EZ Texting for Nonprofits: AI-Assisted SMS Marketing Platform
EZ Texting is a cloud-based SMS and MMS platform that has served over 230,000 customers and processed more than 8 billion messages since 2004. For nonprofits, it offers AI-powered message drafting, bulk texting, two-way conversations, and automation workflows built around the 98% open rates that text messages deliver, at a price point that smaller organizations can actually afford.
What It Does
Most nonprofits have email lists they rely on heavily, yet average email open rates sit around 20% for the sector. Text messages get opened by 98% of recipients, with 90% read within three minutes of delivery. EZ Texting helps nonprofits close that gap by providing an accessible, beginner-friendly SMS platform that requires no technical staff and no long-term contract to get started.
At its core, EZ Texting enables organizations to send bulk SMS and MMS campaigns, manage two-way conversations with donors and constituents, set up automated drip sequences, and track results. What differentiates EZ Texting from more basic texting tools is its combination of AI-assisted message drafting, nonprofit-specific templates, native CRM integrations with platforms like Salesforce NPSP and Bloomerang, and TCPA compliance tools built into every plan.
The platform is intentionally general-purpose rather than fundraising-specific. That makes it well-suited for nonprofits that need SMS for a mix of uses: program participant updates, volunteer coordination, event reminders, donor stewardship, and occasional fundraising appeals. Organizations running large-scale SMS fundraising campaigns may find purpose-built platforms like Tatango offer more fundraising-specific depth, but EZ Texting is one of the most accessible starting points for nonprofits new to SMS.
Best For
Organization Size
Small to mid-size nonprofits with up to 2,000 contacts will find the Launch and Boost plans accessible. The Scale plan supports up to 50,000 contacts, making EZ Texting viable for growing organizations. Per-user fees of $10/month per team member mean larger teams should compare total costs carefully before committing.
Use Cases
- Donor thank-you messages and stewardship
- Event reminders and attendance follow-up
- Volunteer shift notifications and coordination
- Program participant updates
- Year-end and matching gift donation appeals
Ideal Roles
- Communications Coordinators
- Development Associates and Managers
- Volunteer Managers
- Program Directors
- Executive Directors at small organizations
Key Features for Nonprofits
AI Compose: Faster Message Creation
Drafts SMS and MMS message copy from a short description of what you want to communicate. Staff describe the goal (donation appeal, volunteer reminder, event announcement) and receive a ready-to-send draft optimized for SMS character limits. Particularly useful for teams without dedicated copywriters who need to produce frequent, high-quality texts on limited time.
AI Reply: Automated Constituent Responses
Automatically answers incoming messages using a knowledge base you configure. When constituents text in with frequently asked questions about events, volunteer opportunities, or donation processes, AI Reply responds without requiring staff attention. Helps small teams manage high inbound message volume after campaigns or fundraising appeals without additional headcount.
Bulk SMS and MMS Campaigns
Send mass text and multimedia messages to segmented contact lists with a 99.8% delivery rate. MMS supports images, short videos up to 15 seconds, and includes access to a Shutterstock image library for visual impact. A Campaign Calendar with visual scheduling makes it straightforward to plan and coordinate messages across donor, volunteer, and program participant segments without overlapping or overwhelming contacts.
Automation Workflows
A drag-and-drop workflow builder lets nonprofits set up welcome sequences for new opt-ins, event reminder series, re-engagement campaigns for lapsed donors, and post-donation thank-you flows. Workflows run automatically once configured, reducing the manual effort required to maintain consistent communication across donor and constituent segments. A/B testing enables testing different message variations before full deployment.
Nonprofit Templates and Text-to-Give
Over 20 pre-built nonprofit message templates cover general donation appeals, time-sensitive campaigns, donor retention, event reminders, and re-engagement sequences. Text-to-Give functionality enables mobile-friendly donation link delivery via SMS, with merge tags that personalize messages with donor names and giving history. Smart segmentation lets organizations target different groups with the right message at the right time.
