Heap Nonprofit Discount & Pricing

Heap is a digital analytics platform that automatically captures every user interaction on your website or mobile app without requiring manual event tracking setup—providing complete behavioral data from the moment of installation, enabling retroactive analysis of user journeys you didn't plan for, and revealing friction points through AI-powered insights that show where users struggle, drop off, or succeed in completing key actions like donations, event registrations, or volunteer signups.

Heap's automatic event tracking (autocapture) differentiates it from traditional analytics platforms that require developers to manually instrument each click, form submission, or page view—instead, Heap captures everything (every click, tap, swipe, page view, form interaction) automatically, giving nonprofits complete flexibility to analyze user behavior retroactively without waiting for engineering resources. The platform's core capabilities include automatic event capture that records all user interactions without code, retroactive analysis that lets you define events after they've occurred and see historical data instantly (e.g., 'show me everyone who clicked the donate button in the past 6 months'), user session replay that visualizes individual user journeys to understand what real people experienced, AI-powered path optimization (Heap Illuminate) that identifies the most common paths users take to complete goals and surfaces friction points automatically, funnel analysis that measures conversion rates across multi-step processes (e.g., donation flows, volunteer applications), cohort analysis that segments users by behavior or attributes to compare engagement patterns, heatmaps that show where users click and scroll on pages, A/B test analysis integrated with experiments to measure impact on conversions, and data warehouse integration that syncs Heap data with your business intelligence tools.

For nonprofits, Heap addresses the resource constraints and technical barriers that prevent many mission-driven organizations from understanding how supporters interact with their digital properties: development teams can implement comprehensive analytics in hours instead of weeks by adding a single code snippet rather than instrumenting hundreds of events, program staff can answer urgent questions about user behavior immediately without waiting for engineering (e.g., 'Why did donor retention drop last month?') by defining new events retroactively, communications teams can identify exactly where website visitors abandon donation forms by watching session replays and seeing friction points through AI analysis, volunteer coordinators can optimize signup flows by measuring conversion rates at each step and testing changes without developer help, advocacy organizations can track how effectively campaigns drive petition signatures or email signups by analyzing user paths from social media to conversion, grant-funded program managers can demonstrate digital engagement metrics by exporting user behavior data showing how communities interact with online resources, small nonprofits can access enterprise-level analytics through Heap's free tier (up to 10,000 sessions/month) without budget allocation, and organizations that lack data analysts benefit from AI-powered insights that surface opportunities and problems automatically—however, while Heap offers a robust free tier and several paid plans starting at lower price points, the platform does not provide a dedicated nonprofit discount program, meaning organizations requiring more than 10,000 monthly sessions must pay standard commercial pricing (typically $1,000+/month for Growth plans), though the free tier and Heap's time-saving autocapture capabilities still make it valuable for resource-constrained nonprofits focused on optimizing digital experiences to maximize mission impact.