Who is eligible for the Klaviyo nonprofit program?

No nonprofit-specific eligibility—standard pricing applies to all organizations. Tax exemption available for qualifying 501(c)(3) organizations (sales tax only). Free tier available for accounts with up to 250 contacts

How do I apply for the Klaviyo nonprofit discount?

Create a free Klaviyo account at klaviyo.com. Start with the free tier (up to 250 contacts, 500 emails/month). For tax exemption, email salestax@klaviyo.com with your 501(c)(3) documentation. Upgrade to paid plans as your contact list grows. Pricing is based on the number of active profiles in your account

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Communication & Collaboration

Klaviyo Nonprofit Discount & Pricing

Klaviyo does not offer a dedicated nonprofit discount program. Nonprofits pay standard pricing, though tax exemptions may apply and a free tier is available for small lists.

NO NONPROFIT DISCOUNT

No Dedicated Nonprofit Discount

Klaviyo does not currently offer a dedicated nonprofit discount program. While they accept tax exemption documentation for sales tax purposes, there is no reduced pricing for nonprofit organizations. Nonprofits pay the same rates as commercial businesses.

Nonprofit Discount

Not Available

Standard pricing applies

Alternatives

Free tier available: Up to 250 contacts and 500 emails/month at no cost

See options below

Pricing

Standard Pricing

Same pricing for all organizations

Last verified: Jan 22, 2026

Pricing information from official Klaviyo website

Learn More View Pricing Get Started

About the Tool

What is Klaviyo?

Klaviyo is a powerful email and SMS marketing automation platform designed primarily for e-commerce businesses, but increasingly used by nonprofits for donor engagement and fundraising campaigns. The platform excels at creating personalized, data-driven communication flows based on supporter behavior, giving history, and engagement patterns.

The platform's strength lies in its sophisticated segmentation and automation capabilities. You can create complex email flows triggered by specific actions—like a first-time donation, event registration, or lapsed giving—ensuring supporters receive the right message at the right time. Klaviyo's AI features include predictive analytics, send time optimization, and automated A/B testing.

For nonprofits, Klaviyo is particularly valuable for organizations with established supporter bases who want to implement sophisticated email marketing strategies. The platform integrates with popular CRM and fundraising tools, allowing you to sync donor data and create highly personalized campaigns based on giving history, event attendance, and engagement levels.

Advanced Segmentation

Create dynamic segments based on donor behavior, giving history, engagement, and custom properties for highly targeted campaigns.

Automated Flows

Build sophisticated email sequences triggered by donations, sign-ups, event registrations, or custom events with visual flow builder.

Predictive Analytics

Leverage AI to predict donor lifetime value, optimal send times, and identify supporters at risk of lapsing.

SMS Marketing

Combine email and SMS in unified campaigns for multi-channel donor communication and urgent appeals.

Learn More About Klaviyo

Options for Nonprofits

While Klaviyo doesn't offer a nonprofit discount, here are your options

Free tier available: Up to 250 contacts and 500 emails/month at no cost
Tax exemption: Email [email protected] with 501(c)(3) documentation to exempt sales tax
Pay-as-you-grow pricing: Start free and scale up only when needed
Consider alternatives: GetResponse offers 50% off for nonprofits with similar features

Getting Started

1
Create a free Klaviyo account at klaviyo.com
2
Start with the free tier (up to 250 contacts, 500 emails/month)
3
For tax exemption, email [email protected] with your 501(c)(3) documentation
4
Upgrade to paid plans as your contact list grows
5
Pricing is based on the number of active profiles in your account

Available Features

What you get with Klaviyo

Free tier: Up to 250 active profiles and 500 email sends/month
Free tier: 150 SMS/MMS credits per month
Advanced email segmentation and personalization
Visual flow builder for automated email sequences
Pre-built automation templates for common workflows
A/B testing for emails and subject lines
Detailed analytics and reporting dashboards
Integrations with 350+ apps including Salesforce and Shopify
SMS marketing capabilities (paid plans)
AI-powered send time optimization
Predictive analytics for customer lifetime value
Forms and pop-ups for list building

Similar Tools WITH Discounts

Consider these alternatives that offer nonprofit pricing

GetResponse

50% off

View Discount

HubSpot

40% off

View Discount

Limitations

No dedicated nonprofit discount program
Pricing can become expensive as contact lists grow
Some advanced features only available on higher-tier plans
SMS credits are separate from email plan
Tax exemption only applies to sales tax, not subscription fees

Learn More About Klaviyo

Explore our detailed guides and comparisons to get the most out of Klaviyo's AI features

GetResponse Nonprofit Discount

50% off email marketing for nonprofits

GetResponse offers 50% off all paid plans for qualifying nonprofits. A great alternative to Klaviyo with similar automation features and dedicated nonprofit pricing.

View Discount

HubSpot Nonprofit Discount

40% off CRM and marketing automation

HubSpot offers 40% off Professional and Enterprise plans for nonprofits. Includes email marketing, CRM, and automation tools in one platform.

View Discount

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FAQ

Does Klaviyo offer a nonprofit discount?

Klaviyo does not offer a dedicated nonprofit discount program. Nonprofits pay standard pricing, though tax exemptions may apply and a free tier is available for small lists.

What options do nonprofits have?

Free tier available: Up to 250 contacts and 500 emails/month at no cost. Tax exemption: Email [email protected] with 501(c)(3) documentation to exempt sales tax. Pay-as-you-grow pricing: Start free and scale up only when needed. Consider alternatives: GetResponse offers 50% off for nonprofits with similar features

What features are available?

Free tier: Up to 250 active profiles and 500 email sends/month, Free tier: 150 SMS/MMS credits per month, Advanced email segmentation and personalization, Visual flow builder for automated email sequences, Pre-built automation templates for common workflows, A/B testing for emails and subject lines, Detailed analytics and reporting dashboards, Integrations with 350+ apps including Salesforce and Shopify, SMS marketing capabilities (paid plans), AI-powered send time optimization, Predictive analytics for customer lifetime value, Forms and pop-ups for list building.