TCPA Compliance Tools
Built-in SafeSTOP opt-out management, double opt-in flows for live event list-building, and quiet-hours throttling protect nonprofits from TCPA compliance exposure. All plans include PCI-DSS Level 1 security. The A2P 10DLC registration process required by U.S. carriers is guided within the platform and typically completes within 24 hours, faster than many competing platforms.
How EZ Texting Uses AI
EZ Texting positions itself as AI-enhanced rather than AI-native. The AI features are focused on reducing content creation time and managing inbound message volume, rather than optimizing campaign strategy or predicting donor behavior. Here is what is genuinely AI-powered versus standard automation.
What's Actually AI-Powered
AI Compose
Generative AI drafts SMS and MMS message copy from a short user prompt. The model is trained on effective SMS marketing patterns and optimizes output for character limits, mobile readability, and call-to-action clarity. This is the platform's primary AI differentiator and has received positive reviews for output quality.
AI Reply
Automated response system that uses a configurable knowledge base to answer common inbound questions without staff involvement. The AI interprets the intent of incoming messages and matches responses from your knowledge base, handling routine inquiries while escalating complex or emotional responses to human staff.
Smart Send-Time Optimization
Campaign delivery timing recommendations based on engagement data and industry patterns. The system suggests optimal sending windows to improve open and click rates for specific contact segments, though this feature is less sophisticated than the predictive segmentation found in platforms like Tatango.
What's Standard Automation (Not AI)
- Drip workflows and welcome sequences (rule-based scheduling, not predictive)
- Contact segmentation (filter-based groups, not machine learning scoring)
- TCPA opt-in/opt-out management (compliance automation, not AI)
- A/B testing (standard variant testing, not AI-driven optimization)
- CRM integrations and contact sync (database integration, not AI)
What This Means for Your Nonprofit
EZ Texting's AI tools are primarily productivity aids: they help you create messages faster and handle routine inbound messages without staff time. They do not analyze donor behavior, predict giving patterns, or recommend campaign strategy the way purpose-built fundraising platforms can. For nonprofits using SMS primarily for communications and constituent engagement, this tradeoff is entirely reasonable. For organizations using SMS primarily to raise money at scale, consider comparing EZ Texting with Tatango or Rally Corp, which offer deeper fundraising-specific AI capabilities.
Real-World Nonprofit Use Case
Consider a community services nonprofit with three staff members managing 1,200 donors, 400 active volunteers, and 300 program participants across separate contact lists. Their email open rates hover around 22%, and they routinely struggle to reach constituents quickly about last-minute event changes, weather cancellations, or time-sensitive volunteer needs.
After setting up EZ Texting on the Boost plan, they import their Bloomerang contacts using the native integration, segment into three groups, and configure separate keyword opt-ins for donors, volunteers, and program participants. AI Compose helps the communications coordinator draft their first three message series: a donor stewardship sequence following major gifts, a volunteer shift reminder series, and a program update workflow for participants.
Within the first 90 days, event attendance rates improve noticeably due to same-day reminder texts. The volunteer coordinator reports spending significantly less time making phone calls to fill last-minute shift openings. Donor thank-you texts sent within minutes of receiving a gift are described by multiple donors as a standout experience. The organization does not use EZ Texting for large-scale fundraising appeals, but the platform's value as a constituent communication channel more than justifies the subscription cost.
Pricing
Launch
Getting started
$25/month
- Up to 500 contacts
- 500 credits/month
- $0.04/credit overage
- +$5/month telecom fee
Boost
Growing organizations
$75/month
- 500-2,000 contacts
- 500 credits/month
- $0.035/credit overage
- Telecom fee waived
Scale
Active programs
$125/month
- 2,000-50,000 contacts
- 500 credits/month
- $0.03/credit overage
- Onboarding specialist included
Enterprise
High-volume senders
Custom pricing
- 50,000+ contacts
- 200,000+ credits/month
- Dedicated short code
- Dedicated success manager
Credit system: 1 SMS = 1 credit. 1 MMS = 3 credits. Inbound messages are free and unlimited on all plans. Credits roll over for 30 days on monthly plans; annual plan credits expire after 12 months. Annual billing saves up to 20% versus monthly pricing.
