageviews, Amplitude uses machine learning and behavioral cohort analysis to show you the complete user journey, predict churn, identify friction points, and surface insights that drive meaningful improvements. The platform processes billions of events daily for companies like Walmart, PayPal, and Dropbox, bringing enterprise-grade analytics capabilities to organizations of all sizes.

Amplitude's core capabilities center around understanding user behavior at scale. The behavioral analytics engine tracks user actions across web, mobile, and connected devices with automatic event capture and retroactive analysis, the funnel analysis shows exactly where users drop off in donation flows, signup processes, or program applications, the retention analysis reveals which features and content keep supporters engaged versus what causes them to disengage, the cohort comparison lets you segment users by behavior, acquisition source, or demographics to understand what drives different outcomes, the pathfinder feature visualizes the actual journeys users take through your digital properties, the predictive analytics uses machine learning to forecast which donors are likely to churn or upgrade, the A/B testing and experimentation platform validates changes before full rollout, the session replay shows recordings of actual user sessions to understand UX issues, and the real-time dashboards display KPIs and alerts for immediate awareness of trends or problems.

For nonprofits, Amplitude addresses the challenge of optimizing digital experiences with limited resources: development directors can analyze donor portal behavior to understand what content leads to recurring gift signups versus one-time donations, marketing teams can track campaign performance from first touch through conversion to measure true ROI, program managers can understand how beneficiaries navigate online services to identify and fix barriers, product teams can use A/B testing to optimize donation forms, email signup flows, and event registration, leadership can access dashboards showing digital engagement trends without waiting for quarterly reports, and technical teams can integrate Amplitude with existing data warehouses and CRMs for unified analysis. While Amplitude does not offer a dedicated nonprofit discount program, its generous free tier (up to 50,000 monthly tracked users) makes enterprise-grade analytics accessible to many nonprofits, and its startup scholarship program may benefit emerging nonprofit technology initiatives.