How do I apply for the Google Looker Studio nonprofit discount?

Visit lookerstudio.google.com and sign in with any Google account (or create a free account). Click 'Create' to start building your first report or dashboard. Choose 'Blank Report' or select from pre-built templates for common use cases. Connect your data sources (Google Sheets, Analytics, CRM, databases, etc.). Drag and drop charts, tables, and visualizations to build your dashboard. Share reports with team members, board, or donors with view or edit permissions

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Data & Analytics

Google Looker Studio Nonprofit Discount & Pricing

Completely free forever for unlimited users and reports—no nonprofit discount needed because the full product is already free

100% FREE

Nonprofit Discount

100% Free

Free Tier (Full Product)

Verification

Self-Attestation

Simple verification process

Renewal Terms

Auto-Renews

Automatically renews each year

Last verified: Feb 11, 2026

Official nonprofit program from Google Looker Studio • View nonprofit terms

Learn More Pricing Terms Get Discount

About the Tool

What is Google Looker Studio?

Google Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence and data visualization platform that turns raw data into interactive dashboards and reports. The platform connects to over 1,300 data sources including Google Sheets, Google Analytics, BigQuery, Salesforce, MySQL databases, and donation platforms, allowing nonprofits to visualize data from multiple systems in unified dashboards without manual data consolidation.

With an intuitive drag-and-drop interface, Looker Studio enables organizations to create custom charts, graphs, tables, and scorecards that update in real-time as source data changes. Reports can be shared with unlimited viewers at no cost, making it ideal for board presentations, donor reports, grant applications, and internal performance tracking. The platform supports collaborative editing, scheduled email delivery, and embedding reports in websites or intranets.

For nonprofits, Looker Studio eliminates the cost barrier that typically comes with professional BI tools charging $10-70 per user per month. Organizations can track fundraising progress, measure program outcomes, monitor website analytics, visualize volunteer engagement, and demonstrate impact to stakeholders, all without software licensing costs. The free tier includes all core functionality that most nonprofits need, while the optional Pro tier ($9/user/month) adds Gemini AI for conversational analytics and enhanced collaboration features.

100% Free Forever

Unlike competitor BI tools charging $10-70/user/month, Looker Studio is completely free with no user limits, no report limits, and no expiration. This is the full product, not a limited trial or freemium tier.

1,300+ Data Source Connectors

Connect to Google Sheets, Analytics, Ads, CRM systems, databases, donation platforms, and social media tools. Combine data from multiple sources into unified dashboards without manual exports or data consolidation.

Real-Time Interactive Dashboards

Build custom dashboards with charts, tables, scorecards, and maps that update automatically as source data changes. Share with unlimited viewers, embed in websites, or schedule automated email delivery to stakeholders.

Collaborative & Shareable Reports

Multiple team members can co-edit reports simultaneously. Share finished dashboards with board members, donors, or staff with view-only or edit permissions. No viewer licenses required, making board reporting cost-effective.

Learn More About Google Looker Studio

Eligibility Requirements

Google account (free to create)
No nonprofit status verification required

How to Apply

1
Visit lookerstudio.google.com and sign in with any Google account (or create a free account)
2
Click 'Create' to start building your first report or dashboard
3
Choose 'Blank Report' or select from pre-built templates for common use cases
4
Connect your data sources (Google Sheets, Analytics, CRM, databases, etc.)
5
Drag and drop charts, tables, and visualizations to build your dashboard
6
Share reports with team members, board, or donors with view or edit permissions

Included Features

Access to these Google Looker Studio features

Unlimited reports and dashboards
Unlimited viewers at no cost
1,300+ data source connectors (Google products, databases, CRMs, donation platforms)
Real-time data visualization with auto-refresh
Interactive filters and drill-down capabilities
Custom charts, tables, scorecards, maps, and graphs
Scheduled email delivery of reports
Embed reports in websites or intranets
Collaborative editing with team permissions
Branded reports with custom logos and colors
Mobile-responsive dashboards
Data blending across multiple sources
Calculated fields and custom formulas
Date range controls and comparison tools

Limitations

Pro features (Gemini AI, enhanced collaboration, SLA support) require upgrade to Looker Studio Pro at $9/user/month
Some advanced data connectors may require separate API access or third-party connector tools
Performance can be impacted by very large datasets or complex queries (consider data aggregation strategies)

Learn More About Google Looker Studio

Explore our detailed guides and comparisons to get the most out of Google Looker Studio's AI features

Google Looker Studio Full Tool Page

Complete feature breakdown and nonprofit use cases

Explore Google Looker Studio's data visualization capabilities, 1,300+ data connectors, dashboard building features, and how nonprofits use it to track fundraising, measure program impact, and create board reports at zero cost.

View Tool Details

Building a Data-First Nonprofit

Strategic approach to nonprofit data management

Learn how to establish data collection practices, choose the right analytics tools, build dashboards that inform decisions, and create a data-driven culture that improves program effectiveness and stakeholder reporting.

Read Article

AI Tools for Boards and Executive Dashboards

Creating effective board and leadership reports

Discover best practices for building executive dashboards that communicate key metrics, track strategic goals, and provide board members with actionable insights using tools like Looker Studio, Power BI, and automated reporting systems.

Read Article

AI Impact Reporting Visualization

Visualizing nonprofit program outcomes and impact

Learn how AI-powered visualization tools help nonprofits transform program data into compelling impact stories for donors, grantmakers, and stakeholders through interactive dashboards, infographics, and automated report generation.

Read Article

FAQ & Terms

How much is the discount?

Completely free forever for unlimited users and reports—no nonprofit discount needed because the full product is already free

Who is eligible?

Google account (free to create). No nonprofit status verification required

What's included?

Unlimited reports and dashboards, Unlimited viewers at no cost, 1,300+ data source connectors (Google products, databases, CRMs, donation platforms), Real-time data visualization with auto-refresh, Interactive filters and drill-down capabilities, Custom charts, tables, scorecards, maps, and graphs, Scheduled email delivery of reports, Embed reports in websites or intranets, Collaborative editing with team permissions, Branded reports with custom logos and colors, Mobile-responsive dashboards, Data blending across multiple sources, Calculated fields and custom formulas, Date range controls and comparison tools.

Terms & Conditions

•Requires Google account for access
•Data source access depends on permissions in connected systems
•Looker Studio Pro ($9/user/month) required for Gemini AI conversational analytics and enhanced team collaboration features

Last Verified: 2/11/2026 • Always verify current terms on the official program page.

Note: Prices may be outdated or inaccurate.