Hidden cost to watch: Additional team members cost $10/month each. A 5-person nonprofit staff on the Boost plan adds $40/month in user fees, bringing the effective monthly cost to $115. Factor in all team members who need access when comparing total cost against alternatives.
Free trial: 14-day free trial available with no credit card required. Pricing information is subject to change; verify current pricing directly with EZ Texting.
Nonprofit Pricing: No Formal Discount Program
EZ Texting does not currently advertise a dedicated nonprofit discount program on its website. The platform offers a nonprofit-focused landing page and tailored features, but pricing is the same for all organization types. Nonprofits looking for a guaranteed discount may want to consider SimpleTexting, which offers a confirmed 15% discount for verified 501(c)(3) organizations.
What EZ Texting Does Offer Nonprofits
- 14-day free trial, no credit card required
- Nonprofit-specific landing page and feature set
- 20+ pre-built nonprofit message templates
- Annual billing discount of up to 20%
- Unlimited free contacts (no per-contact fees)
Recommended Approach
When speaking with EZ Texting sales, ask directly about custom nonprofit pricing. While no formal discount is publicly advertised, sales teams may offer negotiated pricing for eligible 501(c)(3) organizations, particularly for annual commitments or higher-volume plans.
Alternatively, compare with SimpleTexting (15% confirmed nonprofit discount) to assess whether the difference in features justifies any pricing gap for your organization's specific use case.
Learning Curve
EZ Texting consistently scores highest in ease of use among competing SMS platforms. The interface is designed to be navigable without training, and campaigns are routinely described by reviewers as taking minutes rather than hours to set up. This is the platform's most consistent positive attribute across G2, Capterra, and third-party reviews.
Time to First Campaign
Most users complete account setup and send their first campaign on the same day they sign up. The template library and AI Compose significantly reduce the time needed to create effective message content, making it viable for one-person communications teams with limited time for platform learning.
Technical Requirements
No coding or technical background required. The most involved technical step is completing the mandatory A2P 10DLC carrier registration, which EZ Texting guides users through. The process takes roughly 30 minutes and typically clears within 24 hours before any outbound campaigns can be sent.
Support Available
Phone and chat support available 8 a.m. to 8 p.m. Eastern, Monday through Friday. Weekend support is not included on standard plans. Scale plan subscribers receive an onboarding specialist. A help center and video library are available for self-service learning outside support hours.
Quick Win: Your First EZ Texting Campaign
- 1. Start the free trial and create your account at eztexting.com/start (no credit card needed)
- 2. Import your donor or volunteer contact list via CSV or connect Salesforce NPSP or Bloomerang
- 3. Complete the A2P 10DLC registration with your EIN and opt-in documentation (takes about 30 minutes; clears within 24 hours)
- 4. Browse the nonprofit templates, select one relevant to your next outreach, and refine the copy using AI Compose
- 5. Send to a small test segment of 50-100 contacts and review delivery and response rates before scaling
Integration & Compatibility
Native Nonprofit Integrations
- Salesforce (including Nonprofit Success Pack)
- Bloomerang (native integration)
- HubSpot
- Mailchimp
- Constant Contact
- Squarespace
- Shutterstock (MMS image library)
Extended Integrations via Zapier
Over 8,000 apps available through Zapier, including Blackbaud, Google Sheets, Eventbrite, and numerous CRM and fundraising platforms. EZ Texting also provides an SMS API for organizations with developer resources who want custom integrations.
