Rally Corp for Nonprofits: Mobile Fundraising and SMS Platform
Rally Corp is a mobile-first fundraising platform built for nonprofits, combining SMS, MMS, ringless voicemail, NFC tap-to-donate, and an AI Campaign Builder into a single platform. More than 1,000 nonprofits, including major organizations like The Salvation Army, Habitat for Humanity, and Girl Scouts, use Rally Corp to reach donors where they actually spend time: on their phones.
What It Does
Fundraising teams know the problem: email campaigns that once drove donations are getting harder to deliver on. With average nonprofit email open rates hovering around 20%, the math increasingly favors text messaging, which achieves 90%+ open rates and is read within minutes. Rally Corp is built specifically to help nonprofits capture this opportunity without needing a marketing agency or a technical team to set things up.
At its core, Rally Corp gives organizations the ability to send branded SMS, MMS, and RCS messages to supporters, receive and respond to two-way conversations, drop ringless voicemails, and collect donations through Text-to-Give, NFC tap devices, and QR codes, all from a single platform. What separates Rally Corp from general SMS tools is that it was designed from the ground up for nonprofit fundraising, with AI-powered campaign planning, built-in compliance management, and a training library that helps staff and volunteers launch without external help.
Founded in 2018 and based in San Diego, Rally Corp reports that clients achieve an average $896 per SMS gift, 5 to 7 times higher click rates than email, and 20X return on investment. These numbers reflect the fundamental advantage of mobile: text messages feel personal in a way that mass email cannot replicate, and Rally Corp is built to preserve that feeling even at scale.
Best For
Organization Size
Small to mid-size nonprofits ready to add a mobile fundraising channel. The Starter plan at $99/month is accessible for organizations with growing mobile lists, while the Growth plan at $199/month suits active campaigns. Enterprise pricing covers high-volume programs at major national organizations.
Use Cases
- Year-end and Giving Tuesday campaigns
- Event fundraising and gala follow-ups
- Emergency and rapid-response fundraising
- Donor stewardship and thank-you messages
- Peer-to-peer fundraising coordination
Ideal Roles
- Development Directors and Officers
- Communications Managers
- Annual Fund Coordinators
- Event and Campaign Managers
Key Features for Nonprofits
AI Campaign Builder
AI-powered campaign planning generates ready-to-use timelines, milestones, and content templates for email, SMS, voicemail, and social media. Machine learning improves recommendations over time based on how campaigns perform, reducing the planning time required to launch a coordinated multi-channel appeal. Built-in task management keeps the whole team aligned as campaigns progress.
Two-Way Messaging
Rally Corp supports genuine two-way conversations, not just one-directional blasts. Supporters can reply to campaign messages and staff can respond from a centralized inbox, creating authentic exchanges that deepen donor relationships. Automated follow-ups and journey building let you respond to different reply patterns without monitoring every message manually.
Text-to-Give and Mobile Giving
Branded keyword shortcuts on the shared short code 24365 make Text-to-Give simple for donors. A supporter texts your keyword, receives a secure donation link, and completes a gift without installing an app. NFC tap-to-donate technology works at events (donors tap a device with their phone), while QR codes bridge print and digital giving channels. Branded "giv.now" shortlinks create recognizable donation URLs across all channels.
Branded Sender IDs and Rich Media
Messages arrive showing your organization's name rather than a random phone number, increasing recognition and reducing the likelihood that donors mistake texts for spam. HD video embeds directly in text messages let you send compelling visual content without directing supporters to external links. RCS messaging (Rich Communication Services) delivers app-like experiences in the native message thread for compatible devices.
Ringless Voicemail Drops
Deliver personalized voice messages directly to supporter voicemail inboxes without their phone ringing, adding a warmer touch to fundraising appeals at scale. Ringless voicemail pairs naturally with SMS campaigns: send a text followed by a voicemail from a staff member or leadership to reinforce a major ask or announce a matching gift opportunity.
MobilizeU Training Platform
All Rally Corp plans include access to MobilizeU at no additional cost. The platform provides step-by-step launch checklists, self-paced training courses, and interactive expert-led workshops covering SMS fundraising strategy, compliance best practices, and platform features. This eliminates the need for external training budgets and makes onboarding new staff or volunteers straightforward.
