Pictory Nonprofit Discount & Pricing

Pictory is an AI-powered video creation platform that transforms blog posts, articles, scripts, and long-form videos into short, engaging social media clips automatically—eliminating the need for expensive video production teams, editing software expertise, or hours spent manually clipping content. Designed for content creators, social media managers, marketing teams, and organizations that need to maintain consistent video presence across platforms but lack dedicated video production resources—from nonprofits sharing impact stories and donor testimonials to content marketers repurposing webinars into bite-sized LinkedIn clips—Pictory combines script-to-video generation, automatic captioning with 85+ language support, AI voiceover with realistic voices, video summarization from long-form content, and customizable branding templates into one user-friendly platform that runs entirely in the browser without software downloads.

Pictory's core capabilities provide comprehensive video creation and editing tools optimized for social media content production. The AI script-to-video engine converts written scripts into full videos by automatically selecting relevant stock footage matching your content, the blog-to-video converter transforms written articles into engaging videos by extracting key points and pairing them with visuals, the video highlighter identifies viral-worthy moments from long videos (webinars, podcasts, events) and auto-generates short clips with smart scene detection, the automatic captioning system adds accurate subtitles in 85+ languages with customizable styles to maximize engagement (90% of social videos are watched on mute), the AI voiceover feature provides realistic text-to-speech narration in multiple accents and tones without recording audio, the aspect ratio optimizer reformats videos for different platforms (16:9 for YouTube, 1:1 for Instagram, 9:16 for TikTok/Reels) from a single source, the brand customization tools enable saving logos, colors, fonts, and intro/outro sequences for consistent branded content, the filler word removal automatically detects and cuts "um," "uh," and long pauses from video recordings to improve polish, the media library provides access to 3M+ royalty-free video clips, images, and music tracks for professional-quality visuals, the text overlay editor creates dynamic captions, titles, and call-to-action text with animation effects, the collaboration features allow team sharing, commenting, and project management within the platform, and the direct publishing integration exports videos optimized for YouTube, Facebook, Instagram, LinkedIn, TikTok, and Twitter.

For nonprofits, Pictory addresses the video content creation challenges faced by organizations that need to produce engaging social media videos but lack video production staff, editing expertise, or large creative budgets: communications teams can transform written impact reports and blog posts into shareable video stories without hiring videographers, social media managers can repurpose recorded webinars and virtual events into dozens of short clips for ongoing social content, fundraising teams can create donor testimonial videos with captions and branded overlays to share success stories across platforms, volunteer coordinators can produce recruitment videos from scripts using AI voiceovers and stock footage, advocacy organizations can quickly create awareness campaign videos with compelling visuals and captions for maximum reach, executive directors can convert annual reports and board presentations into engaging video summaries for stakeholders, small nonprofits without marketing departments can maintain video presence on Instagram, LinkedIn, and Facebook using blog content they already create, and organizations with limited content creation time can automate video production workflows to repurpose existing long-form content into social-optimized clips. However, Pictory does not offer a dedicated nonprofit discount program—nonprofits interested in AI video creation should contact Pictory's support team directly via the in-app chat to inquire about custom pricing for organizations, or explore alternatives like Lumen5 (50% nonprofit discount), Synthesia (nonprofit pricing available), or Descript (nonprofit program available).