- 62+ fundraising platform integrations via Zapier
- Blackbaud accessible via Zapier (no native connection)
- SMS API for custom developer integrations
Platform & Data
Platform
- Web-based (browser access on any device)
- PCI-DSS Level 1 security
- Not HIPAA compliant
- US and Canada only (no international sending)
Data & Languages
- CSV contact import and export
- Unlimited free contact storage
- Multilingual: English, French, Spanish, Hebrew, Arabic, Korean
- Campaign performance analytics reporting
Pros & Cons
Pros
- Easiest to use: Consistently rated as the most beginner-friendly SMS platform; campaigns take minutes to set up without training
- Accessible price point: Starts at $25/month, making SMS available to smaller nonprofits with limited budgets
- Native Bloomerang integration: One of very few SMS platforms with a direct Bloomerang connection, a key advantage for that CRM's large nonprofit user base
- Nonprofit templates: 20+ pre-built templates specifically for nonprofit use cases reduce content creation time significantly
- Fast A2P registration: Carrier registration typically clears within 24 hours, much faster than many competing platforms
- Unlimited contacts: No per-contact fees regardless of list size; contacts are free across all plans
- 20+ years in business: Platform stability and carrier relationships built over two decades of operation
Cons
- Per-user fees add up: $10/month per additional team member; a 5-person team adds $40/month, which can double the effective cost for small organizations
- Credits expire: Monthly credits expire after 30 days; annual plan credits expire after 12 months. Seasonal senders accumulate unused credits that cannot be carried forward
- No nonprofit discount: No confirmed discount program for 501(c)(3) organizations; competitors offer formal discounts
- Not HIPAA compliant: Healthcare nonprofits and social services organizations handling patient data need a different platform
- US and Canada only: No international messaging; unsuitable for global programs or nonprofits with international constituent bases
- Limited support hours: No weekend or after-hours support; issues that arise during campaigns may not receive same-day resolution
- Not designed for high-volume fundraising: General-purpose platform lacks the fundraising-specific AI and CRM depth of purpose-built tools like Tatango
Alternatives to Consider
If EZ Texting doesn't feel like the right fit, consider these alternatives:
SimpleTexting
A direct competitor starting at $29/month with a confirmed 15% discount for verified 501(c)(3) organizations, plus a 60% discount on dedicated short codes for organizations with Charity Navigator ratings. Slightly higher base pricing than EZ Texting, but the nonprofit discount and generally stronger customer support reputation make it worth comparing. Best for: Nonprofits that qualify for and prioritize a guaranteed discount.
Tatango
Purpose-built SMS fundraising platform with AI-powered donor segmentation, personalized PowerLinks, and native integration with Salesforce, Blackbaud, and Virtuous. Starts at $199/month and offers a 60% shortcode discount for qualifying nonprofits with BBB or Charity Navigator accreditation. Best for: Mid-to-large nonprofits running active SMS fundraising programs where fundraising-specific AI and CRM depth outweigh the higher price point.
Rally Corp
Mobile-first fundraising platform with AI Campaign Builder and a pay-per-conversion pricing model that aligns cost with results. Starts at $99/month for 1,000 credits that never expire. Best for: Nonprofits focused primarily on fundraising campaigns who want to align SMS costs with actual donation conversions rather than paying a flat monthly fee regardless of results.
Why choose EZ Texting instead: the most beginner-friendly platform available, native Bloomerang integration unavailable in most competitors, lowest entry price point at $25/month, and 20+ years of platform stability with fast A2P registration processing.
Getting Started
Start the Free Trial and Prepare Your Contact List
Sign up for the 14-day free trial at eztexting.com/start with no credit card required. Before importing contacts, confirm that each mobile number in your list has proper SMS opt-in documentation. TCPA law requires explicit written consent before sending marketing texts, and importing contacts without opt-in records creates compliance and deliverability risk. Your CRM or donation platform should have this data if mobile numbers were collected through compliant sign-up forms.
