Runway Nonprofit Discount & Pricing

Runway is an AI-powered video generation and editing platform that creates cinematic-quality videos from text prompts and images using Gen-4 models, transforms written scripts into fully produced videos without filming, and provides professional editing tools like background removal, motion tracking, and style transfer—all accessible through a web-based interface designed for creators without technical video production experience, enabling nonprofits to produce compelling visual stories, educational content, and campaign materials at a fraction of traditional production costs.

Runway's AI video generation capabilities democratize visual storytelling by eliminating the need for cameras, actors, locations, or extensive editing knowledge. The platform's core capabilities include text-to-video generation that creates original video clips from written descriptions (e.g., 'a volunteer distributing food at a community kitchen, warm lighting, documentary style'), image-to-video animation that brings static photos to life with realistic motion and camera movements, Gen-4 Turbo for faster video generation at lower credit costs, style transfer that applies artistic looks (watercolor, animation, cinematic) to existing footage, background removal (Green Screen) that isolates subjects and replaces backgrounds with custom scenes or images, motion tracking that follows objects across frames for adding graphics or effects, super-slow motion creation that extends clips for dramatic emphasis, inpainting that removes unwanted objects or people from videos, upscaling that enhances video resolution and quality, audio-reactive effects that sync visuals to music or voiceovers, multi-clip timeline editing for assembling final productions, collaboration features allowing team members to share projects and provide feedback, API access for developers building custom workflows, and mobile app access (iOS) for on-the-go editing.

For nonprofits, Runway addresses the high costs and technical barriers of professional video production while enabling organizations to create engaging visual content for fundraising, education, advocacy, and communications: development teams can generate compelling donor stories by combining donor photos with AI-generated scenes showing program impact (without expensive filming), program staff can create educational videos explaining complex social issues using text-to-video generation instead of hiring videographers, advocacy organizations can produce shareable campaign videos with custom visual styles that stand out in social media feeds, volunteer coordinators can animate photo collages of volunteer activities to showcase community engagement, grant writers can embed short AI-generated videos in proposals to illustrate program concepts and differentiate applications, communications teams can remove distracting backgrounds from testimonial videos recorded on smartphones using Runway's Green Screen tool, small nonprofits can access cinematic visual effects previously available only to organizations with Hollywood-level budgets, event planners can create promotional videos for fundraising galas using text descriptions of the venue and activities, international nonprofits can produce localized video content by editing existing footage with style transfer to match cultural contexts, and educational organizations benefit from Runway's dedicated education discount program (up to 25% off for classes with 3+ licenses) making AI video tools more accessible for training nonprofit staff and teaching storytelling skills—though while Runway's educational discount applies to accredited institutions and classrooms, there is no separate nonprofit organization discount for mission-driven entities, meaning individual nonprofits must use standard pricing ($12/month for Standard plan with 625 credits, or free tier with 125 one-time credits), though the platform's credit-based model and powerful AI tools still offer substantial cost savings compared to traditional video production services.