How do I apply for the Mailchimp nonprofit discount?

Create a free Mailchimp account if you don't already have one. Visit Mailchimp's Contact page at mailchimp.com/contact/. Select 'Billing' from the Topic dropdown menu. Choose the appropriate nonprofit discount request option based on your location (US or International). Click 'Access our contact form' and submit required documentation (501(c)(3) letter for U.S. nonprofits, website link for international). Wait for Mailchimp to review and approve your nonprofit status. Once approved, the 15% discount will be applied to your account automatically when you upgrade to a paid plan

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Communication & Engagement

Mailchimp Nonprofit Discount & Pricing

15% discount on all paid marketing plans for verified nonprofit organizations

15% OFF

Nonprofit Discount

15% Off

15% off all paid plans

Verification

501(c)(3) or Manual Review

Simple verification process

Renewal Terms

Auto-Renews

Automatically renews each year

Last verified: Jan 24, 2026

Official nonprofit program from Mailchimp • View nonprofit terms

Learn More Pricing Terms Get Discount

About the Tool

What is Mailchimp?

Mailchimp is a comprehensive email marketing and marketing automation platform that helps nonprofits design, send, and track email campaigns to engage donors, volunteers, and stakeholders. With an intuitive drag-and-drop email builder, pre-designed templates, and audience segmentation tools, Mailchimp makes it easy to create professional newsletters, fundraising appeals, and event invitations without technical expertise.

The platform's AI-powered features include send time optimization to maximize open rates, subject line suggestions based on performance data, content generation for email copy, and predictive analytics to identify your most engaged supporters. Mailchimp also offers marketing automation workflows for welcome sequences, donation thank-yous, event reminders, and donor nurturing campaigns that run on autopilot.

For nonprofits, Mailchimp provides a centralized hub for managing supporter relationships with integrated CRM features, social media posting, landing page creation, and detailed analytics. Whether you're running monthly newsletters, coordinating volunteer communications, launching fundraising campaigns, or reporting impact to donors, Mailchimp's tools help you maintain consistent engagement across your supporter base.

AI Send Time Optimization

Automatically determine the best time to send emails to each contact based on their past engagement patterns to maximize open rates.

Marketing Automation

Create automated email workflows for donor welcome series, thank-you sequences, event reminders, and re-engagement campaigns that trigger based on supporter actions.

Audience Segmentation

Target the right message to the right people by segmenting your list based on donation history, engagement levels, interests, and custom tags.

Integrated CRM & Analytics

Track supporter interactions, monitor campaign performance with detailed analytics, and make data-driven decisions to improve engagement and fundraising.

Learn More About Mailchimp

Eligibility Requirements

Must be a legitimate nonprofit organization or charity
U.S.-based nonprofits must provide a digital copy of official 501(c)(3) determination letter
International nonprofits must provide a link to organization's website for review (additional documentation may be requested)
Must request discount before purchasing a paid plan

How to Apply

1
Create a free Mailchimp account if you don't already have one
2
Visit Mailchimp's Contact page at mailchimp.com/contact/
3
Select 'Billing' from the Topic dropdown menu
4
Choose the appropriate nonprofit discount request option based on your location (US or International)
5
Click 'Access our contact form' and submit required documentation (501(c)(3) letter for U.S. nonprofits, website link for international)
6
Wait for Mailchimp to review and approve your nonprofit status
7
Once approved, the 15% discount will be applied to your account automatically when you upgrade to a paid plan

Included Features

Access to these Mailchimp features

15% discount applies to all paid marketing plans (Essentials, Standard, and Premium)
Email campaign builder with drag-and-drop interface and customizable templates
Marketing automation workflows for welcome series, donor nurturing, and event reminders
AI-powered send time optimization and subject line suggestions
Audience segmentation and contact management with tagging
Basic CRM features to track donor and supporter interactions
Landing page creation tools for fundraising and event registration
Social media post scheduling and integration
Detailed campaign analytics and performance reporting
A/B testing for email subject lines and content
Mobile app for managing campaigns on the go
Integration with 300+ apps including donation platforms and CRMs

Limitations

Discount does not apply to SMS Marketing add-ons (separate SMS discounts may be available)
Discount does not extend to ads or third-party purchases made through your Mailchimp account
No retroactive discounts or refunds for purchases made before discount approval
Cannot be combined with other promotional offers or discounts
Must apply for discount before upgrading to a paid plan

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FAQ & Terms

How much is the discount?

15% discount on all paid marketing plans for verified nonprofit organizations

Who is eligible?

Must be a legitimate nonprofit organization or charity. U.S.-based nonprofits must provide a digital copy of official 501(c)(3) determination letter. International nonprofits must provide a link to organization's website for review (additional documentation may be requested). Must request discount before purchasing a paid plan

What's included?

15% discount applies to all paid marketing plans (Essentials, Standard, and Premium), Email campaign builder with drag-and-drop interface and customizable templates, Marketing automation workflows for welcome series, donor nurturing, and event reminders, AI-powered send time optimization and subject line suggestions, Audience segmentation and contact management with tagging, Basic CRM features to track donor and supporter interactions, Landing page creation tools for fundraising and event registration, Social media post scheduling and integration, Detailed campaign analytics and performance reporting, A/B testing for email subject lines and content, Mobile app for managing campaigns on the go, Integration with 300+ apps including donation platforms and CRMs.

Terms & Conditions

•Account must be created before requesting the discount
•Verification required through documentation or website review
•Discount approval is at Mailchimp's discretion based on nonprofit status verification

Last Verified: 1/24/2026 • Always verify current terms on the official program page.

Note: Prices may be outdated or inaccurate.