Virtuous Nonprofit Discount & Pricing

Virtuous is a responsive fundraising CRM platform designed exclusively for nonprofit organizations to transform donor engagement through AI-powered personalization, predictive analytics, and automation. Unlike traditional donor databases that simply store contact information, Virtuous acts as an intelligent fundraising operating system that analyzes donor behavior in real-time, surfaces actionable insights, automates stewardship communications, and enables every fundraiser to treat every donor like a major gift prospect. The platform combines CRM functionality, marketing automation, online fundraising, volunteer management, and analytics into a unified system that eliminates data silos and manual processes that slow down development teams.

Virtuous's responsive fundraising methodology uses AI to automatically segment donors based on engagement signals, predict giving likelihood and optimal ask amounts, recommend next-best actions for fundraisers, and deliver personalized communications across email, direct mail, social media, and events. The platform's Virtue Score analyzes hundreds of engagement data points—donation history, email opens, event attendance, volunteer hours, social media interactions, website visits—to calculate each constituent's relationship strength and engagement level, enabling fundraisers to prioritize outreach and tailor stewardship strategies. Automation Builder creates sophisticated multi-channel workflows triggered by donor actions (first donation, milestone anniversaries, lapsed giving, volunteer signup) that execute personalized stewardship journeys without manual intervention. The marketing automation suite includes email design tools, SMS messaging, audience segmentation, A/B testing, and campaign performance analytics to optimize donor communications.

For mid-sized to large nonprofits managing complex fundraising operations, Virtuous provides enterprise-grade capabilities typically reserved for organizations with dedicated development operations teams: unified constituent profiles consolidating all interactions across departments; customizable dashboards and reporting for board presentations, grant applications, and strategic planning; online donation forms with branded giving pages, recurring donation management, and tribute gifts; volunteer management with shift scheduling, hour tracking, and automated communications; event registration and ticketing integrated with donor records; grant tracking with deadline reminders and reporting requirements; wealth screening and prospect research integration; mobile apps for iOS and Android enabling fundraisers to update records and access insights on-the-go; and robust API for integrations with accounting systems, wealth screening tools, email service providers, and other nonprofit tech stack components. Named the #1 Momentum Leader by G2 and trusted by organizations like Ronald McDonald House Charities, Habitat for Humanity, and Arkansas Children's Hospital, Virtuous serves over 10,000 nonprofits seeking to move beyond transactional fundraising toward relationship-centered donor engagement. However, Virtuous does not offer special nonprofit discounts—pricing starts at $199/month with custom quotes based on organization size, feature needs, and constituent volume, positioning it as a premium solution for nonprofits with sufficient fundraising budgets to justify the investment in responsive donor engagement technology.