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    Social Media Management

    Tailwind Nonprofit Discount & Pricing

    50% off all plans for US 501(c)(3) organizations and UK registered charities

    50% OFF

    Nonprofit Discount

    50% Off

    All Paid Plans (50% Nonprofit Discount)

    Verification

    501(c)(3)

    Simple verification process

    Renewal Terms

    Auto-Renews

    Automatically renews each year

    Last verified: Jan 31, 2026

    Official nonprofit program from Tailwind • View nonprofit terms

    About the Tool

    What is Tailwind?

    Tailwind is an AI-powered social media marketing platform specializing in Pinterest and Instagram visual content scheduling, optimization, and analytics. Unlike general-purpose social media schedulers that treat all platforms the same, Tailwind is purpose-built for visual content strategies with platform-specific features like Pinterest SmartSchedule (optimal pinning times based on audience engagement patterns), AI Ghostwriter (generates pin titles, descriptions, and hashtags from images), and Instagram Hashtag Finder (discovers high-performing hashtags for maximum reach). The platform is particularly valuable for nonprofits that rely on visual storytelling to share impact stories, promote fundraising campaigns, showcase program activities, recruit volunteers, and build community engagement through compelling imagery and infographics.

    Tailwind's core capabilities streamline visual content marketing workflows with intelligent automation and data-driven optimization. The SmartSchedule feature analyzes your audience's engagement patterns and automatically publishes pins and posts at times when your followers are most active—eliminating guesswork and maximizing visibility, the AI Ghostwriter generates compelling pin titles, descriptions, captions, and hashtags from your images using computer vision and natural language processing—saving hours of manual writing while maintaining SEO optimization, the bulk scheduling tool allows you to upload dozens of images at once, apply templates for descriptions, and schedule weeks of content in minutes, the Pinterest Tribes (now Communities) feature enables collaboration with other creators to share and promote each other's content for expanded reach, the Instagram Hashtag Finder analyzes millions of posts to recommend high-performing, relevant hashtags that increase discoverability without the risk of shadowbanning, the analytics dashboard tracks pin performance, follower growth, engagement rates, website clicks, and top-performing content to inform strategy, the content calendar provides a visual overview of scheduled posts across Pinterest and Instagram with drag-and-drop rescheduling, the Tailwind Create tool generates on-brand social media graphics from templates with one-click design adjustments, and the browser extension (Tailwind Publisher) enables quick pinning and scheduling while browsing the web. Tailwind also supports multi-account management for nonprofits managing separate Pinterest boards for different programs or campaigns.

    For nonprofits, Tailwind addresses the unique challenges of visual content marketing with limited staff and resources: development directors can schedule fundraising campaign graphics across Pinterest and Instagram weeks in advance using SmartSchedule to maintain consistent visibility without daily manual posting, communications coordinators can use AI Ghostwriter to generate compelling pin descriptions optimized for Pinterest SEO from impact photos—saving time while driving website traffic, volunteer recruiters can create and schedule volunteer opportunity graphics with Instagram Hashtag Finder to reach local audiences searching for volunteer opportunities, program managers can bulk-upload event photos and participant stories with scheduling templates to maintain active social media presence without constant attention, marketing directors can analyze which visual content drives the most website clicks and donations to refine messaging and imagery, and small teams can collaborate through Pinterest Communities to amplify reach by sharing content with aligned nonprofit networks. Tailwind's 50% nonprofit discount makes advanced visual content marketing accessible for organizations that depend on compelling imagery to communicate their mission and attract supporters.

    AI Ghostwriter for Pin Descriptions

    Automatically generate compelling pin titles, descriptions, and hashtags from your images using AI—save hours of manual writing while optimizing content for Pinterest SEO and discoverability.

    SmartSchedule Optimization

    AI analyzes your audience engagement patterns and publishes pins and posts at optimal times when your followers are most active—maximize visibility and engagement without guesswork.

    Bulk Scheduling for Visual Content

    Upload dozens of images at once, apply description templates, and schedule weeks of Pinterest and Instagram content in minutes—maintain consistent posting without daily effort.

    Instagram Hashtag Finder

    Discover high-performing, relevant hashtags from millions of analyzed posts—increase discoverability and reach on Instagram without risking shadowbanning from spammy hashtags.

