Mixpanel Nonprofit Discount & Pricing

Mixpanel is an advanced product analytics platform that helps organizations understand how users interact with their digital products, websites, and applications. Originally designed for tech startups and product teams, Mixpanel provides powerful event-based tracking that goes far beyond basic web analytics, offering detailed insights into user behavior, conversion funnels, retention patterns, and feature adoption. The platform uses a user-centric approach, tracking individual users across sessions and devices to build comprehensive behavioral profiles.

Mixpanel's core capabilities include event tracking that captures every user action—button clicks, page views, form submissions, feature usage, and custom events—with the ability to attach detailed properties to each event for granular analysis. The platform features visual funnel analysis to identify where users drop off in conversion flows, cohort analysis to compare how different user groups behave over time, retention reports that show how many users return after their first interaction, and A/B testing integration to measure the impact of changes. Mixpanel's dashboards automatically update in real-time, and users can segment data by dozens of dimensions including user properties, behavioral patterns, acquisition channels, and device types. The platform supports SQL queries for advanced analysis and provides predictive analytics powered by machine learning.

For nonprofits, Mixpanel can transform how organizations understand their digital programs, measuring donor engagement on fundraising platforms (tracking donation flow completion rates, identifying where potential donors abandon the process), website effectiveness (analyzing which content drives conversions, understanding visitor navigation patterns), mobile app usage for service delivery programs (tracking feature adoption, identifying pain points in user experience), volunteer portal optimization (measuring engagement with volunteer opportunities, understanding retention factors), online program participation (tracking completion rates for educational content, identifying at-risk participants), and advocacy campaign effectiveness (measuring action completion rates, understanding viral sharing patterns). By understanding these behaviors in detail, nonprofits can make data-driven decisions about website design, program delivery, and user experience improvements.

Mixpanel offers a free tier suitable for small nonprofits (up to 20 million events per month) with core analytics features including unlimited team members, 5 group keys, 1 year of data history, and real-time reporting. Paid plans start at $20/month for additional features like unlimited data history, advanced security controls, data pipelines, and priority support. While Mixpanel announced a nonprofit discount program in 2018 offering 10,000 free monthly tracked users plus 80% off additional users, this program appears to no longer be available as of 2026, with the nonprofit landing page returning a 404 error.