Real-World Nonprofit Use Case
Consider a mid-size environmental nonprofit running its annual giving campaign in December. Their email list of 12,000 contacts delivers a 21% open rate and a 2% click-through rate, which is typical for the sector. The development team adds Rally Corp and begins building a mobile list by placing QR codes at their annual gala, embedding a mobile opt-in form in the email footer, and using Text-to-Give at two community events throughout the year.
By December, they have 1,800 opted-in mobile contacts. The AI Campaign Builder helps the team plan a five-day campaign sequence: a teaser SMS on Day 1, a video MMS showing their year's impact on Day 2, a ringless voicemail from the Executive Director on Day 3, a Text-to-Give reminder on Day 4, and a final matching gift appeal on Day 5. All content is drafted with AI assistance and reviewed by staff in about three hours.
The SMS channel generates a 94% open rate and a 12% click-through rate, compared to 2% on email. Total raised from the mobile channel: $41,000, with an average gift of $228 per donor. The team also uses Rally Corp's two-way messaging to personally thank every donor who replies, a relationship-building step that would be impractical at email scale.
Pricing
Starter
Entry-level mobile fundraising
$99/month
- 1,000 credits/month (12,000/year)
- 1 user
- Basic analytics
- Zapier integration only
- MobilizeU training included
Growth
Most PopularActive campaign programs
$199/month
- 2,500 credits/month (30,000/year)
- 3 users
- Advanced analytics
- Full CRM integrations
- Sequences and automation
Enterprise
High-volume organizations
Custom pricing
- Unlimited credits and users
- BI tools and API access
- Dedicated success manager
- White-glove onboarding
Credit system: 1 credit = 320 characters (2x the standard 160-character SMS limit used by most platforms). SMS costs 1 credit; MMS costs 2 credits. Credits never expire and roll over each month, so unused credits accumulate.
Additional credits: $50 per 1,000 credits ($0.05 each) or $450 per 10,000 credits (10% savings). No setup fees on any plan. Switch plans anytime; changes take effect at the next billing cycle.
Note: Prices may be outdated or inaccurate. Verify current pricing directly with Rally Corp.
Nonprofit-Focused Pricing
Rally Corp built its pricing model around nonprofit organizations rather than commercial marketing teams. The Starter plan at $99/month is accessible for smaller development teams, and the credit system is designed to be generous: 1 credit covers 320 characters (double the industry standard), credits roll over forever, and there are no setup fees on any plan.
What's Included at No Extra Cost
- MobilizeU training platform with courses and workshops
- A2P 10DLC compliance registration
- Automatic opt-in and opt-out management
- Credit rollover (no use-it-or-lose-it)
- QR code generator for print campaigns
Ideal For These Budget Situations
- Organizations piloting SMS fundraising for the first time
- Teams with seasonal campaigns that need credits to roll over
- Nonprofits that want training built in, not billed separately
Note: Unlike platforms such as Tatango (60% shortcode discount) or GetResponse (50% nonprofit discount), Rally Corp does not offer a separate nonprofit discount program. Its pricing is designed to be accessible for nonprofits from the base tier. Contact Rally Corp to discuss whether volume discounts apply to your organization's annual messaging needs.
Learning Curve
Getting Started
Rally Corp's interface is designed for fundraising staff, not marketing technologists. The AI Campaign Builder guides users through campaign creation step by step, and MobilizeU provides structured training so new users don't start from zero. Most organizations can launch their first campaign within a day of getting account access.
Technical Requirements
No coding required. Comfort with email marketing platforms is sufficient background. The Starter plan's Zapier-only integration keeps technical setup minimal. Growth plan CRM integrations (Salesforce, Blackbaud, Virtuous) require slightly more coordination during setup, but Rally Corp support guides the process.
Support and Resources
Capterra reviewers specifically highlight Rally Corp's support team as being "knowledgeable, helpful, and very responsive" with a service model that feels personalized. Phone, email, and chat support are available. The MobilizeU library of courses and workshops is accessible on demand without scheduling time with a support rep.