    Eligibility Requirements

    • Must be a US 501(c)(3) organization or UK charity recognized by HM Revenue and Customs
    • Provide proof of nonprofit status such as EIN or 501(c)(3) determination letter

    How to Apply

    1. 1

      Contact Tailwind support team at [email protected]

    2. 2

      Include your organization name and express interest in the nonprofit discount

    3. 3

      Provide proof of 501(c)(3) status (EIN or determination letter) or UK charity documentation

    4. 4

      Tailwind's team will review your submission and confirm eligibility

    5. 5

      Once approved, you'll receive instructions on applying the 50% discount to your subscription

    Included Features

    Access to these Tailwind features

    • 50% discount on all paid plans (Pro, Advanced, Max)
    • SmartSchedule AI optimization for Pinterest and Instagram posting times
    • AI Ghostwriter for generating pin titles, descriptions, and hashtags from images
    • Bulk scheduling for uploading and scheduling dozens of images at once
    • Instagram Hashtag Finder with performance analytics
    • Pinterest Communities (formerly Tribes) for content collaboration and amplification
    • Analytics dashboard tracking pin performance, engagement, follower growth, and website clicks
    • Content calendar with visual overview and drag-and-drop rescheduling
    • Tailwind Create tool for generating on-brand social media graphics from templates
    • Browser extension (Tailwind Publisher) for quick pinning while browsing
    • Multi-account management for Pinterest and Instagram
    • Unlimited scheduling (plan-dependent)
    • Priority customer support and onboarding resources

    Limitations

    • Discount applies to paid plans only—free plan features remain unchanged
    • Must maintain valid 501(c)(3) or UK charity status throughout subscription
    • Discount subject to verification and approval by Tailwind support team
    • Platform focuses on Pinterest and Instagram—limited support for other social networks

    Learn More About Tailwind

    Explore our detailed guides and comparisons to get the most out of Tailwind's AI features

    Later Social Media Scheduler

    Visual social media scheduling platform with Instagram focus

    Explore Later, another visual-first social media scheduler with Instagram and TikTok focus, AI caption generation, and nonprofit pricing—great alternative or complement to Tailwind's Pinterest specialization.

    View Later

    Buffer AI Assistant

    Multi-platform social media scheduling with AI content generation

    Learn about Buffer's AI-powered social media management platform with nonprofit discounts. While Tailwind focuses on Pinterest and Instagram, Buffer supports broader multi-platform scheduling.

    View Buffer Discount

    Sprout Social Nonprofit Discount

    Enterprise social media management with advanced analytics

    Discover Sprout Social's nonprofit pricing for teams needing enterprise-level social listening, analytics, and team collaboration beyond Tailwind's Pinterest and Instagram focus.

    View Sprout Social Discount

    Canva for Nonprofits

    Design platform for creating social media graphics

    Canva's free nonprofit program is perfect for creating the visual content you'll schedule with Tailwind—combine both tools to streamline your visual storytelling workflow.

    View Canva Discount

    FAQ & Terms

    How much is the discount?

    50% off all plans for US 501(c)(3) organizations and UK registered charities

    Who is eligible?

    Must be a US 501(c)(3) organization or UK charity recognized by HM Revenue and Customs. Provide proof of nonprofit status such as EIN or 501(c)(3) determination letter

    What's included?

    50% discount on all paid plans (Pro, Advanced, Max), SmartSchedule AI optimization for Pinterest and Instagram posting times, AI Ghostwriter for generating pin titles, descriptions, and hashtags from images, Bulk scheduling for uploading and scheduling dozens of images at once, Instagram Hashtag Finder with performance analytics, Pinterest Communities (formerly Tribes) for content collaboration and amplification, Analytics dashboard tracking pin performance, engagement, follower growth, and website clicks, Content calendar with visual overview and drag-and-drop rescheduling, Tailwind Create tool for generating on-brand social media graphics from templates, Browser extension (Tailwind Publisher) for quick pinning while browsing, Multi-account management for Pinterest and Instagram, Unlimited scheduling (plan-dependent), Priority customer support and onboarding resources.

    Ready to Save with Tailwind?

    Apply for the nonprofit program and start accessing premium features.

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