Complete A2P 10DLC Registration
All U.S. SMS senders must complete A2P 10DLC carrier registration before sending any outbound campaigns. EZ Texting guides you through the submission, which requires your EIN/Tax ID, a description of your messaging categories (donations, events, volunteer updates, etc.), and documentation of how contacts opted in. The process takes about 30 minutes and typically clears within 24 hours. Plan for this step before your first campaign date.
Import Contacts and Connect Your CRM
Import your contact list via CSV or use the native Salesforce NPSP or Bloomerang integration to sync donor and constituent records automatically. Organize contacts into logical groups: donors, volunteers, program participants, event attendees. Set up a keyword opt-in for each group (such as "VOLUNTEER" or "DONOR") so new subscribers can self-enroll at events or through your website. Zapier can connect additional platforms not available natively.
Create and Test Your First Campaign
Browse the nonprofit template library and select a message type relevant to your next outreach. Customize using AI Compose by describing what you want to communicate in plain language and refining the generated draft. Send to a test segment of 50-100 contacts before deploying to your full list. Review delivery rates, opt-out rates, and any inbound replies before scaling. This test-first approach builds confidence in the channel and identifies any list quality issues early.
Need Help Getting Started with EZ Texting?
Setting up SMS for the first time involves compliance requirements, list segmentation strategy, CRM integration, and campaign workflow design. If your team would benefit from guidance navigating these steps, One Hundred Nights offers implementation support tailored to nonprofit organizations exploring new communication channels.
Contact Us to Learn MoreFrequently Asked Questions
Does EZ Texting offer a nonprofit discount?
EZ Texting does not currently advertise a formal nonprofit discount program. The platform offers a 14-day free trial and up to 20% savings on annual billing, but there is no confirmed 501(c)(3)-specific discount. Nonprofits can contact EZ Texting sales directly to ask about custom pricing. For a guaranteed nonprofit discount, SimpleTexting offers a confirmed 15% discount for verified 501(c)(3) organizations.
How much does EZ Texting cost per month?
Plans start at $25/month (Launch, up to 500 contacts), $75/month (Boost, 500-2,000 contacts), and $125/month (Scale, 2,000-50,000 contacts). Annual billing saves up to 20%. Additional team members cost $10/month each. An Enterprise plan is available for 50,000+ contact organizations at $3,000/month with custom volume.
What is AI Compose in EZ Texting?
AI Compose drafts SMS and MMS message copy from a short text prompt. Staff describe the goal of a message and receive a ready-to-edit draft optimized for SMS character limits and mobile readability. The feature is designed to speed up campaign creation for nonprofit teams without dedicated copywriting resources.
What is AI Reply in EZ Texting?
AI Reply automatically responds to incoming donor and constituent messages using a knowledge base you configure. When supporters text common questions about events, volunteer opportunities, or donation processes, AI Reply answers without requiring staff involvement. Useful for managing high inbound message volume after campaigns or fundraising appeals.
Is EZ Texting HIPAA compliant?
No. EZ Texting is not HIPAA compliant and should not be used by healthcare nonprofits or organizations handling protected health information. For healthcare-adjacent nonprofits, Tatango offers SOC 2 Type 2 certification and HIPAA compliance.
Does EZ Texting integrate with Salesforce and Bloomerang?
Yes. EZ Texting integrates natively with both Salesforce (including the Nonprofit Success Pack) and Bloomerang, two of the most widely used CRM platforms in the nonprofit sector. This makes it a practical choice for organizations already invested in either platform. Additional integrations include HubSpot, Mailchimp, Constant Contact, and 8,000+ apps through Zapier.
What is A2P 10DLC registration and do I need it?
A2P 10DLC registration is mandatory for all organizations sending bulk SMS in the US since September 2023. EZ Texting guides you through the submission process, which requires your EIN, a description of messaging use cases, and opt-in documentation. Standard registration is free; High-Volume Vetted registration costs $90 one-time (waived on the Scale plan). Approval typically takes about 24 hours.