Quick Win: Your First Rally Corp Campaign
- 1. Export your mobile-consented donor contacts from your CRM with documented opt-in evidence
- 2. Import the list into Rally Corp and set up your Text-to-Give keyword to start collecting new opt-ins
- 3. Use the AI Campaign Builder to draft a three-message sequence for an upcoming campaign
- 4. Send the first message to a small test segment (100-200 contacts) and review open and click analytics
- 5. Use two-way messaging to personally thank every donor who replies before scaling to your full list
Integration & Compatibility
CRM and Fundraising Integrations (Growth/Enterprise)
- Salesforce
- Blackbaud
- Virtuous CRM
- Fundraise Up
- GoFundMe Pro
- HubSpot
- Mailchimp
Platform Access and Data
Available On
- Web-based (browser access)
- Zapier (all plans)
- API access (Enterprise)
Compliance
- A2P 10DLC registration managed
- Verified Toll-Free registration
- TCPA opt-in/opt-out automation
Starter plan integration note: The $99/month Starter plan includes Zapier integration only. Direct native integrations with Salesforce, Blackbaud, Virtuous, and other nonprofit CRMs require the Growth plan at $199/month or higher. If your CRM integration is critical from day one, budget for the Growth plan.
Pros & Cons
Pros
- Multi-channel mobile platform: SMS, MMS, RCS, ringless voicemail, NFC, and QR codes from a single account
- AI Campaign Builder: Reduces campaign planning time and provides ready-to-use templates across channels
- Credits never expire: Unused credits roll over, making it fair for organizations with seasonal campaigns
- MobilizeU included: Built-in training platform eliminates external training costs and accelerates onboarding
- Branded sender IDs: Organization name appears on incoming messages, improving recognition and trust
- Accessible entry point: Starter plan at $99/month makes SMS fundraising viable for smaller nonprofits
Cons
- CRM integrations require Growth plan: The $99 Starter plan limits integrations to Zapier only, which adds setup complexity
- No standalone nonprofit discount: Unlike some competitors with formal nonprofit pricing programs, Rally Corp does not offer a percentage-off nonprofit discount
- Founded 2018: Newer than Tatango (2007), meaning less long-term fundraising data history and fewer established integrations
- Starter plan single-user limit: The $99 plan supports only one user, which constrains teams with multiple staff managing campaigns
- Enterprise pricing opaque: Custom pricing for high-volume organizations requires a sales conversation to get numbers
Alternatives to Consider
If Rally Corp doesn't feel like the right fit, consider these alternatives:
Tatango
Tatango is America's established leader in nonprofit SMS fundraising, founded in 2007 with $650M+ raised on the platform. It offers deeper AI segmentation through Power Segments, personalized PowerLinks for frictionless giving, and native integrations with Salesforce Nonprofit Cloud and multiple Blackbaud products. Starts at $199/month with a 60% shortcode discount for qualifying 501(c)(3)s. Best for: Mid-to-large nonprofits with existing CRM infrastructure and a high volume of monthly messages.
EZ Texting
General-purpose SMS platform starting at $25/month with AI-assisted messaging, A/B testing, and dedicated nonprofit landing pages. More affordable entry point than Rally Corp, but lacks the nonprofit-specific fundraising tools, ringless voicemail, and MobilizeU training program. Best for: Small nonprofits that primarily want to send informational texts, event reminders, and volunteer updates rather than running high-conversion fundraising campaigns.
Twilio
Twilio is a developer-focused communications API for organizations with technical staff who want to build custom SMS workflows at the lowest per-message cost ($0.0079/message). No monthly platform fee, but requires developer resources to configure and maintain. Best for: Tech-savvy nonprofits that want maximum flexibility and have staff capacity to build custom integrations.
Why choose Rally Corp instead: broader mobile channel coverage (including ringless voicemail and NFC), an AI Campaign Builder that plans multi-channel content, and a more accessible Starter plan for nonprofits testing SMS fundraising for the first time.
Getting Started
Request a Demo and Choose Your Plan
Visit rallycorp.com and request a demo to see the platform in action with a nonprofit use case that resembles your own. During the demo, discuss whether the Starter or Growth plan fits your immediate needs. Key decision point: if you need native CRM integration from day one, start on the Growth plan at $199/month. If you're piloting SMS for the first time with a small contact list, the Starter at $99/month provides a lower-risk entry point.
Audit Your Mobile-Consented Contact List
Before importing contacts, confirm you have proper SMS opt-in documentation for each person. TCPA (Telephone Consumer Protection Act) requires explicit consent for marketing texts, and loading contacts without proof of opt-in creates legal and deliverability risk. Check your CRM, donation forms, and event sign-in sheets for documented consent. Rally Corp's compliance tools manage opt-out automatically once you're sending, but verifying opt-in documentation before import is your responsibility.
Set Up Your Text-to-Give Keyword and Mobile List Building
Establish your Text-to-Give keyword (such as your organization's name or a campaign word), set up QR codes for event materials and print collateral, and embed a mobile opt-in form on your website. Start collecting new mobile-consented contacts immediately so your list grows in parallel with learning the platform. Adding opt-in prompts to existing email campaigns is an effective way to convert email subscribers to mobile contacts.
Use MobilizeU and Launch Your First Campaign
Complete the MobilizeU launch checklist to ensure your account is configured correctly before sending to your full list. Use the AI Campaign Builder to plan your first three-to-five message sequence, and send the first message to a test group of 100-200 contacts. Review open rates, click rates, and any replies before scaling. Rally Corp reports that 90%+ open rates are typical for compliant SMS campaigns, so use your first campaign as a benchmark to set realistic expectations for your specific audience and message type.
Need Help Getting Started with Rally Corp?
Adding a new SMS fundraising channel involves contact list auditing, compliance setup, CRM integration, and campaign strategy. If your organization would benefit from guidance through the process, One Hundred Nights offers implementation support tailored to nonprofit teams exploring mobile fundraising for the first time.
Contact Us to Learn MoreFrequently Asked Questions
Does Rally Corp offer a nonprofit discount?
Rally Corp's pricing is designed specifically for nonprofits and starts at $99/month for the Starter plan. Unlike some platforms that add a nonprofit discount on top of standard commercial pricing, Rally Corp built its pricing model around nonprofit budgets from the start. There is no separate nonprofit discount program, but the Starter plan at $99/month with 1,000 rolling credits is accessible for smaller organizations, and credits never expire. Contact Rally Corp for custom Enterprise pricing if your volume exceeds the Growth plan.
What is the Rally Corp AI Campaign Builder?
Rally Corp's AI Campaign Builder uses machine learning to generate ready-to-use campaign timelines, milestones, and content templates for email, SMS, voicemail, and social media. The AI improves its recommendations over time based on campaign performance data from your organization and the broader platform. It reduces the planning time required to launch a multi-channel campaign and provides task management tools so nothing falls through the cracks during execution.
What is the credit system in Rally Corp?
Rally Corp uses a credit-based messaging system where 1 credit equals 320 characters, which is twice the standard SMS segment length used by most platforms. This means your credits go further. SMS messages cost 1 credit, while MMS messages (with images or video) cost 2 credits. Credits never expire and roll over month to month, so unused credits accumulate rather than being wasted. Additional credits cost $50 per 1,000 ($0.05 each) or $450 per 10,000 for 10% savings.
Which CRMs does Rally Corp integrate with?
Rally Corp integrates natively with Salesforce, HubSpot, Blackbaud, Virtuous, Fundraise Up, GoFundMe Pro, Mailchimp, and Zapier. Zapier connectivity expands this to thousands of additional apps. The Starter plan includes Zapier integration only; the Growth plan adds direct integrations with the nonprofit CRMs listed above.
What is the MobilizeU training platform?
MobilizeU is Rally Corp's built-in training platform included with all plans at no additional cost. It provides step-by-step launch checklists, self-paced training courses, and interactive expert-led workshops. MobilizeU is designed to help nonprofit staff and volunteers who are new to SMS fundraising get up to speed quickly without needing external consultants or training services.
How does Rally Corp handle compliance for text messaging?
Rally Corp manages A2P 10DLC (Application-to-Person 10-digit long code) and Verified Toll-Free registration automatically, which are the current U.S. carrier compliance standards for business text messaging. The platform includes automatic opt-in and opt-out handling to satisfy TCPA (Telephone Consumer Protection Act) requirements. Branded sender IDs showing your organization's name rather than a random number also improve message recognition and reduce spam reports.
How does Rally Corp compare to Tatango for nonprofit SMS fundraising?
Rally Corp and Tatango both focus on nonprofit SMS fundraising, but they differ in several ways. Rally Corp starts at $99/month and uses a rolling credit system with a broader set of engagement tools including ringless voicemail, NFC tap-to-donate, and QR codes. It is better suited for organizations that want multi-channel mobile fundraising from a single platform. Tatango starts at $199/month, offers deeper AI segmentation through Power Segments and PowerLinks for frictionless giving, and has longer-standing integrations with Blackbaud and Salesforce Nonprofit Cloud. Tatango is stronger for high-volume SMS campaigns with sophisticated CRM needs; Rally Corp is better for organizations that want a more accessible entry point with multi-channel mobile capabilities.